Bed Bath & Beyond's Last Holiday Season Marked by Empty Shelves

To disguise lub txaj muag Cov txee khoob ntawm ib lub txaj Bath & Beyond lub khw tshaj li lub caij so tsis khoom noj khoom haus, ib tus neeg ua haujlwm hnub nyoog 22 xyoo tau coj cov banners rau lawv. Lwm cov vaj tse tau tso tseg tsis tu ncua tom qab kev xa khoom ntawm KitchenAid mixers, cov khoom siv hauv chav ua noj thiab cov ntaub thaiv kab hlau rhuav tsis tuaj.

Cov khoom lag luam tsuas yog tsis tshwm sim zoo li qub. Thaum lub khw, nyob rau hauv Midwest, tau txais qee qhov 400 cartons ntawm cov khoom muag tsib zaug hauv ib lub lis piam thaum lub caij so 2021, cov khoom xa tuaj qeeb heev mus rau 100 cartons ob lossis peb zaug hauv ib lub lis piam hauv 2022. Mus tas li ploj ntawm cov thawv ntawd yog cov neeg siv khoom nyiam, xws li Wamsutta nplooj ntawv.

"Kev khiav tsheb ko taw tau pib hnyav heev, tab sis nws tau txo qis heev," tus neeg ua haujlwm tau hais kom tsis txhob raug txheeb xyuas vim tias nws tseem ua haujlwm rau lub khw muag khoom. Cov neeg siv khoom nquag yws txog qhov tsis tuaj yeem nrhiav qee yam khoom, yog li nws feem ntau sim xaj cov khoom rau lawv hauv online thiab ntxhov siab los ntawm lub vev xaib glitchy.

"Cov tib neeg tsis nyiam xaj khoom tab sis cov khoom lag luam tsawg heev hauv cov khw muag khoom uas nws yog ib feem ntawm kuv kev sib tham nrog cuaj ntawm kaum tus neeg siv khoom," nws hais.

Nws yog hnub so tsis zoo rau Bed Bath & Beyond, uas tab tom txiav txim siab ua ntaub ntawv thov kev lag luam tom qab nws hais tias cov khoom lag luam siab tawm thiab kev lag luam qis qis yuav ua rau kev muag khoom poob 32% hauv nws lub quarter kawg. Tus cwj mem liab tau nce, ib yam nkaus, nrog rau cov khw muag khoom kwv yees tias ib lub hlis twg poob ntawm $ 386 lab.

"Lub sijhawm ua haujlwm nce siab thaum cov neeg siv khoom siv nyiaj ntau rau Dub Friday thiab hnub so, qhov no yog qhov txiaj ntsig tsis txaus siab uas ua rau muaj kev ntseeg siab ntxiv uas cov lag luam tuaj yeem tig nws tus kheej," said Neil Saunders, tus thawj coj ntawm GlobalData, kev tshawb fawb. ruaj.

Thaum Bed Bath & Beyond ib zaug paub txog cov khw muag khoom tawg ntawm cov seams nrog cov khoom seem uas tsis muaj qhov kawg ntawm cov khoom, xws li hauv ncoo thiab da dej lev mus rau lub tshuab ntxhua khaub ncaws, lub tshuab suab thiab cov khoom siv da dej, ntau lub khw muag khoom tau raug tso tawm liab qab nyob rau lub hli tsis ntev los no. Cov theem tawm ntawm cov khoom lag luam tau khiav ntawm 44% thiab 46% thaum lub Kaum Ib Hlis thiab Kaum Ob Hlis, raws li DataWeave, cov ntaub ntawv muag khoom thiab cov nqi ntsuas ntsuas.

Lub tsev muag khoom muaj teeb meem them cov neeg xa khoom raws li lub sijhawm xyoo tas los, ua rau qee tus ntawm lawv txwv tsis pub xa khoom xa tuaj. Thaum lub Cuaj Hlis, lub tuam txhab tau tuav lub rooj sib tham kom rov hais dua cov neeg muab khoom, daws cov kev txhawj xeeb thiab yaum lawv kom muab lawv cov khoom muag txuas ntxiv.

Bed Bath & Beyond CEO Sue Gove tau liam tias txo cov nqi qiv nyiaj vim li cas nws tsis tuaj yeem khaws cov khw muag khoom txaus rau hnub so nrog cov khoom uas cov neeg siv khoom xav tau. Nws hais tias cov khw muag khoom tau ua haujlwm sai sai los yuav cov khoom muag thiab cov khoom lag luam, siv cov nyiaj tau los ntawm lub sijhawm so.

"Peb tau pom cov kev hloov pauv tau zoo dua thaum cov khoom hauv Tshuag tau nce," nws hais hauv nqe lus.

Tej zaum nws yuav lig dhau lawm. Cov tsheb khiav mus rau cov khw muag khoom tau poob qis, poob 23% los ntawm lub xyoo dhau los thaum Lub Kaum Hli, cov ntaub ntawv tsis ntev los no muaj, raws li Placer.ai. Tsis muaj ib lub hlis dhau los uas nws nce los ntawm 2021.

Lub khw muag khoom tau tawm tsam tig nws tus kheej tom qab nws tshem tawm tus thawj coj Mark Tritton xyoo tas los, uas tau ua rau cov neeg yuav khoom txawv teb chaws los ntawm kev hloov lub teb chaws hom nrog cov khoom ntiag tug. Cov saw hlau snarls kuj tau pab txhawb rau cov khoom nrov uas ploj lawm los ntawm cov khoom txee. Lub tuam txhab tus thawj coj nyiaj txiag tau tuag los ntawm kev tua tus kheej thaum lub Cuaj Hli, hnub tom qab lub tuam txhab tshaj tawm ib puag ncig ntawm kev ua haujlwm, kaw khw thiab nyiaj txiag tshiab. Nws kuj tau rhais chaw nyob rau hauv meme Tshuag mania, nrog billionaire investor Ryan Cohen noj ze li ntawm 10% ceg txheem ntseeg xyoo tas los, tsuas yog muab pov tseg nws lub hlis tom qab.

Ntawm lub Rooj Tswjhwm Saib Reddit, cov neeg ua haujlwm tau qhuas txog tus lej ntawm cov neeg yuav khoom uas nug thaum lub khw yuav raug kaw lossis yog tias lub tuam txhab poob nyiaj. Qee cov lus hais txog yuav ua li cas lawv tsis siv lawv cov kev hloov pauv thiab khaws cov khoom muag, es tsis yog sim ua kom lawv lub khw muag khoom zoo tag nrho lossis pab cov neeg yuav khoom xaj khoom tawm hauv online.

Lawv xav paub seb tus neeg muag khoom puas tau pom nws lub caij so kawg. "Peb yuav tsis nyob ib puag ncig ntev dua yog li muaj lub phiaj xwm thaub qab," hais ib tus neeg ua haujlwm.