Raws li Thib Peb Cov Ncuav Qab Zib Fade, Hom Tau Txais Tus Kheej

Ib peb lub hlis twg ntawm ib puas xyoo tom qab lawv thawj zaug tau los ua ib qho chaw, thib peb cov ncuav qab zib digital - cov khoom zais ntawm cov cai uas tso cai rau cov neeg lag luam taug qab txhua yam koj lub vev xaib - tau teem caij pib ploj mus rau xyoo tom ntej los ntawm cov browsers ntawm ntau dua 2.5 billion tus neeg siv ntawm Google. Chrome. Nrog 65% ntawm kev ua lag luam browser, lub tuam txhab tau cog lus tias yuav ua rau lawv mus rau ntau xyoo tab sis tau ncua sijhawm kawg ob peb zaug thaum nws sim txiav txim siab hloov pauv. (Safari thiab Firefox twb tau tso tseg taug qab cov neeg siv ntawm cov ncuav qab zib thib peb.)

Qhov kawg ntawm kev taug qab ntawm cov ncuav qab zib yog qhov loj heev hauv ze li $ 700 billion digital ad lag luam.

Raws li kev tshawb fawb tau ua hauv 2020, 80% ntawm cov neeg tshaj tawm tau tso siab rau cov ncuav qab zib thib peb rau kev tshaj tawm micro-target. Kev taug qab tau yog ib txoj hauv kev zoo kom ncav cuag cov neeg siv khoom, tab sis tsis yog tsis muaj qee qhov quirks. Yuav cov thom khwm online thiab muaj feem yuav zoo rau lub lim tiam tom ntej, koj yuav pom kev tshaj tawm rau cov thom khwm.

Qhov kawg ntawm cov ncuav qab zib thib peb tau ntev los lawm.

Dab tsi los tom ntej yog twb tau hloov kho qhov kev lag luam toj roob hauv pes - kev yeem ua ntej-tog ncuav qab zib (qee zaum hu ua xoom-tog).

Nws hloov tawm tias tib neeg nyiam sib koom lawv cov haujlwm ntev npaum li lawv tau nug los ntawm cov npe thiab cov khw muag khoom lawv ntseeg. Qhov qub yog tshiab.

Tus kws sau ntawv thiab tus kws pab tswv yim txog cov neeg siv khoom Blake Morgan tau sau kem ob peb xyoos dhau los teev 50 txheeb cais uas "qhia lub zog thiab lub peev xwm ntawm tus kheej." Cov npe suav nrog:

91% ntawm cov neeg siv khoom hais tias lawv muaj feem ntau yuav mus kav khw nrog cov npe uas muab cov lus pom zoo thiab cov lus pom zoo uas cuam tshuam rau lawv. - AccentureACN

80% ntawm cov neeg siv khoom muaj feem ntau yuav ua rau kev yuav khoom los ntawm lub hom phiaj uas muab kev paub txog tus kheej. - Epsilon

90% ntawm US neeg nrhiav kev lag luam personalization heev los yog me ntsis txaus siab. – Statista

83% ntawm cov neeg siv khoom txaus siab qhia lawv cov ntaub ntawv los tsim kom muaj kev paub txog tus kheej. - Accenture

90% ntawm cov neeg siv khoom txaus siab qhia tus kheej cov ntaub ntawv coj tus cwj pwm nrog cov tuam txhab kom pheej yig dua thiab yooj yim dua. - SmarterHQ

Lwm qhov tseem ceeb cuam tshuam rau kev lag luam digital yog kev loj hlob ntawm kev tshaj tawm ntawm cov khw muag khoom lub vev xaib, hu ua khw muag khoom xov xwm network.

Cov ncuav qab zib thib peb yuav yog txoj hauv kev yooj yim kom tau txais cov neeg siv khoom tshiab, tab sis nws tau kim heev. Cov neeg siv khoom tau txais cov nqi hauv cov neeg siv khoom tau nce li ntawm 60% nyob rau xyoo kaum xyoo dhau los. Nyem rau ad txuas tsis yog txoj hauv kev zoo rau "yuav" cov neeg siv khoom.

Cov khw muag khoom xws li Walmart, Lub Hom Phiaj, Kev Yuav Zoo Tshaj Plaws, thiab lwm tus tau nkag mus rau hauv kev tshaj tawm kev lag luam, sib tw nrog cov loj los ntawm kev muab "kev txhawb nqa" chaw tshaj tawm hauv lawv lub vev xaib rau cov neeg muag khoom muag. Amazon yog tus thawj coj hauv pawg ntawd, thiab los ntawm 2021 nws cov lag luam tshaj tawm tau tsim cov nyiaj tau los txhua xyoo ntawm $ 31 nphom, nce 100% hauv ib xyoos.

Cov neeg siv khoom tsis nyiam cov ncuav qab zib thib peb, thiab nws hloov tawm tsis muaj qee tus neeg tshaj tawm, thiab qhov ntawd tau muab kev txhawb nqa rau kev siv nyiaj hauv khw muag khoom hauv xov xwm. Hauv ib tsab xov xwm tsis ntev los no ntawm MarketingDive.com, Brian Gioia, tus thawj coj ntawm cov khoom lag luam zoo ntawm e-lag luam tshwj xeeb lub koom haum Scrum50 tau pom tias, "Tsawg kawg, kuv ntseeg tias tib neeg tuaj xyuas Kroger lub vev xaib thiab mus saib Amazon thiab Walmart lub vev xaib. Kuv paub cov neeg tiag tiag pom kuv cov ntawv tshaj tawm. "