Electronics refurbishing giant Back Market tau tsa ib tug loj heev $510 lab series E nyiaj puag ncig ntawm ib tug $5.7 billion tus nqi, lub tuam txhab yuav tshaj tawm tag kis. Qhov no tsuas yog yim lub hlis tom qab nce $ 335 lab hauv lub Tsib Hlis 2021.
Pom tau tias muaj nyiaj loj hauv kev muag khoom siv hluav taws xob.
Smartphones thiab electronics
Diam duab los ntawm Daniel Romero ntawm Unsplash
Back Market muaj kev lag luam rau cov neeg koom tes uas tau tso cai muag cov xov tooj qub, ntsiav tshuaj, smartwatches, thiab lwm yam khoom siv hluav taws xob, yog li "nce-cycling" lawv thiab rov muag lawv rau cov neeg siv khoom uas xav tau cov thev naus laus zis tshiab tab sis tsuas yog me ntsis pheej yig dua. Ib qho iPhone 12 nyob rau hauv qhov zoo yog muaj rau $ 593, piv txwv li, thaum lub Galaxy S21 tau qhab nia raws li "kev ncaj ncees" muag rau $ 474. Ob qho tib si tseem ceeb hauv qab tus nqi muag khoom tshiab tshiab.
Lub tuam txhab muag ntau tshaj 200,000 cov khoom txhua lub hlis, nws hais ntawm nws cov neeg muag khoom portal.
Muaj cov txiaj ntsig zoo ib puag ncig thiab.
Cov lus nug loj rau cov khoom siv, tau kawg, yog qhov zoo. Tab sis Back Market hais tias qhov tsis ua tiav ntawm cov khoom siv hluav taws xob siv yog me me: tsuas yog cov plaub hau hla cov khoom siv tshiab.
"Peb lub hom phiaj yog ua kom cov khoom siv hluav taws xob kho dua tshiab yog thawj qhov kev xaiv rau kev yuav khoom," said co-founder thiab CEO Thibaud Hug de Larauze. "Tam sim no cov cuab yeej ntawm Kev Lag Luam Rov Qab muaj qhov nruab nrab tsis ua haujlwm ntawm kwv yees li 4%, peb nyob hauv txoj haujlwm txaus nyiam heev uas yog qhov muaj txiaj ntsig zoo thiab txhim khu kev qha rau kev yuav khoom tshiab."
Qhov kev ua tsis tiav ntawd tsuas yog zuam los ntawm 3% qhov yuam kev ntawm cov khoom siv hluav taws xob tshiab, raws li cov ntaub ntawv tsis raug cai Back Market.
Tom Qab Kev Ua Lag Luam
John Kotsier
Qhov tshiab ib nrab-billion-duas nyiaj puag ncig coj tag nrho cov peev hauv Back Market mus rau ntau dua $ 1 nphom txij li lub tuam txhab tau tsim nyob rau hauv 2014. Back Market muaj ntau tshaj li rau lab tus neeg siv khoom, thiab pom nws lub luag haujlwm yog theem tseem ceeb hauv kev hloov pauv ntawm cov khoom siv hluav taws xob. kev ua lag luam.
Hug de Larauze hais tias "Peb lub hom phiaj yog ua kom cov khoom siv hluav taws xob kho dua tshiab yog thawj qhov kev xaiv rau kev yuav khoom siv thev naus laus zis," Hug de Larauze hais. "Peb cia siab tias yuav pom kev txhim kho zoo sib xws hauv kev lag luam hluav taws xob raws li peb tau pom nyob rau hauv lub khw muag khoom ua ntej hauv Asmeskas, qhov twg cov neeg siv kev ntseeg siab hauv kev yuav tsheb thib ob tau ua rau kev muag khoom tau nce ob npaug piv rau kev muag tsheb tshiab."
Qhov ntawd ua rau muaj kev nkag siab zoo thaum koj xav txog tus nqi ntawm cov xov tooj tshiab.
Apple's top-of-the-line pro iPhones tau nce mus txog $ 2,000 cim. Rau ib lub cuab yeej uas ntau tus neeg hloov txhua ob mus rau peb xyoos, uas yog tus lej loj, ntau dua li ntau lub laptops. Muaj ib txoj hauv kev uas tsis tshua muaj nqi ntawm kev siv thev naus laus zis tshiab ua rau muaj kev nkag siab zoo rau tib neeg, tshwj xeeb tshaj yog thaum yuav lub xov tooj rau menyuam yaus lossis hluas.
Nws kuj ua rau muaj kev nkag siab zoo thaum koj xav tias kev muag tsheb, feem ntau cov neeg muag khoom tau nyiaj ntau dua thaum lawv muag lub tsheb siv ces thaum lawv muag ib qho tshiab.
Back Market tshuaj xyuas txhua yam khoom siv thiab muab qib rau lawv, thiab muab cov khoom lag luam los ntawm ntau tus neeg koom tes 'cov ntawv pov thawj kho dua tshiab, xws li GoPro thiab Sennheiser. Hauv 2019 Apple kuj tau ua nws cov ntawv pov thawj kho dua tshiab muaj nyob ntawm Back Market. Ntau tshaj 800 tus neeg koom tes muag khoom ntawm qhov chaw, suav nrog PCS Wireless thiab WeFix, thiab Fabkis lub tuam txhab LaptopService. Txhua lub cuab yeej nws muag, lub tuam txhab hais tias, tau lees paub tias yog 100% ua haujlwm tsis hais nws qib.
Kev nqis peev puag ncig tau coj los ntawm kev lag luam ntiag tug Sprints Capital, nrog rau Eurazeo, Aglaé Ventures, General Atlantic, thiab Generation Investment Management.
Lub tuam txhab yuav siv cov nyiaj, nws hais tias, mus txuas ntxiv kev nqis peev ntawm cov khoom zoo thiab cov neeg siv khoom, nrog rau kev nthuav dav thoob ntiaj teb.
Tau qhov twg los: https://www.forbes.com/sites/johnkoetsier/2022/01/11/old-tech-for-big-cash-back-market-raises-510-million-for-reselling-old-electronics/