Tag nrho Cov Tshaj Tawm Tshaj Tawm Tshaj Tawm suav nrog Marvel Ant-txiv neej thiab Jack Harlow Hlub Daim duab peb sab

Super Bowl LVII yog nyob ib ncig ntawm lub ces kaum, thiab nrog ntau dua 100 lab tus tib neeg xav tias yuav saib, cov npe tau npaj los tsim lawv cov phiaj xwm tshaj tawm tshaj tawm ntawm lub xyoo.

Nrog kev lag luam tsis paub tseeb looming, cov tshaj tawm tau nce ob npaug ntawm cawv thiab twv txiaj apps, thaum ditching loj daim pib khoom xws li tsheb. Tom qab tsim qee qhov kev tshaj tawm zoo tshaj plaws ntawm 2022, BMW, CarMax, Carvana, Nissan, Toyota thiab Vroom tau zaum qhov no tawm, raws li Ad Age. Txoj xov zoo yog qhov ntawd Kia rov qab los, cia siab tias nrog nws tus heroic neeg hlau aub.

Hma liab yuav tshaj tawm qhov kev ua si los ntawm State Farm Stadium hauv Glendale, Arizona thaum Lub Ob Hlis 12, 3:30 teev tsaus ntuj PT thiab kuv yuav tshaj tawm txog txhua yam kev mob siab rau, lom zem thiab diabolical AI uas ua rau xav tsis thoob thiab zoo siab.

Nov yog yam uas tau tshaj tawm txog tam sim no.

Halftime Show: Rihanna

Headlining the Apple Music Super Bowl Halftime Show yog cuaj lub sijhawm Grammy tus yeej Rihanna. Nws qhov kev ua yeeb yam zoo siab ua raws li rau xyoo hiatus los ntawm kev lag luam suab paj nruag thaum nws tsim nws Fenty zam thiab kev zoo nkauj faj tim teb chaws. Tus billionaire qhov kev ua yeeb yam hauv TV kawg yog xyoo 2018 ntawm 60th Txhua Xyoo Grammy Awards.

Apple tau kos npe rau kev txhawb nqa ib nrab sijhawm ua yeeb yam hauv kev cog lus ntau xyoo tom qab Pepsi poob nws qhov kev txhawb nqa kaum xyoo dhau los lub Tsib Hlis. Cov yeeb yam tau tsim los ntawm Jay-Z's Roc Nation uas yog tus tsim tawm txij li xyoo 2019. Roc Nation kuj tswj hwm Rihanna.

Hauv tsab ntawv NFL, Jay-Z tau qhuas lub hnub qub pop li "ib tiam neeg muaj peev xwm" uas los ntawm "kev pib txo hwj chim" tau mus dhau los ua "ib tus kws ua yeeb yam tseem ceeb tshaj plaws" - "tus kheej tsim hauv kev lag luam thiab kev lom zem."

Haus Rau Txhua Tus

Nrog Anheuser-Busch InBev xaus nws 33-xyoo + cawv tshwj xeeb, cov dej nyab tau qhib rau cov neeg tshaj tawm tiam tshiab kom nkag mus rau qhov kev ua si thiab cov cuab yeej cuab tam los ua txoj hauv kev tshiab.

