Raws li cov dav hlau, tshav dav hlau thiab cov tsev so khoom kim heev Stumble, Cov Kws Pab Tswv Yim Mus Ncig tau ci ntsa iab

Raws li kev lag luam mus txawv tebchaws poob rau pem hauv ntej nrog kev tshem tawm dav hlau ntau, kev kub ntxhov ntawm tshav dav hlau thiab tsev so tsib lub hnub qub muab cov kev pabcuam peb lub hnub qub ntawm tus nqi xya hnub qub, cov neeg saib xyuas kev mus ncig, lossis cov kws pab tswv yim mus ncig raws li lawv tau hloov pauv lawv tus kheej, tab tom ci ntsa iab, pab lawv cov neeg siv khoom taug kev. cov pob.

Cov pov thawj yog nyob rau hauv ob qho tib si cov nyiaj tau los, uas yog tshaj li ua ntej-Covid-19 theem, thiab feem ntau ntawm tag nrho cov, cov neeg siv khoom tshiab. Cov kws pab tswv yim tshaj tawm txog li ib nrab ntawm lawv cov neeg siv khoom tau siv cov kev pabcuam kev npaj mus txawv tebchaws thawj zaug.

Lawv tuaj txog kev ntxhov siab tom qab siv sij hawm tuav nrog cov neeg muag khoom thiab cov koom haum mus ncig hauv online, hu ua OTAs, qhov twg tus kheej kov feem ntau yog siv computer-tsim xov tooj bots.

Hauv thawj ib nrab ntawm 2022, kev muag khoom rau virtuoso, lub ntiaj teb kev sib koom tes ntawm cov koom haum ncig xyuas khoom kim heev nrog kwv yees li $ 30 nphom hauv kev muag khoom txhua xyoo, tshaj cov ntaub ntawv teev tseg 2019 qib los ntawm 2%. Dab tsi ntxiv, cov ntawv teev yav tom ntej tau taug qab 47% ua ntej ntawm qib kev sib kis ua ntej.

"Yog tias koj tawm ntawm qhov peb ua, koj yuav yog neeg txiv neej ua koj tus kheej, (cov neeg siv khoom qhia peb), 'Kuv tsis tuaj yeem siv sijhawm ib teev thiab ib nrab hauv xov tooj mus rau lub dav hlau hloov pauv koj tuaj yeem ua hauv tsib. feeb,'” hais tias Anthony Goldman, Tus Thawj Coj Sib Koom Tes ntawm Goldman Travel Corporation, yog ib tug tswv cuab nyob hauv teb chaws Australia.

Nws hais tias thawj-timers tuaj rau cov kws pab tswv yim los ntawm kev xa mus ntawm cov phooj ywg, feem ntau xav tau "kev cawm dim" tom qab tau tso zoo thiab them cov phiaj xwm tsoo lub qhov dej.

Hais lus ntawm Virtuoso lub rooj sib tham txhua xyoo uas muaj nyob rau lub lim tiam no hauv Las Vegas, Beth Washington, Tus Tsim ntawm Washington DC-based Ncig teb chaws Guild, hais tias, "Cov neeg siv khoom txaus siab siv nyiaj ntau dua rau kev mus ncig zoo," ntxiv, "Kev mus ncig thiab tsuas yog Google tshawb nrhiav; koj tsis paub qhov zoo thiab qhov xwm txheej tam sim no (ntawm qhov tau muab)…Peb tab tom nrhiav ntau tus neeg tuaj rau peb. Tib neeg txaus siab them. "

Qhov ntawd yuav yog vim cov neeg siv khoom tau nkees ntawm kev poob siab thiab, qee zaum, yuam kev. Piv txwv li, muag spa thiab suite tej pob khoom yam tsis tau nthuav tawm lub spa tsuas yog qhib rau lub sijhawm txwv. Raws li kev tshawb fawb los ntawm American Society of Travel Advisors, tsuas yog 47% ntawm cov neeg siv khoom hais tias tsev so thiab chaw so rov qab mus rau qhov qub, thiab 71% hais tias kev npaj mus txawv tebchaws tau ua ntau dua. Qhov tshwm sim: 43% hais tias lawv feem ntau siv cov kws pab tswv yim mus ncig.

