Puas yog lub khw muag khoom ua kom rov qab los? Puas yog Txhua Yam Hais Txog Cov Khoom?

Cov lus teb luv luv yog… YOG.

Lub ecommerce juggernaut uas tau pib ntau dua kaum xyoo dhau los zoo li, tam sim no tsawg kawg, tau nce siab.

Raws li Tsoom Fwv Teb Chaws Reserve, ecommerce ntes tau siab ntawm 16.4% ntawm tag nrho US cov khw muag khoom muag hauv nruab nrab-2020. Cov hlais ntawm lub ncuav qab zib tau poob qis hauv lub xyoo txij li, nqis mus rau 14.5%.

Niaj hnub no, cov khoom lag luam tau tsom mus rau kev ntxiv lossis nthuav tawm lub cev, cib-thiab-mortar nyob, "kom txhim kho kev muag khoom uas lawv muab rau lawv cov neeg siv khoom," Raws li ecommerce platform Shopify (uas nyuam qhuav tso tawm 10% ntawm nws cov neeg ua haujlwm, lossis txog 1,000 tus neeg ua haujlwm). "DTC (ncaj qha rau cov neeg siv khoom) cov npe tam sim no nce saib cov khw muag khoom cib-thiab-mortar raws li kev sib tw."

Ecommerce, ib zaug mus-mus rau kev lag luam qauv nrog kev nqis peev tsawg, tau dhau los ua qhov kub hnyiab rau kev lag luam nyiaj. Los ntawm kwv yees li $ 9 rau ib tus neeg tau txais txiaj ntsig (CAC) hauv xyoo 2013, kev kwv yees tam sim no rau CAC tau khiav mus txog $ 45, thiab kuv tau hnov ​​​​cov lej loj li $ 200.

Qhov phem dua, cov ncuav qab zib thib peb uas tau tso cai rau cov neeg lag luam los taug qab cov neeg siv thiab xa cov phiaj xwm tshaj tawm tau raug txiav tawm.

Raws li kev lag luam phau ntawv xov xwm Cov Ntaub Ntawv Xov Xwm Ntiaj Teb, Google npaj yuav tshem nws Chrome browser ntawm ncuav qab zib nyob rau hauv lub xyoo tom ntej los yog li ntawd, thiab Apple twb txwv cov ncuav qab zib ntawm nws Safari browser. Hauv EU thiab hauv California, cov neeg tsim cai lij choj tau txais cov kev txwv txwv los tiv thaiv tus kheej ntiag tug.

Dab tsi zoo li yuav tshwm sim ntawm no yog rov qab mus rau cov cai ntawm tib neeg qhov xwm txheej.

Raws li Microsoft's Ricardo Belmar, raws li tau hais los ntawm Shopify, "Cov neeg siv khoom xav tau qhov kev ua lag luam lub cev uas lawv tsis tuaj yeem tau txais thaum lub sijhawm muaj kev sib kis, tab sis kuj vim tias kev lag luam e-lag luam tsuas yog tsis tau ua kom pom cov khoom lag luam yooj yim xws li taug kev hauv khw muag khoom lossis saib lub khw muag khoom kom pom qee yam koj xav khaws. thiab yuav."

Ecommerce ua rau cov khw muag khoom zoo li yooj yim dua li nws yog. Raws li nws hloov tawm, qhov zoo qub-fashioned kev txiav txim siab yuav mus kav lub hnub. Muaj cov khoom zoo thiab cov neeg siv khoom xav tuaj thiab rov qab los. Zoo li ncaj nraim. Lwm txoj hauv kev zoo tshaj plaws yog mloog koj cov neeg siv khoom. Kev tawm tswv yim thiab kev tshawb fawb los ntawm cov neeg siv khoom yog dab tsi cais cov tuam txhab ua tiav los ntawm cov neeg tsis ua haujlwm.