79% ntawm cov neeg yuav khoom zoo nkauj muaj kev tsis ntseeg txog kev thov nyiaj txiag ruaj khov - Cov Hom Lag Luam Yuav Txhim Kho Kev Ntseeg Li Cas?

Kuv lub luag haujlwm ntawm Provenance muab kuv tso rau hauv cov chav sib tham thiab hauv video hu nrog cov neeg zoo kawg uas ua haujlwm los hloov kev lag luam kev zoo nkauj thiab kev noj qab haus huv rau hauv lub zog kom zoo. Los ntawm cov khoom tsim kho tshiab thiab cov koom haum kev lag luam tawm tswv yim rau ib puag ncig rau cov thawj coj hauv e-lag luam tsim cov kev hloov kho kom ruaj khov thiab cov ntawv pov thawj lub cev kom ua tau zoo tshaj plaws. Txhua hnub, kuv tau txais kev tshoov siab los ntawm cov thawj coj yav tom ntej los ua ntau dua rau tib neeg thiab peb lub ntiaj teb.

Tab sis qhov twg yog qhov kev siv zog no lim rau cov neeg siv khoom? Puas yog cov neeg yuav khoom xav tias muaj lub zog los mus yuav khoom 'sustainably' hauv 2022? Lawv xav tias kev lag luam kev zoo nkauj yog li cas? Thiab dab tsi yog qhov teeb meem nyob ib puag ncig lawv xav pom cov hom lag luam ua ntau dua?

Peb txiav txim siab los nrhiav. Yog li, nrog London Kev Tshawb Fawb, Provenance tau tshawb fawb 1,500+ tus neeg yuav khoom zoo nkauj thoob plaws Tebchaws Europe thiab Asmeskas, thiab tau tham nrog cov thawj coj los ntawm ntau lub npe thiab kev lag luam lub cev, suav nrog Cult Beauty, Elemis, Douglas, Noble Panacea thiab B Corp Beauty Coalition.

Qhov peb pom tau pom tsuas yog vim li cas kev ntseeg siab hauv kev lag luam kev zoo nkauj cov lus cog tseg ntsuab yog qhov tsawg. Tab sis nws kuj tseem muab peb daim ntawv qhia txog yuav ua li cas kom ua tau zoo dua, thiab yuav ua li cas cov hom lag luam uas ua rau muaj kev vam meej ntawm kev ruaj ntseg tuaj yeem yeej kev ntseeg siab ntawm cov neeg yuav khoom lag luam.

Cov neeg yuav khoom tab tom saib tshaj tus nqi thiab kev ua haujlwm

Yuav kom yeej tus neeg yuav khoom ncaj ncees, kev zoo nkauj thiab kev noj qab haus huv hom tsis tuaj yeem them taus tsuas yog tsom rau kev ua tau zoo thiab tus nqi. Peb qhov kev tshawb fawb qhia tias 9 ntawm 10 tus neeg yuav khoom ntseeg tias kev ruaj khov thiab lwm yam kev coj ncaj ncees yog qhov tseem ceeb thaum yuav cov khoom zoo nkauj. Tab sis qhov tseem ceeb tshaj yog tias 15% ntawm cov neeg yuav khoom tam sim no xav txog cov ntaub ntawv kev ruaj ntseg tseem ceeb dua li tus nqi, kev ua tau zoo lossis cov lus piav qhia ntawm cov khoom thaum yuav cov khoom zoo nkauj - thiab daim duab no nce mus rau 18% rau cov neeg yuav khoom hauv tebchaws Askiv.

