Cov neeg siv khoom ntawm Alchemy 43.
Kev lees paub ntawm Alchemy 43
Muaj kev lag luam loj uas yuav tsum tau ua hauv Botox - thiab lwm yam tshuaj txhaj - thiab Nicci Levy xav kom muaj qhov loj me me ntawm nws. Tus tsim thiab CEO ntawm Alchemy 43 ua haujlwm plaub qhov kev zoo nkauj suav nrog peb hauv Los Angeles thiab ib qho hauv Manhattan's Flatiron District. Nws npaj yuav qhib plaub lub khw tshiab xyoo no, suav nrog cov chaw nyob ntawm Manhattan's Upper East Side, LA's Newport Beach, Houston thiab Dallas, lub khw tshiab. Yuav muaj 10 qhov kev zoo nkauj tshiab hauv xyoo 2023; qhov chaw tau ua tiav.
Alchemy 43 tsis yog kev lag luam hauv tsev. Levy thaum kawg xav ua haujlwm ntau dua 200 lub khw muag khoom thaum muaj kev nthuav dav tag nrho. Noj cov tuam txhab pej xeem kuj yog nyob rau hauv nws pom. "Kuv xav tias kev mus rau pej xeem yog qhov muaj peev xwm [tsim] rau peb," nws hais. "Muaj tseeb tias IPO nyob ntawm lub rooj."
Levy tau hais tias qhov kev paub dhau los ntawm kev txhaj tshuaj ntawm Alchemy 43 yog qhov sib txawv heev dua li tau txais lub ntsej muag tshiab ntawm tus kws kho mob dermatologist lossis lwm tus kws kho mob tshwj xeeb uas tau txais koob. Cov khw muag khoom zoo nkauj thiab cov nqi raug txiav txim siab zoo.
Lub npe rau tus naj npawb ntawm cov leeg ntawm lub ntsej muag, Alchemy's "microtreatments" yog qhov cuam tshuam tsawg kawg nkaus, ob qho tib si ntawm cov neeg siv khoom tawv nqaij thiab hnab ris, thiab ua los ntawm pab pawg kws kho mob muaj ntawv tso cai.
Kev kho Botox tus qauv yog $350 txog $650. Ib qho kev pabcuam muab tshuaj rau daim di ncauj lossis lub puab tsaig augmentation yuav khiav koj nyob qhov twg ntawm $ 650 txog $ 1,200. Nws nyob ntawm seb tus neeg xav tau cov khoom ntau npaum li cas txij li txhua tus neeg txawv. Kev ua lag luam uas lub khw nyob hauv kuj suav nrog qhov sib npaug, Levy tau hais.
Raws li FNF Kev Tshawb Fawb, kev lag luam thoob ntiaj teb kev zoo nkauj txhaj tshuaj yog nyob rau hauv kev loj hlob ntawm $ 12.9 nphom hauv 2020 txog $ 22.5 nphom los ntawm 2026.
Vim li cas tag nrho cov kev txaus siab nyob rau hauv furrow-tsawg hauv pliaj thiab pouty di ncauj? Levy tau hais tias tus kabmob kis thoob qhov txhia chaw, uas muaj cov neeg siv khoom saib lawv tus kheej pom ntawm Zoom rau ntau teev, tsuas yog ib feem ntawm qhov laj thawj. Qhov tseeb tias Botox yog ib lo lus hauv tsev thiab txhaj tshuaj tsis yog qias neeg me ntsis ntxiv lawm kuj muaj ntau yam ua rau nws muaj koob meej.
"Muaj lub sijhawm los rov xav txog seb cov kev kho mob no tau noj li cas thiab tsom mus rau kev ua kom nws muaj kev paub zoo thiab ua tau tiag tiag. Ua ntej, koj tsis tau qhia koj cov phooj ywg thiab koj yuav tsis qhia rau koj tus txij nkawm, "Levy hais. "Tom qab ntawd nws hloov zuj zus, raws li ntau qhov kev pabcuam zoo nkauj no ua, mus rau qhov qub dua qhov uas ua ntej koj tsis tau tham txog nws thiab tam sim no koj tab tom tham txog nws nrog koj cov phooj ywg noj su lossis hu rau koj tus phooj ywg zoo tshaj plaws kom paub qhov twg. nws mus, lossis teem caij rau koj tus kheej. "
Levy pib Alchemy 43 hauv 2016 tom qab ua haujlwm ntev hauv kev lag luam tshuaj pleev ib ce thiab me ntsis luv dua, tseem ceeb heev ua haujlwm, hauv kev kho mob zoo nkauj. Nws muaj ib txoj hauj lwm nyob rau hauv tsev kawm ntawv qib siab nyob rau hauv lub make-up counter, uas pib los ua ib qho kev lom zem kom tau ib tug me ntsis nyiaj ntxiv thiab poob rau hauv kev hlub nrog lub siab-zoo siab pab neeg zoo li qhov pom hauv daim iav. Nws lub sijhawm 'aha' tuaj rau xyoo 2009 thaum nws pib ua haujlwm rau Allergan
Nicci Levy, Alchemy 43 tus tsim thiab CEO
Kev lees paub ntawm Alchemy 43
