Altria thiab Juul xaus kev sib tw tsis sib tw: Nov yog qhov uas txhais tau tias rau e-luam yeeb muag thiab kev lag luam

Altria Group Inc. tau hais rau hnub Friday tias nws tau ua ib kauj ruam uas extricates nws los ntawm nws txoj kev tsis sib haum xeeb nrog lub tuam txhab vaping Juul Labs Inc., tso ob lub tuam txhab kom ua raws li lawv cov tswv yim.

Nyob rau hauv cov ntaub ntawv tswj hwm, cov luam yeeb loj heev
MO,
-1.92%

tau hais tias nws tau siv txoj kev xaiv kom raug tso tawm los ntawm cov luag haujlwm tsis sib tw cuam tshuam txog nws cov ceg txheem ntseeg hauv Juul. Qhov kev xaiv suav nrog txoj cai txiav tawm yog tias tus nqi ntawm kev nqis peev poob qis dua 10% ntawm nws thawj tus nqi nqa ntawm $ 12.8 billion. Raws li lub Rau Hli 30, cov ceg txheem ntseeg muaj nqis tsuas yog $ 450 lab.

Altria tau them $ 12.8 nphom hauv 2018 kom tau txais 35% ceg txheem ntseeg hauv Juul, uas muaj nqis txog $ 35 nphom thaum lub sijhawm. Cov ceg txheem ntseeg tau poob qis tsis tu ncua raws li Juul tau teeb tsa kev tswj hwm kev tshuaj xyuas rau cov khoom qab zib thiab kev lag luam uas tau raug liam tias muaj kev cuam tshuam rau cov tub ntxhais hluas vaping. Thaum lub Cuaj Hlis, Juul pom zoo them tsawg kawg $438.5 lab nyob rau hauv kev sib hais haum nrog ntau tshaj 30 lub xeev.

Altria tab tom poob txoj cai xaiv tsa pawg thawj coj, ntawm lwm qhov kev hloov pauv, lub tuam txhab tau hais. Tam sim no nws tsuas tuaj yeem xaiv ib tus thawj coj ywj pheej, thiab ua kom nws yuav tsum tuav tsawg kawg 10% cov tswv cuab hauv Juul.

Lub tuam txhab Juul shares tau hloov mus rau ib qho kev pov npav ib leeg, "tso tseg peb lub zog pov npav," raws li daim ntawv thov. Juul tam sim no pub dawb muag nws tus kheej mus rau lwm lub tuam txhab luam yeeb lossis mus rau nws ib leeg, thaum Altria tuaj yeem nqis peev hauv lwm lub tuam txhab vaping lossis tsim nws cov khoom.

Nyob rau hauv 2017, Juul catapulted mus rau sab saum toj ntawm lub lag luam e-luam yeeb. Tab sis lub tuam txhab tus nqi poob qis sai npaum li qhov kev kub ntxhov tau ua rau ntau pua qhov kev foob hais tias lub tuam txhab muag nws cov khoom rau cov hluas. Yees duab: Jacob Reynolds/WSJ

Cov kws tshuaj ntsuam tau muab faib rau yam tom ntej rau ob lub tuam txhab.

Bernstein tau hais tias nws tau cia siab tias yuav txav mus rau ntau lub hlis, txij li Juul tau hais los ntawm Food and Drug Administration thaum Lub Rau Hli tias nws tsis tuaj yeem ua lag luam nws cov e-luam yeeb hauv Asmeskas. raws li kev lag luam-tsis kam lees, lossis MDO. Kev tswj hwm nyob qhov kev txiav txim hauv lub Xya Hli thiab hais tias nws yuav txuas ntxiv kev tshuaj xyuas ntawm lub tuam txhab cov khoom.

Nyeem tam sim no: FDA txwv Juul vape cov khoom lag luam thiab xaj kom txhua tus tam sim no raug tshem tawm ntawm kev ua lag luam

"Peb cia siab tias tam sim no Altria yuav saib mus rho nws Juul ceg txheem ntseeg, crystallizing $ 12+bn poob ntawm nws cov peev nyiaj rau se," Bernstein sau rau hauv ib daim ntawv rau cov neeg siv khoom. "Peb cia siab tias qhov kev ua tiav ntawm qhov kev poob se no tuaj yeem ua kom nrawm nrawm ntawm Altria cov ceg txheem ntseeg hauv ABI (Anheuser-Busch International
AB,
+ 0.84%

