Raws li Pawg Tsis-Cawv Loj hlob tuaj, Ib Hom Pom Kev Loj Hlob 454%.

Txawm hais tias muaj ntau qhov laj thawj rau kev hla dej cawv, ua rau yav tsaus ntuj lossis lub neej, muaj ib yam uas yog qhov tseeb: saj yuav tsum tsis txhob txi. Cov neeg tsim khoom tau loj hlob zoo rau qhov no thiab ob peb xyoos dhau los no cov qoob loo loj ntawm cov cawv tsis muaj cawv muaj (tsis yog) cov neeg haus dej haus ntau yam kev xaiv. Tam sim no, muaj cov pob txha qhuav qhuav ua los ntawm cov neeg tsim khoom qub Alsatian, crunchy zweigelts, mos Champagne-style npuas thiab aperitivo-style vermouths, txhua yam tsis muaj cawv.

Tsis ntev los no, New Zealand's Giesen tau tshaj tawm txog 454% kev loj hlob hauv kev xa khoom mus rau Tebchaws Meskas hauv xyoo 2022. Qhov kev ua tau zoo qhia txog kev loj hlob ntawm cov neeg siv khoom xav tau rau cov cawv uas tau tshem tawm zoo.

Giesen's 0% wines yog dealcoholized los ntawm ib lub khob hliav qab uas maj mam distilled cawu cub rau hauv peb txheej: aroma, lub cev, thiab cawv, tshem tawm tom kawg nyob rau hauv tus txheej txheem. Tam sim no, lawv muab cov sauvignon blanc nrov, rosé, xim liab, thiab Pinot Grigio. Lub riesling yuav ua raws li lub caij nplooj zeeg xyoo 2022.

Lub sauvignon blanc yog cov khoom muag zoo tshaj plaws (nqi tshaj $ 12) cawv hauv Tebchaws Meskas, raws li NielsenIQ. Thawj Tswj Hwm Mark Giordano ntawm Giesen Group importer Pacific Highway Wines sau ntawv "Giesen 0% rosé yog tus naj npawb ob muag tsis muaj dej cawv rosé (Nielsen, 4 lub lis piam xaus 6/30/22). Peb cia siab tias yuav muaj kev nrawm nrawm ntxiv thiab ua tiav zoo nrog rau cov kab txuas ntxiv nyob rau lub hlis tom ntej. "

Xyoo tas los no, NielsenIQ's SVP of Account Development, Kim Cox tau sau tseg tias muaj 315% nce hauv online uas tsis muaj cawv thiab haus cawv tsawg dua li muag hauv 12 lub hlis dhau los piv rau 26% nce hauv cawv npias, cawv thiab cawv e- kev muag khoom. Cov naj npawb niaj hnub no (lub lim tiam xaus 6/30/2022) tau sau tseg tias tsis muaj cawv cawv muag tau nce 22% hauv 52 lub lis piam dhau los.

Kev lag luam haus cawv hauv online Drizly tshaj tawm tias Lub Xya Hli 4th ntawm lub asthiv ntawm 2022 pom ze li ob npaug ntawm ntau yam tsis muaj cawv cawv thiab npias muag piv rau 2021.

Dab tsi yog qhov kos? Tsis yog kev hloov pauv mus rau kev ua siab dawb, tab sis kev hloov pauv hauv kev xav. Rau hnub nyoog, kab lus 'Kuv tsis haus cawv' yog ib txoj cai tseem ceeb rau kev noj qab haus huv, cev xeeb tub, lossis kev tsav tsheb. Tam sim no, qhov kev xaiv yog xav paub ntxiv. Tej zaum koj yuav tsum tau sawv ntxov, tej zaum koj tsuas yog tsis xav li ntawd, tej zaum koj nyob nraum pacing koj tus kheej - ib tug thib ob ntawm sobriety tsis xav tau vim li cas.

Pawg tsuas yog yuav nthuav dav. Kev tshawb nrhiav Hinge tsis ntev los no ntawm Gen-Z cov neeg siv pom tias 75% ntawm cov neeg siv tau hais tias kev haus dej haus cawv tsis yog lawv mus rau thawj hnub Gen-Z singles yog 46% feem ntau nyiam thawj hnub uas tsis koom nrog haus dej haus, piv rau xyoo txhiab xyoo. ua ntej lawv. Gen Z ib sab, ntau dua ib nrab ntawm cov neeg siv pob khawm nyiam cov hnub tsis haus cawv - "lawv xav nyob hauv lub siab zoo thaum paub txog lawv tus khub muaj peev xwm."

Nielsen pom tias 66% ntawm cov xyoo txhiab tseem ua haujlwm txo qis lawv cov neeg haus cawv, thiab 78% ntawm cov neeg haus cawv tsis haus cawv yog yuav npias cawv, cawv lossis cawv.

Ib feem ntawm qeb kev loj hlob yog txhawb los ntawm kev sib txawv tshiab. Txog rau ob peb xyoos dhau los, tus naj npawb ntawm cov tsis muaj cawv SKUs kuj raug txwv, txwv rau ob peb lub npias tsis muaj pov thawj thiab ob peb hom cawv tsis muaj cawv. Tam sim no, muaj ntau ntau lub npe ua ntau tshaj ib puas qhov kev xaiv sib txawv. (Cov kev nyiam tshwj xeeb suav nrog Leitz, Acid League, Blurred Vines thiab Studio Null, ntxiv rau Giesen.) Ib yam li ntawd, cov khw muag khoom tsis muaj dej cawv tau dhau los ua qhov hotspots rau cov tsis-alc - muaj Sipple hauv Houston, Awake hauv Denver, thiab Txoj Kev Qhib hauv Pittsburgh. Boisson's muaj tsib qhov chaw sib txawv thoob plaws New York thiab ib qho hauv Los Angeles.

Giesen Group Chief Winemaker Duncan Shouler hais tias "Qhov no yog lub sijhawm los qhia cov neeg siv khoom siv khoom siv tes ua thiab hwm cawv-tshem cawv muaj nyob hauv ntau hom,"