Brendan Hunt, Jason Sudeikis thiab Brett Goldstein lub hnub qub hauv AppleTV +'s "Ted Lasso."
Kua
Xyoo no puas yog Apple TV +?
Tus streamer lub keeb kwm Oscar yeej rau Daim Duab Zoo Tshaj Plaws tau cuam tshuam los ntawm kev sib cav ntawm tus neeg ua yeeb yam Will Smith thiab tus neeg tuaj saib Chris Rock thaum Lub Peb Hlis, tab sis yeej loj ntawm hnub Monday's Emmys tuaj yeem txhim kho qhov kev pabcuam raws li ib qho ntawm cov chaw muaj npe nrov tshaj plaws hauv qhov chaw streaming.
"Apple TV + ua raws li 'tsawg dua' lub tswv yim," said Peter Csathy, tus tsim thiab tus thawj coj ntawm lub tuam txhab tawm tswv yim Creative Media. "Cov npe tsawg dua tab sis lub npe loj dua thiab zoo tshaj plaws."
Nyob rau hauv xyoo tas los no, Csathy tau sau tseg tias Apple TV + tau tsim cov ntawv teev npe me me tab sis tau lees paub tias yog "yuav luag dhau los ua HBO tshiab," uas tau paub txog cov yeeb yaj kiab zoo ua ntej nws kev koom ua ke nrog HBO Max.
Apple TV +, uas tau nyob ib puag ncig tsawg dua peb xyoos, tau txais 52 tag nrho Emmy kev xaiv tsa thoob plaws 13 lub npe sib txawv hauv 2022. HBO thiab HBO Max tau txais 140 qhov kev xaiv tsa ua ke thiab Netflix tau txais 104.
Apple TV + qhov kev sib tw ntaus "Ted Lasso" tau nce ntxiv rau Cov Kev Lom Zem Zoo Tshaj Plaws, thaum nws cov yeeb yam tshiab "Severance" yog nyob rau hauv kev xaiv tsa rau Cov Yeeb Yam Zoo Tshaj Plaws. Kev sib tw hauv ob pawg yog qhov siab, ib feem vim yog cov neeg nkag tshiab xws li "Squid Game," "Daj Jackets" thiab "Abbot Elementary." Qhov no kuj yog xyoo kawg ntawm kev tsim nyog rau "Zoo Hu Rau Saul" thiab "Ozark."
Nyuam qhuav pib lub xyoo no, Apple TV + yeej qhov khoom plig zoo tshaj plaws ntawm Oscars rau "CODA," uas yog thawj zaug streaming platform tau txais khoom plig zoo tshaj plaws. Troy Kotsur, uas tau ua yeeb yam hauv zaj yeeb yaj kiab, kuj tau los ua thawj tus txiv neej lag ntseg uas tau txais Oscar rau kev ua yeeb yam.
Twb tau, cov kev pabcuam streaming tau siv lub koob meej cuam tshuam nrog Hollywood kev xaiv tsa lossis khoom plig los txhawb cov neeg siv npe kos npe lossis kos npe rau cov txuj ci siab tshaj plaws. Ntau xyoo dhau los, Emmy khoom plig rau cov yeeb yam zoo li "Orange Is the New Black" thiab "Lub Crown" tau hlawv lub koob npe nrov ntawm Netflix, ua kom muaj kev pabcuam coj los ua cov txuj ci zoo li Ryan Murphy, Shonda Rhimes thiab Guillermo del Toro.
Tseem los ntawm AppleTV +'s "Severance."
Kua
Cov koob meej zoo li no tseem ceeb dua rau Apple, uas tau koom tes ntev nrog cov npe loj tshaj plaws hauv suab paj nruag thiab Hollywood rau nws cov cachet. Qhov ntawd yog vim lub hom phiaj tseem ceeb rau Apple TV + yog muag Apple cov khoom lag luam - tsis yog kom khaws ntau pua lab tus neeg siv khoom.
