Puas yog Netflix qhov kev pabcuam txhawb nqa tau txais nyob rau hauv 2023? Qhov ntawd yog ib yam uas yuav tsum tau saib.
Kev Tshaj Tawm Tom Ntej ntawm Getty Dluab
Tsawg tus neeg yuav tau kwv yees mus rau xyoo 2022 tias thaum kawg yuav yog xyoo Netflix txoj kev loj hlob gangbusters tau nresCov. Lub Sijhawm sib law liag xyoo no, lub sijhawm ntev ua lub vev xaib streaming pom kev poob qis hauv cov neeg siv khoom txhua xyoo, cim thawj zaug uas tau tshwm sim hauv 10 xyoo.
Thaum lub sij hawm tus streamer qhia peb lub hlis peb, nws txoj kev loj hlob tau rov qab los, tab sis kev puas tsuaj tau ua tiav. Netflix
Netflix cov neeg yuav khoom poob yog ib qho ntawm cov xov xwm ceeb tshaj plaws ntawm xyoo 2022. Yuav ua li cas rau xyoo no? Nov yog tsib streaming tiam sis saib rau xyoo 2023.
1. Ad-Supported Tiers Catch On Thiab nthuav
Ob leeg Disney + thiab Netflix tsis ntev los no tau qhia txog kev tshaj tawm platforms, thiab Amazon
Txawm hais tias qee qhov kev tshaj tawm thawj zaug pom zoo Netflix tsis tau ntsib cov lus cog tseg thaum ntxov, lub lim tiam no, CFRA tau tsa nws lub hom phiaj tus nqi rau cov streamer raws li kev pom zoo rau kev tshaj tawm platform. "Peb xav tias nws yuav nyuaj rau cov neeg sib tw kom ntes NFLX, yog ib qho ntawm ob peb lub chaw pabcuam streaming muaj txiaj ntsig nrog thoob ntiaj teb," sau CFRA kws tshuaj ntsuam Kenneth Leon.
2. Pullback Hauv Niche Launches
Lub specter ntawm lub kev puas tsuaj CNN + tso tawm yuav loom loj nyob rau hauv 2023. Qhov twg nws ib zaug zoo li kev ua lag luam tau saturated nrog 800-phaus gorillas zoo li Disney + thiab HBO Max, ceev ceev folding ntawm CNN + thiab cov takeaways los ntawm qhov yuav ua hauj lwm ua kom lub neej yav tom ntej niche launches ntau txwv. Nrog cov neeg mus txog ib saturation point nrog lawv cov npe tshiab, nws yog ib qho kev pheej hmoo loj tshaj tawm ib yam dab tsi nrog txwv tsis pub hais.
3. Disney+ Tshaj tawm Netflix hauv cov neeg siv npe
Disney + tau nthuav dav txog kev mus ua ntej ntawm Netflix hauv cov neeg siv npe - uas, tau tso cai, suav nrog Hulu thiab ESPN pob ib yam. Tab sis Disney + tau pom kev loj hlob zoo heev, suav nrog ntxiv 12.1 lab tus neeg rau npe hauv peb lub hlis twg los txhawb peb txoj hauv kev rau ntau dua 235 lab, lossis 12 lab ntau dua li Netflix. Cov kws tshuaj ntsuam tau hais tias lawv cia siab tias qhov kev tshaj tawm tsis ntev los no ntawm Disney + cov kev pabcuam txhawb nqa yuav txhawb nqa Disney + txawm tias mus deb dua tom ntej. streaming tsov rog.
4. Thaum kawg, Linear Advertisers Yuav Hop Rau Streaming
Thaum streaming subscription tau loj hlob, thiab streaming viewership txawm outpaced tshaj tawm lub sij hawm xyoo no thawj zaug, ad nyiaj tsis tau raws li vim hais tias nyob rau hauv ib feem tsis muaj tsheb rau lawv; Netflix thiab Disney+, ob qhov loj, tsis muaj kev tshaj tawm platforms. Tab sis qhov sib ntxiv ntawm cov ad-txhawb cov theem, nrog rau lwm tus yuav tsum ua raws, yuav txhais tau tias qee lub npe uas tseem ua siab tawv rau cov kab TV yuav sim nrog streaming.
5. Cov Kev Pabcuam Tshaj Tawm Tshaj Tawm Dawb Tshaj Tawm Tawm
Ua raws li lub pob taws ntawm cov tuam txhab kho vajtse Samsung thiab Roku tshaj tawm cov kev pabcuam pub dawb tshaj tawm TV (FAST), peb yuav pom ntau tus tsim TV ntse ua tib yam. Muaj kev sib tw nruj dua rau cov ntsiab lus nyob ntawd, ib yam nkaus, nrog Roku tso tawm cov khoom qub thiab Samsung muab lub tsev qiv ntawv VOD nthuav dav.
Source: https://www.forbes.com/sites/tonifitzgerald/2022/12/30/5-surprising-streaming-trends-to-watch-for-in-2023/