Raws li McDonald's Exits Russia, Tuam Tshoj, Qaib ntxhw, Brazil thiab Is Nrias teb Step-In

Asmeskas cov khoom noj ceev ceev McDonald's tau lees paub ua ntej lub lim tiam no tias nws yuav tawm mus mus rau Russia, xaus rau 30 xyoo ua haujlwm hauv lub tebchaws.

Qhov kev txav mus los tsis yog tsuas yog lub cim tseem ceeb tab sis los ntawm lub sijhawm thaum Russia tab tom wooing Eastern thiab Latin American hom los hloov cov npe ntawm Western tuam txhab uas muag kaw lub khw ib ntus lossis mus tas li.

Qhov qhib McDonald's thawj qhov hluav taws xob ntawm Moscow's Pushkin Square thaum Lub Ib Hlis 1990 tau dhau los ua lub cim ntawm Kev Tsov Rog Txias thiab tsuas yog ib xyoos tom qab lub Soviet Union poob thiab Russia qhib kev lag luam rau Western lag luam.

Txawm li cas los xij, ntau tshaj li peb lub xyoos tom qab, ntau lub khw muag khoom thiab F&B cov tuam txhab tau ua haujlwm ib ntus kaw lawv lub khw los yog tau tshaj tawm lawv txoj kev tawm mus tas li los ntawm Russia, ua rau lub teb chaws sim thiab nyiam cov npe ntawm Qaib Cov Txwv, Tuam Tshoj, Brazil, thiab Is Nrias teb.

Cov kev lag luam no muaj - rau tam sim no - tau nyob nruab nrab ntawm Lavxias teb sab ntxeem tau ntawm Ukraine thiab xav ua kom Lavxias teb sab khw vam tias lawv tuaj yeem ntsaws qhov sib txawv loj los ntawm Western hom nrog cov neeg ua haujlwm tshiab.

Qhov xwm txheej phem tshaj plaws rau cov khw hauv Lavxias tuaj yeem pom ntau li 30-40% ntawm cov khw muag khoom sab laug, thiab Bulat Shakirov, tus thawj tswj hwm ntawm Lavxias Council of Shopping Centers (RCSC) - lub koom haum sawv cev rau cov tswv khw muag khoom thiab cov khw muag khoom - tau lees paub hauv lub Peb Hlis. hais tias nws cov neeg sawv cev tau mus xyuas Qaib Cov Txwv aiming kom nyiam ntau tshaj 200 hom, nrog ib tug zoo xws li lub hom phiaj slated rau Tuam Tshoj.

Nyob nruab nrab ntawm kev khiav tawm, Indian khw muag khoom kuj tau soj ntsuam lub sijhawm. Cov tuam txhab xws li cov khw muag khoom hauv tsev Maspar thiab cov khw muag khoom zam Killer Jeans tau nkag siab tias yuav tab tom nrhiav qhib hauv tebchaws Russia, thaum tsawg kawg plaub lub tuam txhab tau pom zoo cov ntawv cog lus franchise hauv Russia, nrog rau kaum ob lossis xav kom ua raws li kev cai.

Is Nrias teb tau ua qhov nruab nrab ntawm qhov tsis sib haum xeeb thiab, txawm hais tias muaj pov thawj ntawm kev ua tsov rog hauv Ukraine, yog tam sim no txuas ntxiv ua lag luam nrog Russia, hais txog kev tiv thaiv tseem ceeb, roj thiab khoom noj khoom haus xav tau.

RCSC, tau hais tias nws tab tom sib tham nrog nws cov neeg sawv cev sib tham hauv plaub lub tebchaws txog kev nrhiav lwm txoj hauv kev rau sab hnub poob hom.

"Ib daim ntawv teev npe ntawm cov tuam txhab txawv teb chaws uas tau tso tseg ib ntus kev ua haujlwm hauv Russia tau xa mus rau lawv kom pom qhov sib npaug tsim nyog," tau lees paub cov lus tshaj tawm ntawm RCSC lub vev xaib. "Lub sijhawm dhau los no yuav pab ntxiv lossis hloov pauv cov khoom lag luam ntawm cov npe tsis raug nrog cov khoom zoo sib xws thiab tsim."