Yog tias koj tuav koj ua pa thiab tos kom lub fad dhau mus, nyeem ntawv. Peb qhov kev tshawb pom qhia tau hais tias kev txaus siab rau cov khoom lag luam 'kev cuam tshuam rau tib neeg thiab ib puag ncig yuav tsuas yog nce raws li cov hluas, ntau tus neeg siv khoom paub txog kev ua lag luam ntau dua. Niaj hnub no, 44% ntawm cov neeg muaj hnub nyoog 18-36 xyoo hais tias kev ruaj khov thiab kev coj ncaj ncees muaj feem xyuam nrog kev txiav txim siab yog heev tseem ceeb thaum yuav khoom zoo nkauj thiab kev noj qab haus huv - uas yog ob zaug ntau npaum li cov hnub nyoog 55+ (22%). Kuv zoo siab heev uas tau pom Kev Ntseeg hauv Nature's kev txiav txim los xaiv Nature rau lawv lub rooj tsavxwm lub hli tas los - nws yuav tsis yog qhov kev txiav txim siab ua lag luam, tab sis kev tshawb fawb qhia tias lawv yuav nyob rau lub sijhawm sau cov khoom plig raws li lub hom phiaj.

'sustainability' txhais li cas rau cov neeg yuav khoom zoo nkauj?

Ntau tus naj npawb ntawm cov npe twb tau teb rau cov neeg yuav khoom 'kev cia siab loj hlob nyob ib puag ncig kev ruaj ntseg. Tab sis dab tsi raws nraim cov neeg yuav khoom tab tom nrhiav? Peb cov kev tshawb fawb qhia tias feem ntau cov hom yog tsom rau cov teeb meem ntsig txog xwm (xws li vegan) - qhov tseeb, cov neeg yuav khoom nkag siab txog kev zoo nkauj zoo nkauj yog qhov dav dua.

Ntawm txhua qhov kev thov uas cov npe zoo nkauj yuav tsum tau luam tawm nrog Provenance, ob feem peb cuam tshuam txog Xwm - qhov no suav nrog cov lus thov xws li Vegan, Coral Reef Safe lossis Organic. Txawm hais tias qhov no yog qhov chaw tseem ceeb rau kev zoo nkauj, cov khoom lag luam 'tunnel-vision on Nature tsis tau xav txog dab tsi cov neeg yuav khoom tsom rau. Yog lawm, 93% ntawm cov neeg siv khoom zoo nkauj ntseeg tias qhov xwm txheej thiab tsiaj txhu kev noj qab haus huv yog qhov tseem ceeb, tab sis 90% kuj ntseeg tias kev kho cov neeg ua haujlwm yog qhov tseem ceeb ntawm kev yuav khoom, 88% hais tias yog vim li cas rau kev hloov pauv huab cua thiab 82% hais rau kev cog lus rau zej zog. Cov khoom lag luam nrhiav kev txhawb nqa cov neeg siv khoom kom ua raws li lawv cov nqi yuav tsum xav txog qhov cuam tshuam ntawm lawv cov khoom hauv cov cheeb tsam no.

Tsis meej pem thiab tsis ntseeg siab yog rife ntawm cov neeg yuav khoom zoo nkauj

Thaum nws los tham nrog cov neeg yuav khoom, txawm tias lub hom phiaj zoo tshaj plaws tau ua rau cov neeg yuav khoom tsis txaus siab los ntawm kev nplua nuj ntawm buzzwords thiab tsis meej pem. Shaun Russell, tus tsim Skandinavisk thiab tus thawj coj ntawm Pawg Saib Xyuas Kev Noj Qab Haus Huv ntawm B Corp Beauty Coalition, muab nws qhov zoo tshaj plaws: "Kev lag luam kev zoo nkauj ib txwm ua suab nrov heev txog qhov nws tuaj yeem ua rau koj zoo dua thiab tam sim no muaj lub suab nrov nrov txog ' huv' thiab 'ib puag ncig' cov lus cog tseg. Koj tuaj yeem nkag siab tias yog vim li cas cov neeg yuav khoom tsis meej pem thiab tsis paub yuav ntseeg leej twg. "

