6 Lub Tswv Yim Rau Wooing Rov Los Poob Cov Neeg Muag Khoom

Xya hauv 10 kev sib raug zoo tshaj tawm tias ua tsis tiav hauv thawj xyoo. Puas yog kev sib raug zoo ntawm cov khw muag khoom-cov neeg siv khoom zoo dua?

Nov yog lub sijhawm zoo ntawm lub xyoo los xav txog nws, thaum ntau lab tus tib neeg ua kev zoo siab rau lawv txoj kev hlub thiab kev sib raug zoo. Vim rau ntau plhom leej lwm tus, lub sij hawm ntawm lub xyoo no yog ib qho kev ceeb toom ntawm kev hlub ploj, lossis kev hlub tsis pom. Thiab cov khw muag khoom tsis khiav tawm qhov tseeb no.

Cov khw muag khoom thiab cov khoom lag luam yog, qhov tseeb, nyob rau hauv ib qho chaw tas li ntawm wooing, ua haujlwm nrog kev ntseeg txhua tus neeg siv khoom tias nws yog tshwj xeeb; tej zaum "ib tug." Qee lub sij hawm lawv ntaus lub cim, qee zaum lawv tsis ua. (Cov ntaub ntawv nyob rau hauv cov ntsiab lus: cov tsis-ntawm-lub-xiav, "Tsuas yog rau koj vim hais tias koj yog ib tug ntawm peb cov neeg muas zaub zoo tshaj plaws" emails rau cov neeg muas zaub uas tsis tau nrog lawv nyob rau hauv lub xyoo.)

Tseem tus neeg siv khoom khaws cia tus nqi hauv khw muag khoom tsuas yog 63%, piv nrog 75% hauv tuam txhab nyiaj thiab 78% hauv kev sib txuas lus, raws li lub tuam txhab kev pab them nqi Paddle. Tom qab tag nrho, nws yog ib qho yooj yim los tawm hauv ib lub khw muag khoom lossis khw muag khoom rau lwm tus, thiab feem ntau, cov neeg siv khoom muaj qhov laj thawj zoo mus kav lwm qhov - nqi, tsis yooj yim, tsis muaj khoom, lossis tsuas yog kev poob siab.

Yog tias koj cov neeg yuav khoom rov qab los rau koj, lawv yog koj li

Tab sis kev poob siab ntawm cov neeg siv khoom tsis tas yuav nyob mus ib txhis. Cov khw muag khoom tuaj yeem txhiv lawv tus kheej ntawm qhov yuam kev feem ntau yuav ua rau cov neeg siv khoom tawg. Hauv qab no yog rau ntawm cov kev sib tawg ua rau, thiab cov lus qhia pleev.

