Amazon One yog Ib-nias Rau Muag Khoom

Tom qab ib tus neeg tuav nyiaj tau tshaj kuv cov kev yuav khoom ntawm Whole Foods, Kuv tau txais kuv Amazon Prime cov tswv cuab txo nqi thiab them nrog kuv daim npav rho nyiaj. Qhov ntawd tsis zoo li txawv txawv, tab sis dab tsi yuav xav tsis thoob yog tias kuv tau ua nws nrog ib lub xibtes scan. Tuav kuv txhais tes ob peb ntiv tes hla ib qho Amazon Ib scanner nyob ib sab ntawm lub npe nyiaj ntsuab tau ua txhua yam. Tsis ncav cuag lub xov tooj lossis hnab nyiaj, thiab tsis tas yuav luam theej duab app, so daim npav rho nyiaj, lossis lwm yam - tsuas yog ib qho nrawm ntawm kuv txhais tes.

Vim li cas Amazon Ib Qhov Tseem Ceeb

Ntawm cov tuam txhab muag khoom feem ntau, "kev ncaj ncees" thiab "kev them nyiaj" yog qhov sib txawv. Koj feem ntau yuav tsum luam theej duab daim npav loyalty lossis mobile app bar code ua ntej ua koj cov nyiaj them nrog credit lossis debit card.

Starbucks pom qhov kev sib txhuam hauv qhov txheej txheem no thiab kho nws ntau xyoo dhau los. Lawv lub xov tooj ntawm tes app suav nrog kev them nyiaj thiab kev ncaj ncees. Qhov kev ntes yog tias nws siv cov nyiaj tso rau hauv koj qhov credit Starbucks nrog koj daim npav rho nyiaj. Txawm li cas los xij, nws yooj yim dua li txoj kev them nyiaj ib txwm muaj. Tshaj tawm, Starbucks tau tsim lawv cov multifunction app tom qab pom tias feem ntau cov neeg siv khoom sawv hauv kab twb muaj lawv lub xov tooj hauv lawv txhais tes.

Hom tuaj yeem paub koj hauv ntau txoj hauv kev. Home Depot, piv txwv li, muab xa ib daim ntawv txais email sai li sai tau thaum kuv luam theej duab daim credit card cuam tshuam nrog kuv tus account. Lawv tsis muaj qhov khoom plig rau cov neeg siv khoom siv dav dav, tab sis kev sib koom ua ke yuav ua tau.

Kev xa khoom thiab xa khoom xa tuaj ntawm app lossis lub vev xaib coj kev ncaj ncees thiab kev them nyiaj ua ke thaum tus neeg siv khoom nkag mus rau hauv tus account. Tab sis feem ntau cov khw muag khoom cib-thiab-mortar tseem ua feem ntau ntawm lawv cov muag nrog hauv khw muag khoom.

Amazon One's One-Click Roots

Xyoo 1999, Amazon tau txais patent rau One-Click ordering. Qhov no zoo nkaus li pom tseeb lub tswv yim - tshawb xyuas nrog ib qho nyem siv cov ntaub ntawv khaws cia thiab them nyiaj - yog ib feem tseem ceeb ntawm Amazon txoj kev loj hlob tawg.

Txij li thaum ntxov ntawm kev lag luam e-lag luam, "lub laub tso tseg" tau plagued cov khw muag khoom online. Cov neeg muas zaub tau muab cov khoom tso rau hauv lawv lub tawb nqa khoom, tab sis yeej tsis ua tiav cov txheej txheem checkout. Txawm niaj hnub no, ntau tshaj ob feem peb ntawm e-commerce lub tawb nqa khoom raug tso tseg.

Nrog One-Click, muaj xoom lub laub tso tseg vim tsis muaj lub laub. Nyem lub pob, thiab qhov kev txiav txim yog nyob rau hauv nws txoj kev mus rau lub warehouse kom ua tiav.

Hauv cov chaw muag khoom, cov neeg siv khoom tsis tshua muaj peev xwm muab cov khoom tso rau hauv lub tawb nqa khoom lub cev thiab tawm hauv lub khw yam tsis ua tiav qhov kev sib pauv. Tab sis, cov txheej txheem checkout tuaj yeem siv zog - mus yos hav zoov rau credit cards, loyalty cards or apps, etc. Amazon One, zoo li tus txheej txheem One-Click, siv tus neeg siv khoom cov ntaub ntawv khaws tseg kom tso cai tsis muaj kev sib txhuam.

