Kev lag luam tshaj tawm tam sim no tsis zoo dua li thaum muaj kev sib kis qis, David Zaslav hais

David Zaslav

Anjali Sundaram | CNBC

Kev lag luam tshaj tawm tam sim no tsis muaj zog dua li ntawm txhua lub sijhawm thaum lub sij hawm tus mob coronavirus pandemic slowdown ntawm 2020, Warner Bros. Kev Tshawb Nrhiav Thawj Tswj Hwm David Zaslav tau hais hauv kev sib tham txog peev hnub Tuesday.

Yog tias kev lag luam tshaj tawm tsis zoo rau xyoo tom ntej, "nws yuav nyuaj" txhawm rau ua rau lub tuam txhab cov nyiaj khwv tau los ntawm $ 12 nphom rau xyoo 2023, Zaslav tau hais ntawm RBC's Global TIMT Conference hauv New York.

Zaslav cov lus qhia txog kev hloov pauv ntawm cov lus hais los ntawm loj tsoos media executives leej twg feem ntau hais lub caij ntuj sov no tias kev lag luam poob qis tsis tseem ceeb rau lawv txawm tias cov neeg siv xov xwm digital pom qhov rub rov qab. Cov neeg tshaj tawm tau txo kev siv nyiaj raws li Tsoom Fwv Teb Chaws Reserve tau nce cov paj laum kom txo qis kev nce nqi, txhawb cov peev txheej suav nrog cov tuam txhab xov xwm '.

Tej yam "mob hnyav dua" nyob rau ob peb lub hlis dhau los, Zaslav tau hais.

Warner Bros. Discovery tau txo nws qhov kev nqis peev hauv ib nrab xyoo no. Lwm lub tuam txhab tso siab rau kev tshaj tawm, xws li SNAP qhia, meta thiab BuzzFeed, tau poob ntau dua 65% xyoo no.

Kev sib koom ua ke Discovery nrog WarnerMedia ua ntej lub xyoo no tau coj cov kev sib tw uas tsis tau pom dua vim tias qee cov khoom muaj nqis "tsis xav txog qhov phem tshaj qhov peb xav," Zaslav hais.

HBO tau mus los ntawm kev ua ntau dua $ 2 nphom hauv 2019 kom poob txog $ 3 nphom xyoo tas los raws li cov ntsiab lus kev siv nyiaj nce ntxiv, raws li Zaslav. Tus CEO tau hloov cov chav kawm rau HBO Max raws li nws tau teem rau kev koom ua ke nrog Discovery + xyoo tom ntej, suav nrog tshem tawm cov yeeb yam qis qis thiab cov yeeb yaj kiab nyiaj txiag loj dua tsuas yog ua rau cov kev pabcuam streaming xwb.

Zaslav tau hais tias "Nws ntxhov ntau dua li peb xav, nws phem dua li peb xav," Zaslav hais. Nws hais ntxiv, txawm li cas los xij, nws tsis xav yuav lub tuam txhab "uas ua tau zoo heev" vim tias nws yuav txwv qhov kev sib koom ua ke. Zaslav tau txiav cov nqi txij li qhov kev cog lus kaw rau lub Plaub Hlis thiab npaj yuav tso tawm ntau dua 1,000 tus neeg ua haujlwm ntxiv ua ntej xyoo kawg, CNBC tau tshaj tawm lub hli tas los.

Cov cai ua kis las

Zaslav kuj tau hais tias Warner Bros. Discovery yuav nyob hauv kev qhuab ntuas thaum NBA txoj cai txuas ntxiv kev sib tham nrawm rau xyoo tom ntej.

"Peb tsis tas yuav muaj NBA," Zaslav hais. Lub tuam txhab muaj ntau yam kev ua kis las uas tsis muaj nws, nws hais ntxiv.

Txawm li cas los xij, Zaslav rov hais dua tias nws xav ua qhov kev cog lus nrog NBA. Nws Tsis ntev los no tau txuas ntxiv lub hnub qub tshaj tawm xov xwm Charles Barkley daim ntawv cog lus rau 10 xyoo, txawm tias daim ntawv cog lus suav nrog ib nqe lus uas Barkley tuaj yeem tawm yog Warner Bros. Discovery tsis txuas ntxiv nws daim ntawv cog lus thauj. NBA lub teb chaws TV daim ntawv cog lus tas sij hawm tom qab lub caij 2024-25.

Zaslav hais tias txhua qhov kev pom zoo NBA yuav xav tau yav tom ntej, hais tias Zaslav, suav nrog ob lub tuam txhab kev pabcuam streaming thiab cov peev txheej kis las, suav nrog Bleacher Report, uas ncav cuag cov neeg tuaj saib hluas.

Shares ntawm Warner Bros. Discovery tau nce ntau dua 3% rau hnub Tuesday.

Saib: Warner Bros. Discovery surprises kev lag luam nrog kev poob dav

Warner Brothers Discovery surprises markets with wider-than-expected loss

Tau qhov twg los: https://www.cnbc.com/2022/11/15/ad-market-worse-now-than-during-pandemic-lows-david-zaslav-says.html