), nrog rau qhov poob ntawm Juul peev tag nrho offsetting cov txiaj ntsig tseem ceeb ntawm Altria cov ceg txheem ntseeg hauv ABI, thiab muaj peev xwm txuag Altria ib ncig ntawm $ 2 nphom hauv cov nuj nqis se. "

Nco tsis tau: Vaping ua rau cov hluas mus txog 7 npaug ntau dua yuav kis COVID-19: kev kawm

Bernstein tau hais tias muaj ob peb lub sijhawm zoo rau Altria ntawm cov tuam txhab vaping uas twb muaj lawm thiab tau hais tias kev tuav ntiag tug NJOY yog "zoo li qhov zoo tshaj plaws ntawm pawg tsis zoo.. " Bernstein muaj kev ua lag luam-kev ntsuam xyuas ntawm Altria nrog $ 45 lub hom phiaj-tus nqi, uas yog kwv yees li 10.5% siab dua tus nqi tam sim no.

Ntawm Jefferies, tus kws tshuaj ntsuam Owen Bennett tau hais tias nws cia siab tias Altria yuav tuav nws 35% feem pua ​​​​ntawm Juul thiab hais tias muaj lub peev xwm rau "khoom siv sab nraud." Nws hais tias nws cia siab tias lub tuam txhab yuav kawg tau txais FDA kev lag luam-kev txiav txim tsis kam lees thiab nthuav dav thoob ntiaj teb.

"Tseem muaj peev xwm txhawb nqa kev txhawb nqa yog qhov muaj peev xwm ntawm Juul IPO yav tom ntej, lossis txawm tias lwm qhov kev sib tw luam yeeb loj (tab sis peb xav tias qhov kev xaiv tom kawg no tsis zoo li qub)," Bennett tau sau ntawv rau cov neeg siv khoom. "Peb tam sim no muaj nuj nqis rau Juul ceg txheem ntseeg nyob rau hauv luam tawm MO nqi hom phiaj ntawm $ 10bn."

Jefferies tus nqi Altria yuav nrog tus nqi $53 lub hom phiaj.

Saib kuj: FDA teeb meem npaj txwv menthol hauv luam yeeb thiab luam yeeb

Vivien Azer ntawm Cowen tau hais tias Altria tuaj yeem ua kom zoo dua ntawm kev txav mus los tsim nws qhov kev txwv tsis pub muaj cov khoom lag luam raug txo qis (RRP), qeb tshiab hauv kev lag luam luam yeeb suav nrog cov khoom lag luam uas tsis tshua muaj kev phom sij rau cov neeg siv khoom.

Altria's 2018 Juul deal txhais tau tias nws tsuas yog RRPs yog Juul's vapes thiab nws cov IQOS haus luam yeeb yam tsis muaj pa luam yeeb, uas yog muag hauv Asmeskas los ntawm Philip Morris International
P.M,
-3.58%
.
Cov khoom lag luam IQOS yog qhov teeb meem ntawm kev tsis sib haum xeeb patent nrog RJ Reynolds uas ua rau muaj kev txwv tsis pub nkag mus rau Asmeskas xyoo tas los.

Altria tau foob RJ Reynolds dhau patents siv nyob rau tom kawg Vuse kab thiab tau txais kev them nyiaj ntau dua $ 95 lab los ntawm North Carolina pawg neeg txiav txim siab ua ntej lub hli no.

"Muab Altria txwv tsis pub muaj kev vam meej hauv kev tsim cov khoom lag luam organically, thiab lub sijhawm tsim nyog los tsim cov khoom lag luam thiab ua ntaub ntawv PMTA (Daim Ntawv Thov Cov Khoom Haus Luam Yeeb Premarket), peb xav tias nws muaj feem ntau uas Altria yuav nrhiav kev yuav nws txoj hauv kev rov qab mus rau hauv e-luam yeeb qeb (uas sawv cev rau 7% ntawm US nicotine muag), "said Azer.

Tus kws tshuaj ntsuam kuj tau taw qhia NJOY raws li lub hom phiaj ua tau, vim nws twb tau txais kev pom zoo los ntawm FDA. Cowen kuj tseem muaj kev ua lag luam-kev ntaus nqi ntawm Altria Tshuag thiab $ 45 tus nqi phiaj.

Altria shares tau poob 1.1% rau hnub Friday thiab tau poob 14% hauv xyoo rau hnub tim, thaum S&P 500
SPX,
-1.51%

tau poob 24%.

Tau qhov twg los: https://www.marketwatch.com/story/altria-and-juul-end-noncompete-deal-heres-what-that-means-for-e-cigarette-sales-and-marketing-11664563689?siteid= yhoof2&yptr=yahoo