Apple's CarPlay Ua Haujlwm Zoo Li Lub Ntsej Muag Rau Auto Kev Lag Luam dua li Trojan Nees

Ob peb lub lis piam dhau los, AppleAAPL
tso tawm nws tiam tom ntej ntawm CarPlay, uas usurps tag nrho ntawm lub cockpit tus neeg siv interfaces nrog rau lub speedometer, roj gauges thiab, ntawm chav kawm, center pawg infotainment. CNBC tom qab tso tawm ib tsab xov xwm hu ua "Apple's New Tsheb Software tuaj yeem yog Trojan Nees rau hauv Kev Lag Luam Automotive,” thiab quotes Apple's Car Experience Manager, Emily Clark Schubert, hais tias, "Nws yog ib qho yuav tsum muaj feature thaum mus yuav khoom tshiab." Qhov kev lees paub no tau txhawb nqa los ntawm kev txheeb cais uas nws tau muab thaum lub sijhawm tshaj tawm xov xwm: 79% ntawm Asmeskas cov neeg yuav khoom tsuas yog yuav lub tsheb nrog CarPlay thiab qhov tseeb, 98% ntawm cov tsheb tshiab thiab cov tsheb thauj khoom txhawb nqa nws.

Cov lus nug tseem ceeb ntawm cov tuam txhab tsim tsheb yuav tsum nug lawv tus kheej yog, "Puas yog CNBC qhov piv txwv ntawm Trojan Horse yog qhov yog?" Lub Odyssey's Trojan Nees yog lub plhaub rau cov tub rog Greek nkag mus rau Troy yam tsis tau saib xyuas thiab muab pov tseg yam tsis muaj nqi. Txawm hais tias ntau geeky, kuv pom zoo piv txwv yog Brainiac, Superman's nemesis thiab sab saum toj-20 txhua lub sijhawm neeg phem rau IGNIGN
. Tsis yog, qhov no tsis yog hais txog lub tuam txhab uas nyiam thiab # 1 hom (rau Forbes) yog maniacal, tab sis qhov kev sib piv yog qhov tseeb dua rau peb qhov laj thawj tseem ceeb: unhidden totalitarianism, technical absorption thiab kaum ob-theem kev txawj ntse.

Unhidden Totalitarianism

"Tsis muaj leej twg dim Brainiac." - Supergirl

Ib yam li Brainiac tau ua lub luag haujlwm tseem ceeb hauv kev tshem tawm ntawm Krypton, Apple tau tsaws ntawm lub ntiaj teb kev ua piv txwv thiab tsuas yog coj mus. Xyoo 2002, Kodak tau nyob qib # 1 hauv kev muag lub koob yees duab digital ($ 5.7B hauv xyoo 2005), Creative's Zen tseem tuav lub lag luam MP3 thiab BlackBerry xov tooj coj lub ntiaj teb los ntawm cua daj cua dub, thaum kawg txhawb cov ntawv sau cia. Crackberry'd: Qhov Tseeb Txog Cov Ntaub Ntawv Tshaj Tawm (2010). Nees nkaum xyoo tom qab ntawd, lawv lub ntiaj teb tau cuam tshuam tag nrho, thiab Lub Limtiam Kawg Hmo no (HBO) tau hais tias Apple yog ib qho ntawm plaub "Tech Monopolies” tsuas yog kaum ib (11) hnub ua ntej CarPlay tso tawm thaum Lub Rau Hli. "Thiab yog tias koj xav tias Apple tsis yog ib qho kev ua si hauv nroog ... qhov tseeb yog, ntau dua 99% ntawm cov xov tooj smartphones yog ib feem ntawm Google.GOOG
lossis Apple's ecosystem, "hais txog John Oliver, tus yeeb yam ua yeeb yam-slash-tus neeg sau xov xwm.

Apple tau ua tsis muaj Trojan-Horse-esque zais cia ntawm nws qhov muag ntawm kev lag luam tsheb thiab, raws li AppleInsider.com piav txog nws, tej zaum yog "Apple qhov phem tshaj plaws zais zais cia." Ameslikas dubbed lwm tus yuam kev, mythological reference ("Project Titan"), lub hom phiaj yog / yog los tsim ib tug autonomous, hluav taws xob tsheb nyob rau hauv 2024. Qhov tseeb, raws li deb rov qab mus rau 2017, Apple's CEO, Tim Cook, tau lees paub. Apple tau ua haujlwm ntawm tus kheej tsav tsheb thev naus laus zis. Thiab txawm tias niaj hnub no ntawm LinkedIn, Apple tshaj tawm txoj haujlwm tshaj tawm xws li "Autonomous Systems Test Operations Manager" thiab ntiav cov thawj coj ua haujlwm rau kev tswj hwm tus kheej uas tau qhuas los ntawm Tesla.TSLA
los yog Society of Automotive Engineering (SAE) Formula 1 teams.

Technical Absorption

"“Kuv tau ntxiv lub tshuab no rau kuv cov ntaub ntawv. Cov nano-assemblers twb tau ua qhev rau kuv cov lus txib. " - Kev Brainiac

Hauv DC Comic's "Justice League Unlimited", Brainiac thiab Lex Luthor fused thiab ntxiv Dark Heart nanotechnology, yog li nqus cov thev naus laus zis thiab lub zog cuam tshuam.

