AI Hloov Chaw Influencer. Nov yog Yuav Npaj Li Cas.

Nrog kev tso tawm ntawm AI cov cuab yeej xws li ChatGPT, Dall-E, Lensa thiab lwm tus, cov tsim thiab cov neeg siv khoom thoob plaws kev lag luam tau sib tw kom nkag siab tias lawv txoj haujlwm yuav cuam tshuam li cas thiab lawv tuaj yeem ua ntej ntawm cov kev hloov pauv.

Tab sis rau cov influencers thiab cov neeg tsim cov ntsiab lus tshwj xeeb cov lus nug yog tej zaum yuav mob hnyav dua. Vim tias yog tias cov cuab yeej AI tau dhau los ua kom txaus los tsim cov kab mob hauv online tshaj tawm, ntawm qhov ntsuas, thiab ntawm ib feem ntawm tus nqi ntawm cov neeg ua haujlwm ib txwm muaj, kev lag luam tsis tuaj yeem. nyob zoo li qub.

Thiab raws li Ryan Detert, CEO ntawm AI-based influencer marketing tuam txhab Caum, lub hav zoov ntawm cov cuab yeej uas siab heev tsis yog ib qho teeb meem ntawm "yog" tab sis "thaum."

"Tsis muaj yav tom ntej uas qhov no tsis tshwm sim hauv qee qhov kev zam," hais Detert hais txog AI cov cuab yeej uas tuaj yeem tsim cov ntsiab lus online. "Cov lus nug yuav nqes mus nrawm thiab nqi."

Tab sis qhov ntawd tsis tau txhais hais tias cov kws tshaj lij hauv qhov chaw influencer xav tau khiav mus rau lwm txoj haujlwm. Qhov nce ntawm cov cuab yeej no tsuas yog txhais tau hais tias cov neeg tsim cov ntsiab lus tuaj yeem siv lawv los ua cov ntsiab lus zoo dua ntawm qhov nrawm dua los tsim tus nqi ntau dua, yog tias lawv tuaj yeem dhia ntawm kev paub sai sai. Thiab thaum ua qhov no tsis tas yuav yooj yim, Detert muaj qee cov lus qhia rau cov neeg tsim xav paub yuav pib li cas.

"Xaiv cov khoom me me nrog ChatpGPT, Dall-E, thiab lwm yam zoo li ntawd. Ua si nrog nws, nrhiav txoj hauv kev los siv rau koj txoj kev lag luam, nkag siab nws, "hais tias Detert thaum nug txog seb cov neeg tsim tuaj yeem siv AI. Thiab los ntawm qhov ntawd, nws tawm tswv yim tso cai rau kev paub txog cov cuab yeej no thiab cov ncauj lus nyob ib puag ncig lawv qhia yuav ua li cas cov neeg uas muaj online tuaj yeem loj hlob lawv cov hom lag luam ntse hauv qhov tseeb tshiab no.

Tsis ntev los no kuv tau hais ntxiv nrog Detert kom paub txog tias nws lub tuam txhab ua haujlwm li cas nrog cov hom lag luam thiab cov neeg tsim khoom, sib tham txog nws tus kheej keeb kwm, thiab nug seb nws pom AI hloov pauv tag nrho kev lag luam tam sim no thiab xyoo dhau los.

Anhar Karim: XNUMX Lab tus kiv cua tos koj rau Webtalk! Yog li koj lub tuam txhab siv AI los ua khub tus tsim txoj cai nrog lub hom phiaj zoo. Koj puas tuaj yeem piav qhia koj qhov kev pabcuam ua li cas?

Ryan Detert: Kom mus txog rau yav dhau los ib ntus thib ob, qhov laj thawj kuv muaj lub tuam txhab no yog vim tias xyoo 2010-2012 kuv muaj 30 lab tus thwjtim ntawm Twitter thiab Instagram. Kuv muaj meme accounts, lossis niche accounts. Piv txwv li kuv muaj @travel, @automative, [thiab] @fashion. Kuv pom tau sai heev [uas] rau peb kom tau nyiaj duas los ntawm cov npe loj no peb yuav tsum tau lees paub kev tshaj tawm, hom kev nyab xeeb, ntsuas, thiab xa rov qab ROI rau cov phiaj xwm no.

Yog li Influential tau yug los.

Thiab txog ib nrab ntawm txoj kev taug kev, hauv 2015-2016, yog AI. Peb koom tes nrog IBM Watson. Peb tau txuas nrog lawv vim peb tab tom mus rau hauv kev sib tw rau Super Bowl rau KIA rau Christopher Walken. Nws yog lub sijhawm loj rau peb, thiab peb xav nrhiav txoj hauv kev zoo tshaj [los txiav txim] tus neeg tiag tiag yog dab tsi? Yog li ntawd yog thawj iteration ntawm nws. Peb mam li tsa nws mus, qhov tseem ceeb, zoo li. Koj poob rau hauv tus kov rau tus tsim thiab pom 10 ib yam li lawv. Yog li nws nyob ntawm seb tus neeg siv khoom xav ua li cas, tab sis qhov tseem ceeb txawm tias nws yog luv luv, lossis ib tus neeg, lossis tus lej lawv xav ua, peb siv AI los txheeb xyuas raws li qhov sib txawv ntawm qhov sib txawv thiab nws populates raws li.

