Tag nrho cov khoom noj tsis txaus siab tsis tsim muaj sib npaug

New Georgetown University qhia txog kev sib tw "khoom noj khoom haus" tactics kom thim rov qab rog

Stratospheric rog rog nyob rau hauv Tebchaws Meskas yog tsav tsheb txoj cai xws li them se rau cov dej qab zib, ntxiv cov ntawv ceeb toom ntawm pob khoom thiab txwv cov khoom qab zib ntawm cov khw muag khoom. Ib tug tshiab ntawv dawb luam tawm los ntawm Georgetown University's Business for Impact Center tau tawm tsam cov kev coj ua no thiab qhia tias txhua yam khoom noj thiab dej haus tsis tsim muaj sib npaug thiab, yog li ntawd, cov tswv yim tshiab yuav tsum tau coj los daws kev rog.

Cov khoom lag luam tsis txaus siab, qee zaum hu ua "khoom noj khoom haus tsis zoo," yog lub hom phiaj ntawm zej zog kev noj qab haus huv vim tias ntau tus xa cov calorie ntau ntau, qab zib, sodium thiab / lossis cov rog txaus. Daim ntawv tshaj tawm tau tshuaj xyuas cov khoom lag luam tseem ceeb - dej qab zib, khoom qab zib ci, ntim pastries, ncuav qab zib, chips thiab pretzels, ntim dej khov, thiab qhob noom xim kasfes thiab cov khoom qab zib tsis yog chocolate - kom nkag siab zoo txog lub luag haujlwm ntawm cov khoom noj ntawm tus kheej. kev noj zaub mov thiab ntsuas kev sib txuas txhua tus muaj kev rog rog thiab kev noj zaub mov tsis zoo.

Cov kev tshawb pom tau pom tias ob pawg - cov dej qab zib thiab cov khoom qab zib ci (piv txwv li, ntim pastries, donuts, thiab lwm yam) - tau noj ntau tshaj plaws thiab xa cov feem pua ​​​​ntawm calorie ntau ntau thiab ntxiv qab zib rau cov khoom noj. Hauv qhov sib piv, chocolate thiab cov khoom qab zib uas tsis yog-chocolate tau pab tsawg kawg ntawm cov as-ham, nrog rau cov khoom me me tag nrho.

Txoj kev tshawb no kuj tau piav qhia tias cov neeg siv khoom pom qhov siab tshaj plaws ntawm kev rog dhau thiab rog tsis tshua tau nyeem cov ntaub ntawv khoom noj khoom haus ntawm pob ntawv. Thiab txawm hais tias nyob rau hauv kev ua lag luam lossis cov teb chaws uas tau them se rau cov dej haus, kev muag khoom ntawm cov khoom no tau poob qis raws li qhov xav tau tab sis kev rog rog tsis tau. Qhov no qhia tau hais tias cov tswv yim no tsis yog txoj hauv kev los txo cov koob ntawm kev rov qab rog rog.

Kev Rise of Permissible Indulgence

Cov neeg siv khoom tau pom lawv tus kheej hauv kev tsis txaus siab los ntawm Covid-19 qhov teebmeem vim tias ntau tus neeg txhawj xeeb txog lawv txoj kev noj qab haus huv tseem tab tom yuav khoom kev nplij siab thiab "khoom noj khoom haus tsis zoo" thiab tsis xav ua kom cov khoom qab zib qab no. Qhov quandary no tau tsom mus rau hauv Kev Tshawb Fawb Txog Kev Lag Luam Hauv Ntiaj Teb uas pom tias thaum 47% ntawm cov neeg siv khoom hais tias lawv tau noj zaub mov zoo dua, 40% hais tias lawv tau noj ntau dua thiab "khoom noj tsis zoo."[I]

Cov neeg siv khoom zoo rau kev noj qab haus huv yog tiag tiag. Consulting tuam txhab AccentureACN
tshaj tawm tias 59% ntawm cov neeg siv khoom xav tias yuav txuas ntxiv mus yuav khoom noj qab haus huv ntau dua los ntawm kev sib kis. Txawm li cas los xij, khoom noj txom ncauj yog nce. Xyoo 2021 Mondelez State of Snacking report hais tias 85% ntawm cov neeg siv khoom noj tsawg kawg ib qho khoom noj txom ncauj thiab ib qho khoom noj txom ncauj rau indulgence txhua hnub.

