Margot Robbie yuav ua yeeb yam Barbie hauv zaj yeeb yaj kiab tom ntej los ntawm Mattel thiab Warner Bros.
Mattel | Warner Bros.
Mattel CEO Ynon Kreiz tsis tab tom nrhiav siv cov yeeb yaj kiab uas yuav los tom ntej tsuas yog muag cov khoom ua si xwb. Nws xav kom lawv sawv ntawm lawv tus kheej.
Hais lus nrog CNBC's Julia Boorstin ntawm Evolve Global Summit rau hnub Wednesday, Kreiz tau hais tob txog Barbie zaj yeeb yaj kiab uas yuav los tom ntej nrog Margot Robbie thiab Ryan Gosling. Nws hu ua yeeb yaj kiab yeeb yaj kiab yog "kev tshwm sim kab lis kev cai."
Nws hais tias "Barbie yog ntau dua li cov khoom ua si," nws hais. “Thiab ntau dua li tus menyuam roj hmab. Barbie yog lub cim kab lis kev cai, lub cim pop. Thiab zaj yeeb yaj kiab no tau hloov kho tiag tiag los ua qhov peb ntseeg, yuav dhau los ua lub sijhawm sib raug zoo. "
Barbie zaj duab xis yog ib qho ntawm ntau tshaj li kaum ob txoj haujlwm uas Mattel muaj nyob rau hauv cov ntaub ntawv, tag nrho ib feem ntawm nws cov tswv yim loj ntawm kev hloov ntawm lub tuam txhab tsim khoom, mus rau lub tuam txhab IP uas tswj hwm franchises.
Yog lawm, Mattel tseem ua cov khoom ua si, tab sis nyob rau hauv plaub lub xyoos dhau los, txij li thaum Kreiz tau coj tus thawj coj ua CEO, lub lag luam tau hloov kho nws xav li cas txog nws cov khoom thiab nws koom nrog nws cov neeg siv khoom.
Ib feem ntawm cov txheej txheem no tau koom nrog ntau dua hauv cov ntsiab lus kev lom zem nyob ib puag ncig nws cov npe loj tshaj plaws thiab nrov tshaj plaws. Mattel ua haujlwm nrog Warner Bros. nyob rau hauv zaj duab xis Barbie thiab coj Oscar-nominated filmmakers Greta Gerwig ("Lady Bird") thiab Noah Baumbach ("Zaj Dab Neeg") los sau zaj duab xis, nrog Gerwig directing.
Margot Robbie thiab Ryan Gosling ntawm rollerblades zaj duab xis tshiab rau 'Barbie' hauv Venice California. 27 Peb 2022.
Mega | Gc Duab | Cov duab Getty
"Txoj kev uas txawv heev, tshwj xeeb heev, tsis yog ib yam uas koj tau pom ua ntej, yuav zoo siab heev," nws hais txog zaj yeeb yaj kiab, uas tam sim no tsim tawm.
Lwm qhov ntawm cov txheej txheem yog ua cov ntsiab lus zoo, tsis yog cov yeeb yaj kiab thiab TV qhia tau khi rau cov khoom ua si kab.
"Tsis txhob sim muag cov khoom ua si," nws hais. "Peb paub tias hauv kev ua tiav, yog tias tib neeg saib cov yeeb yaj kiab, thiab muaj kev koom tes siab, tej yam zoo yuav tshwm sim. Peb paub yuav ua li cas muag cov khoom ua si, qhov twg lub sijhawm yog tiag tiag txog kev lom zem zoo, raws li peb tus IP. "
"Barbie" tau teem rau tso tawm thaum Lub Xya Hli 2023.
Tau qhov twg los: https://www.cnbc.com/2022/07/13/barbie-movie-with-margot-robbie-ryan-gosling-a-cultural-event-mattel-ceo-says.html