Loyalty and Rewards Gotchas

Ntau qhov kev ntseeg siab thiab khoom plig yuav tsum tau siv zog ua kom tau txais kev txo nqi rau kev muag khoom hauv khw. Tus neeg siv khoom yuav tsum luam theej duab barcode, nkag mus rau tus lej xov tooj, lossis ua lwm yam kev txiav txim thaum kuaj tawm.

Qhov no tsis yog ib txwm muaj xwm txheej. Yog tias tus neeg siv khoom twb tau yuav khoom lawm, vim li cas ho muab kev txhawb zog rau lawv tsis xav tau? Feem ntau, txawm li cas los xij, cov kauj ruam ntxiv yog nyob ntawd tsuas yog vim tias lub hom lag luam tsis tau nqis peev hauv cov thev naus laus zis los txheeb xyuas tus neeg siv khoom tus account.

Qhua Neeg Txuas Lus

Arguably, Amazon tab tom them nyiaj rau nws tus kheej yog tias nws ua kom txhua tus tswvcuab Prime uas kuaj xyuas ntawm Whole Foods tau txais cov nyiaj cheb uas lawv muaj cai. Yog tsis muaj Amazon Ib qho ntawm qhov nyiaj them poob haujlwm, tus neeg siv khoom yuav tsum qhib Whole Foods mobile app thiab luam theej duab QR code. Tsis yog txhua tus neeg siv khoom tau teeb tsa lub app, thiab txawm tias cov neeg uas ua tsis pom zoo kom tau txais lawv lub xov tooj, qhib lub app, thiab luam theej duab code.

Txawm hais tias qee tus neeg muag khoom yuav zoo siab thaum cov neeg siv khoom tsis lees txais cov nyiaj cheb, Amazon ib txwm tsom rau cov neeg siv khoom. Amazon Ib qho tsis tsuas yog tso cai rau kev txheeb xyuas ze-zero, nws ua kom cov neeg siv khoom tau txais tus nqi zoo tshaj plaws. Qhov no ua rau muaj kev ntseeg siab thiab kev ntseeg siab.

Amazon One tseem zoo li yog qhov kev sim, tab sis nws loj hlob sai. Tsis ntev tas los no, kuv lub nroog Austin Whole Foods yog ib qho ntawm 71 qhov chaw hauv Teb Chaws Asmeskas muab nws. Niaj hnub no, muaj ntau tshaj 200.

Kev sib tw Biometric

Amazon tsis muaj lub xauv ntawm biometric checkout. Hauv Suav teb, qee cov khw muag khoom tau siv lub ntsej muag lees paub rau kev tiv thaiv tsis tau nyiaj ntau xyoo. Los Angeles-based PopID yog kuaj lub ntsej muag paub nrog ntau lub tsev noj mov thiab cov neeg muag khoom muag. Mastercard tab tom sim ob lub ntsej muag lees paub thiab tes-scanning, nrog rau ntiv tes daim npav authentication.

Tsis yog Rau Amazon xwb

Amazon yuav tau tsim Amazon One los siv hauv nws lub khw muag khoom - Amazon Go, Amazon Fresh, Tag Nrho Cov Khoom Noj, thiab lwm yam - tab sis lawv tsis tso tseg. Ib yam li lawv tau hloov huab huab rau hauv qhov kev pabcuam tau txais txiaj ntsig, Amazon tam sim no muab Ib qho rau lwm cov lag luam.

Tus naj npawb ntawm cov chaw tsis-Amazon nrog cov thev naus laus zis tam sim no me me, tab sis nws yooj yim pom vim li cas cov khw muag khoom yuav siv nws los ua kom ceev cov kab nyiaj thiab ua kom cov neeg siv khoom yooj yim.

Xyoo 1999, Steve Jobs thiab Apple tau them nyiaj rau Amazon ib lab las siv One-Click thev naus laus zis hauv lawv lub khw iTunes tshiab, kev pom zoo ua hauv ib lub xov tooj hu. Puas yog cov khw muag khoom niaj hnub no yuav sai sai tau txais Amazon One? Tej zaum tsis yog - kev sib koom ua ke ntawm cov txheej txheem kuaj tawm tshiab nrog cov txheej txheem ntawm kev muag khoom qub tuaj yeem nyuaj.

Paub Amazon, txawm li cas los xij, lawv yuav ua qhov zoo tshaj plaws los ua kom yooj yim.