Qhov kev nce siab hauv kev noj qab haus huv nrog rau qhov kev ntshaw rau cov khoom noj tsis txaus ntseeg qhia tias "kev tso cai tsis txaus siab" yuav txuas ntxiv mus thaum cov neeg siv khoom nrhiav kev kho lawv tus kheej nrog cov khoom noj txom ncauj uas tau ua raws li lawv cov hom phiaj kev noj qab haus huv, noj zaub mov thiab tswj qhov hnyav.

Qhov no txhais li cas?

Cov pov thawj qhia tau hais tias pej xeem kev noj qab haus huv zej zog yuav tsum hloov nws lub hom phiaj los ntawm kev txo cov grams ntawm cov khoom xyaw ua txhaum cai rau kev tsom mus rau kev daws teeb meem ntawm cov khoom thiab cov kev coj ua uas cuam tshuam rau kev rog.

Lub tswv yim "ib-loj-haum-tag nrho" ntawm kev txwv lossis txwv txhua yam khoom tsis txaus siab yuav ua haujlwm tsawg. Hloov chaw, lawv yuav tsum lees paub tias cov neeg siv khoom noj khoom txom ncauj ntau dua thiab txuas ntxiv thov kom yooj yim thiab cua indulgences. Nias qhov sib npaug thiab tswj raws li ib txoj hauv kev los tswj cov calories kom tsawg, ntxiv cov suab thaj, sodium thiab saturated fats yuav muab rau cov neeg siv khoom lawv xav tau thaum pab lawv tswj lawv cov khoom noj kom tsawg.

Cov kev tshawb pom kuj qhia tias kev cia siab rau kev sau se lossis cov ntawv sau kom thim rov qab qhov kev rog rog yuav tsis ua haujlwm. Kev ploj hauv kev sib npaug se yog dab tsi cov neeg siv khoom hloov mus rau thaum lawv txo cov khoom siv se? Yog tsis muaj kev hloov pauv cov txiaj ntsig, nws nyuaj rau txiav txim siab tias qhov no yog lub tswv yim muaj txiaj ntsig zoo. Ib yam li ntawd, thaum cov tuam txhab tshuav lawv cov neeg siv khoom kom pom tseeb txog qhov muaj nyob hauv lawv cov khoom, cov neeg xav tau kev taw qhia feem ntau nyeem cov ntawv tsawg kawg nkaus.

Raws li qhov tshwm sim, cov tuam txhab khoom noj yuav tsum tau cog lus ntxiv rau lawv qhov kev tswj hwm kev ntim khoom. Ntau cov khoom lag luam ntim khoom lag luam tau cog lus los txo cov calories (piv txwv li, American Beverage Association Balance Calories Initiative) lossis feem (piv txwv li, kev lag luam confectionery Ib txwm Ib Txoj Kev Kho Mob). Cov lus cog tseg no qhia tau tias muaj kev vam meej thiab kev siv zog txuas ntxiv yog xav tau, tshwj xeeb tshaj yog los ntawm cov khoom noj khoom haus tsawg dua xws li cov khoom qab zib ci thiab cov khw noj mov.

Kev lag luam khoom noj yuav tsum tau nce nws cov kev siv nyiaj R & D txhawm rau ua kom muaj kev lag luam tshiab ntawm kev koom tes nrog kev lag luam. R & D rau cov tuam txhab khoom noj yog paltry 1-2% ntawm cov nyiaj tau los thiab nce cov nyiaj tau los ntawm R&D yog qhov tsim nyog. Ntxiv cov tsw tshiab rau cov khoom noj los yog dej haus tsis yog qhov ua tiav. Muab khoom noj txom ncauj los yog khoom qab zib bar nrog txo cov suab thaj uas qab qab zoo li qub yog ib qho kev tsim kho tshiab.

Cov kab hauv qab

Txhawm rau kom muaj kev vam meej hauv kev daws teeb meem kev rog hauv lub tebchaws, ob qho tib si pej xeem noj qab haus huv zej zog thiab cov tuam txhab noj zaub mov yuav tsum tau ua tib zoo saib xyuas cov neeg siv khoom xav tau ntau ntxiv rau "kev tso cai tsis txaus siab." Cov cai uas coj qhov kev xaiv ua ntej rau se thiab txwv tag nrho cov khoom tsis txaus siab yuav tau ntsib nrog cov neeg siv khoom rov qab. Hloov chaw, cov tuam txhab khoom noj yuav tsum tau ceev cov khoom xa tuaj zoo dua-rau-koj cov qauv thiab cov khoom me me.