"Thaum kuv tsiv mus rau kev kho mob kom zoo nkauj, txawm tias cov kev kho mob uas kuv tau muag lossis sawv cev yog xaiv tau, lawv tsis kho. Lawv yog non-invasive fillers thiab tseem tsis tau muaj kev saib xyuas rau qhov kev paub nws tus kheej. Nws yog zoo li raug torn down los tsim rov qab. Tsis muaj leej twg xav hnov qhov tsis zoo rau lawv, ”nws hais txog kev kho mob. "Qhov ntawd tsis txaus siab, nws tsis zoo tiag tiag thiab nws tsis zoo rau koj lub hlwb. Kuv xav tias yog vim li cas cov kev kho mob no yuav tsum tau ntim rau hauv txoj kev ntawd, vim li cas lawv thiaj li tsis tuaj yeem ntim li 'kev ua kom zoo' qhov twg koj saib thiab xav tias koj zoo tshaj plaws. "
Tshaj li tsib xyoos dhau los, ntau dua 400 lub chaw kho kom zoo nkauj thiab chaw zov me nyuam tau nce $ 3.1 nphom los ntawm cov tub ua lag luam, raws li kev tshawb fawb McKinsey. Claritas Capitol thiab Forerunner Ventures yog ob tus neeg ua lag luam tseem ceeb hauv Alchemy 43. Kev nthuav dav thiab kev hloov pauv ntawm cov neeg siv khoom tus cwj pwm tau ntxias ob tus neeg tshiab: cov txiv neej, uas tau npaj siab yuav muab ob npaug rau lawv cov tshuaj txhaj rau tsib xyoos tom ntej, thiab cov ntxhais hluas, nrhiav di ncauj txhaj tshuaj thiab prejuvenation los tiv thaiv kev poob ntawm cov hluas.
Levy tau hais tias "Peb yog lub npe lag luam uas txaus siab rau nws tus kheej rau kev txhawb siab rau cov poj niam thiab txiv neej vim tias peb xav kom koj zoo siab rau koj tus kheej," Levy hais. "Peb ua ntau txoj kev kawm kom koj tuaj yeem txiav txim siab paub. Raws li tus kws kho mob, peb xav nkag siab qhov koj tsis nyiam txog koj qhov kev txhaj tshuaj lwm yam. Peb tab tom khawb nrog tus neeg siv khoom tiag tiag, "nws hais, hais txog kev kho mob subcutanial, pun npaj.
Qhov no tsis yog hais tias cov kws kho mob ua tsis tau zoo txhaj tshuaj, lawv tsuas yog yuav tsum tau muab tso rau hauv lub sijhawm. "Rau tus kws kho mob, nws yog qhov me me uas tsis muaj feem ntawm lawv txoj kev kawm hauv tsev kawm kho mob - thiab dhau mus. Yog tias koj yog ib tus kws kho mob gynecologist, thiab koj siv sijhawm los kawm thiab nyeem, koj tuaj yeem dhau los ua tus neeg txhaj tshuaj zoo.
"Kuv xav hais tias tsis muaj leej twg xav tau kev kho mob no," Levy hais. “Nws tsis yog ib qho kev cawm seej ntawm no. Peb xav kom koj hnov zoo txog nws thiab kho kom haum rau txhua tus neeg siv lub hom phiaj zoo nkauj, xws li Botox, Juvederm thiab lwm yam khoom siv, kev kho mob ntawm lub ntsej muag, lub caj dab mini, microneedling, PRP kev kho mob thiab Clear + Brilliant ® laser. Cov neeg siv khoom tuaj yeem pom lawv cov txiaj ntsig ua ntej cov txheej txheem los ntawm VECTRA 3D duab. "
Lub lag luam, uas yog cov neeg ua haujlwm los ntawm cov kws saib xyuas neeg mob, cov kws kho mob thiab cov kws kho mob cov kws kho mob yuav tsum ua $ 10 lab hauv kev muag khoom xyoo no. Levy tau hais tias, "Yog tias koj mus ntsib tus kws kho mob thawj zaug thiab sim xyuas seb qhov no puas yog qhov chaw zoo tshaj plaws mus, tsis yog saib lawv daim ntawv tso cai lossis qhov chaw uas lawv mus kawm ntawv kho mob, qhov kev ntsuas zoo dua yuav yog. paub ntau npaum li cas ntawm cov txheej txheem no lawv ua ib lub lim tiam, thiab feem pua ntawm lawv cov kev xyaum ua cov kev kho no.
"Peb tsis muaj estheticians ua ib qho ntawm peb cov kev pabcuam," Levy tau hais, ntxiv tias muaj cov chasm loj hauv cov txheej txheem kev txawj ntse ntawm qee tus kws kho mob uas kawm cov chav kawm thiab cov kws kho mob tshwj xeeb.
Levy pom chav rau ntau tus players, tab sis nws yog kev sib ntaus sib tua rau cov neeg siv khoom xav. "Txhua tus paub lo lus, Botox, tsis muaj ib qho chaw koj mus tau Botox. Kuv mam li siv khau kis las ua piv txwv. Yog tias koj hais kom tib neeg sau npe rau peb lub tuam txhab kis las, txhua tus yuav hais Nike
Tau qhov twg los: https://www.forbes.com/sites/sharonedelson/2022/08/15/alchemy-43-is-out-to-make-injectables-more-accessible/