Asia Hauv Ntiaj Teb Phau Ntawv Kev Lag Luam

Cov kev nplua nuj loj ntawm thaj av Asia-Pacific tau pom dua tshiab hauv 2022 Forbes Billionaires List tso tawm rau lub Plaub Hlis: thaj chaw muaj cov tswv cuab ntau tshaj plaws hauv qeb duas. Asia txoj kev lag luam tseem ceeb rau Asmeskas kuj tau hais txog lub hli tas los los ntawm Thawj Tswj Hwm Joe Biden txoj kev mus rau hauv cheeb tsam, qhov chaw uas nws cov thawj coj tau tshaj tawm cov npe ntawm 13 lub teb chaws suav txog li 40% ntawm GDP thoob ntiaj teb uas yuav koom nrog Indo-Pacific Economic Framework tshiab: Australia , Brunei, Is Nrias teb, Indonesia, Nyiv, Kaus Lim Qab Teb, Malaysia, New Zealand, Philippines, Singapore, Thaib thiab Nyab Laj.

Qhov tseem ceeb uas ploj lawm: Tuam Tshoj, uas nyob rau lub Tsib Hlis tau piav qhia los ntawm US Secretary of State Antony Blinken tias yog "kev sib tw loj tshaj plaws rau lub sijhawm ntev" rau kev txiav txim siab thoob ntiaj teb. Kev sib tw ntawm ob lub sijhawm lig tau coj ib nthwv dej ntawm cov phau ntawv uas tshuaj xyuas qhov kev sib cav txog thaj chaw thiab nyiaj txiag, xws li Kev Ua Si Ntev los ntawm Rush Doshi thiab Tau Suav Tsis Ncaj Ncees los ntawm Aaron Friedberg.

Dab tsi tshiab ntawm cov phau ntawv uas dhau mus dhau cov ntsiab lus kub thiab nthuav dav ntxiv rau Asian arts, lus thiab kab lis kev cai rau cov neeg nyeem thoob ntiaj teb? Lwm hom phau ntawv thiab cov kws sau ntawv zoo li cas hauv Asia?

Yog xav paub ntxiv, kuv tham nrog Eric Oey, tus thawj tswj hwm ntawm Tuttle Publishing ntawm lub tuam txhab US lub hauv paus chaw haujlwm hauv North Clarendon, Vermont. Ib qho ntawm cov tshaj tawm hauv Teb Chaws Asmeskas uas muaj keeb kwm 190 xyoo, Tuttle tau qhib qhov chaw tshaj tawm hauv Nyij Pooj los muab cov phau ntawv rau Asmeskas tub rog xyoo 1948 thiab txij li ntawd los tau dhau los ua ib lub ntiaj teb coob tshaj tawm cov ntawv nyeem lus Askiv nyob rau Asia nrog lub hom phiaj. ntawm kev kos duab, hom lus thiab kab lis kev cai. Kuv ua raws li email tom qab. Edited excerpts ua raws.

Flannery: Dab tsi yog qee qhov kev sib txawv loj hauv kev lag luam phau ntawv thoob ntiaj teb xyoo no?

Oey: Phau ntawv muag tau ua tau zoo heev hauv 2020 thiab 2021. Feem ntau yog vim muaj online. Xyoo no, zoo li cov khw muag ntawv ua tau zoo dua vim tias tib neeg xav tawm mus rau hauv lub ntiaj teb dua, kav khw thiab nrhiav yam tshiab. Kev paub txog lub cev thiab kev mus ncig tau maj mam rov qab los - thiab rov qab los sai sai thaum kev mus ncig hauv tebchaws hauv Tebchaws Meskas, nrog rau cov tebchaws xaiv hauv Tebchaws Europe. Hauv Asia, nws tseem tsis tau rov qab los, tab sis yuav rov qab mus rau theem ua ntej kis thoob qhov txhia chaw sai sai, tej zaum txawm tias thaum kawg ntawm lub xyoo no.

Hauv cov khw muag ntawv Esxias, cov khw muag ntawv tau kaw ntau ntawm ob xyoos dhau los. Qee zaum, lawv tsuas yog rov qhib dua tam sim no thiab nws tseem ntxov dhau los hais tias kev muag khoom puv xyoo yuav ua li cas tab sis feem ntau cov qauv zoo heev. Txawm li cas los xij, ntau yam uas tau mus online hauv ob xyoos dhau los yuav hloov mus rau lub cev. Kev muag online yog qis dua - piv txwv li Amazon, tsis ua zoo li xyoo no. Cov npe nrov yog ib txwm hloov pauv thiab kev muag khoom yog phau ntawv-rau-phau ntawv thiab sau rau tus sau.

Flannery: Yuav ua li cas txog phau ntawv lag luam hauv Asia?

