7 Cov Neeg Siv Khoom Loyalty Trends uas yuav zoo li muag muag hauv 2023

Cia peb pib xyoo 2023 nrog kev ua haujlwm tom tsev muag khoom. Sau peb qhov laj thawj saum toj kawg nkaus uas koj cov neeg siv khoom muaj siab ntseeg rau koj. Kev yooj yim tsis suav. kuv mam tos.

Nov yog lub ntsiab lus: Cov khw muag khoom thiab cov khoom lag luam nyiam ua rau cov neeg siv khoom tsis meej pem nrog cov neeg siv khoom ncaj ncees. Qhov tseeb, hauv cov neeg siv khoom lub siab, txhua yam nws yuav siv rau lub khw muag khoom A-list los ua B-list khw yog qhov zoo nkauj tshiab cov neeg sib tw ntawm lub qhov rooj.

Tsuas yog saib seb tus nqi nce tau ua rau cov neeg siv khoom muaj kev ntseeg siab li cas. Raws li Lub Xya Hli 2022, 25% ntawm cov neeg siv khoom tau hais tias lawv yog siv tsawg dua ntawm cov hom Lawv feem ntau yuav, raws li kev tshawb fawb los ntawm kev lag luam platform Blackhawk Research.

Ntau ntawm cov neeg siv khoom no tuaj yeem ua siab ncaj, tab sis qhov xwm txheej yuam kev nyuaj. Cov khw muag khoom, nws yog lub sijhawm los ua pov thawj tias koj tsim nyog.

Cov khw muag khoom ntsib qhov kev sim keeb kwm ntawm cov neeg siv khoom loyalty

Loyalty yog lucrative, tom qab tag nrho. Cov neeg siv khoom siv qhov nruab nrab ntawm $ 132 ib hlis nrog cov khw muag khoom uas tau khwv tau lawv cov fandom, piv nrog tsuas yog $ 71 ib hlis ntawm cov tsis-kiv cua, Bain & Co. kev tshawb fawb qhia. Yog tias tib neeg hloov qhov twg thiab qhov lawv yuav vim qhov chaw, yooj yim lossis xa khoom sai, ces tus neeg muag khoom uas lawv niaj hnub tuaj xyuas poob lawv txoj kev ntseeg siab, lossis tsis muaj nws.

Yuav ua li cas cov khw muag khoom ua rau cov neeg yuav khoom ncaj ncees nrog lawv? Ua ntej, saib dhau qhov pom tseeb. Cov kev coj ua no yog qhov pib zoo rau xyoo 2023.

