Tom qab Overhype Thiab Retrenchment, Khawv koob Leap Pom Ib Lub Niche Hauv Tsawg Txias Tab sis Muaj txiaj ntsig Augmented Reality

On lub Hoobkas hauv pem teb ntawm Roscoe, Illinois-raws li PBC Linear, cov neeg ua haujlwm tshiab tsis muaj lub mloog pob ntseg los ntawm Khawv koob Leap ua ib feem ntawm lawv txoj kev kawm. Rau peb lub xyoos dhau los, lub tuam txhab ntiag tug tuav, uas tsim cov bearings thiab actuators, tau siv lub mloog pob ntseg rau kev qhia thiab, tsis ntev los no, rau kev tiv thaiv thiab kev muag khoom.

Beau Wileman, PBC Linear tus thawj saib xyuas khoom siv cobotics hais tias "Peb nyuam qhuav pom qhov kev ua yeeb yam zoo heev rau qee qhov khoom siv txias tiag tiag thiab peb tus tswv xav nqis peev," "Lub thev naus laus zis xav tias tsim rau kev teeb tsa kev lag luam."

Qhov ntawd yog qhov kev quaj deb ntawm cov hnub thaum ntxov ntawm Magic Leap, yog ib lub tuam txhab thev naus laus zis tshaj plaws ntawm kaum xyoo dhau los. Nws qhia tau hais tias ob qho tib si lub ntiaj teb muaj peev xwm ntawm nws cov thev naus laus zis raws li CEO Peggy Johnson, uas tau coj qhov chaw siab tshaj ob xyoos dhau los, nrog rau kev saws me nyuam qeeb npaum li cas. Augmented kev muaj tiag meshes cov ntsiab lus digital, xws li cov lus qhia virtual lossis 3D duab, nrog lub ntiaj teb tiag tiag, tsis zoo li hauv kev muaj tiag virtual uas tus neeg siv tau nkag mus rau hauv lub ntiaj teb digital.

Rau xyoo dhau los, Forbes muab Magic Leap thiab nws tus tsim Rony Abovitz rau ntawm cover ntawm magazine rau kev cog lus ntawm nws cov thev naus laus zis los ua "lub tshuab cuam tshuam." Kev pib, uas tau nce ntau dua $ 2 nphom los ntawm cov tub ua lag luam sab saum toj uas suav nrog Alphabet thiab Alibaba Group, tau muaj nuj nqis ntawm $ 6.7 billion ntawm nws qhov siab tshaj plaws. Cov thev naus laus zis tau txias, tab sis nws cov qauv kev lag luam - tsom rau cov neeg siv khoom uas tsis muaj laj thawj tiag tiag los tawm cov nyiaj ntau rau nws ARAR
headsets - yog qhov ua tsis tiav. Nyob rau lub caij nplooj ntoo hlav 2020, lub tuam txhab tau tso tseg 1,000 tus neeg ua haujlwm, lossis kwv yees li ib nrab ntawm nws cov neeg ua haujlwm, hauv kev rov tsim kho dua tshiab.

Lub Cuaj Hlis, Johnson, yav dhau los tus lwm thawj coj ntawm kev txhim kho kev lag luam ntawm MicrosoftMSFT
, coj lub reins los ntawm Abovitz. Nws lub hom phiaj: Tig Magic Leap rau hauv kev lag luam tiag. Zoo li ntau lub lag luam thev naus laus zis uas tau cog lus tias yuav hloov pauv cov neeg siv khoom lub neej, Magic Leap, uas xyoo tas los tau nce nyiaj ntawm ib txo $2 billion tus nqi, pom tias qhov kev siv zoo tshaj plaws rau nws cov thev naus laus zis tau nyob hauv kev lag luam, tshwj xeeb yog thaj chaw xws li kev tsim khoom, kev kho mob thiab kev tiv thaiv. Qhov ntawd yog qhov zoo sib xws uas 3D luam ntawv tau dhau los ntawm kev siv thev naus laus zis los ntawm hype ntawm lub hom phiaj cov neeg siv khoom txaus siab los ua knick-knacks rau kev siv tiag tiag los ntawm cov tuam txhab nrhiav kev kho dua tshiab kom sib dua, pheej yig dua thiab siv tau zoo dua.

"Muaj ntau qhov hype, thiab peb tsis yog hais txog hype tag nrho hauv lub ntiaj teb Magic Leap 2.0," Johnson hais. Forbes.

