Raws li Dub Friday Wilts, Green Friday Sprouts

Tsis ntev tas los no, Dub Friday yog ib hnub yuav tsum tau xav txog thiab ua kev zoo siab. Tom qab cov neeg Amelikas tau ntim lawv tus kheej rau hnub Thanksgiving, lawv tau mus nrhiav cov khoom yuav hnub tom qab. Cov neeg mus pw hav zoov hmo ntuj sab nraum cov khw muag khoom noj kom zoo dua ntawm qhov rooj tshwj xeeb. Cov neeg yuav khoom hauv Walmart tuaj tshuab tshaj deals (hais lus).

Xws li yog nws qhov chaw uas Dub Friday tau dhau los ua ib hom khw muag khoom Dub Plague uas kis thoob plaws ntiaj teb. Cov khw muag khoom los ntawm Brazil mus rau Botswana dhia ntawm bandwagon, txawm tias "tsis muaj hnub Thanksgiving nuv."

Tam sim no, tsis yog cov neeg siv khoom sib tw qhib lawv lub hnab nyiaj, qee lub khw muag khoom (hauv Asmeskas tsawg kawg) tseem kaw lawv lub qhov rooj. Cov khw muag khoom sab nraum zoov REI tshaj tawm tias txij li xyoo no, kev sib koom tes yuav raug kaw rau qhov zoo Hnub Friday Dub thiab txhawb kom nws cov neeg ua haujlwm thiab cov tswvcuab siv sijhawm sab nraud es tsis mus yuav khoom. Txawm tias kev txiav txim online yuav tsis ua tiav txog hnub tom qab.

Cov paj laum nyob rau hnub Friday Dub, thiab cov lej nyiaj tau los, yog flatlining lossis trending down. Kev muag khoom hauv online ntawm Dub Friday dipped xyoo tas los thawj zaug puas tau. Cyber ​​​​Monday tau pom meej dua Dub Friday dhau ntawm "Cyber ​​​​Five" hnub so - Thanksgiving Thursday txog hnub Monday.

Yuav ua li cas? Ib feem, nws yog qhov tawg ntawm cov hnub yuav khoom thoob plaws lub xyoo - tsis yog Cyber ​​​​Monday, tab sis Prime Day, Kev Lag Luam Me Hnub Saturday, Hnub Tom Qab Them Nyiaj (thiab cov npe mus rau), ntxiv rau "Christmas creep" uas pom lub caij muag khoom pib ntxov dua li yav tas los. . Walmart thiab Target ob leeg tau ncaws tawm lawv cov nyiaj so koobtsheej thaum lub Kaum Hlis; rau qee qhov kev siv zog los tshem tawm cov khoom muag ntau dhau.

Tom qab ntawd muaj "Black Friday bloat" uas tau pom qhov xwm txheej nthuav dav mus rau lub lis piam ntau dua li ib hnub. Yog li, lub sijhawm 24-teev nws tus kheej tsuas yog tsis muaj qhov tshwj xeeb ntxiv lawm thiab qhov kev xav tau ceev tau ploj mus. Tsis nco qab FOMO thaum cov khoom lag luam zoo nkauj heev ntawm kev muag khoom.

Lwm qhov laj thawj yog qhov cuam tshuam txog kev sib kis, nrog ntau tus neeg yuav khoom hauv online thiab tsawg dua qhov kev txo nqi ntawm kev muab vim muaj kev cuam tshuam ntawm cov saw hlau.

Thiab xyoo no, "nws yog kev lag luam, ruam". Kev siv nyiaj nruj dua tuaj yeem ua rau kev muag khoom tsis txaus. Hauv Teb Chaws Asmeskas, Cov ntawv ceeb toom yog tias 32% ntawm cov neeg yuav khoom yuav siv tsawg dua rau Dub Friday / Cyber ​​​​Monday dua li xyoo tas los, thiab 49% ntseeg tias kev yuav khoom hnub so tsis tseem ceeb dua li yav dhau los.

Tab sis rau tag nrho cov ntawd, muaj ib yam dab tsi loj dua ntawm kev ua si. Cov xwm txheej loj thiab mega cov khw muag khoom lag luam uas tsom ntsoov rau "yuav, yuav, yuav" zoo li tau nce zuj zus nrog lub siab ntawm lub sijhawm. Gen Z cov neeg yuav khoom tshwj xeeb tab tom sim txuas qhov sib txawv ntawm lub siab thiab kev lag luam.