  • Rémy Cointreau tau yuav nws thawj lub teb chaws tshaj tawm, 60-thib ob qhov chaw hauv thawj peb lub hlis twg rau nws lub npe cognac 300 xyoo los ntawm Lub Tsev. Rémy Martin: koj puas xav tau ntau tus thwjtim?.
  • Diageo tau yuav nws thawj lub tebchaws tshaj tawm, qhov chaw 30-thib ob hauv peb lub hlis twg rau nws Noob nom noob tswv Royal cawv, raws li AdAge. Qhov tseeb lom zem: qhov kev tshaj tawm yog qhia los ntawm Jake Scott uas nws txiv Ridley Scott qhia Apple's 1984 Macintosh kev lag luam, yog ib lub npe nrov tshaj plaws Super Bowl tshaj tawm txhua lub sijhawm.
  • Molson Coors muaj Miller Lite thiab Coors teeb duke nws tawm hauv cov ntawv tshaj tawm thiab luam tawm kom pom cov hom twg tau txais 30-thib ob qhov chaw. Lub sijhawm kawg nws muaj kev tshaj tawm hauv tebchaws yog xyoo 1980s.
  • Sam Adams yog ua raws li nws lub regional ad lub tswv yim. Xyoo tas los, nws cov khoom lag luam "koj tus npawg los ntawm Boston" tau ua yeeb yam Boston Dynamics 'robot dog Spot.
  • Anheuser-Busch xav tias yuav muaj kev tshaj tawm hauv lub tebchaws rau nws cov cim npe, txawm tias tseem tsis tau tshaj tawm. Xyoo tas los, tus yeej Oscar Chloe Zhao (Nom Nom Vaj) coj ib tug breathtaking Budweiser coj mus muag featuring nws Clydesdale nees thiab Michelob Ultra Cov yeej Clio rau nws qhov kev ua yeeb yam hauv bowling ua yeeb yam Serena Williams, Steve Buscemi, Peyton Manning thiab Jimmy Butler. Lub suab paj nruag Bud Light kuj tseem muaj nyob rau hnub so Super Bowl headlined los ntawm Paramore, Dave Matthews Band thiab Imagine Dragons.
  • Heineken tab tom hais txog kev ua siab dawb hauv nws qhov chaw 30-thib ob hauv thawj ib nrab ntawm kev ua si los txhawb Marvel Ant-Man thiab Wasp: Quantomania. Hauv nws, Paul Rudd mus txog rau tus tsis haus cawv Heineken 0.0 kom paub meej tias nws muaj lub taub hau meej ua ntej teem tawm los cawm lub ntiaj teb.

Nov yog 15-thib ob teaser trailer ntawm Heineken x Marvel Ant-Man thiab Wasp: Quantomania Super Bowl 2023 ad:

Lwm yam Movie Tie-Ins

Warner Bros. Discovery tab tom rov qab los rau Super Bowl tom qab 17 xyoo tsis tuaj kawm ntawv lub Flash starring Ezra Miller, Ben Affleck thiab Michael keaton, Raws li Qhov qhwv. Lub trailer tag nrho yuav tsum khiav raws li kev saib ua ntej Ntsuj Plig-Txiv neej thiab Pov Tseg uas qhib hauv theatre thaum Lub Ob Hlis 17. lub Flash qhib hauv tsev ua yeeb yam lub rau hli 16.

Tau txais Munchies?

Haus dej loj loj PepsiCo muaj ntau lub teb chaws hauv kev tshaj tawm hauv kev ua si, ntxiv rau nws qhov chaw rau Pepsi Zero Qab Zib, nws kuj muaj ib tug xov tooj ntawm kev lom zem kev lag luam rau nws Frito-Lay cov khoom noj txom ncauj. PopCorners Nws yog resurrecting Breaking Bad's Walter White tus cwj pwm hauv kev tshaj tawm ua yeeb yam Bryan Cranston. Thiab Doritos rov qab los rau nws 23 xyoo nrog Grammy-nominated rapper Jack harlow leej twg raug ntes nyob rau hauv "Kev Hlub Peb Caug" nrog tus yeej ntawm TikTok kev sib tw seev cev thiab nws Doritos Sweet & Tangy BBQ chips.

Kellogg's tab tom nqa Pringles rov qab rau 30-thib ob qhov txuas ntxiv rau xyoo tas los tshaj tawm qhov twg ib txhais tes tau daig hauv qhov muaj peev xwm ncav cuag lub nkig thiab yuav tsum ua neej nyob lub sijhawm uas nyiam tshaj plaws nrog nws. Xyoo no, txhais tes ntawd yog ib tus neeg paub tsis meej uas muaj npe nrov nkag mus rau hauv "bedazzled" tab sis nws puas tsim nyog nws, kev sib tw nug. Qhov no yog Pringles 6th xyoo sib law liag hauv qhov kev ua si.

