Adobe's Lub Kaum Hli Ecommerce Daim Ntawv Qhia Tuav Cov Lus Ceeb Toom Txog Kev Muag Khoom Hnub So

Adobe's ecommerce daim ntawv tshaj tawm Lub Kaum Hli Ntuj, tshaj tawm hnub no, tuaj yeem yog qhov taw qhia ntxov ntawm lub caij so haujlwm yuav ua li cas rau xyoo no.

Cov neeg siv khoom siv $ 72.2 nphom hauv online thaum Lub Kaum Hli, cov plaub hau tsawg dua li $ 72.4 billion siv thaum Lub Kaum Hli 2021. AdobeADBE
yog hu rau kev siv nyiaj ncaj nraim piv rau xyoo dhau los, thiab hais txog qhov zoo, tshwj xeeb tshaj yog qhov tseeb tias kev muag khoom hauv online tsis tau muab rov qab tsis tshua muaj 8% xyoo dhau ib xyoo kev loj hlob ntawm cov khw muag khoom ecommerce nce thaum Lub Kaum Hli 2021.

Adobe kuj tau sau tseg tias, nyob rau ib hlis dhau ib hlis, cov neeg siv khoom siv 10.9% ntau lub Kaum Hli no dua li lawv tau ua hauv lub Cuaj Hli.

Taylor Schreiner, tus thawj coj laus, Adobe Digital Insights, tau hais tias "Txawm hais tias muaj kev nce nqi ntawm cov nyiaj qiv, tsis muaj cov khoom poob qis rau xyoo no hauv khw hnub so," Taylor Schreiner, tus thawj coj laus, Adobe Digital Insights, tau hais hauv kev tshaj tawm tsab ntawv tshaj tawm.

Lub Kaum Hli cov nuj nqis qhia tau hais tias kev lag luam e-lag luam tseem "hloov tau thiab muaj zog, txawm tias muaj kev nyuaj rau kev lag luam," Schreiner tau hais.

Xyoo dhau los, cov neeg siv khoom tau siv $ 727 billion online, raws li Adobe, nce 6.9% piv rau lub Ib Hlis mus txog Lub Kaum Hli xyoo 2021.

Adobe lub hli tas los, nyob rau hauv nws cov hnub so kev kwv yees, tau kwv yees peb yuav pom qhov tsis muaj zog tshaj plaws, "feem ntau anemic" kev loj hlob hauv kev muag online hauv lub caij so hnub so, piv rau xya xyoo dhau los. Adobe tau kwv yees tias kev muag khoom online nyob rau lub Kaum Ib Hlis thiab Lub Kaum Ob Hlis yuav loj hlob los ntawm 2.5%, zoo li qis dua 8.6% hnub so kev loj hlob hauv 2021 thiab cov ntaub ntawv muaj kev sib kis thoob ntiaj teb kev muag khoom hnub so ntawm 32.2% xyoo 2020.

Thaum Adobe tab tom hais txog qhov tseeb tias Lub Kaum Hli kev muag khoom ze li ntawm xyoo tas los cov qib muaj zog, hauv khw muag khoom poob qis hauv kev siv nyiaj xyoo dhau los - txawm tias tsawg li 0.2% - yog kev txhawj xeeb, vim tias cov qauv ntawm cov khw muag khoom nce xyoo- xyoo dhau los, nyob rau lub sijhawm zoo thiab lub sijhawm tsis zoo.

Raws li kev soj ntsuam los ntawm National Retail Federation, tag nrho cov khw muag khoom hnub so - hauv online thiab offline - tau poob ib zaug hauv 20 xyoo dhau los, thiab qhov ntawd yog nyob rau xyoo Kev Txom Nyem Loj ntawm 2008, thaum lawv poob 4.7%. Txhua txhua xyoo, thiab feem ntau txhua xyoo hauv kaum xyoo dhau los ib yam nkaus, kev muag khoom muag tau nce ntxiv. Qee lub sij hawm qhov nce me ntsis, qee zaum nws muaj zog, tab sis feem ntau yog qhov nce.