• Kev yuav khoom digital thiab lub cev yuav ua rau tsis muaj kev sib txhuam. Muaj ntau lub khw muag khoom apps, xaj kiosks thiab cov thev naus laus zis los ua kom yooj yim rau kev ua lag luam hauv khw. Xyoo 2023, cov khw muag khoom yuav raug yuam kom ua cov thev naus laus zis no sai dua thiab siv zog, yog li lawv cov neeg siv khoom tig mus rau lawv. QR cov lej - ntawm cov khoom thiab hauv khw kos npe - yog lub qhov rooj yooj yim. Ntawm Amazon Style apparel store hauv California, cov neeg siv khoom luam theej duab QR cim npe ntawm mannequins rau "Kaw qhov zoo li no." Tom qab ntawd lawv tuaj yeem tshawb xyuas cov khoom lawv xav yuav thiab kom lawv xa ncaj qha mus rau lub txee nqa khoom yog li lawv tsis tas yuav nqa cov khoom los ntawm lub khw. Hauv 2023, tej zaum tsawg dua ntawm cov thev naus laus zis no yuav xav tau ib qho app lossis kev ua tswv cuab.
• Tab sis tib neeg lub hauv paus yuav tau txais qhov tseem ceeb. Cov neeg ua haujlwm pabcuam tseem ceeb heev rau ntau tus neeg. Ntau tshaj ib nrab ntawm cov neeg siv khoom tau hais txog cov neeg ua haujlwm zoo thiab paub txog Raws li qhov tseem ceeb tshaj plaws hauv kev tsim kom muaj kev paub zoo ntawm cov khw muag khoom tshwj xeeb, Retail Dive qhia. Kev tsis txaus ntawm cov neeg ua haujlwm tsis ntev los no yuav ua rau muaj txiaj ntsig zoo rau cov neeg siv khoom. Yog li yog tias tus neeg muag khoom tsis tuaj yeem ua tau raws li qhov ntau, nws yuav tsum tsom rau qhov zoo, ntawm cov neeg ua haujlwm zoo siab. Hauv 2023, qhov tshwj xeeb ntawm cov txiaj ntsig yuav yog kev pabcuam kev puas hlwb - kev lag luam muag khoom muaj tus nqi siab tshaj ntawm kev puas siab puas ntsws kev noj qab haus huv, ceeb toom Mental Health America. Thib peb cov peev txheej, suav nrog lub app lub taub hau thiab kev cob qhia digital rau Zoo dua, pab tau.
• Kev sib koom ua ke yuav dhau los ua tus tsim kev ntseeg siab. Feem coob ntawm cov neeg siv khoom, tshwj xeeb tshaj yog cov hluas, tau saib xyuas seb cov tuam txhab puas paub txog haiv neeg, haiv neeg, LGBTQ li cas thiab lwm yam sib txawv ntawm lawv cov neeg siv khoom. Ib txoj kev tshawb fawb 2021 los ntawm Deloitte tau xaus qhov ntawd 57% ntawm cov neeg siv khoom tau muab siab npuab rau cov khoom lag luam uas tau cog lus los hais txog kev tsis ncaj ncees hauv zej zog, feem ntau yuav cuam tshuam rau cov hnub nyoog 18 txog 25 xyoo. Piv txwv zoo: Savage X Fenty, lub khw lingerie hauv Las Vegas, yog adorned nrog cov lus qhia uas tuaj yeem ua rau leej twg, tsis hais lub cev lossis tus kheej, zoo siab tos txais. Thiab nws cov chav hnav khaub ncaws siv augmented kev muaj tiag los soj ntsuam thiab ntsuas cov neeg siv khoom lub cev discreetly, kom txhim kho haum, raws li WSL Strategic Retail, tus kws pab tswv yim.
• Opting in yuav outshine opting out. Google lubGOOG
  npaj kom tshem tawm cov ncuav qab zib thib peb, cov ntawv nyeem hauv online uas taug qab thiab qhia cov neeg siv khoom hauv online rau cov neeg lag luam, tau raug thawb mus rau thib ob ib nrab ntawm 2024, raws li TechCrunch. Qhov kev ncua sijhawm no ua rau cov khw muag khoom thiab cov khoom lag luam muaj sijhawm ntau los qhia tias lawv muaj peev xwm ua tau zoo li cas. Ntau dua li xav kom cov neeg tuaj saib online xaiv tawm ntawm kev sau cov ntaub ntawv, cov chaw muag khoom hauv online tuaj yeem caw lawv los xaiv. Piv txwv li, cov khw muag khoom tuaj yeem hloov lawv "peb siv ncuav qab zib" pop-ups nrog cov ntawv tso cai uas qhia meej meej thov kev pom zoo los sau cov ntaub ntawv (nrog rau yooj yim "reject tag nrho" khawm). Qhov kev xaiv no nrov dua ntawm cov tuam txhab European xws li Chaw Ntshiab Si, qhov twg txoj cai ntiag tug nruj dua. Cov khw muag khoom hauv Asmeskas yuav tsum tau ntes ua ntej lawv raug yuam - dhau los ua cov thawj coj, tsis yog cov neeg ua raws.
• Cov neeg yuav khoom yuav tig mus rau qhov tseeb tus nqi. Nws tsis poob rau cov neeg siv khoom uas thaum kev nce nqi nce siab ntawm 9.1% nyob rau lub Rau Hli, pantry staple zoo li tus nqi ntawm cov qe txuas ntxiv mus, nce los ntawm 39.8% nyob rau lub Cuaj Hli. Thiab nws tsis tau poob rau 80% ntawm lawv tias qee qhov kev mus ncig no yog vim muaj txiaj ntsig tau txais txiaj ntsig. Thaum Lub Kaum Ib Hlis, kev tshuaj xyuas los ntawm US Subcommittee ntawm Economic thiab Consumer Policy tau lees paub tias "qee lub tuam txhab lag luam tus nqi hiked heev deb dhau qhov lawv cov nqi tsim nyog, ntxiv dag zog rau kev nce nqi. " Cov tuam txhab uas tswj hwm lawv cov nqi kom muaj kev cuam tshuam tus nqi tseeb ntawm kev nce nqi yuav zoo dua rau cov neeg siv khoom loyalty vim lawv tau qhia tias lawv nyob ntawm cov neeg siv khoom thiab sim pab lawv tswj lawv tus kheej cov nqi.
• Cov npe uas ua TikTok zoo tuaj yeem zoom. Yuav luag ib nrab ntawm Asmeskas cov neeg siv TikTok hauv 2022 yog hnub nyoog ntawm 18 thiab 34, raws li Influencer Marketing Hub, thiab lawv tau pab ua kom nws yog feem ntau cov txiaj ntsig tsis yog kev ua si app hauv AppleAAPL
  App khw. Hauv 2023, TikTok kev siv nyiaj yuav tsum loj hlob ntau heev: Insider Intelligence qhia lub platform yog npaj kom tau txais 9.6 lab tus neeg yuav khoom, ntxiv txog 33.3 lab tus tib neeg uas ua yam tsawg kawg ib qho kev yuav khoom hauv ib xyoos. Cov khw muag khoom thiab cov khoom lag luam uas ntws cov chaw uas muaj tseeb thiab suav nrog tuaj yeem ua rau cov neeg yuav khoom ib zaug ob zaug, lossis ntau dua.

Thiab Cov Neeg Siv Khoom Loj Tshaj Plaws Zoo Tshaj Plaws Ntawm 2023?

Tej zaum qhov tseem ceeb tshaj plaws uas yuav ua rau muaj kev ntseeg siab nyob rau hauv 2023 yog qhov tshwm sim hauv txhua qhov kev sib tw dhau los no: Nws tau xav ntau ntxiv txog txhua tus neeg siv khoom. Txawm hais tias lub hom phiaj ntawm kev nce qib zoo npaum li cas; Txawm hais tias tus nqi ntawm cov ntsiab lus lossis qhov chaw, tus neeg muag khoom lub zog los koom nrog tus neeg yuav khoom yuav pom tau tias nws tus kheej ua haujlwm yog tias tus neeg siv khoom xav tias yog lub hom phiaj, tsis yog tus neeg.

Kev xav tiag tiag ua rau muaj kev ntseeg siab, thiab kev ntseeg siab ua rau muaj kev cia siab thiab ruaj khov. Yog tias tus neeg muag khoom tsis ntseeg tias nws muaj cov khoom zoo no hauv xyoo 2023, txhua qhov kev coj ua uas nws ua yuav dhau los ua qhov zoo. Yog tias tus neeg muag khoom mus txog txhua qhov ntawm cov qauv no raws li lub sijhawm los qhia tias nws tau mob siab rau nws cov neeg siv khoom ntawm txhua qib, nws yuav muaj sijhawm ntau dua rau kev ua tiav kev ntseeg siab. Ua tsaug rau kev vam meej 2023!