Lub Bagel Tsawg-calorie tsis yog Oxymoron

Rau 32-xyoo-laus Aimee Yang, nws zaj dab neeg ntawm kev sim ua kom muaj kev lag luam bagel nrog kev tshaj tawm ntawm Better Bagel, qis calorie bagel pib, pib los ntawm nws tus kheej kev paub. Yang hais tias nyob rau hauv nws nees nkaum xyoo nws vacillated "nruab nrab ntawm nws tus kheej mob cov ntsiab lus ntawm kev noj haus thiab noj qab nyob zoo." Tab sis nws ib txwm "xav tau ib yam dab tsi. Yog tias kuv noj, kuv yuav ua txhaum, thiab yog tias kuv tsis ua, kuv yuav xav tias tsis muaj dab tsi."

Thaum kawm ntawm Wharton rau MBA hauv Strategic Management thiab Entrepreneurship thiab kawm tiav hauv 2020, nws tau kawm cov cuab yeej siv khoom noj thiab tsom mus rau cov carbs zoo. Nws txiav txim siab tias kev txhim kho lub bagel yuav dhau los ua ib qho ntawm nws lub neej lub hom phiaj. Bagels, Yang sau tseg, yog "tsis muaj kev noj qab haus huv zoo kawg nkaus, chock puv ntawm cov carbs thiab qab zib."

Nws tau tsa cov peev txheej peev nyiaj ntawm $ 1.2 lab nrog cov noob ua ntej coj los ntawm Verso Capital thiab tau pib Lub Hom Phiaj Zoo dua, uas muag Better Bagel. Txhua bagel muaj 160 mus rau 180 calories es tsis txhob li niaj zaus 225 mus rau 250 calories, thiab muaj 5 net carbs, es tsis yog 50 net carbs nyob rau hauv ib tug raug bagel thiab muaj xws li cov txiaj ntsig ntawm fiber ntau thiab protein "uas tsim cov tshuaj tiv thaiv uas tuaj yeem pab koj tua kab mob. , ”nws taw qhia.

Nws yog nyob rau hauv Santa Monica, Calif. thiab launched online ntawm www.eatbetter.com Lub Rau Hli 22, 2021, txhawm rau sau cov lus tawm tswv yim rau cov neeg siv khoom thiab sim nws cov khoom lag luam saw hlau. Nws muag tawm ob zaug hauv ob lub hlis.

Better Bagel, lub bagel uas muaj calorie tsawg, yog muag ntawm cov khw muag khoom loj thoob plaws tebchaws, thiab tuaj yeem ua rau lwm cov khoom noj qab haus huv ntxiv.

Yang piav qhia tias feem ntau cov bagels muaj cov carbohydrates ua kom zoo, uas yog tus thawj coj ntawm kev rog hauv ntiaj teb. Cov carbohydrate pernicious no "hloov mus rau cov suab thaj yooj yim hauv koj cov hlab ntsha, nce qib insulin, cov roj cia cov tshuaj hormones, thaum tseem ua rau ib feem ntawm koj lub hlwb hu ua hedonic passageway, uas cuam tshuam cov khoom noj khoom haus rau kev txaus siab thiab nqi zog," nws hais.

Tseeb, Marion Nestle, tus kws tshaj lij ntawm Kev Noj Qab Haus Huv thiab Khoom Noj ntawm New York University thiab tus sau ntawm Khoom noj khoom haus Txoj, tau sau tseg tias "65 txog 90 calories tsawg dua tuaj yeem tseem ceeb-pab tswj qhov hnyav-yog tias cov calories tsis tsim los ntawm kev noj ntau dua lossis lwm yam." Tsis tas li ntawd, yog tias cov fiber ntau thiab cov protein tseem ceeb "uas yuav pab tau satiety."

Txawm li cas los xij, nws tau hais ntxiv tias "Cov neeg Asmeskas tsis tshua muaj cov proteins" yog li cov lus thov ntawm cov tshuaj tiv thaiv kab mob yog "kwv yees me ntsis." Nws kuj tsis ntseeg, hais tias, "Nws nyuaj rau ntseeg tias qhov sib txawv tseem ceeb rau kev noj qab haus huv tshwj tsis yog tib neeg noj ntau cov bagels. Tab sis nws yuav tsum ua haujlwm zoo rau kev lag luam. "

Tab sis Yang tsis cuam tshuam los ntawm Nestle cov lus tawm tswv yim. Nws tau lees paub tias "50 calories yuav tsis ua qhov sib txawv loj dua. Dab tsi tseem ceeb yog cov khoom noj khoom haus thiab cov calories yog dab tsi, tsis yog cov calories khoob ntawm qab zib. Lawv yog calories uas yog cov as-ham-dense thiab los ntawm cov protein. "

Thaum Lub Yim Hli 2022 Yang tau mus txog qhov kev pom zoo nrog Tag Nrho Cov Khoom Noj Ua Lag Luam uas nws cov hnab ntim tau muab faib rau hauv txhua lub khw muag khoom thoob ntiaj teb. Nws tau muag hauv pob ntawv ntawm plaub rau $ 12 (tab sis tus nqi $ 16 online los suav rau tus nqi thauj khoom). Ntxiv rau Whole Foods, nws tseem muaj nyob rau ntawm Gelson's, Fresh Market thiab Sprouts.

Thaum kawg ntawm lub xyoo, nws yuav raug muag hauv 2,000 lub khw muag khoom, thiab xyoo tom ntej tus lej tuaj yeem sib ntxiv los ntawm tsib zaug, mus rau 10,000 lub khw.

Yang hais tias Better Bagel thov rau cov pej xeem thoob plaws suav nrog "cov neeg noj qab haus huv, noj qab haus huv, noj zaub mov tsawg, cov neeg ncaws pob thiab cov neeg tsis noj nqaij uas nyiam cov protein ntau, thiab cov neeg mob ntshav qab zib uas nyiam tias peb tsis muaj qab zib ntxiv, thiab cov neeg nyiam bagel, rau saj."

Nug seb nws puas xav qhib lub khw muag khoom muag zoo dua Bagels, Yang teb tias, "Tau muaj peev xwm. Xav txog qhov tau txais ib lub bagel, qe thiab hnyuv ntxwm ntawm cov ntawv qhia zaub mov uas muaj cov carb sib npaug ntawm ob txiv tsawb slices. Xav txog qhov zoo thiab tsis muaj qhov tshwm sim tsis zoo. "

Keeb kwm nws cov bagels raug xa mus rau hauv lub xeev khov, tuaj txog hauv ob mus rau peb hnub. Cov neeg siv khoom raug nug kom khov cov khoom thaum nws tuaj txog, uas muaj lub neej txee ntev li ib lub lim tiam.

Tab sis lub tswv yim Yang tsis npaj los nres ntawm bagels. Saib mus rau yav tom ntej, nws pom "hloov ntau pawg-xav tias 'The Better Pretzel' thiab 'The Better Pizza'." Nws cia siab tias yav tom ntej yuav muaj kev sib tw nrog qee cov neeg siv khoom loj tshaj plaws hauv lub tebchaws suav nrog Pepsi-Cola thiab Nestles. .

Yang pom ob tus yuam sij rau kev vam meej yav tom ntej ntawm Better Bagel li: tus naj npawb ib daws teeb meem ntau rau cov neeg siv khoom thiab muaj lub luag haujlwm muaj zog tom qab cov khoom.