"Apple ib txwm siv cov ntsiab lus ua lag luam rau nws cov khoom," Csathy hais. "Rau Apple, qhov kev pabcuam streaming tsuas yog txhais tau tias mus txog thaum kawg - thiab qhov kawg yog muag ntau dua ntawm iPhones, Macs, Apple TVs, thiab lwm yam. Tsuav yog Apple TV + qw zoo, ces nws ua haujlwm rau nws lub hom phiaj hauv Apple lub cav tag nrho."
Txawm hais tias cov kev pabcuam streaming feem ntau muab cov kev ntsuas tsawg, Apple tau nyob ntsiag to tshwj xeeb txij li nws tau pib nws cov streaming video platform thaum Lub Kaum Ib Hlis 2019. Tsis zoo li ntau lwm tus hauv qhov chaw, lub tuam txhab tsis tshaj tawm cov ntaub ntawv hais txog kev ua tau zoo nyiaj txiag, kev siv nyiaj txiag lossis cov neeg siv npe rau tus lej qhia lossis kev pabcuam tag nrho. (Txawm tias "Severance" tus thawj coj tsim tawm Ben Stiller tau qhia kev ntxhov siab txog Apple cov ntaub ntawv tsis meej.)
Thaum Apple CEO Tim Cook raug nug txog qhov kev pabcuam, nws feem ntau taw qhia rau kev xaiv tsa thiab khoom plig, qhia tias yog qhov ntsuas uas Apple siv los txiav txim nws txoj kev vam meej.
"Nyob rau hauv ob xyoos thiab ib nrab xyoo txij li pib, Apple TV + tau tam sim no khwv tau 250 yeej thiab tshaj 1,100 qhov khoom plig xaiv tsa thiab suav," Cook hais rau cov kws tshuaj ntsuam ntawm kev hu nyiaj tau los thaum Lub Xya Hli.
Thaum Lub Rau Hli, Bernstein tus kws tshuaj ntsuam Toni Sacconaghi kwv yees tias qhov kev pabcuam muaj nruab nrab ntawm 20 lab thiab 40 lab tus neeg siv khoom thiab qhov ntawd yog tsim los ntawm $ 1 billion txog $ 2 billion hauv cov nyiaj tau los txhua xyoo. Qhov ntawd yuav yog qhov poob rau hauv lub thoob piv rau lub tuam txhab daim ntawv tshuav nqi tag nrho, uas tau nce txog $ 366 billion nyob rau hauv kev siv nyiaj xyoo 2021.
Apple TV + kev siv nyiaj rau cov ntsiab lus yog kwv yees li daj ntseg piv rau cov neeg sib tw streamers. Netflix xav tias yuav siv nyiaj li ntawm $ 17 nphom rau cov ntsiab lus xyoo no thiab Disney txog $ 32 nphom kis thoob plaws nws cov xov xwm. Los ntawm qhov sib txawv, Bernstein qhia tias Apple siv rau sab qaum teb ntawm $ 3 nphom, thaum Rayburn kwv yees tus lej yuav ze dua li ntawm $ 1 billion thiab $ 2 billion.
Cov kev kwv yees yuav qhia tias qhov kev pabcuam tuaj yeem poob nyiaj.
Dan Rayburn, tus kws tshaj lij xov xwm thiab tshaj tawm xov xwm, tau sau tseg tias tsis muaj cov ntaub ntawv qhia meej uas qhia tias Hollywood lees paub txhais tau tias muaj cov neeg siv khoom ntau ntxiv. Tab sis rau Apple, nws tau sau tseg tias kev suav tiag tsis muaj teeb meem.
"Yog tias Apple TV + tau txais 10 lab subs, lossis lawv tau txais 20 lab subs, nws puas txav lub koob los ntawm cov nyiaj tau los? Tsis yog." hais Rayburn. "Lawv tsis tas yuav tsum tshaj tawm rau Wall Street vim nws tsis yog cov khoom cuam tshuam rau lub tuam txhab."
- CNBC's Kif Leswing tau pab txhawb rau tsab ntawv ceeb toom no.
Tau qhov twg los: https://www.cnbc.com/2022/09/09/prestige-is-the-prize-for-appletv-at-the-emmys-not-subscribers.html