AW 2022 Wrap Up

Lub 13th txhua xyoo Augmented World Expo (AWE) nyob rau hauv Santa Clara qhwv hnub Friday, Lub Rau Hli 3. Lub rooj sib tham thiab expo tau nyiam 4,000 tus neeg tuaj koom uas tau koom nrog 3,000 tus neeg saib xyuas nyob deb ntawm AWE.live kom hnov ​​420 tus neeg hais lus (½ poj niam) hauv 6 lem dhau. peb hnub. Muaj ntau tshaj 250 tus neeg muag khoom nyob rau hauv pem teb ua yeeb yam. COVID tau mus ncig ntawm thaj chaw bay rau ob peb lub lis piam dhau los, uas tej zaum yuav nyuaj siab rau cov neeg tuaj koom hauv zos. Ntau tus neeg tuaj koom tau txais cov ntawv ceeb toom iPhone hais tias lawv tau nyob ze rau tus neeg mob hauv Santa Clara. Txawm hais tias kuv txuas ntxiv mus kuaj qhov tsis zoo, qhov no yog cov khoom hnyav.

Qhov tseem ceeb tshaj plaws ntawm AWE yog cov neeg thiab, txawm hais tias qhov kev sim siab (ntau tus neeg tau npog) ib puag ncig, kev sib raug zoo ntawm kev ua yeeb yam tau zoo li qub. Cov tog neeg muaj kab ntev, suab paj nruag nrov thiab cov neeg tuaj koom sib tham tsis xis nyob ze ua ke. Angelo del Priore ntawm HP tau piav qhia tias nws zoo li koj tus npawg kab tshoob. Koj paub ib nrab ntawm cov neeg nyob ntawd thiab tham nrog lawv txhua tus tau kaum feeb.

Cov neeg sawv cev los ntawm feem ntau ntawm cov tuam txhab loj hauv cheeb tsam, suav nrog Meta, Google, Microsoft, Qualcomm, Kev sib sau, HTC, Niantic, Verizon, Roblox, Snap, Magic Leap, thiab txawm tias NASA tuaj koom. Thaum muaj ntau tus neeg siv khoom ntsib kev lag luam tuaj koom, thiab muaj "Kev Ua Si" ntawm XR cov kev paub dhau los hauv lub rooj sib tham, feem ntau ntawm lub rooj sib tham yog rau cov lag luam thiab XR software tsim tawm. Tom Ffiske ntawm Immersive Hlau sau ua qhov no daim ntawv tshaj tawm xov xwm tshaj tawm ntawm qhov yeeb yam.

Google, Meta, thiab Microsoft muaj lawv tus kheej lub rooj sib tham tsim tawm kom lawv muaj lub ntsej muag zoo nkauj ntawm qhov yeeb yam. Meta yog tam sim no ntau dua li lawv tau ua yav dhau los nrog ntau tshaj li kaum tus neeg ua haujlwm Meta hais lus ntawm cov vaj huam sib luag, thiab lawv yog cov neeg txhawb nqa. Tus txheeb ze txwv tsis pub loj ntawm lub rooj sib tham no, thaum tsis zoo tagnrho rau cov koom haum, tsim qhov chaw loj rau cov tuam txhab tshiab thiab me me los qhia lawv cov dab neeg. Kev sib sau ua ke txuas ntxiv ua kom muaj kev lag luam XR kho vajtse. AR tsom iav tau nyob txhua qhov chaw hauv lub expo, nrog Varjo, Lenovo, Vuzix, Rokid, Realwear, Campfire, thiab Oppo ntawm cov pom tshaj plaws.

Muaj cov kab ntev rau demo tus tshiab Magic Leap 2. Nws tau txais rave tshuaj xyuas. Feem ntau tham txog yog nws qhov tshiab dimming feature, uas hais txog qhov zoo ntawm cov duab. Qhov loj dua ntawm kev pom yog cov neeg coob coob txaus siab thiab.

