Hnub tom qab tawm ntawm nws cov ceg txheem ntseeg hauv cov teeb meem hluav taws xob luam yeeb Juul, Altria tshaj tawm $ 2.75 billion peev hauv kev sib tw hluav taws xob luam yeeb pib NJOY.
Lub tuam txhab Marlboro tau txais tag nrho cov tswv cuab ntawm NJOY's e-vapor khoom portfolio, lub tuam txhab Virginia tau hais rau hnub Monday, suav nrog nws cov pod-based e-vapor khoom ACE.
"Peb ntseeg tias peb tuaj yeem ua lub luag haujlwm nrawm rau Asmeskas cov neeg laus haus luam yeeb thiab kev sib tw cov neeg laus vaper saws NJOY ACE hauv txoj hauv kev uas NJOY tsis tuaj yeem ua lub tuam txhab ib leeg," Altria CEO Billy Gifford tau hais.
Daim ntawv cog lus tseem suav nrog ntxiv $ 500 lab ntxiv hauv kev them nyiaj ntsuab raws li kev pom zoo ntawm qee cov khoom lag luam los ntawm NJOY Holdings Inc., raws li hauv Scottsdale, Arizona.
Altria cov lus tshaj tawm tsuas yog ob peb hnub tom qab lub tuam txhab tau hais tias nws tab tom hloov nws cov ceg txheem ntseeg tsawg hauv Juul Labs rau daim ntawv tso cai rau qee qhov ntawm Juul cov cuab yeej hluav taws xob hluav taws xob hluav taws xob.
Altria tau hais tias tus nqi nqa thiab kwv yees tus nqi ncaj ncees ntawm nws cov peev nyiaj Juul yog $ 250 lab thaum kawg ntawm xyoo tas los. Lub tuam txhab yuav sau txog qhov cuam tshuam nyiaj txiag ntawm qhov kev pom zoo hauv thawj peb lub hlis twg ntawm 2023 thiab npaj kho cov nyiaj uas yog ib yam khoom tshwj xeeb thiab tshem tawm nws los ntawm kev hloov kho cov nyiaj tau los ntawm ib feem.
Gifford tau hais rau hnub Friday tias kev sib pauv yog qhov kev txiav txim siab raug rau Altria.
Gifford tau hais tias "Juul ntsib teeb meem tseem ceeb ntawm kev tswj hwm thiab kev cai lij choj thiab tsis paub tseeb, ntau yam uas tuaj yeem nyob tau ntau xyoo," Gifford tau hais.
Lub Kaum Ob Hlis Juul mus txog kev sib tham npog ntau txhiab qhov kev foob ntawm nws cov e-luam yeeb.
Lub tuam txhab tau ntsib ntau dua 8,000 qhov kev foob coj los ntawm cov tib neeg thiab tsev neeg ntawm cov neeg siv Juul, cov tsev kawm ntawv, tsoomfwv hauv nroog thiab haiv neeg Asmeskas. Qhov kev daws teeb meem daws feem ntau ntawm cov xwm txheej no, uas tau sib sau ua ke hauv California tsoomfwv lub tsev hais plaub tseem tab tom tos ob peb qhov kev sim siab.
Cov nqe lus nyiaj txiag ntawm kev sib hais haum tsis tau qhia tawm.
Juul rocketed mus rau sab saum toj ntawm Teb Chaws Asmeskas kev lag luam vaping ntau tshaj tsib xyoos dhau los ntawm qhov nrov ntawm cov khoom qab zib xws li txiv nkhaus taw, mint thiab creme brulee. Tab sis nws qhov kev nce siab tau txhawb nqa los ntawm kev siv cov tub ntxhais hluas, qee tus tau los ntawm Juul's high-nicotine pods.
Cov niam txiv, cov thawj coj hauv tsev kawm ntawv thiab cov nom tswv feem ntau tau cem lub tuam txhab rau kev nce qib hauv cov hnub nyoog qis dua vaping, uas tam sim no suav nrog ntau lub npe nrov e-luam yeeb uas yog qhov kev xaiv nyiam ntawm cov hluas.
Nyob rau hauv qhov kev tawm tsam ntawm kev foob thiab tsoomfwv kev nplua, Juul tau tso tseg tag nrho Asmeskas kev tshaj tawm thiab txiav tawm feem ntau ntawm nws cov tsw hauv 2019.
Altria qhov kev txaus siab rau Juul cov cuab yeej haus luam yeeb uas muaj kev txawj ntse los ntawm ob peb lub hlis tom qab nws tau cog lus nrog Nyiv Tobacco los pab nws txoj kev siv zog coj cov luam yeeb tsis kub tsis kub rau Asmeskas kev lag luam.
Altria tshaj tawm thaum Lub Kaum Hli tias nws tab tom pib ua lag luam tshiab nrog Nyiv Tobacco rau kev lag luam luam yeeb lwm txoj kev tsim los ntawm ob lub tuam txhab rau Asmeskas cov neeg haus luam yeeb. Kev sib koom tes thawj zaug yuav yog kom yeej US txoj cai pom zoo rau Nyiv Tobacco's Ploom, ib qho khoom siv me me uas ua rau haus luam yeeb tsis kub.
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AP Health Writer Matthew Perrone tau pab txhawb rau tsab ntawv ceeb toom no los ntawm Washington, DC
Tau qhov twg los: https://finance.yahoo.com/news/altria-makes-2-75b-investment-133935500.html