Lub Kaum Hli tus lej tsis suav nrog rau lub Kaum Ib Hlis thiab Lub Kaum Ob Hlis cov nyiaj so koobtsheej kev loj hlob, tab sis Lub Kaum Hli feem ntau qhia tias cov khw muag khoom tuaj yeem xav tau li cas rau ob lub hlis kawg ntawm lub xyoo.

Khw muag khoom optimists vs. khw muag khoom pessimists

Adobe ecommerce tus lej rau Lub Kaum Hli tuaj yeem pom los ntawm kev tsis pom zoo, lossis lub ntsej muag zoo.

Qhov kev xav tsis zoo yog tias kev siv nyiaj ncaj ncees yog qhov ceeb toom tias tag nrho cov kev tshawb fawb no kwv yees tias cov neeg siv khoom yuav txwv tsis pub lawv cov kev siv nyiaj vim kev nce nqi yog qhov tseeb. Lawv qhia tau hais tias, cov khw muag khoom pessimists tuaj yeem sib cav, txawm tias muaj kev txo nqi hnyav thiab kev txhawb nqa thaum Lub Kaum Hli, ntau tus neeg siv khoom tsis ntseeg siv.

Cov khw muag khoom zoo tuaj yeem saib cov lej ua pov thawj ntawm ob lub ntsiab lus zoo siab rau lub caij so no. Ib qho yog tias cov khw muag khoom cia siab tias cov neeg siv khoom yuav rov qab mus rau cov qauv kev yuav khoom ntau dua, hauv lwm lo lus lawv yuav siv nyiaj ntau dua rau lub Kaum Ib Hlis thiab Kaum Ob Hlis, tawm ntau qhov kev yuav khoom mus rau feeb kawg, tsis txhob txhawj xeeb txog cov teeb meem ntawm cov saw hlau, thiab yog li yuav tsawg dua. yuav khoom thaum ntxov.

Lwm cov lus piav qhia yog tias qhov no yuav yog lub xyoo cov neeg yuav khoom rov qab mus rau lub khw muag khoom, thiab siv sijhawm tsawg dua kev yuav khoom online dua li lawv tau ua thaum xyoo 2020 thiab 2021 muaj kev sib kis.

Cov khw muag khoom zoo siab thiab cov kws tshaj lij tau cia siab tias yuav khoom lig thiab hauv khw muag khoom yuav ua rau kev muag khoom nce siab rau lub caij so hnub so. Lub National Retail Federation tau kwv yees tag nrho kev muag khoom yuav loj hlob los ntawm 6 mus rau 8% nyob rau lub Kaum Ib Hlis thiab Kaum Ob Hlis, mus txog ntau dua $ 942 billion.

ICSC, pawg lag luam sawv cev rau cov khw thiab cov khw muag khoom, cia siab tias hnub so kev loj hlob ntawm 6.7%, thiab Deloitte tau kwv yees kev loj hlob ntawm 4% thiab 6%.

Adobe tau tshaj tawm tias cov nqi txo qis, tshwj xeeb tshaj yog hauv cov khoom siv hluav taws xob thiab cov khoom ua si, tsav tsheb muag thaum Lub Kaum Hli. Kev txo nqi hluav taws xob hauv lub hli tau siab li 17%, thiab cov khoom ua si luv nqi mus txog 15%. Adobe tau hais tias nws cia siab tias qhov kev txo nqi hnyav tshaj plaws yuav tshwm sim thaum Cyber ​​​​Week, lub sijhawm txij hnub Thanksgiving mus rau Cyber ​​​​Monday.

Cov khoom ua si muag muag tshaj plaws nyob rau lub Kaum Hli, raws li Adobe, yog Squishmallows, Roblox cov duab, Pokemon phaib, thiab LOL Surprise menyuam roj hmab. Cov khoom siv hluav taws xob thiab cov khoom ua si muag muag tshaj plaws yog Playstation 5, Xbox Series 5, Nintendo Hloov, thiab Apple xov tooj, watches, thiab AirPods.