Kuv tau txais lwm qhov saib ntawm Mojo Vision's AR contact lenses. Peb tau saib los ntawm kev sib cuag nrog kev pab los ntawm ib hom tshwj xeeb ntawm cov cuab yeej uas ua rau peb coj Mojo lub lens ze rau ntawm lub qhov muag. Koj kom pom meej cov duab thiab cov ntawv,. Koj tuaj yeem tswj hwm lawv nrog koj saib.

Shawn Frayne, tus tsim thiab CEO ntawm Saib iav, tau muab kuv saib ntawm lawv cov 65 "tshiab, uas lawv nyuam qhuav tshaj tawm lub lim tiam dhau los. Nws chim siab, tab sis hauv tsib lossis kaum xyoo, qhov no yuav nyob hauv peb chav nyob.

Tik Tok's brand tshiab AR cov ntsiab lus thiab cov cuab yeej pab pawg, Effect House, koom nrog AWE thawj zaug. Cov teebmeem hauv tsev yog Tik Tok cov lus teb rau Facebook thiab Instagram's Spark AR, thiab Snapchat's Lens Studio, uas yog cov apps pub dawb uas tso cai rau cov neeg siv los tsim cov teebmeem kev cai uas tuaj yeem coj mus rau hauv koj lub cev ib puag ncig nrog lub koob yees duab smartphone. Tik Tok muaj phab ntsa yees duab ntawm lawv lub xov tooj ntawm tes AR cuam tshuam uas cov neeg tuaj koom tuaj yeem cuam tshuam nrog. Kuv muaj sijhawm ntsib nrog Kathy Wang, tus thawj coj ntawm Effects House. Nws yog tus thawj coj Magic Leap tau plaub xyoos. Effects House Creators twb tau tsim ntau tshaj li ib billion views ntawm lub platform loj hlob sai.

AWE co-founder thiab CEO, Ori Inbar, ib txwm ncaws tawm nrog qee qhov kev xav loj thiab tshwj xeeb, thiab xyoo no tsis muaj qhov tshwj xeeb. Thaum xyoo tas los AWE, thaum lub Kaum Ib Hlis, 2021, nws ua si Max Headroom. Xyoo no tau pib nrog qee qhov cua guitar, thiab cov yeeb yaj kiab swb suav nrog lub zog loj (lub ntsiab lus AWE rov tshwm sim) uas XR thev naus laus zis tau xa tawm. "XR," hais Inbar, "ua npau suav ua qhov tseeb." Nws kuj tau tshaj tawm tias AWE tab tom pib qhov $ 100,000 XPrize-zoo li kev sib tw los sim thiab daws cov teebmeem ntawm kev hem thawj loj tshaj plaws rau noob neej nyob rau xyoo pua 21st - kev hloov pauv huab cua.

Unity CEO John Riccitiello ua raws Inbar nrog cov lus tseem ceeb uas rhuav tshem Lub Metaverse, thiab Kev Sib Koom Tes hauv nws qhov kev tsim. Riccitiello tau tso tawm cov lus piav qhia yooj yim no: "Ib tiam tom ntej ntawm Is Taws Nem yog (1) Ib txwm nyob ntawm lub sijhawm thiab (2) feem ntau 3D (3) feem ntau sib tham sib (4) feem ntau yog kev sib raug zoo thiab (5) feem ntau tsis tu ncua."

Riccitiello tau ua raws li Qualcomm tus thawj coj ntawm XR, Hugo Swart. Qualcomm ua rau Snapdragon nti teeb tsa lub zog rau txhua yam khoom siv uas tsis muaj XR tshwj tsis yog Khawv koob Leap, thiab tsis ntev los no tau tshaj tawm ib qho kev pab cuam hu ua Snapdragon Spaces, uas tso cai rau cov neeg tsim khoom ua raws li ntau yam nta tsim rau hauv Snapdragon platform rau headworn augmented reality apps. Qualcomm Ventures kuj tau hais tias nws tau nqis peev hauv Echo3D thiab xav txog app tsim Tripp ua ib feem ntawm nws $ 100 lab Snapdragon Metaverse Fund.

