Ib hom tshiab ntawm Kev Tshawb Fawb Tus Kheej Qhov Tsis Muaj Kev Tshawb Fawb

Koj paub qhov xyaum: Koj nyob ntawm lub khw, npaj them, thiab cov kab luv tshaj plaws yog kev kuaj xyuas tus kheej, yog li koj muaj feem xyuam. Koj saib lwm cov neeg muas zaub fumble ib ncig, nrhiav barcode ntawm ib pob ntawm cov ntawv tso quav tso quav, saib cov code rau daj dos (tsis yog dawb los yog liab los yog ntsuab) los yog tos rau ib tug neeg ua hauj lwm los mus pom zoo rau ib lub pob ntawm Bud Light. .

Cov tshuab kuaj xyuas tus kheej tau ntsuas qhov dav ntawm cov khw muag khoom xws li Walmart, Lub Hom Phiaj thiab CVS ntawm qhov chaw uas lawv pab cov neeg siv khoom tawm hauv lub khw sai dua thaum tso cov neeg ua haujlwm rau lwm txoj haujlwm, lossis tso cai rau cov khw muag khoom kom txo qis rau tib neeg cov neeg ua haujlwm. Cov neeg siv khoom kev paub, txawm li cas los xij, tsis tau raws nraim li daim duab ntawm kev ua tiav.

"Txhua tus neeg ntxub lawv," said Abhinai Srivastava, CEO ntawm Mashgin, uas tab tom sim ua kom muaj txiaj ntsig ntawm qee zaum kev ntxhov siab los peddle nws tus kheej kab ntawm cov tshuab kuaj xyuas tus kheej tshiab. "Lub tswv yim yog lawm, tab sis qhov kev siv tsis tau zoo heev."

Mashgin, raws li nyob rau hauv Palo Alto, California, tau siv yim xyoo dhau los siv kev nce qib hauv kev siv thev naus laus zis los tsim lub tshuab kuaj xyuas tus kheej tom ntej uas tsis xav kom cov neeg siv khoom tshawb xyuas cov khoom. Hloov chaw, lub tshuab countertop siv cov kev txawj ntse txawj ntse los txheeb xyuas thiab xa cov khoom tuaj yeem. Qhov ntawd tso cai rau cov neeg siv khoom tshawb xyuas hauv tsawg li 10 vib nas this - yim zaug sai dua li lub tshuab kuaj xyuas tus kheej li niaj zaus. Srivastava hais tias "Feem ntau lub sijhawm yog siv nuv ntses rau daim npav rho nyiaj," said Srivastava. Qhov kev ua tau zoo ntxiv txhais tau tias tus neeg muag khoom tuaj yeem yuav tsuas yog ib qho ntawm nws cov tshuab es tsis yog ob lossis peb ntawm cov khoom ib txwm muaj.

Cov tshuab tau txais traction. Lub voj voog K tab tom txhim kho lawv hauv 7,000 ntawm nws lub khw hauv peb lub xyoos tom ntej, tus neeg muag khoom hais Forbes. Qhov no ua rau nws qhov kev sim ua haujlwm ntawm kev siv thev naus laus zis hauv 500 Circle Ks. Mashgin kuj tau teeb tsa nws cov tshuab hauv ntau pua ntawm lwm qhov chaw, suav nrog cov khw muag khoom yooj yim xws li ampm thiab Texas' Delek, nrog rau cov tshav dav hlau, chaw noj mov thiab chaw ntau pob xws li Wrigley Field hauv Chicago thiab cov chaw zoo li New York's Madison Square Garden.

Mashgin hais tias nws tau mus txog qhov tseeb ntawm 99.9%, tom qab ua tiav qee qhov 40 lab kev lag luam ntawm nws cov kiosks. Nws tau nce $ 75 lab nyiaj los ntawm NEA, Matrix Partners thiab lwm tus, thiab tsis ntev los no muaj nuj nqis ntawm $ 1.5 billion.

Nws yog ib feem ntawm kev sib tw kom tshem tawm cov kab nyiaj tshev tawm (thiab, piv txwv li, ntau tus tib neeg cov neeg ua haujlwm them nyiaj uas ua haujlwm rau lawv), nrog lub npe hu ua ntse checkout thev naus laus zis xav kom ua tiav kwv yees li $ 400 nphom hauv kev lag luam los ntawm 2025, raws li. Kev Tshawb Fawb Juniper.

Ib pawg ntawm cov tuam txhab nyiaj txiag zoo tau daws qhov teeb meem sib txawv. Amazon, nrog rau kev pib ua lag luam zoo li Standard Cognition, Grabango thiab Trigo, tab tom sim ntsuas qhov kev tswj hwm kev tswj hwm tus kheej uas tso cai rau cov neeg yuav khoom tuaj nqa cov khoom thiab tawm hauv lub khw yam tsis tau tos hauv txhua hom kev txheeb xyuas kab. Hloov chaw, txhua qhov kev txav mus los yog taug qab los ntawm kev sib xyaw ntawm lub koob yees duab, sensors thiab kev txawj ntse, uas tuaj yeem sau npe txhua yam khoom uas tus neeg yuav khoom tawm nrog thiab xa lawv tom qab. Txhua tus neeg siv khoom yuav tsum tau ua yog rub daim npav rho nyiaj lossis smartphone thaum lawv mus ntsib.