Khawv koob Leap tau tshaj tawm nws lub cim thib ob augmented-kev muaj tiag headset, hu ua Magic Leap 2, thaum lub Cuaj Hlis 30. Geared rau kev lag luam, nws sib dua thiab muaj zog dua, nrog cov duab zoo dua, dua li cov qauv ua ntej. Cov cuab yeej ua lag luam, huab ua haujlwm thiab suav nrog kev ruaj ntseg nta, tus nqi $ 4,999. Tus qauv qauv ntawm lub cuab yeej tshiab muaj nyob rau ntawm $ 3,299.

“Cov neeg siv khoom tau txais txhua qhov kev mloog rau cov thev naus laus zis tshiab. Tej yam zoo li mus ntawm tech mus rau cov khoom ua si rau cov cuab yeej. " 

Kev hloov pauv tsis tu ncua hauv lub tswv yim tso Magic Leap taub hau-rau-lub taub hau nrog Microsoft's HoloLens, uas tau qhia nws cov cuab yeej hauv xyoo 2015 thiab txij li tau tawm tsam nrog cov thev naus laus zis, xws li piav qhia hauv ib qho tsis ntev los no Phab ntsa Street Journal zaj dab neeg. Meta, AppleAAPL
thiab Alphabet kuj xav tias yuav nthuav tawm lawv tus kheej AR headsets nyob rau xyoo tom ntej. "Kev sib tw yog qhov zoo," Johnson hais. "Nws yog lub cim ntawm kev ua lag luam noj qab haus huv."

Qhov kev sib tw me ntsis ua rau cov kab sib txawv ntawm qhov kev muaj tiag thiab kev muaj tiag virtual, nrog Meta's Quest Pro tshiab, tau tshaj tawm thaum lub Kaum Hli Ntuj lig ntawm tus nqi ntawm $ 1,500, tso cai rau ib qho kev dhau los ntawm hom tshiab uas tso cai rau tus neeg siv pom tias muaj dab tsi tshwm sim nyob ib puag ncig lawv. Johnson tau sib cav tias qhov kev hla dhau tsis tso cai txaus rau kev ua haujlwm xws li kev phais, thiab txog hnub no HoloLens yog tib qho kev sib tw ncaj qha AR ntaus ntawv. Nws tau hais tias "Peb xav tias peb qhov kev pom zoo, uas yog kev lag luam ua thawj coj, yog txoj hauv kev rau kev lag luam," nws hais. Nws tsis kam tham txog lub tuam txhab cov nyiaj tau los lossis nthuav tawm ntau npaum li cas headsets lub tuam txhab tau muag rau hnub tim.

Tag nrho cov lag luam xa khoom rau xyoo 2022 mus txog 1.3 lab (vim yuav luag tsis muaj dab tsi ntawm cov neeg siv khoom), thiab xav tias yuav nce mus rau 26 lab hauv 2027, raws li kev tshawb fawb thev naus laus zis thev naus laus zis ABI Research. Eric Abbruzzese, ABI's augmented-reality and virtual-reality research director, figures that there are "ob peb lab" augmented reality headsets in the market today, with Microsoft's HoloLens tuav tus thawj coj. Magic Leap qhov muag yog nyob rau hauv ntau txhiab, nws hais tias, "tsawg dua 40,000, tej zaum qis dua 10,000." Johnson tsis kam tawm tswv yim txog cov lej no.

"Yog tias Microsoft tseem tawm tsam nrog HoloLens, muaj lub sijhawm los hloov lawv me ntsis," Abbruzzese hais. “Qhov kev pom zoo dav dav nrog Magic Leap yog tos-thiab-saib.…Yuav muaj lus nug, ncaj ncees lossis tsis yog, saum Magic Leap. Lawv tsis muaj sijhawm txaus los tshem tawm cov lus nug no. "

"Muaj ntau qhov hype, thiab peb tsis yog hais txog hype tag nrho hauv lub ntiaj teb Magic Leap 2.0."

Ua ntej los ua CEO, Johnson, 61, uas loj hlob hauv Alhambra, California, sab hnub tuaj ntawm Los Angeles, tau siv nws txoj haujlwm hauv Big Tech. Nws ua haujlwm rau 25 xyoo ntawm QualcommQCOM
, qhov uas nws tau los ua tus lwm thawj tswj hwm ntawm kev txhim kho thoob ntiaj teb, thiab tom qab ntawd ntxiv rau xyoo tom ntej ntawm Microsoft, qhov chaw uas nws tau ua tus lwm thawj coj ntawm kev txhim kho kev lag luam. Pom tau tias yog ib tus poj niam muaj zog tshaj plaws hauv Silicon Valley, nws yog Microsoft CEO Satya Nadella thawj qhov kev ntiav loj (nws tau txais $ 7.8 lab kos npe nyiaj ntxiv) thiab sai sai forged kev lag luam thiab kev koom tes nrog Cyanogen thiab Dropbox, thiab lwm yam.