1. Koj tsis nco qab txog hnub. Tus neeg muag khoom tsis tas yuav yog Romeo kom paub tias thaum cov neeg yuav khoom tshwm sim ntawm lub khw - los ntawm nws tus kheej caw - lawv cia siab tias cov khoom yuav nyob ntawd. Tseem nyob rau xyoo 2022, Chain Store Age tau tshaj tawm tias 71% ntawm cov neeg siv khoom tau hais tias lawv ntxhov siab tias cov khoom lag luam tawm tam sim no phem dua li ua ntej muaj kev sib kis. Ze li 60% tsuas yog hloov cov npe thaum qhov ntawd tshwm sim. Makeup tswv yim: cov ua rau ntawm cov khoom lag luam tawm suav nrog kev kwv yees tsis raug thiab suav cov khoom muag, raws li Oracle Netsuite. Hav, peb txhua tus ua yuam kev, thiab cov neeg yuav khoom yuav zam txim rau lawv thaum tus muag khoom muaj rau lawv. Kev kos npe tuaj yeem tshaj tawm cov ntaub ntawv xaj online rau cov khoom lag luam tawm, yog li cov neeg yuav khoom tuaj yeem tau txais yam lawv tuaj rau (qhov zoo tshaj, nrog kev xa khoom dawb).
2. Koj lig lawm. Cov neeg yuav khoom tau nce siab dua ntawm cov khoom xa tuaj lig. Hauv kev tshawb fawb xyoo 2022 los ntawm Voxware, 65% ntawm cov neeg siv khoom hais tias lawv yuav tso tseg tag nrho ib lub khw muag khoom tom qab ob lossis peb qhov khoom xa tuaj lig. Makeup tswv yim: Hloov tshiab, hloov tshiab, hloov tshiab. Los ntawm email, ntawv nyeem, hauv xov tooj, yog tias tsim nyog. Whole Foods thiab Amazon tau ua piv txwv ua raws li lawv cov kev pabcuam xa khoom ob-teev. Nws xa cov ntawv ceeb toom thaum qhov kev txiav txim tau muab tso rau, thaum nws tau ntim thiab thaum nws tawm mus rau kev xa khoom. Tsis tas li ntawd, cov kev xaiv taug qab tso cai rau tus neeg yuav khoom pom raws nraim qhov chaw xa khoom nyob rau hauv txoj kev, thiab muaj pes tsawg nres nws los ntawm nws qhov chaw, yog li tsis muaj qhov xav tsis thoob.
3. Koj yog tus hais lus phem. Txhua lub khw muag khoom uas thov cov neeg siv khoom tiv tauj yuav tsum paub tseeb tias nws tau txais Cyrano-theem kev sib txuas lus. Paub koj cov neeg tuaj saib - tsis txhob xa cov lus qab zib rau Roxanne uas tsis muaj txiaj ntsig rau nws. Thiab ua haujlwm ntawm koj cov ncauj lus ntawm kev sib tham. Yog tias koj xa tib hom lus, dhau mus, nws yuav tsis mloog. Makeup tswv yim: Kev xaiv cov lus zoo yuav tsum muaj cov khw muag khoom thiab cov khoom lag luam ua ntej mloog thiab hnov ​​​​qhov tseem ceeb rau lawv cov neeg siv khoom zoo tshaj plaws. Kev tshawb nrhiav lo lus tseem ceeb, kev tshawb nrhiav kev sib tw thiab kev xa xov rau cov neeg siv khoom tuaj yeem muab kev taw qhia. Cyrano de Bergerac muaj lub qhov ntswg zoo, tab sis pob ntseg zoo dua.
4. Koj tsis nco qab koj hnub lub npe. Txawm hais tias tus neeg muag khoom yog tus neeg sib txuas lus zoo thiab xa cov kev tshaj tawm uas koom nrog cov neeg siv khoom, tus neeg muag khoom ntawd poob kev ntseeg siab yog tias nws hais txog qhov muab rau "Nyob Zoo Cov Neeg Siv Khoom." Tus neeg yuav khoom yuav txuas ntxiv kom tau txais txiaj ntsig ntawm kev sib cog lus, tab sis tsis muaj dab tsi ntxiv, vim nws paub tseeb tias tus neeg muag khoom tsis tuaj yeem cuam tshuam txawm tias nco ntsoov lub npe. Makeup tswv yim: Siv cov kev pabcuam loyalty thiab cov tswvcuab los ua tus kheej cov neeg siv khoom sib tham. Cov khw muag khoom tuaj yeem cob qhia cov neeg koom tes kom siv tus neeg yuav khoom lub npe thaum nws muaj. Cov tsev so zoo heev ntawm qhov no, vim tias lawv cov neeg ua haujlwm paub lawv cov neeg siv khoom tiag tiag qhua. Cov khw muag khoom yuav ua tau zoo los txais kev xav zoo ib yam.
5. Koj tau siv. Qhov no zoo li tshwm sim thaum cov khw muag khoom woo cov khoom plig tshiab cov tswv cuab nrog cov npe npe zoo perks. Qhov no tuaj yeem ua tau zoo sau npe tactic, tab sis tus lej zoo ntawm cov tswv cuab tshiab yuav tsis rov qab los. Makeup tswv yim: Hauv kev sib raug zoo zoo, nws tau nkag siab tias koj tsis tuaj yeem ua txhua yam rau ib tus neeg. Cov khw muag khoom tuaj yeem qhia cov neeg yuav khoom ib-thiab-ua tiav tias muaj ntau yam ntxiv rau lawv dua li qhov muag. Co-branding nqi zog qhov kev koom tes koom tes, xws li cov nyob nruab nrab ntawm Kroger thiab Plhaub lossis Lub Hom Phiaj thiab Ulta, muab kev sib raug zoo ntau dua thiab txhawb kev sib raug zoo.
6. Koj dhuav. Saib ncig ntawm kev sib tw, cov khw muag khoom. Dollar General tau ua kom pom nws zoo nrog cov hlua hluas Popshelf. Walmart tab tom sim cov khw muag khoom sib tham sib tham. Amazon tau tso tseg cov khw muag khoom Amazon Fresh kom txog thaum nws paub tias yuav ua li cas kom paub qhov txawv ntawm qhov kev sib tw, RetailWire tau tshaj tawm. Makeup tswv yim: Ib qho kev muag khoom uas nyob twj ywm tib yam yog kev ntseeg siab, yog, tab sis nws tuaj yeem dhau los ua ho-hum. Qhov no yog qhov uas cov khw muag khoom tuaj yeem pom cov neeg yuav khoom tuaj rau tus cwj pwm, tsis yog rau kev ncaj ncees. Tab sis kev ncaj ncees tuaj yeem yeej yog tias tus neeg muag khoom ua raws nws cov neeg yuav khoom thiab hloov kho me me los pab lawv xav tias tseem ceeb dua. Cov no tsis tas yuav kim tweaks. Walmart lub tswv yim khw suav nrog kev txhim kho teeb pom kev zoo, kev siv zog yooj yim uas tuaj yeem txuas ntxiv hnub yuav khoom.

Thaum kawg: Koj Tsis Hu Rov Qab!

Saib, zoo nkauj npaum li txhua tus neeg yuav khoom tau taug qab hnub no, yog li muaj peev xwm xa tawm txawm tias cov neeg yuav khoom hauv khw muag ntawv lossis email tom qab kev yuav khoom ua tsaug rau lawv thiab nug cov lus qhia (tej zaum lwm hnub yuav khoom?).

Cov kev sib txuas lus tom qab no yuav tsum sawv los soj ntsuam. Lawv yuav tsum muaj kev xav, ua siab dawb thiab siab dav hauv kev xav. Zoo li Tesla tau ua hauv 2016, thaum nws xa cov neeg yuav khoom ntawm nws tus Qauv 3 tes sketches ntawm lub tsheb. Los yog yuav ua li cas kev zoo nkauj hom ua, thaum lawv xa cov qauv dawb nrog kev txiav txim hauv online.

Txawm li cas los xij, cov khw muag khoom yuav tsum tsis txhob ua siab ntev. Lub nplawm ntawm kev xav tau tiag tiag (saib koj, Bed Bath & Beyond). Cov kev sib tham tau txais txiaj ntsig tau siv sijhawm, thaum rov ua dua, kev sib raug zoo ntawm cov neeg siv khoom tuaj yeem raug nqi ntau. Paub thaum twg tso tseg.