Lwm qhov kev daws teeb meem: Cov tsheb yuav khoom ntse. Amazon muaj nws tus kheej version, hu ua Dash Cart, hauv nws Amazon Fresh khw muag khoom noj, uas scans cov khoom tau txais thaum lawv ntxiv rau lub laub. Kroger tau sim lub laub khoom noj ntse ua los ntawm Caper (tau los ntawm Instacart xyoo tas los), thaum Albertson muaj sim lwm version ua los ntawm Veev. Shopic tseem tab tom tsim cov cuab yeej ntse uas tau txuas rau lub laub khoom noj tsis tu ncua thiab sau npe cov khoom tso rau hauv lub laub.

Ntau lub khw muag khoom tab tom tshawb nrhiav cov cuab yeej ntse ntse hauv qee txoj hauv kev, tab sis treading maj mam, ntsuas seb cov neeg siv khoom xav li cas txog cov kev hloov pauv thiab seb nws puas tsim nyog rau kev nqis peev. Feem ntau cov neeg muab khoom siv thev naus laus zis hais tias nws ua rau kev muag khoom ntau dua thiab cov pob tawb loj dua, vim tias cov neeg siv khoom tuaj yeem nkag mus hauv thiab tawm ntawm lub khw sai dua thiab tsis cuam tshuam los ntawm cov kab ntev. Nws tseem tuaj yeem pab cov khw muag khoom txheeb xyuas cov khoom tawm sai dua.

Txawm li cas los xij, nws tuaj yeem nyuaj thiab kim heev rau kev xa tawm. Mashgin hais tias nws cov thev naus laus zis tuaj yeem ntsuas nrawm dua li cov neeg sib tw, nrog lub sijhawm teeb tsa tsawg li 15 feeb ntawm tus nqi ntawm $ 1,000 ib hlis los khiav.

Circle K tau hais tias nws tau txiav txim siab los txhim kho Mashgin lub thev naus laus zis hauv ntau txhiab lub khw muag khoom vim tias nws tau ua tiav hauv nws cov kev sim kev lag luam, nrog 80% ntawm cov neeg siv khoom tau tshaj tawm tias qhov no tau dhau los ua lawv txoj kev nyiam them nyiaj. Nws xav tias yuav tsav ntau tus neeg yuav khoom thiab pab lub tuam txhab ua tau raws li nws lub hom phiaj ntawm kev ua kom nws ob npaug ntawm EBITDA, lossis cov nyiaj khwv tau los ua ntej paj paj, se, depreciation thiab amortization, hauv tsib xyoos.

Magnus Tägtström, Circle K tus lwm thawj ntawm lub ntiaj teb no innovation tau hais tias "Nws ua rau qhov tho txawv tshaj plaws ntawm kev lag luam nrog peb ntau, sai dua," said Magnus Tägtström.

Circle K tau sim nrog ntau yam kev kuaj xyuas cov thev naus laus zis, suav nrog los ntawm cov neeg sib tw xws li Standard Cognition thiab Grabango, thiab hais tias cov kev sim no txuas ntxiv mus. Txawm li cas los xij, lawv kuj tseem txwv ntau dua li qhov kev xeem Mashgin. Piv txwv li, Circle K tab tom khiav Standard Cognition's tech nyob rau hauv tsuas yog ob ntawm nws lub khw hauv Phoenix. Grabango tau nce thiab khiav hauv rau lub khw Circle K.

Mashgin tau ua ntau yam hloov tshiab rau nws cov tshuab kom tau txais lawv lub khw-npaj, zoo li muab cov neeg siv khoom muaj peev xwm them nyiaj ntsuab, siv daim npav loyalty thiab coj kom zoo dua ntawm kev hloov pauv ntau zaus. Cov neeg siv khoom tseem yuav tau thov kev pab los ntawm ib tus neeg ua haujlwm kom yuav cawv lossis luam yeeb.

Lub tuam txhab npaj mus txuas ntxiv tsom mus rau cov khw muag khoom yooj yim, tshav dav hlau thiab chaw lom zem nyob rau xyoo tom ntej, qhov twg nws pom muaj ntau qhov kev thov, tab sis hais tias nws cov thev naus laus zis tuaj yeem ua rau nws mus rau hauv cov khw muag khoom noj lossis cov khw muag khoom loj. Srivastava hais tias tsis muaj laj thawj nws tsis tuaj yeem muab ntsia tau rau ntawm txoj siv conveyer txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm

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