Marché Mövenpick yog ib lub npe tseem ceeb uas Lagardère Travel Retail yuav koom nrog sai sai.
Kev Lag Luam Muag Khoom Lag Luam Lag Luam
Fabkis Lub Lagardère Ncig Tebchaws Retail tau kos npe rau daim ntawv cog lus yuav Switzerland-based caterer Marché International, lub tuam txhab tuav ntawm Marché Group uas nws cov npe suav nrog Marché Mövenpick, Mövenpick Tsev noj mov, Palavrion Grill & Bar, Dawb Monkey thiab Cindy's Diner.
Kev lag luam yog rau 100% ntawm cov khoom lag luam ntawm ntau lub lag luam thoob ntiaj teb catering, txawm tias tus nqi tsis tau tshaj tawm. Nws los ob peb lub hlis tom qab lub ntiaj teb cov khw muag khoom loj tshaj plaws hauv lub tshav dav hlau Phwv Ywg-tseem nyob hauv Switzerland - tshaj tawm cov tau txais Autogrill tso cai rau nws nkag mus rau cov khoom noj thiab dej haus (F&B) ntu ntawm qhov ntsuas hauv cov chaw mus ncig xws li tshav dav hlau thiab txoj kev tsheb.
Lagardère Travel Retail twb muaj lub zog loj hauv kev lag luam F&B; nws yog ib qho ntawm lub tuam txhab peb lub hauv paus ncej, lwm qhov yog ob qho tseem ceeb mus ncig, thiab tsis muaj lub luag haujlwm. Txawm li cas los xij nrog Dufry deal tsim kev lag luam $ 14 billion (raws li 2019 kev muag khoom ntawm Dufry thiab Autogrill ua ke), Lagardère Travel Retail tau hnov qab.
Rau kev sib piv, Fabkis lub tuam txhab thiab Marché International tau tsim kev muag khoom ntawm $ 6 billion (€ 5.8 billion) hauv 2019, faib € 5.5 billion thiab € 256 lab raws li. Txawm hais tias qhov loj me me, qhov kev cog lus Marché tseem muaj txiaj ntsig zoo rau Lagardère Travel Retail cov kev pabcuam zaub mov thiab coj qee cov npe nrov rau hauv nws cov ntaub ntawv.
Txhawb nqa Tebchaws Europe thiab Asia
Kev koom ua ke Marché lub network yuav sib sau ua ke Lagardère Travel Retail's F&B cov kws tshaj lij hauv Europe thiab Asia tshwj xeeb, raws li tus thawj coj thiab CEO, Dag Rasmussen. Nws hais ntxiv tias: “Kev haus dej haus thiab noj mov yog qhov tseem ceeb ntawm cov neeg taug kev uas yog vim li cas peb thiaj li tau nqis peev tsis tu ncua hauv peb cov kev pabcuam zaub mov loj hlob nyob rau ob peb xyoos dhau los. Hauv ib puag ncig niaj hnub no, cov tswv tsev thiab cov neeg taug kev cia siab tias peb yuav mus cuag lawv cov kev xav tau tag nrho. "
Lub holistic stance tau ua piv txwv xyoo tas los no thaum lwm tus neeg sib tw mus ncig ua si, Heinemann, coj txoj kev F&B ntawm Ljubljana tshav dav hlau nyob rau hauv Slovenia, ntxiv rau muab cov khw muag khoom. Qee tus tswv tsev hauv tshav dav hlau tab tom nrhiav los muab cov kev pabcuam no nrog ib tus neeg ua haujlwm rau ob leeg.
Hnub Wednesday, thaum Marché deal tau tshaj tawm, nws tsis tau tsim ib qho ripples hauv xov xwm niam txiv Lagardère tus nqi sib koom. Kev lag luam yuav tsum ua tiav los ntawm thawj peb lub hlis twg ntawm 2023 thaum Lagardère Travel Retail yuav tuav lub tsev noj mov network ntawm Marché hauv rau lub teb chaws: Austria, Croatia, Czech koom pheej, Lub teb chaws Yelemees, Singapore, thiab Slovenia.
Marché tau tsim thoob ntiaj teb F&B hneev taw hla kev mus ncig thiab chaw so muaj xws li tshav dav hlau, tsheb ciav hlau thiab chaw nres tsheb, thiab zoos, nrog rau cov khw hauv plawv nroog. Lub lag luam muaj zog tshaj plaws rau lub tuam txhab Swiss yog lub teb chaws Yelemees nrog 100 ntawm nws 161 qhov chaw, ua raws li Slovenia (lub khw tshiab rau Lagardère) nrog 22, thiab Croatia nrog 15.
Hauv 2019, Lagardère Travel Retail kev lag luam khoom noj khoom haus tau ua tiav ntau dua € 1 nphom ($ 1.04 billion) hauv kev muag khoom, ua ob npaug rau nws cov khoom lag luam hauv peb lub xyoos. Qhov kev cog lus Marché yuav ua kom muaj kev txhawb nqa ntxiv rau F & B nyob rau sab saum toj ntawm kev txhawb nqa organic ntawm kev muag khoom raws li ntau tus neeg caij tsheb mus rau saum huab cua hauv peb lub hlis twg thiab xyoo tom ntej.
Tau qhov twg los: https://www.forbes.com/sites/kevinrozario/2022/11/17/european-travel-retailers-are-going-head-to-head-to-sell-you-more-food/