Oey: Kev ua lag luam yog qhov tshwj xeeb heev rau cov neeg sau ntawv. Feem ntau, kev lag luam phau ntawv comic yog booming nrog series zoo li Jujutsu kaisen thiab Dab slayer, thiab cov me nyuam phau ntawv ua lag luam muaj zog heev vim cov khoom muag zoo li Tus txiv neej dev, Chaw muag mis nyuj ntawm Wimpy Kid thiab Percy jackson. Cov ntawv tseeb, feem ntau, ua tau zoo heev nrog cov npe tshiab txhua xyoo los ntawm cov kws sau ntawv nrov heev xws li James Patterson, Patricia Cornwell thiab John Grisham nrog rau ntau cov ntawv sau los ntawm cov kws sau ntawv zoo li Louise Erdrich (Tus Saib Hmo Ntuj) thiab Liane Moriarty (Apples yeej tsis poob). Phau ntawv los ntawm cov neeg sau ntawv Asian xws li Min Jin Lee, Jhumpa Lahiri thiab John Okada kuj nrov heev. Kev pab tus kheej yeej ib txwm muaj zog piv txwv Tus cwj pwm Atomic los ntawm James Clear thiab cov phau ntawv decluttering los ntawm Marie Kondo. Tag nrho cov no yog cov qauv thoob ntiaj teb thiab tsis tshwj xeeb rau Asia.

Dab tsi ua tau zoo hauv Asia nws tus kheej zoo nkauj npaum li tib lub npe uas ua tau zoo nyob ntawm no hauv Tebchaws Meskas. Phau ntawv ua lag luam lus Askiv yog thoob ntiaj teb. Cov neeg muag khoom zoo tshaj plaws uas nyob hauv New York Times cov npe muaj nyob hauv txhua lub khw muag ntawv hauv Asia. Nws nyuaj rau

cais dab tsi tshwm sim hauv Asia piv rau qhov tshwm sim hauv Asmeskas thiab UK.

Flannery: Koj pom dab tsi rau yav tom ntej?

Oey: Ib qho piv txwv yog cov phau ntawv piav qhia kim tau tawm ntawm kev zam nyob rau ob peb xyoos dhau los, tshwj tsis yog lawv muaj qee yam khoom lag luam loj lossis lwm yam kev tshaj tawm - kev tshaj xov xwm, TV, zaj duab xis thiab lwm yam.

Nws kuj yog ib qho ntawm qhov tsis zoo ntawm phau ntawv lag luam niaj hnub no uas txhua tus hais tias cov tub ntxhais hluas tsis tau nyeem ntau tam sim no vim lawv ib txwm nyob ntawm qee yam khoom siv hluav taws xob. Thiab tseem tsis tau muag cov phau ntawv me nyuam tseem nce ntxiv txhua xyoo, tshwj xeeb yog cov duab duab rau cov menyuam yaus. Tej zaum koj yuav hais tias cov niam txiv yuav phau ntawv rau lawv cov menyuam vim lawv xav kom lawv nyeem. Tab sis qhov tseeb koj pom tias cov menyuam yaus nyiam nyeem ntawv, thiab thaum tib neeg yuav lawv phau ntawv - niam txiv lossis pog yawg - lawv nyeem lawv. Yog li ntawv nyeem ntawv yog tus cwj pwm uas tseem muaj sia nyob niaj hnub no thiab tseem nce ntxiv.

Rau qee qhov, kev muag phau ntawv kuj tseem nce ntxiv tam sim no vim tias cov menyuam yaus boomers so haujlwm, muaj sijhawm nyeem ntawv ntau dua, thiab nyiam nyeem ntawv. Lawv muaj nyiaj, thiab muaj peev xwm mus yuav phau ntawv. Thiab ntau phau ntawv zoo tau raug luam tawm dua li yav dhau los.

Ntau tus neeg muaj lub tswv yim yuam kev tias phau ntawv lag luam raug kev txom nyem zoo ib yam li lwm cov ntawv luam tawm thiab xov xwm, tab sis qhov tseeb tsis yog qhov tseeb. Phau ntawv lag luam tau nce zuj zus txhua xyoo. Cov ntawv luam tawm muag tau nce siab thiab cov khw muag ntawv tshiab tau qhib txhua qhov chaw, suav nrog hauv Asia. Ntau pua lub khw muag ntawv tshiab qhib txhua xyoo hauv Tebchaws Meskas, feem ntau ntawm nws tus kheej khiav los ntawm cov neeg nyiam phau ntawv tiag tiag thiab cov neeg paub txog phau ntawv lag luam. Zoo li noj qab nyob zoo. Peb cia siab tias yuav mus ntxiv.