Nyob rau hauv zoo sib xws, CarPlay tau fused nrog ntau lub tsheb thiab absorbs lub hwj chim ntawm nws Point of Sale interface, enabling algorithms (aka offboard tshuab-kawm software) thiab tag nrho cov ntaub ntawv uas muaj feem xyuam rau kev siv. Piv txwv li, qee qhov kev sib txuas thev naus laus zis tau tshwm sim los ntawm kev siv tsheb-cov yam ntxwv tshwj xeeb ntev ua ntej Apple lub community launch ntawm CarPlay hauv 2014. GM's OnStar tau tsim tawm hauv tsheb ze li 20 xyoo dhau los, thiab yav dhau los muaj cov yam ntxwv sib txuas xws li Turn-by-Turn Directions, Destination Download, tsheb-sensor (aka sojntsuam) cov ntaub ntawv thiab lub sijhawm tiag tiag navigational impedances zoo li txoj kev kaw. Txawm hais tias OnStar yeej tseem muaj, Apple tau nqus ntau ntawm cov lag luam ntawd.

Alex Barth, Tus Lwm Thawj Coj ntawm Automotive ntawm Mapbox hais tias "Muaj tiag yog kev sib ntaus sib tua rau cov neeg siv khoom siv digital hauv lub tsheb." "Dab tsi yog qhov tseeb ntxiv yog tias nws yog ib qho kev lag luam tseem ceeb heev, tshwj xeeb tshaj yog vim cov pej xeem yuav lub tsheb hloov pauv, vim tias kev sib txuas thiab kev suav hauv lub tsheb tuaj yeem muab cov kev paub zoo heev yam tsis muaj kev ceeb toom, thiab kev sib ntaus sib tua rau cov nyiaj ua haujlwm sib txawv. Cov lus nug uas crystalizing yog 'Yuav ua li cas npaum li cas yog carmakers mus nqis peev nyob rau hauv kev sib tw nrog qhov ntawd?' Kuv xav tias koj tuaj yeem pom los ntawm kev tshaj tawm tias cov tuam txhab lag luam tsis kam lees lees tias turf. "

Kaum Ob-Level Intellect

"Tsis muaj kev ua txhaum, tab sis kuv tsis xav tias koj tuaj yeem ua raws li qhov laj thawj ntawm qib kaum ob kev txawj ntse xws li kuv tus kheej." — Brainiac 5

Ib tug Trojan Horse tsis muaj kev txawj ntse. Tsis muaj kev kawm. Tsis muaj lub tswv yim ntawm nws tus kheej raws li cov ntaub ntawv sau tseg. Tsis muaj evolving logic.

Apple yog qhov txawv ntawm qhov ntawd. Hauv Asmeskas ib leeg, Apple's iOS sau 5.8 gigabytes ntawm cov ntaub ntawv txhua 12 teev.

Thiab lub hwj chim ntawm qhov ntawd yog dab tsi? Raws li tau pom los ntawm a 2020 kev tshawb nrhiav neeg siv khoom, txhim kho kev tsav tsheb, kev sib txuas, hluav taws xob thiab kev sib koom ua ke yuav txhawb nqa 37% ntawm cov neeg teb rau kev hloov tsheb hom (nrog rau Suav yog qhov zoo tshaj plaws ntawm 56%), tag nrho cov uas yog txhawb los yog txhim kho siv lub ntiaj teb tiag, cov ntaub ntawv uploaded. Qhov tseeb, Fortune Business Insights npaj cov tsheb sib txuas ua lag luam kom loj hlob ntawm $ 59.7B hauv 2021 txog $ 191.83B hauv 2028, uas yog CAGR ntawm 18.1% tag nrho raws li kev loj hlob kev txawj ntse thiab nta enabled los ntawm cov ntaub ntawv. Barth hais tias, "Yuav tsim kom muaj kev txaus siab, cov neeg siv khoom siv digital niaj hnub no," hais tias Barth, "koj yuav tsum nkag siab koj cov neeg siv khoom thiab lawv siv koj cov khoom zoo tiag tiag. Lub sijhawm koj raug kaw-tawm ntawm qhov ecosystem thiab nws pib dhau los ua lub thawv dub zaum hauv koj lub tsheb uas tswj txhua yam. Koj yuav dig muag rau qhov nws tau siv. "

Thiab yuav luag ib txhij, Apple's Privacy thiab App Tracking Transparency tau ua rau tsawg dua kev sib koom ntawm cov ntaub ntawv sab nraum Apple. Cov ntaub ntawv tau sau, khaws cia thiab khaws cia ntiag tug. "Ntawm Apple, peb ntseeg tias koj tuaj yeem muaj cov khoom lag luam zoo thiab kev ceev ntiag tug zoo."

Yog tias tsis yog qib kaum ob kev txawj ntse, kuv tsis paub meej tias yog dab tsi. Tam sim no peb yuav pom yog tias Kev Ncaj Ncees Pab Koomtes ua piv txwv lees paub qhov kev hem thawj.