Beam Suntory Ups Focus Rau Japanese Whiskys Hauv tshav dav hlau, coj los ntawm Yamazaki 55

Beam Suntory tab tom npaj los coj cov yeeb yam ntawm Japanese whiskey pop-ups mus rau nws qhov chaw ua haujlwm tsis pub dawb thiab mus ncig-khoom muag thoob ntiaj teb. Qhov kev txav mus los ua raws li kev sim nce qib uas tau tshwm sim ntawm Singapore lub tshav dav hlau Changi thaum lub Ob Hlis.

Lub Tsev ntawm Suntory - uas Yamazaki 55 tau pom muaj kev txaus siab los ntawm kev sib tw ntawm tshav dav hlau hauv Netherlands thiab Qaib Cov Txwv - sim qhov nws hu ua 'lub ntiaj teb thawj' pop-up ntawm Changi lub davhlau ya nyob twg peb, tsim los rau cov neeg taug kev hauv Japanese whiskey thiab nws cov khoom siv tes ua nto moo. .

Beam Suntory tus thawj coj ua lag luam ntawm cov khw muag khoom mus ncig thoob ntiaj teb, Manuel González, hais Forbes.com: "Qhov no yog thawj zaug uas peb tau tso peb lub Tsev ntawm Suntory cov ntaub ntawv rau hauv qhov kev paub ntau dua - sab nraum tus qauv (khoom muag) koj tuaj yeem nrhiav tau ntawm tshav dav hlau. Lub pop-up tau tso cai rau peb los ze zog rau peb cov neeg siv khoom, qhia lawv, thiab coj peb cov khoom mus rau lub neej. "

Cov kab-txhua yam piav qhia tias yog "cov kua dej muaj txiaj ntsig" - muaj ntau yam, xws li Hibiki Japanese Harmony Master's Select thiab Limited Edition, mus rau Yamazaki Distiller's Reserve thiab 12-xyoo-laus, ntxiv rau Hakushu Distiller's Reserve, Chita, AO, Roku, Haku thiab Umeshu .

Ib qho khoom kim heev Japanese whiskey gallery

Qhov pop-up yog kev koom tes ntawm Lub Tsev ntawm Suntory thiab Kaus Lim Kauslim cov khw muag khoom Lotte Duty Free uas tau coj mus rau kev cog lus cawv hauv Singapore Changi tshav dav hlau thaum lub sijhawm phem tshaj plaws; nyob rau theem pib ntawm Covid-19 kis thoob qhov txhia chaw, thiab thawj zaug yuav tsum tau nthuav tawm hauv tshav dav hlau los ntawm kev muaj online.

Raws li txhua qhov tseem ceeb tastings, cov neeg yuav khoom ntawm plaub ntu, ncig pop-up tau indulged hauv kev kawm thiab cov ntsiab lus digital. Beam Suntory tsis kam hais txog tus nqi pib tab sis hais tias "lub pov haum ntawm qhov pop-up no yog lub sijhawm los yuav ib qho ntawm ob peb lub raj mis ntawm Yamazaki 55." Qhov pom zoo RSP yog $ 65,000 rau qhov qub tshaj plaws whiskey puas tau los ntawm Lub Tsev ntawm Suntory, txawm hais tias nws tau raug muag rau ntau qhov ntau ntawm qhov kev sib tw.

González tau hais rau peb tias: "Vim tias muaj kev vam meej, thiab kev tsim cov khoom lag luam zoo, peb twb tau tshaj tawm cov sijhawm tshiab hauv lub xyoo no kom muaj qhov no lossis qhov zoo sib xws. Qhov no pop-up ntawm Singapore Changi qhia peb txoj kev cog lus rau globalizing lub tsev ntawm Suntory portfolio. " Lwm qhov chaw muag khoom mus ncig ua ke rau lub tswv yim suav nrog Hainan (hauv plawv nroog tsis muaj lub luag haujlwm), Dubai International thiab London Heathrow tshav dav hlau.

Kev thov rau Japanese whiskeys tseem siab thoob ntiaj teb, tab sis tshwj xeeb hauv Asmeskas, Tuam Tshoj thiab Fab Kis raws li Euromonitor International, thiab House of Suntory yog tus tsav tsheb ntawm qeb. Lub hli tas los, Suntory Holdings tau hais tias, hauv kev lag luam ntsuj plig, nws yog lub hom phiaj kom loj hlob tus nqi muag sai dua qhov ntim los ntawm kev tsim nws cov npe hwm los ua cov thawj coj hauv ntiaj teb.

Ua ntej ntawm lub tuam txhab centenary xyoo ntawm whiskey ua nyob rau hauv 2023, Suntory tab tom ntxiv dag zog rau nws cov hwm whiskey portfolio. Tsis tas li ntawd, lub tuam txhab tab tom nce qib kev tshaj tawm hauv cov khw muag khoom ib puag ncig thiab cov khw muag khoom mus ncig tshiab tshiab no yuav yog ib feem ntawm cov tswv yim ntawd.

Nyob rau nruab nrab Lub Ob Hlis, niam txiv Beam Suntory tau tshaj tawm nws cov txiaj ntsig xyoo 2021 uas qhia txog kev muag khoom tau nce 11% xyoo dhau los thoob ntiaj teb thiab tseem nce 11% dhau xyoo ua ntej kev sib kis ntawm 2019. Lub tuam txhab 2021 cov txiaj ntsig tau coj los ntawm Lub Tebchaws Yelemees, Russia, Spain, Cov kev tshwm sim Asia, thiab cov khw muag khoom mus ncig ua si uas txhua tus tau loj hlob ntawm tus lej ob. Tuam Tshoj thiab Is Nrias teb-kev lag luam tseem ceeb rau Beam Suntory txoj kev loj hlob yav tom ntej ambitions-tseem pom tau ob tus lej nce.

Raws li Airports Council International, cov neeg caij tsheb thoob ntiaj teb xav tias yuav nqis los ze li 3.7 billion xyoo no, sawv cev rau 29% txo qis rau 2019. Txawm li cas los xij, qhov no yog qhov ua tau zoo dua li xyoo 2021 thaum 5.4 billion tus neeg caij tsheb poob, txhais tau tias cov lej. yog 48% qis dua 2019.