"Kev lag luam tab tom ua las voos ntawm ntug pob tsuas ... cov neeg uas tsis siv cov kws pab tswv yim tuaj yeem ntxhov siab thiab tso tseg. Nws tsis zoo rau kev lag luam, "hais tias Jack Ezon, Tus Thawj Coj ntawm New York-based Embark Beyond. “Lub tsev so yuav tsum ua siab ncaj. Qee lub sij hawm ua qhov tsis zoo yog qhov ntxim nyiam. Lawv tab tom nkaum tom qab 'vim covid', "nws hais.

Matthew Upchurch, Virtuoso tus Thawj Coj, hais tias nws cov lus qhia rau cov neeg muag khoom yog, ua ntej txog qib kev pabcuam. “Ntau tus neeg siv khoom yuav muab rau koj yog tias koj muaj pob tshab. Nws tso cai rau cov neeg siv khoom txiav txim siab paub. "

Washington hais tias tam sim no nws yuav siv sijhawm ntev li ob zaug los npaj kev mus ncig. Thaum cov neeg tau txais kev hu, nws yog ib qho nyuaj ntawm kev txheeb xyuas cov tsev so muaj, ua kom cov chav xav tau tuaj yeem muaj, thiab seb lub dav hlau puas muaj rooj zaum ntawm cov hnub sib raug thiab, ntawm chav kawm, tus nqi. Piv txwv li, Goldman hais tias tus nqi ntawm cov chav ua lag luam ya davhlau nruab nrab ntawm Asmeskas thiab Australia tau nce ob npaug piv rau qib ua ntej kis thoob qhov txhia chaw.

Tsis tas li ntawd, cov kws pab tswv yim tsis yog phau ntawv tsev so thiab xa cov kev xav tau voyage. Cov kws pab tswv yim zoo xav txog nws tus qauv los pab cov neeg siv khoom ruaj ntseg cov tsev noj mov tshwj xeeb thiab teem caij ntawm spa.

Washington hais tias nws nkag siab tias nws tuaj yeem nyuaj rau cov neeg xa khoom. Nws sau tseg tias kev hloov pauv cov cai thiab qib kev ua haujlwm tuaj yeem txhais tau tias lub tsev so yuav tsum tau kho cov kev pabcuam uas nws muaj peev xwm qhib tau rau kev ceeb toom luv.

Cov kws pab tswv yim hais tias ua rau lawv lub luag haujlwm tseem ceeb dua. Los ntawm lawv txoj kev sib raug zoo ntev ntev nrog cov thawj coj ntawm cov tsev so uas lawv tau teev tseg, cov kws pab tswv yim tau txais kev paub sab hauv ntawm lub tsev noj mov twg qhib, cov kev pabcuam twg tseem raug ncua thiab thaum twg lawv yuav rov qab los.

"Kev npaj ua ntej tiv thaiv kev ua haujlwm tsis zoo," hais tias James Turner, CEO ntawm Sevenoaks, England-based 360 Private Travel.

Yuav sai npaum li cas tej yam yuav zoo dua?

Upchurch hais tias tus thawj tswj hwm ntawm lub tsev so khoom kim heev hauv lub nroog loj nyob sab Europe tsis ntev los no hais rau nws, "Ib qho ntawm cov teeb meem tseem ceeb ntawm kev mus ncig thiab kev lag luam tos txais qhua yog (tsev so) cov tswv yuav siv $ 10 lab rau lub cigar bar tshiab, tab sis qhov lawv txaus siab. them nyiaj rau cov neeg ua haujlwm yog qhov xav tsis thoob. "

Upchurch kwv yees hais tias, "Yuav muaj kev sib cais ntawm cov koom haum uas kho lawv cov neeg zoo. Nws yuav siv sij hawm ib pliag, tab sis nws yuav tshwm sim. "

Nyob rau lub sijhawm no, cov neeg siv khoom tab tom mus rau cov kws pab tswv yim mus ncig los pab lawv txheeb xyuas nws. Kev tshawb fawb Virtuoso qhia tau hais tias nws cov neeg siv khoom muaj rau lub sijhawm ntau dua los ntseeg cov lus pom zoo ntawm lawv cov kws pab tswv yim tshaj li cov phooj ywg.

Tau qhov twg los: https://www.forbes.com/sites/douggollan/2022/08/15/as-airlines-airports-and-luxury-hotels-stumble-travel-advisors-are-shining-brightly/