(Duab los ntawm David McNew / Getty Dluab)
Getty Dluab
Amazon tab tom ua cov kauj ruam los txhim kho nws txoj kev sib raug zoo ntawm cov tub lag luam hauv Asmeskas Nws tab tom ua nws "Yuav nrog Prime" kev pabcuam muaj rau Asmeskas cov tub lag luam thaum Lub Ib Hlis 31, 2023. Qhov kev txav no tseem ceeb heev vim nws yuav ua haujlwm nrog lwm lub khw muag khoom online. muab Amazon lub luag haujlwm dav dav thoob plaws lub khw.
Amazon tab tom sib tw nrog Walmart + thiab Shopify thaum nws nce mus rau kev sib tw ntau dua nrog txhua tus neeg sib tw.
Lwm qhov tshwj xeeb tshiab yog kev tso cai rau cov neeg muag khoom thib peb los tso saib kev ntaus nqi thiab tshuaj xyuas cov khoom. Qhov ntawd yog qhov tseem ceeb heev vim nws qhia txog qhov zoo ntawm cov khoom tshwj xeeb los ntawm cov neeg muag khoom thib peb. Qee zaum, nrog ntau tus neeg muag khoom ntawm tib yam khoom, "Amazon xaiv" yuav qhia txog cov khoom zoo.
Tsis tas li ntawd, E-lag luam muab kev lag luam loj tshaj tawm ib qho app lub lim tiam no uas nws cov neeg siv khoom tuaj yeem siv tau yooj yim sib koom ua ke "Yuav nrog Prime" rau hauv lawv cov khw muag khoom online. Shopify tau hais thaum Lub Kaum Hli tias nws tau tham nrog Amazon txog yuav ua li cas siv "Yuav nrog Prime" thiab. Tseem tsis tau muaj kev vam meej ntawm cov kev sib tham no.
Nyob rau tib lub sijhawm cov kev siv zog loj hlob no tab tom ua, cov neeg ua haujlwm txo qis mus ntxiv. Hauv kev sib zog los txiav cov neeg ua haujlwm, CEO Andy Jassy tau ua thiab txiav 18,000 txoj haujlwm. Txawm hais tias feem ntau cov neeg ua haujlwm nyob hauv lub tuam txhab cov khw muag khoom thiab tib neeg cov peev txheej, Amazon Lub Tuam Txhab Is Nrias teb kuj tseem ceeb heev. Raws li kev tshawb fawb kuv tau tshaj tawm txog ob xyoos dhau los, Amazon muaj ntau dua 60% ntawm Indian e-kev ua lag luam, thiab nws yuav tsis yog qhov xav tsis thoob yog tias tus lej ntawd tau nce txij li lub sijhawm ntawd.
Amazon txoj kev tswj hwm tau hais rau qee tus neeg ua haujlwm hauv Is Nrias teb tias lawv lub luag haujlwm raug tshem tawm. Kev tso tawm yuav tsum pib thaum Lub Ib Hlis 18, txawm tias qhov tsis paub tseeb zoo li xav tau ntawm cov neeg ua haujlwm. Raws li Cov Ntaub Ntawv, lub tuam txhab tsom mus rau kev tshaj tawm thev naus laus zis, Amazon twb tau txiav qee qhov hauv lub Kaum Ib Hlis thaum nws tso 2,000 tus neeg ua haujlwm hauv kev faib khoom siv. Qhov kev faib ua haujlwm ntawm cov khoom xws li Alexa lub suab pab thiab Kindle e-nyeem ntawv.
Jassy tau sau ntawv rau nws cov neeg ua haujlwm lub lim tiam dhau los, "Amazon tau ua rau huab cua tsis meej thiab kev lag luam nyuaj yav dhau los, thiab peb yuav ua ntxiv mus. Cov kev hloov pauv no yuav pab peb nrhiav tau peb lub sijhawm mus sij hawm ntev nrog cov qauv nqi zog dua; Txawm li cas los xij, kuv kuj zoo siab tias peb yuav yog tus tsim khoom, muaj peev xwm, thiab tsis txaus ntseeg nyob rau lub sijhawm no thaum peb tsis ntiav thiab tshem tawm qee lub luag haujlwm. " Nws yog kev hu rau txhua tus neeg koom tes ntawm Amazon kom muaj tswv yim tshiab thiab muaj tswv yim txawm tias muaj peev xwm cuam tshuam kev txhim kho txuas ntxiv mus.
POSTSCRIPT: Kom meej meej Amazon tab tom npaj kom muaj kev sib tw hauv qhov nws kwv yees tias yuav yog lub khw hloov pauv. Nws tab tom npaj rau kev poob qis ntawm kev lag luam. Ntau tus neeg yuav muaj peev xwm mus kav khw nrog Prime thiab lub tuam txhab cov pab pawg me ntawm cov neeg koom tes yuav sib zog ua kom muaj sia nyob. Cov kev nqis tes ua taw qhia tias lub tuam txhab cia siab tias nws yuav zoo li cov hauv paus yuav xav tau, tab sis cov khoom siv thev naus laus zis thiab cov khoom tshwj xeeb yuav tsawg dua hauv kev thov.
Tau qhov twg los: https://www.forbes.com/sites/walterloeb/2023/01/15/amazon-in-strategic-repositioning-expanding-us-market-presence-while-making-staff-cuts-in-india/