Nyob rau ntawm ntug dej hiav txwv, muaj kev tawm tsam dawb huv los tiv thaiv cov neeg siv khoom, zoo li "Yuav Tsis Muaj Hnub", uas sib koom nrog Dub Friday hauv Asmeskas. Tab sis rau feem ntau cov neeg yuav khoom, qhov ntawd yog ib kauj ruam dhau mus.

Txawm li cas los xij, yog "conscious consumerism"; nco ntsoov txog materialism. (Kev muab rov qab los kuj tseem ceeb dua - ua tim khawv "Muab Tuesday".) Koj tuaj yeem hu nws "kev ua lag luam zoo".

Xyoo tas los no, ib qho kev tshwm sim fledgling hu ua "Hnub Friday ntsuab” ntaus lub khw muag khoom daim ntawv qhia hnub nyob rau hauv Australia, lub sij hawm rau coincide nrog Dub Friday txog Cyber ​​​​Monday. Lub zog ntawm cov lus teb los ntawm cov npe thiab cov neeg yuav khoom hauv Green Friday co-founder, Peter Krideras. “Nws yog qhov zoo heev. Peb cov kev tshawb fawb tom qab tau pom tias cov neeg siv khoom xav tau kev pom zoo, kiag li - tab sis tsis yog tus nqi ntawm lub ntiaj teb lossis cov neeg tsim khoom. Yog li, Green Friday tuaj yeem yog ib feem ntawm kev daws teeb meem. "

Xyoo no, Green Friday hloov mus rau nws tus kheej lub sijhawm, ib lub lis piam ua ntej Dub Friday, thiab cov npe ntawm cov npe tau kos npe tau plaub npaug - txhua tus yuav tsum ua kom tiav 7-point sustainability moj khaum, uas yuav raug tshaj tawm rau pej xeem ntawm lawv cov ntaub ntawv thaum lub sijhawm. qhov xwm txheej. Lawv muaj ntau yam los ntawm cov khoom siv tawv nqaij organic, mus rau Goodwill-style khw muag khoom muab "tsis-ceev" zam, rau cov khw muag khoom hauv online uas cog lus rau cov khoom siv hluav taws xob thiab lub luag haujlwm tshem tawm thiab rov ua dua tshiab.

Green Friday kuj tau koom tes nrog cov chaw muab kev pabcuam carbon-nruab nrab thiab lub chaw ntim khoom ntim khoom.

"Peb tsis yog hais txog kev qhia cov neeg siv khoom kom tsis txhob mus yuav khoom, tsuas yog yuav ua li cas kom zoo dua," Krideras hais rau kuv. "Cia peb hloov cov lus piav qhia ntawm lub sijhawm muag khoom chaotic no thiab khw nrog kev xav thiab kev nco qab."

Nyob rau hauv cov nqe lus ntawm lub ntiaj teb no khw hnub, Green Friday yog ib tug minnow nyob rau hauv lub hiav txwv whales, tab sis nws yog ua luam dej nyob rau hauv txoj cai. Thiab txawm tias Moby Dick ntawm kev muag khoom, Alibaba lub 11.11 Ntiaj Teb Kev Khw Muag Khoom Festival (lub ntiaj teb loj tshaj), raws li nyob rau hauv Tuam Tshoj, yog hloov cov chav kawm. Raws li Alibaba tau ua xyoo tas los, kev lag luam e-lag luam thiab khw muag khoom muag tau tshaj tawm nws lub hom phiaj rau "ntsuab 11.11", nrog rau qhov tseem ceeb ntawm cov khoom siv roj carbon tsawg nrog cov ntawv lo qhia txog kev cuam tshuam ib puag ncig, hnab ntim khoom lag luam, thiab kev ntim khoom loj nrog 100,000. poob cov ntsiab lus.

Cov lus qhia meej. Sustainability yog ib qho tseem ceeb raws li kev muag khoom. Tej zaum, ntau dua puas tau, Ntsuab yog tus Dub tshiab.