Ua ntej dhau los ua CEO ntawm Magic Leap, nws tau mus xyuas nws cov chaw thiab pom nws cov thev naus laus zis, nws hais. "Kuv paub tias nws ua haujlwm," nws hais. “Qhov ntawd tsis tau tawg kiag li. Kuv tau xav tias kev tsom mus rau cov neeg siv khoom tsis yog qhov yog. "

Ntawm Magic Leap, nws suav tias cov khoom siv ntxiv-kev muaj tiag thaum kawg yuav dhau los ntawm kev hloov pauv zoo ib yam li cov xov tooj ntawm tes, qhov chaw lag luam uas muaj ob qho laj thawj thiab nyiaj them ntau dua yuav yog cov neeg siv khoom thaum ntxov, thiab tsuas yog tom qab ntawd tus nqi yuav nqis los txaus los ua. cov cuab yeej siv tau rau cov neeg siv khoom. Nws hais tias "Lub xov tooj thaum ntxov tau loj thiab hnyav thiab kim," nws hais. "Cov lag luam yuav lawv vim lawv muaj laj thawj, thiab dhau sij hawm lawv tau me me thiab nkag mus rau hauv tes ntawm cov neeg siv khoom. Qhov ntawd zoo li qhov pivot uas xav tau los ua qhov chaw. "

Mike Bechtel, tus thawj coj futurist ntawm Deloitte Consulting, pom zoo. Nws hais tias "Muaj kev nyiam rau cov neeg siv khoom kom tau txais tag nrho cov xim rau cov thev naus laus zis tshiab," nws hais. "Tej yam zoo li mus ntawm tech mus rau cov khoom ua si rau cov cuab yeej."

"Yuav muaj lus nug, ncaj ncees lossis tsis yog, saum Magic Leap." 

Tab sis cov kev hloov no tuaj yeem ua qeeb thiab pob zeb. Natan Linder, cofounder ntawm kev tsim software tuam txhab Tulip (thiab 3D luam ntawv tuam txhab Formlabs), hais tias nws lub tuam txhab txhawb HoloLens thiab Realware, tab sis xav tias thev naus laus zis tseem tsis tau muaj tiag. "Feem ntau hais lus, kuv yog ib tug tsis ntseeg," nws hais. "Muaj cov kev taw qhia thiab cov kws paub txog kev siv tej thaj chaw deb, tab sis kuv tsis xav tias koj xav tau lub mloog pob ntseg rau 80/20 ntawm qhov AR cog lus piv rau tuav lub xov tooj zoo uas tuaj yeem hu xov tooj tawm ntawm lub thawv tau yooj yim heev."

Txog tam sim no, Magic Leap tau tsom mus rau kev lag luam, thiab tshwj xeeb yog thaj chaw xws li kev lag luam, kev kho mob thiab kev tiv thaiv. Ntawm PBC Linear, Johnson hais tias, lub tuam txhab txo lub sijhawm kev cob qhia los ntawm peb lub lis piam mus rau peb hnub nrog cov khoom siv. Lowe's, lub sijhawm no, tab tom siv cov cuab yeej siv los pab nrog kev tsim khoom hauv khw thiab khaws cov txee hauv kev koom tes nrog Nvidia. Hauv kev kho mob, cov kws phais mob ntawm UC Davis Children's Hospital hauv Sacramento, California, tau siv Magic Leap cov cuab yeej los pab npaj rau kev sib cais ntawm cov menyuam ntxaib uas tau koom nrog lub taub hau. Ua haujlwm nrog Senti AR, Magic Leap cov cuab yeej zoo ib yam tuaj yeem pab cov kws phais mob phais plawv zoo dua los ntawm kev tso duab 3D ntawm tus neeg mob lub siab rau pem hauv ntej ntawm lawv thaum phais los txhim kho kev taw qhia. Thaum Magic Leap cov cuab yeej tau pom zoo siv rau hauv kev phais, daim ntawv thov ntawd tseem tsis tau muaj muag.

Johnson hais tias "Koj hnov ​​tib neeg hais tias AR nyob deb deb," Johnson hais. “Tam sim no muaj cov xwm txheej siv nrog cov thev naus laus zis hauv nws lub xeev tam sim no. Nws tsis yog hais txog kev tsim avatars thiab khiav tawm lub ntiaj teb lub cev, tab sis hais txog kev nkag mus rau hauv lub ntiaj teb lub cev. Kuv xav tias qee zaum qhov ntawd tau ploj vim nws tsis zoo li flashy. "