Kev ntim khoom Atlantic txuas ntxiv nws lub luag haujlwm ntawm kev hloov pauv

Wes Carter, Thawj Tswj Hwm ntawm Atlantic Ntim. Raws li nyob rau hauv Wilmington, North Carolina, lub tuam txhab niaj hnub no muab cov khoom siv, cov ntaub ntawv, engineering thiab kev pabcuam rau cov neeg siv khoom-destined thiab B2B ntim cov kev daws teeb meem, nrog rau kev tsom mus rau kev ntim khoom ruaj khov. Atlantic muaj ntau dua 30 qhov chaw thiab ntau dua 1,500 tus neeg ua haujlwm.

Ib feem ntawm lub luag haujlwm uas yog tus kheej rau Carter rov qab mus rau Atlantic lub hauv paus. Lub tuam txhab tau tsim muaj nyob rau xyoo 1946 los ntawm ib tus neeg sau xov xwm zoo tshaj plaws, W. Horace Carter–Wes Carter tus yawm txiv-raws li Atlantic Publishing, uas luam tawm Lub Tabor City Tribune, ib lub lim tiam ntawv xov xwm hauv Tabor City, North Carolina. Yuav luag los ntawm nws pib daim ntawv tangled nrog lub zos tshooj ntawm lub Ku Klux Klan, sib ntaus sib tua ob xyoos nrog ib tug series ntawm editorials tawm tsam pab pawg neeg. Txawm hais tias muaj kev hem thawj rau kev tuag, kev tsim txom thiab kev tawm tsam nyiaj txiag, cov ntawv tsis txaus ntseeg tau yeej thaum kawg, nthuav tawm cov pab pawg neeg thiab pab xa ntau tus neeg ua txhaum cai mus rau hauv tsev lojcuj. Tabor City Tribune yeej 1953 Pulitzer nqi zog rau cov kev siv zog ntawd.

Nyob rau xyoo 1960, lub tsev luam ntawv nthuav dav nws txoj kev lag luam suav nrog kev luam ntawv, hloov ntawv thiab faib cov khoom siv hauv chaw ua haujlwm. Nyob rau hauv kev coj noj coj ua ntawm Wes txiv, Rusty Carter, qhov no tau ua raws li xyoo 1970 los ntawm kev sib ntxiv ntawm cov khoom siv rau kev sib xyaw, ua haujlwm rau cov lag luam textiles loj nyob rau sab qab teb sab hnub tuaj. Xyoo 1990s pom qhov kev nthuav dav mus rau hauv kev lag luam ntim khoom automation thiab kev koom ua ke, nrog rau kev tsom mus rau kev pabcuam kev pabcuam los ntawm Atlantic txoj kev loj hlob ntawm cov ceg ntoo. Thiab nws yog nyob rau hauv xyoo tas los no uas lub tuam txhab tau dhau los ua mob hnyav rau kev ruaj khov hauv kev ntim khoom.

Carter pom qhov sib piv ntawm Atlantic txoj kev tshawb nrhiav niaj hnub no los txhim kho qhov chaw ib puag ncig thiab lub tuam txhab kev ua haujlwm rau pej xeem cov cai thaum ntxov. Nws tau hais tias "Muaj kev sib koom ua ke nthuav dav ntawm qhov kuv yawg tau ua thiab peb tab tom ua tam sim no," nws hais. "Tab sis qhov sib txawv loj yog, tsis muaj leej twg sim tua kuv."

Txawm li cas los xij, ib feem ntawm txoj haujlwm no kuj yog tus kheej rau nws. "Kuv yog Eagle Scout, yos hav zoov, neeg nuv ntses, backpacker thiab surfer," nws hais. "Kuv tau siv sijhawm ntau mus rau qhov chaw xws li Costa Rica, Dominican koom pheej, thiab Indonesia. Qhov sib txawv tam sim no piv rau 20 xyoo dhau los yog qee zaum staggering. Cov neeg hauv kev ntim khoom yuav tsum tau ua lub luag haujlwm kom paub tseeb tias muaj txoj hauv kev uas cov khoom tsis tuaj yeem nyob hauv ib puag ncig. "

Nrog nws cov kev daws teeb meem kev sib koom ua ke, Atlantic tuaj yeem pab cov neeg siv khoom nrog lawv cov ntim khoom txij thaum pib mus rau qhov kawg, pab ntim khoom thiab tsim khoom, kuaj, thiab muab cov ntaub ntawv zoo tshaj plaws thiab kev teeb tsa. Carter hais tias "Peb pab peb cov neeg siv khoom siv ntim khoom kom zoo dua qub," Carter hais.