Txhua xyoo Auggie Awards yog ib qho ntawm cov xwm txheej hyped tshaj plaws ntawm AWE. thiab cov khoom plig qhia txog qhov zoo tshaj plaws ntawm kev ua haujlwm hauv augmented, virtual thiab mix reality. Xyoo no, muaj 280 qhov kev xaiv tsa thoob plaws 16 pawg. Tus yeej ntawm kev sib tw pib qhov kev sib tw tau mus rau Croquet, uas ua rau cov cuab yeej tsim kho JavaScript tshiab rau kev tsim ntiaj teb virtual.

Lub "Lub Limtiam no hauv XR Podcast" uas kuv yog tus tswv tsev, tau sau kaum yim kaum feeb kev sib tham nrog qee tus neeg ua lag luam, cov thawj coj, thiab cov tsim tawm, tuaj koom AWE 2022. Cov ntaub ntawv kaw tau tawg ua rau peb caug feeb ntu, uas tuaj yeem pom no.

Cov rooj sib tham hauv cov rooj sib tham feem ntau ua rau pom qhov txawv tshaj plaws. Ntawm no kuv nrog Zappar co-founder thiab CEO Caspar Thykier, uas tau nthuav tawm Zapbox tshiab hauv qhov chaw tos txais ntawm Hyatt Santa Clara. Kuv tsis nco nws noj hmo, nws tsis nco peb cov ntaub ntawv podcast, tsis tau peb muaj lub sijhawm no. Hauv daim duab saum toj no yog qhov tshiab version ntawm lawv tus nqi qis AR HMD, Zapbox. Nco ntsoov, qhov no yog ib sab gig rau kev lag luam thiab cov tuam txhab cuab yeej. Nws pib xyoo 2017 nrog Kickstarter uas tau cog lus tias "Magic Leap rau pheej yig heev." Pheej yig vim XR lub taub hau mounted zaub - thiab cov tswj - yog ua los ntawm cardboard. Tus tshiab version zoo li muaj ntau yam yas. Zappar pib qhov project no tsib xyoos dhau los. Lub sijhawm no, cov neeg siv yuav tsis tas yuav muab cov tswj hwm ua ke zoo li lub rooj zaum ntawm Ikea.

Lub sijhawm tseem ceeb tshaj plaws ntawm kev ua yeeb yam rau kuv tuaj thaum kawg, thaum noj su nrog ib tus phooj ywg ua haujlwm hauv VR pawg ntawm Microsoft. "Thaum kuv rov qab los tsev los ntawm kev ua haujlwm," nws tau lees tias, "VR tsis nyob saum kuv daim ntawv teev npe yam yuav tsum ua. Koj ua li cas?”

“Zoo…” Kuv hais qhov no thaum kuv xav tau sijhawm los xav. “VR ib txwm nyob hauv kuv daim ntawv teev npe yam yuav tsum ua. Kuv muaj ntau yam uas kuv nyiam ua hauv VR. "

"Tab sis koj puas ua lawv?" Nws nug, muab kuv rau ntawm qhov chaw. Ntau tus ntawm kuv cov tub ntxhais kawm hais tias lawv tsis siv VR rau kev lom zem lossis kev ua si ntawm lawv tus kheej lub sijhawm. Muaj lwm yam uas lom zem rau lawv ntau dua. Thiab tam sim no ntawm no yog kuv qhov chaw. Kuv tus neeg sab hauv. Ntawm ib qho ntawm cov tuam txhab ua lag luam hauv kev ua lag luam. Nws tau tshawb nrhiav qhov txwv tsis pub. Peb tsuas yog tsis mus qhov ntawd. Tsis nyob ntawm no.

"Koj puas xav," nws nug, "VR tuaj yeem ua tsis tau? Tej zaum peb tsuas yog tham nrog peb tus kheej xwb. "

"Tej zaum VR tseem tsis tau zoo txaus." kuv qhia.

"Tej zaum koj hais yog lawm," nws hais. "Kuv txhawj txog nws." Qhov kev sib tham no yog ib yam uas kuv nyiam txog AWE. Nws tau txais tiag ntawm no.