Sab nrauv ntawm lub khw Amiri tshiab hauv Shanghai.
Cov duab los ntawm Kris Tamburello Courtesy ntawm AMIRI
Mike Amiri tab tom nqa nws lub xeev California-txias hom khaub ncaws ncaws pob rau Suav teb. Raws li lub lag luam debut thoob ntiaj teb qhov chaw, lub khw Shanghai yog lub kickoff ntawm lub ambition thoob ntiaj teb khw muag khoom roll-out, "raws li ib tug tshaj tawm. Qhov chaw yog qhov tseem ceeb rau cov khoom lag luam vim tias lub nroog muaj zog, bustling Suav nroog muaj cov neeg siv khoom nyiam. Tom ntej tom ntej no lub hlis no lub hom yuav qhib ib tug flagship nyob rau hauv Nyiv.
Txawm hais tias sab hnub poob ntug dej hiav txwv vibes thiab sab hnub tuaj sab hnub tuaj, Mike Amiri nrhiav Parisian tsim studio Nocod coj lub hom phiaj zoo nkauj rau Suav cov kiv cua ntawm hom. Qhov ntawd yog xov xwm zoo rau cov neeg yuav khoom thiab cov khoom lag luam zoo ib yam li Suav cov khoom kim heev tourism; Qhov tseeb, ib qho kev mus ncig uas tsis tseem ceeb los ntawm Suav tau raug tso tseg txij thaum muaj kev sib kis. Nws tsis xav tias yuav rov qab mus rau 2019 qib kom txog thaum tsawg kawg lub quarter thib ob ntawm 2023, raws li ib qho qhia ntawm OliverWyman.com.
Nrog ntau tshaj 6200 square feet thiab ob theem tshawb nrhiav, cov neeg yuav khoom yuav nkag mus rau hauv lub ntiaj teb ntawm Amiri. Iconic rau lub hom, sab hauv sib xyaws ntuj thiab muaj kev xav siv kev tshem tawm stainless-steel rails thiab kov ntawm marble thiab ntoo tso saib txee. Ntau daim iav qhia txog lub teeb ntuj uas ntws los ntawm sab nraud.
Hauv lub khw Amiri tshiab tsim los ntawm Nucod Paris
Cov duab los ntawm Kris Tamburello Courtesy ntawm AMIRI
Lub cim tseem ceeb ntawm lub khw Amiri yog cov duab kos los ntawm cov neeg muaj tswv yim hauv zos, thiab Shanghai tsis txawv. Ntawm no tus tsim qauv koom tes nrog tus kws kos duab hauv zos Li Zhongshi uas nws cov duab kos duab qhia txog qhov chaw hauv tandem nrog Amiri cov khoom siv tes ua ntau yam. Lub hom phiaj pom lub khw yog ib daim ntaub dawb paug rau cov txuj ci thiab ib daim ntawv ntawm kev them rov qab rau cov neeg ncaj ncees Amiri.
Cov chaw so nrog cov rooj tog zaum niaj hnub uas Californian cov nroj tsuag - xav tias Split-nplooj Philodendron, Dracaena, Calathea, piv txwv li, thiab cov ntaub pua plag. Lub rooj pas dej ua ke tau tsim tshwj xeeb rau lub khw thiab muaj rau kev yuav khoom.
Lub khw yog ib qho zoo nkauj monolith ntawm Shanghai's Iconic West Ninjang Road thiab nyob hauv JC Plaza, uas yav tas los yog tsev JC Mandarin Hotel. Lub moj khaum minimalist limestone organically ntxiv rau lub tsev geometric iav qauv.
Lub khw yuav khaws tag nrho cov khoom ntawm txiv neej thiab poj niam npaj txhij-ua collections, accessories, khau, thiab tawv khoom. Ib qho tshwj xeeb Shanghai capsule sau raws li kos npe Amiri silhouettes yog rov ua dua hauv cov dej xiav xiav.
Kev khiav lag luam hauv khw hauv Suav teb txhais tau hais tias ib hom lag luam nkag siab cov neeg siv khoom hauv Suav teb thaum ntxov ntawm cov neeg siv khoom siv digital. Lub cev thiab kev sib raug zoo hauv ntiaj teb sib tsoo nrog Amiri nthuav dav mus rau hauv zos online channels ntawm Weibo, WeChat thiab Mike Amiri ntawm RED.
Cov platforms no muab sijhawm rau cov neeg siv khoom sib tham, qhib cov ntsiab lus tshwj xeeb thiab kev paub dhau los thiab qhia rau lawv nrog lawv cov zej zog. Ib qho tshiab uas tau tsim los rau WeChat Mini Program pub rau kev yuav khoom ncaj qha los ntawm kev tshaj tawm xov xwm. Tsis tas li ntawd, AMIRI tau khaws cia ntawm Tmall, lwm lub platform tseem ceeb rau Tuam Tshoj txoj kev lag luam E-lag luam.
Tau qhov twg los: https://www.forbes.com/sites/roxannerobinson/2022/07/12/amiri-opens-first-international-store-in-shanghai/