Ib Hom Tshiab Jewish Deli / Bagel Shop Flourishes hauv Atlanta

Thaum nkawm niam txiv Jennifer thiab Ben Johnson thiab lawv tus khub, tus kws ua zaub mov Todd Ginsburg tau qhib General Muir hauv Atlanta hauv 2013, lawv tsis tau tsom mus rau redefine cov neeg Yudais qub deli. Raws li NY Historical Society qhia "Lub Art ntawm cov neeg Yudais Deli" ua qauv qhia thaum lub Kaum Ob Hlis, cov neeg Yudais deli tau ploj mus.

Raws li Jennifer Johnson tau piav qhia nws, "Cov neeg siv khoom qub qub tau laus zuj zus, sib cais, sib cais thiab cov tiam tshiab tsis tau txais cov rooj zaum ntawd." Ntau tus neeg Yudais cov neeg nyiam ua yeeb yam tau dhau los ntawm cov calorie ntau ntau, rog dhau, pastrami thiab pob kws nqaij nyuj qhaub cij.

Li no, General Muir muaj ntau cov zaub mov txawv dua li cov khoom noj khoom haus ib txwm ua kom rov hais dua rau cov neeg tuaj saib.

Tus General Muir, muaj npe nyob rau hauv kev hwm ntawm lub nkoj uas Jennifer niam, ib tug Holocaust survivor, coj mus rau New York City los ntawm lub teb chaws Yelemees los ntawm ib tug neeg tsiv teb tsaws chaw nyob rau hauv 1949, tshwj xeeb hauv "bagels thiab boiled pastrami ua nyob rau hauv tsev, thiab classic tab sis muaj tswv yim American zaub mov. nyob rau theem ua tau zoo" npaj los ntawm kws ua zaub mov Ginsburg, nws hais.

Nws tau ua raws li lawv lub tsev noj mov qub West Egg, uas tau qhib xyoo 2004 hauv Atlanta thiab tseem muaj zog, uas lawv tau qhib nrog cov koom tes nrog Shelley Sweet thiab kws ua zaub mov Andrew Smith. Nws yog txhua hnub noj tshais thiab noj tshais, uas Jennifer tau hais tshwj xeeb hauv "Cov khoom noj qab haus huv yav qab teb uas suav nrog cws thiab grits, kib nqaij qaib biscuits thiab tofu skillets."

Johnson tau piav txog General Muir yog "cov neeg Yudais zoo tshaj plaws uas koj tuaj yeem pom koj tus kheej noj hmo nrog ib qho bar zoo nkauj nrog kev xav cocktails."

Tab sis qhib Jewish deli / tag nrho cov kev pabcuam-tsev noj mov tseem muaj kev pheej hmoo. Johnson lees paub tias "tsis muaj qhov tshwm sim tiag tiag hauv Atlanta, tsuas yog ob peb lub khw bagel xwb. Kuv tsis paub txog ib qho chaw twg uas hu nws tus kheej ua deli thiab ua nws tus kheej pastrami. "

Tab sis General Muir tau txais cov kas fes gourmet thaum sawv ntxov, noj tshais tag nrho, thiab muaj cov zaub mov noj qab haus huv uas suav nrog roasted duck thiab oxtail ragu. Tsis tas li ntawd, nws muaj qee yam khoom siv cog rau cov neeg uas muaj kev noj qab haus huv. Nws yog qhov tseeb ntawm Jewish deli thiab bagel khw, ua ke nrog ua ib qho khoom noj khoom haus.

Nws hu nws tias "kev sib xyaw ua ke ntawm deli thiab appetizing nrog cov nqaij haus luam yeeb, haus cov ntses, cov nqaij noj, tag nrho ua ke hauv ib lub ru tsev." Lawv lub hom phiaj yog los tsim "cov tsev noj mov txais tos hauv zej zog uas muaj cov khoom noj khoom haus classic ua tiav, uas peb xav tias tsis muaj nyob hauv Atlanta," nws hais ntxiv.

Jennifer thiab Ben Johnson yog tus kws lij choj uas qhib West Egg, tsis muaj kev ua noj ua haus thiab tsev noj mov tom qab, thawb lawv tus kheej mus rau lawv lub luag haujlwm tshiab. Jennifer tau ua ntau yam haujlwm xws li "tus thawj tswj hwm, barista, thiab txiv tsawb qhob cij." Lawv tau txais nyiaj txiag rau "pob nyiaj khau khiab qis dua $ 200,0000," nws tau sau tseg, uas lawv tau qiv tawm tsam kev qiv nyiaj hauv lawv lub tsev.

Johnson thiab lawv cov neeg koom tes tam sim no muaj ntau lub tsev noj mov suav nrog Fred's Meat thiab Bread thiab Yalla's, ob qho tib si ntawm Krog Street Market, thiab Wood's Chapel BBQ.

Ntawm General Muir pastrami thiab corned nqaij nyug qhaub cij tseem nrov thiab tsim txog 25% ntawm lawv cov qhaub cij muag, tab sis nws cov khoom plig tau txais txiaj ntsig burger outsells lawv. Yog li nws Reuben corned nqaij nyuj qhaub cij, uas outsells nws pastrami. Thiab leej twg tuaj yeem tawm tsam Avenue A, nws hais tias, ib lub hnab nrog schmear topped nrog nova, avocado thiab dill? Cov neeg nyiam noj qab haus huv tuaj yeem xaiv cov zaub xam lav trout, haus luam yeeb beets, thiab arugula.

Nws nyiam cov neeg tuaj saib thoob plaws, suav nrog cov tub ntxhais kawm los ntawm Emory University thiab cov zej zog hauv tsev kawm vim nws nyob ze ntawm tsev kawm ntawv. Nws tseem nyob ze lub tsev hauv paus ntawm Lub Chaw Tiv Thaiv Kab Mob thiab Tiv Thaiv (CDC) thiab nyob ze rau ntau lub nroog Atlanta suav nrog Virginia-Highland.

Txij li thaum muaj kev sib kis, nws yuav tsum tau hloov kho. Nws hloov kho nws cov ntawv qhia zaub mov, kho nws cov sij hawm thiab muaj lub sijhawm nyuaj nrhiav neeg ua haujlwm txaus.

Tab sis Johnson xav txog General Muir ntau dua li cov neeg Yudais deli. “Nws yog ib lub zej zog hub rau pluas tshais, pluas su thiab noj hmo. Tib neeg pom cov zej zog ntawm no, uas txhim kho lawv lub neej txhua hnub, "nws piav qhia. Nws yog ntau tshaj li corned nyuj thiab pastrami qhaub cij, nyob rau hauv ntau txoj kev ntau tshaj ib.

Tau qhov twg los: https://www.forbes.com/sites/garystern/2023/01/03/the-general-muir-a-new-type-of-jewish-delibagel-shop-flourishes-in-atlanta/