Ib qho ntawm qhov tseem ceeb tshaj plaws yog kev tshem tawm cov yas nyob qhov twg los tau. Carter hais ntxiv tias "Tsis muaj qhov chaw rau ib leeg-siv yas hauv cov neeg siv khoom ntim," Carter hais ntxiv. "Peb muaj cov kev xaiv ntuj, fiber ntau rau kev siv feem ntau. Peb tau txais los ntawm qhov chaw ruaj khov, thiab peb siv fiber ntau uas peb rov ua dua tshiab hauv lub tebchaws no. Kev hloov pauv ntawm txhua tus neeg siv khoom ntim khoom siv rau fiber ntau hauv peb mus rau tsib xyoos tom ntej no yog ua tau tiav. "

Ob qhov kev sib tw ntxiv tseem nyob rau yav tom ntej: stretch zaj duab xis uas yog siv los tuav pallets ntawm cov khoom ua ke, thiab ntim khoom noj. Carter hais tias "Nyob rau B2B sab ntawm peb txoj kev lag luam, cov khoom saum toj kawg nkaus yog zaj duab xis ncab," Carter hais. "Peb yuav tsum tshem tawm cov pov tseg tam sim no - muaj txog li ob thiab ib nrab lab phaus hauv ib xyoos mus pov tseg. Peb yuav tsum nrhiav txoj hauv kev los kaw lub voj. Peb yuav lub tshuab hauv Tebchaws Europe, ib Erema, thiab tsim ib txoj kab kev sib txuas rau kev rov ua dua cov yeeb yaj kiab. Nws tsim cov khoom siv huv huv uas zoo li cov yas yas. "

Qhov kev sib tw yog txawv kiag li rau ntim khoom noj. Carter piav qhia tias "Rau cov thawv ntim khoom noj, muaj kev txhawj xeeb txog kev nyab xeeb khoom noj tiag tiag," Carter piav qhia. "Kuv yuav tsis yog thawj tus txiv leej tub noj nqaij qaib uas tau ntim rau hauv lub thawv fiber ntau! Yog li ntawm no, cov ntaub ntawv compostable ua rau kev nkag siab ntau dua. Curbside composting yog qhov kev daws teeb meem - nws yuav tsum yog ib yam nkaus li cov thoob khib nyiab. Bio-films los ntawm kev ruaj ntseg, tsis yog-GMO qhov chaw yog lwm qhov kev daws teeb meem zoo, ib yam nkaus. "

Carter pom Atlantic txoj kev tsom mus rau txhua qhov no yog txoj hauv kev zoo heev los txhim kho kev lag luam. "Txhua tus neeg siv khoom lag luam loj thiab cov khw muag khoom lag luam tab tom saib lawv cov neeg muag khoom los pab xa lawv cov hom phiaj kev ruaj ntseg, tshwj xeeb tshaj yog lawv cov neeg muab khoom ntim," nws hais. "Txawm hais tias nws yog Kellogg's lossis P&G, Kuv yog lawv qhov Scope 3 [tsis ncaj qha CO2 emissions uas yog ib feem ntawm kev lag luam ib puag ncig hneev taw]. Vim peb txoj kev cog lus rau kev ruaj khov thiab cov pa roj carbon nruab nrab, cov tuam txhab zoo siab los ua lag luam nrog peb. Peb yeej tsis tau muaj ntau dua catalyst rau loj hlob peb cov lag luam. Peb muaj peev xwm hloov peb cov neeg siv khoom 'kev ruaj ntseg profiles nyob rau hauv luv luv txiav txim. "

Nws pom cov cib fim uas tsis muaj qhov kawg. Nws tau hais tias "Kev ntim khoom Surfboard tsis tshua txav lub koob," nws hais. "Tab sis thaum peb xa cov pob thawj fiber ntau surfboard, uas yog qhov kev lom zem heev. Tab sis tom qab ntawd saib cov chav dej - lawv txhua tus tau ntim nrog Styrofoam. Qhov ntawd yog qhov loj, yog li yog tias peb tuaj yeem hloov pauv txhua yam mus rau kev ntim khoom fiber ntau, nws yog qhov cuam tshuam loj rau ib puag ncig. "

Thaum txhua yam hais thiab ua tiav, txhua yam ua rau nws tus kheej tiag tiag. "Sustainability tsis yog fad," nws xaus lus. “Kuv muaj menyuam ntxaib uas muaj yim xyoo. Kuv xav coj lawv caij nthwv dej, yos hav zoov thiab nuv ntses, tab sis kuv ntshai lub ntiaj teb uas peb yuav tawm mus. Kuv nyob hauv txoj hauj lwm ntawm kev cuam tshuam qhov twg kuv tuaj yeem pab ua kom muaj kev hloov pauv. Qhov no tau muab ib qho kev taw qhia rau kuv lub neej. Kuv yawg yuav tsum xav ib yam nkaus. Kuv nkag siab nws tsav tsheb ntau dua li yav dhau los. "

Tau qhov twg los: https://www.forbes.com/sites/jimvinoski/2022/09/19/civil-rights-to-sustainability-atlantic-packaging-continues-its-mission-of-leading-change/