Tau kawg, chips xav tau guacamole, yog li Avocados los ntawm Mexico yog rov qab los rau yim lub sij hawm nyob rau hauv ib xyoo caum nrog ib tug 30-thib ob qhov chaw khi rau ib qho kev nce qib hauv khw nrog NFL Hall of Famer Deion Sanders thiab showrunner Tracey Edmonds. Ib lub quarter-billion phaus avocados nkoj los ntawm Mexico mus rau Asmeskas txhua xyoo hauv plaub lub lis piam ua ntej hnub ua si, raws li AFM Thawj Tswj Hwm thiab CEO Alvaro Luque uas tau hais hauv nqe lus hais tias lub hom phiaj yog lub luag haujlwm rau 95% ntawm avocado muag thaum lub sijhawm. Super Bowl lis xaus.

Mars-Wrigley tab tom nqa M&M's rov qab rau hauv 30-thib ob qhov chaw thaum lub sij hawm thawj peb lub hlis twg thawj zaug kev lag luam so. Qhov no yuav yog nws lub teb chaws thib rau hauv-kev ua si ad hauv kaum xyoo dhau los, tom qab hla xyoo tas los. Tub ntsuag, uas tau ua ib lub regional ad xyoo tas los featuring reunion ntawm sitcom Ua Ke Niaj hnub qub Ken Jeong thiab Joel McHale, tab tom rov qab los nrog kev tshaj tawm thiab tuav Super Bowl tog nrog NFL zoo Rob "Gronk" Gronkowski thiab Vernon Davis.

Rau cov qhaub cij, Hellmann's Mayonnaise tab tom rov qab los nrog 30-thib ob qhov chaw hauv peb lub hlis twg los txuas ntxiv nws qhov kev sib tw 'Ua Taste, Tsis Pov Tseg' uas Pete Davidson ua yeeb yam hauv xyoo tas los.

Tso Koj Cov Khaub Ncaws

Super Bowl yuav ua li cas yam tsis muaj betting apps sim tawm ua ib leeg? DraftKings yuav muaj 30-thib ob qhov chaw nrog Kevin Hart thaum FanDuel hosts kev ncaws pob nyob nrog Gronk sim ua lub hom phiaj teb thaum lub sijhawm ua si.

"Peb thawj zaug Super Bowl kev lag luam yuav yog ntau tshaj li qhov chaw hauv TV - nws yuav tsim lub sijhawm uas yuav coj cov kiv cua ua ke, thiab muab ib yam dab tsi los txhawb rau lawv," said FanDuel Tus Lwm Thawj Coj ntawm Kev Lag Luam, Andrew Sneyd hauv ib tuam txhab nqe lus. "Nws yog lub hom phiaj uas tsis tau pom dua ua ntej hauv TV nyob… yog li txhua yam tuaj yeem tshwm sim."

Dealing Nrog Lub Neej

Retailer Rakuten rov qab los nrog kev tshaj tawm uas hais tias tib neeg tseem yuav tsum tau yuav khoom txawm tias lub sijhawm muaj kev nce nqi siab, thiab thaum lawv ua, lawv yuav tsum muaj peev xwm txuag tau. Lub tuam txhab pom 10% nce siab hauv cov neeg yuav khoom tom qab nws qhov kev tshaj tawm thawj zaug xyoo tas los, Rakuten Americas Tus Thawj Saib Xyuas Kev Lag Luam Dana Marineau hais rau Wall Street Journal.

Procter & Gamble ntaub softener Downy Unstoppables tab tom ua nws lub Super Bowl debut nrog ib tug paub tsis meej celebrity uas tau qhwv nws lub ntsej muag nyob rau hauv lub hoodie ntxuav kom pom seb nws tsw zoo li tshiab rau hnub ua si thaum nws qhia nws tus kheej.

Intuit rov qab mus rau Super Bowl rau lub sijhawm thib kaum nrog kev sib tw uas hais tias "Los rau TurboTax” kom txaus siab rau yam koj zoo tshaj plaws ntawm: Tsis Se.

Tsis nyob hauv Super Bowl dua xyoo no yog BIC EZ Reach's cheeky weed-referenced ad. Lub sijhawm no Willie Nelson koom nrog Snoop Dogg thiab Martha Stewart hauv lawv cov seev cev ncig NFL txoj cai txwv tsis pub tshaj tawm cannabis.

Tau qhov twg los: https://www.forbes.com/sites/martineparis/2023/01/17/super-bowl-2023-top-ads-include-alcohol-and-betting-apps-but-not-cars/