Yog li ntawd yog qhov peb ua. Peb muaj ntau pua lab nyiaj daus las hauv ib xyoos hauv kev sib tw. Thiab thaum muaj ob qho tib si ML thiab AI hauv peb cov thev naus laus zis, nws tseem yog AI li Augmented Intelligence. Uas yog kev sib xyaw ntawm kev kawm tshuab ntxiv rau tib neeg kev nkag siab. Vim tias yog nws muab qhov tseeb tsis raug rau koj, tus neeg ntawd yuav tsis xav zoo raws li tus neeg siv khoom. Yog li peb yuav tsum rov qab mus rau tom ntej, thiab tom qab ntawd peb rov muab nws rov qab rau hauv qhov system thiab tau txais ntau thiab ntau tus tsim. Yog li nws yog ib qho ntawm cov txheej txheem rov ua dua.

Karim: Puas muaj cov lus qhia dav dav uas koj muaj rau yuav ua li cas tus tsim yuav tsum qhia lawv tus kheej kom zoo dua nrog cov hom ntawm koj lub platform?

Detert: Qhia cov npe koj xav ua haujlwm nrog. Koj tham txog ntau npaum li cas koj nyiam XYZ lub cev qoj ib ce, ces peb lub cev yuav populate [koj] mus rau sab saum toj vim tias peb yuav paub koj tau hais txog lawv tsis ntev los no, [nrog] kev xav zoo, x pes tsawg zaus, hla ntau lub platform, dab neeg, reels, lwm.

Qhov ntau uas koj yog ib tug kiv cua ntawm ib yam dab tsi, ntau lub hom mus, 'Kuv xav ua hauj lwm nrog lawv.' Ua neej nyob, tham txog koj tej yam uas koj nyiam tshaj plaws.

Karim: Tab sis puas muaj hom kev nyab xeeb rau qhov no? Koj hais txog lwm qhov ntawm koj qhov system scan rau kev hais lus phem thiab muab cov ntawv qib zoo ib yam li MPAA cov qhab nia.

Detert: Yog, nws yog Hippocratic oath zoo li kws kho mob: Tsis txhob ua phem. Yog tias koj yuav foom tsis zoo, [muaj] zoo dua yog qhov laj thawj zoo rau nws. Vim tias poob rau hauv qee tus lej S-Bombs lossis F-Bombs thiab lawv yuav muab koj rau hauv ib pawg. Cov duab liab qab, hais lus phem, hais lus ntxub-txawm yog hais lus nom tswv tso tus chij. Thiab mloog cov npe yuav tsis quav ntsej yog tias nws yog ib txoj hauv kev lossis lwm yam.

Thiab tom qab ntawd peb txawm txheeb xyuas sab offline [xws li] kev raug txim txhaum cai. Mloog, txhua yam uas koj tuaj yeem xav txog lub npe yuav hais tias, 'Vim li cas kuv thiaj tsis siv nyiaj rau ib tus neeg uas tsis yog kev tshaj tawm 30 thib ob?' peb yuav tsum tau kos cov thawv ntawd.

Karim: Kuv xav nug koj tam sim no txog cov cuab yeej AI uas tau dhau los ua rau cov neeg tsim khoom. Muaj ChatGPT. Muaj cov cuab yeej tsim suab paj nruag. Muaj cov duab tiam thiab ntau dua. Yog li, hauv koj qhov kev xav, cov neeg tsim khoom yuav tsum siv cov khoom no rau lawv txoj haujlwm li cas?

Detert: Kuv yuav ua ib kauj ruam rov qab - qhov peb tab tom ua nrog peb cov neeg siv khoom yog peb tau hais tias peb muaj ntau txhiab kev sib tw hauv ib xyoos. Thiab cov phiaj xwm tuaj yeem ua tsawg li 5-10 daim ntawm cov ntsiab lus, mus rau pua pua ntawm cov ntsiab lus. Thiab thaum cov lus luv luv tau paub me ntsis, lawv ib txwm ua kom zoo rau kev qoj ib ce, zam, influencers lawv tus kheej, platform, thiab lwm yam. Yog li peb siv ChatGPT tuaj yeem ua tau li ntawd, txawm tias nws tsim luv luv los ntawm kos lossis tsim ib qho. uas yog hyper tshwj xeeb rau txawv ntsug.

Yog li tej zaum qhov ntawd yuav tshwm sim ob qho tib si. Yog li yog tias kuv yog tus tsim kuv tuaj yeem hais tau yooj yim, "Kuv yuav tsum rov hais dua rau 35-45 [xyoo] cov neeg tuaj saib rau lub tuam txhab dej qab zib nrog cov hashtag [thiab] cov kab lus no, kuv yuav ua li cas hauv Instagram, ChatGPT? Yog li peb ua dab tsi ntawm peb sab, lawv tuaj yeem ua nws tus kheej.