Lwm txoj kev tsim nyog hais txog yog qhov kev loj hlob ntawm kev ywj pheej me me xws li peb li. Cov neeg feem coob tsis paub tias ob feem peb ntawm tag nrho cov phau ntawv muag txhua xyoo ob qho tib si hauv Asmeskas thiab thoob ntiaj teb yog tsim los ntawm cov tshaj tawm me me xws li peb, tsis yog los ntawm cov tsev loj. Tau kawg, blockbuster bestsellers yog tsuas yog luam tawm los ntawm cov tsev loj vim tias lawv tuaj yeem them taus qhov kev nce qib loj uas cov kws sau ntawv tau txais. Tab sis cov neeg muag khoom zoo tshaj plaws no ua rau cov neeg tsawg ntawm cov phau ntawv lag luam tag nrho, uas muaj ntau yam tsis txaus ntseeg. Piv txwv li, ib lub khw muag ntawv ib txwm muaj 10,000 txog 20,000 lub npe sib txawv - ntau dua li lub khw loj loj, uas nqa 2,000 txog 4,000 yam khoom sib txawv. Cov tshaj tawm me me muaj qhov zoo ntawm kev paub ntau ntxiv txog cov niches tshwj xeeb hauv kev lag luam phau ntawv thiab lawv muaj kev sib raug zoo nrog cov kws sau ntawv lawv paub tus kheej uas tso siab rau lawv tshaj tawm lawv cov phau ntawv hauv txoj kev ntawm tus kheej. Feem ntau ntawm cov ntawv luam tawm thiab muag yog tsim los ntawm cov tuam txhab me me no. Yog li kev tshaj tawm kev lag luam, uas yog kev lag luam qub heev ntawm chav kawm, yog me ntsis ntawm qhov tsis xws luag - nws yuav luag yog kev lag luam hauv tsev, qhov loj tsis tas yuav zoo dua. Thiab tib yam yog qhov tseeb ntawm cov khw muag ntawv! Cov khw me me paub lawv cov neeg siv khoom thiab tuaj yeem muab kev pabcuam tus kheej ntau dua - yog vim li cas lawv ua tau zoo tam sim no.

Flannery: Koj tau ua tiav nrog cov ntawv luam tawm rau kev kawm lus Asia nyob rau lub sijhawm thaum cov tuam txhab xws li Duolingo tseem ua tiav online.

Oey: Muaj ntau qhov kev txaus siab nyob rau hauv kev kawm online platforms, thiab feem ntau ntawm cov tsev kawm ntawv qib siab cov phau ntawv tshaj tawm tam sim no xa lawv cov ntsiab lus digitally, tshwj xeeb hauv STEM cov haujlwm. Nyob rau hauv lub qub hnub, peb siv sij hawm nyob rau hauv lub tshuab luam ntawv, ua yees duab luam ntawm cov khoom los yog tshooj ntawm cov phau ntawv thiab lwm yam rau cov chav kawm nyeem ntawv. Tam sim no, cov neeg nyeem cov chav kawm tau sib sau ua ke thiab faib tawm digitally.

Flannery: Yog li cas koj cov ntawv kawm lus zoo li cas rau hauv kev ua lag luam niaj hnub no?

Oey: Kev muag khoom nce ntxiv. Tag nrho peb cov ntawv muaj nyob rau hauv ob qho tib si digital thiab luam ntawv. Feem ntau ntawm peb cov phau ntawv kawm lus tsis yog phau ntawv saws me nyuam, tab sis cov ntawv pab. Peb luam tawm cov phau ntawv kawm theem siab thiab tsev kawm qib siab, tab sis peb ntim lawv ib txoj hauv kev uas lawv tuaj yeem muag hauv khw muag ntawv rau cov neeg kawm ntawv tus kheej. Ua li ntawd, peb muaj ob lub khw. Qhov no yog ib txoj hauv kev tsis zoo - tsis muaj leej twg ua nws.

Yog li koj muaj phau ntawv kawm kim muag $80 txog $120 ces koj muaj peb cov phau ntawv uas zoo li cov ntsiab lus tab sis tus nqi tsuas yog $25 txog $30 xwb. Peb cov phau ntawv tau txais los ntawm ntau lub tsev kawm ntawv qib siab los ua cov phau ntawv, thiab yog qhov zoo rau cov menyuam kawm ntawv. Peb kuj tseem hais txog ntau yam lus Esxias uas tsis muaj lwm tus hais xws li Korean, Indonesian, Burmese, Filipino, Nyab Laj, Thaib thiab Hindi. Tag nrho cov no yog hom lus loj uas hais los ntawm kaum tawm lab tus tib neeg.

Kuj tseem muaj kev lag luam loj rau cov neeg kawm ntawv tus kheej - cov neeg uas nyiam kawm lus lossis ua haujlwm lossis mus ncig rau Asia, lossis xav txhuam Mandarin lossis Nyij Pooj lawv tau kawm hauv tsev kawm qib siab tom qab tau ntiav haujlwm. Lawv yuav tsum tawm mus yuav ib phau ntawv los txhawb lawv txoj kev paub lus hauv lawv lub sijhawm.

Saib lwm yam ncej:

Xav tau kev txheeb xyuas ntau ntxiv ntawm Asmeskas cov tub ceev xwm kev lag luam kev sib raug zoo rau Tuam Tshoj, xibfwb hais

Nyob rau hauv kev sib kis, Ib Lub Nroog Vermont Ski Hauv Nroog Pom Ib Qhov Kev Loj Hlob Nyiaj Txiag Catalyst

@rflannerychina

Tau qhov twg los: https://www.forbes.com/sites/russellflannery/2022/06/12/beyond-economics-and-geopolitics-asia-in-the-global-book-market/