Tsuas yog ib lub hlis twg ntawm cov neeg yuav khoom pom nws yooj yim heev kom nkag siab txog cov txheej txheem tom qab kev ruaj ntseg thiab kev cuam tshuam kev lag luam. Yuav luag peb-plaub feem pua ​​ntawm cov neeg siv khoom (71%) tsis paub meej tias lub npe tiag tiag txhais li cas thaum lawv hais tias 'ib puag ncig tus phooj ywg' thiab 62% hais tib yam rau 'ntsuab' thov. 'Clean' tseem yog lwm lo lus sib cav, uas nyuam qhuav kos withering kev thuam los ntawm Stella McCartney ua ntej ntawm nws txoj kab kev tu tawv nqaij. Kev tshawb fawb Deloitte qhia peb tias 48% ntawm cov neeg yuav khoom xav tias tsis muaj ntaub ntawv yog tuav lawv rov qab los ntawm kev ua neej nyob ruaj khov dua. Yuav kom txhawb nqa lawv cov neeg siv khoom tiag tiag, peb yuav tsum pom cov npe muab cov ntaub ntawv meej meej txog qhov cuam tshuam ntawm lawv cov khoom.

Thiab nws tsis yog lus tsis meej xwb uas tiv thaiv cov neeg siv khoom zoo nkauj los ntawm kev yuav khoom kom ruaj khov. Nyob rau hauv lub wake ntawm ntau thiab ntau high-profile 'greenwashing' controversies, hom yuav tsum tau hais txog qhov tsis txaus ntseeg cynicism txog 'ntsuab' thov. Peb cov kev tshawb fawb qhia tau hais tias 79% ntawm cov neeg siv khoom zoo nkauj muaj kev tsis ntseeg txog seb puas yuav tso siab rau kev lag luam kev lag luam kev lag luam. Dab tsi ntxiv, tsawg dua 25% pom zoo tias cov khoom lag luam yog pob tshab txog kev cuam tshuam ib puag ncig thiab kev sib raug zoo ntawm lawv cov khoom.

Kev pov thawj ywj pheej yog qhov tseem ceeb rau kev txhim kho kev ntseeg siab

Cov ntaub ntawv qhia tau hais tias cov neeg yuav khoom yog ob qho tib si tsis meej pem thiab ceev faj txog cov ntaub ntawv tsis raug, tab sis nws kuj qhia meej meej rau txoj hauv kev mus rau cov hom.

Kev sib koom ua pov thawj ntawm kev pov thawj ywj pheej yog txoj hauv kev zoo tshaj plaws los ua kom cov neeg yuav khoom hais tias qhov tseeb, tsis yog ntawv tseeb. 41% ntawm cov neeg yuav khoom peb tau tshawb fawb suav tias yog kev pov thawj ywj pheej raws li heev kev ntseeg siab, ua kom deb thiab deb ntawm qhov kev ntseeg siab tshaj plaws ntawm cov ntaub ntawv kev ruaj ntseg thaum cov neeg siv khoom nyob hauv hom kev yuav khoom.

Yog tias kev lag luam kev zoo nkauj thiab kev noj qab haus huv xav kom muaj feem cuam tshuam rau cov neeg yuav khoom muaj txiaj ntsig, lawv tsis tuaj yeem them taus los cim lawv tus kheej ua homework thaum nws los txog rau lawv qhov cuam tshuam rau tib neeg thiab ntiaj chaw.

Raws li Laura Rudoe, tus tsim ntawm Evolve Organic Beauty tau hais tias, "Cov ntawv pov thawj ywj pheej yeej pab [peb] sawv hauv kev lag luam tsis meej pem thiab muab peb cov neeg siv khoom nrog cov ntaub ntawv pob tshab ntawm kev ua haujlwm peb ua kom muaj kev ncaj ncees thiab ruaj khov."

Download tau koj daim ntawv Ntawm Daim tawv nqaij Deep Beauty, daim ntawv tshaj tawm xyoo 2022 los ntawm Provenance.

Txhawm rau nrhiav seb Provenance tuaj yeem pab koj lub hom phiaj qhia kev lees paub nrog cov neeg yuav khoom hauv online, nias ntawm no.