Thiab tom qab ntawd nyob rau hauv ib xyoos mus rau ob xyoos, kuv xav tias peb yuav pom qhov kev hloov pauv loj hauv txhua qhov chaw tsim khoom. [Vim] nyob rau hauv lub ntiaj teb zoo meej, yog tias kuv yog tus tsim cov ntsiab lus, kuv tuaj yeem sau [ib lub tswv yim] rau hauv dab tsi [thiab nws] tso kuv thiab lwm tus tsim hauv video-peb ntawm ntug hiav txwv tuav tes nrog lub raj mis nyob nruab nrab- thiab qhov [yuav] ua tau tiag tiag. Teeb meem yog leej twg yog tus tswv? Kev siv txoj cai, nws yog tag nrho.

Lub tshuab tsis tshua muaj rau cov neeg coob coob. Kuv xav tias yog tias koj tau ua nws hauv qhov xwm txheej ntiag tug heev koj tuaj yeem tau txais ib qho ntawm cov khoom tsim tawm los ntawm kev siv thev naus laus zis uas twb muaj lawm. Tab sis nyob rau hauv ib xyoos los yog li ntawd yuav muaj ib lub sij hawm thaum peb, raws li ib tug scale ua si, yuav mus tsim loj npaum li cas ntawm cov ntsiab lus teratively. Kuv xav tias peb tseem yuav tau muaj tib neeg tshuaj xyuas nws kom paub tseeb tias nws tsis yog ib yam dab tsi vwm (laughs). Tab sis, rau kuv, qhov ntawd yuav tsum tshwm sim. Tsis muaj yav tom ntej uas qhov no tsis tshwm sim hauv qee qhov kev zam. Cov lus nug yuav nqes mus ceev thiab nqi.

Karim: Yog li paub qhov twg koj hais tias AI mus, puas muaj peev xwm, lossis puas tau tshwm sim, qhov twg lub hom phiaj tsim lawv tus kheej AI-tsim cov ntsiab lus tsim yam tsis tau ntiav ib tus neeg muaj feem cuam tshuam tom qab nws?

Detert: Yog li peb tau ua virtual avatar phiaj los nqis tes txij li xyoo 2018. Nrog rau cov kev tshaj lij tshaj plaws uas peb tau ua haujlwm rau cov phiaj xwm peb muaj tus tsim virtual mus nyob siv mo-cap suit, hais lus rau cov neeg tuaj saib, tham txog cov khoom, thiab kuj yuav funny thiab seev cev.

Yog li tus tib neeg tuaj yeem dhau los ua tus tsim virtual yooj yim heev, pheej yig heev. Qhov kev rov ua dua tom ntej yog koj tuaj yeem rov tsim qhov ntawd los ntawm AI? Thiab cov lus teb yog yog. Peb nyob ntawm ntug dej hiav txwv uas koj yuav tsum txuas cov hlua ua ke kom nws ua haujlwm tag nrho, tab sis yog.

Karim: Koj yuav qhia li cas rau cov neeg ua haujlwm niaj hnub no, yog li ntawd, npaj los pivot ntawm qhov kev hloov ntawd?

Detert: Crawl, taug kev, khiav. Kev nkag mus yog xam cov khoom me me uas ChatGPT, Dall-E, thiab lwm yam zoo li ntawd [ua tau]. Ua si nrog nws, nrhiav txoj hauv kev los siv nws rau koj txoj kev lag luam, nkag siab nws.

Kev taug kev / khiav ntawm txhua qhov - yog tias kuv yog ib tus neeg muaj koob npe nrov lossis ib tus neeg uas muaj ntau lab tus thwjtim thiab kuv tau pom yav tom ntej thawj qhov kuv yuav ua yog ua IP uas tsis yog kuv tus kheej xwb.

Vim tsis muaj teeb meem dab tsi, yog tias koj yog ib tug fashionista uas paub txog kev sim khaub ncaws thiab muaj lub neej haute, [neeg] tseem yuav xav pom qhov ntawd. Tab sis yog tias koj muaj tus qauv kev khiav haujlwm virtual avatar uas yog qee yam ntawm cov ntawv tshaj tawm ntawm koj tus kheej, koj tam sim no muaj lwm tus IP uas koj tuaj yeem muag rau cov hom lag luam nrog kev sib tham.

Thiab tom qab ntawd ntawm qee kis tus nqi ntawm qhov ntawd yuav txo qis. Koj mus los ntawm tus nqi tsim tawm ntau pua txhiab daus las rau ib qho video, mus rau ntau txhiab daus las, tej zaum xees ntawm ib duas vim nws yog 1677250626 tsuas yog ib qho app xwb.

Qhov kev sib tham no tau raug kho thiab condensed kom meej.

Yog xav paub ntxiv txog tus tsim kev lag luam, tsos, thiab TV, ua raws kuv page ForbesCov. Koj kuj tseem tuaj yeem pom kuv rau TikTok, Instagram, YouTube, Thiab Twitter.