Cov tuam txhab zam hauv tsev tseem tab tom txhim kho lawv cov phiaj xwm loj hlob thiab tab tom qhib qhov chaw tshiab, ntawm lawv Detsky Mir, Sportmaster thiab Gloria Jeans.

McDonald's Exits Russian Market

McDonald txoj kev tawm mus los tom qab nws tau kaw ib ntus nws lub 850 qhov chaw nyob hauv lub Peb Hlis thiab cov khoom noj ceev ceev tau hais rau hnub Monday tias nws qhov kev txiav txim siab ua raws li "kev kub ntxhov ntawm tib neeg" thiab "kev ua haujlwm tsis txaus ntseeg" los ntawm Ukraine ua tsov rog.

Hauv tsab xov xwm rau cov neeg ua haujlwm thiab cov neeg muag khoom, McDonald tus thawj coj Chris Kempczinski tau hais tias: “Qhov no yog qhov teeb meem nyuaj uas tsis muaj qhov ua ntej thiab muaj qhov tshwm sim loj. Qee tus yuav sib cav hais tias muab kev nkag mus rau zaub mov thiab txuas ntxiv mus ua haujlwm rau kaum tawm txhiab tus pej xeem zoo tib yam, yog qhov yuav tsum ua. Tab sis nws tsis tuaj yeem tsis quav ntsej txog kev kub ntxhov ntawm tib neeg ...Thiab nws tsis tuaj yeem xav txog Golden Arches sawv cev rau tib txoj kev cia siab thiab kev cog lus uas coj peb mus rau hauv kev lag luam Lavxias 32 xyoo dhau los. "

McDonald's tau hais tias nws yuav muag tag nrho nws qhov chaw rau cov neeg yuav khoom hauv zos thiab yuav pib cov txheej txheem ntawm 'de-arching' cov khw noj mov, tshem tawm nws lub npe, npe thiab cov ntawv qhia zaub mov. Nws yuav khaws nws cov cim lag luam hauv Russia.

McDonald's yuav tsum sau tawm tus nqi txog li $ 1.4 nphom los them rau kev tawm thiab hais tias nws cov haujlwm tseem ceeb suav nrog ua kom nws 62,000 tus neeg ua haujlwm hauv tebchaws Russia tau them nyiaj ntxiv mus txog thaum ib qho kev muag khoom tiav thiab lawv muaj "kev ua haujlwm yav tom ntej nrog ib tus neeg yuav khoom".

Cov khw muag khoom sab hnub poob ntsib cov kev xaiv nyuaj

Qhov kev txav mus los nug cov lus nug yuav tshwm sim li cas rau lwm cov khw muag khoom sab hnub poob thiab F&B hom lag luam hauv Russia nrog, piv txwv li, rooj tog thiab khoom siv hauv tsev loj heev IKEA zaum ntawm lub slate ntawm IKEA-anchored khw chaw.

Rov qab rau lub Peb Hlis, thaum muaj kev kub ntxhov rau pej xeem, cov tuam txhab thoob ntiaj teb tau tshaj tawm tias lawv tau ncua kev ua haujlwm hauv Russia, vam tias qhov xwm txheej yuav daws tau, tso cai rau lawv rov qhib dua. Cov npe thoob ntiaj teb, suav nrog Starbucks
SBUX
, Coca Cola, Levi's thiab Apple
AAPL
, tau tawm hauv tebchaws Russia lossis ncua kev muag khoom, thaum qee lub tuam txhab, xws li Burger King thiab UK cov khw muag khoom Marks thiab Spencer, thov tias lawv tsis tuaj yeem kaw cov khw muag khoom vim tias cov ntawv cog lus franchise nyuaj.

Txawm li cas los xij, qhov kev cia siab ntawm cov khw muag khoom sab hnub poob rov qhib hauv Russia zoo li tsis txaus ntseeg thiab Russia cov khw muag khoom tau saib sab hnub tuaj rau txoj kev cawm seej.