4 feeb lossis tsawg dua - Cov neeg siv khoom xav li cas thaum Lub Sijhawm Tawm Hauv Online?

Kev yuav khoom hauv online muaj qhov yooj yim thiab yooj yim xav tau los ntawm ntau tus neeg yuav khoom tsis tau muaj ntau tus neeg muag khoom hauv online zoo li ua rau nyuaj rau cov txheej txheem tshev tawm, nrog rau kev lag luam me tshwj xeeb poob foul ntawm tsim qhov kev yuav khoom no mus rau qib uas tsis tso.

Kev thov tsis tu ncua rau tus neeg siv lub npe thiab tus password, thaum ntau tus neeg nkees ntawm kev xa lawv cov ntaub ntawv ntiag tug los tsim lwm tus account online tuaj yeem txhais tau tias cov txiaj ntsig poob thaum cov neeg siv khoom tso tseg lawv cov pob tawb thaum kos tawm.

Kev tshawb nrhiav los ntawm Capterra's 2022 Kev Tshawb Fawb Hauv Online qhia tau hais tias kev ua tau zoo yog qhov tseem ceeb ntawm kev yuav khoom hauv online - ob feem peb ntawm cov neeg yuav khoom xav tias qhov nyiaj tau los yog 4 feeb lossis tsawg dua, thiab ntau (28%) cia siab tias nws yuav tshwm sim hauv ob feeb xwb.

Guest checkout tuaj sab saum toj

Kev tshawb fawb pom tias cov qhua tuaj noj mov yog huab tais nrog 43% ntawm cov neeg siv khoom nyiam cov qhua tuaj noj mov, thiab 72% ntawm ntu no tseem siv nws txawm tias lawv muaj tus account uas twb muaj lawm nrog lub khw.

Zach Capers, tus kws tshuaj ntsuam xyuas laus ntawm Capterra piav qhia tias cov lag luam me tuaj yeem ua kom cov txheej txheem checkout.

"Lawv yuav tsum tsom mus rau kev ceev cov neeg siv khoom los ntawm cov txheej txheem kuaj xyuas los ntawm kev ua kom yooj yim lossis tshem tawm cov kauj ruam siv sijhawm. Guest checkout yog txoj kev nrov tshaj plaws rau checkout online, feem ntau vim nws tau pom sai dua li tsim ib tus account tshiab thiab yooj yim dua li khaws nrog lwm tus password ".

Kev foom phem ntawm lub laub tso tseg

Kev tshawb fawb ntawm ntau dua 750 tus neeg yuav khoom hauv online tau pom tias "cov neeg siv khoom yuav tsis ua siab ntev tso lawv lub laub" nrog ntau dua li ib nrab (54%) ntawm cov neeg tshawb fawb hais tias lawv yuav tso lawv lub tawb nqa khoom yog tias lub tuam txhab nug cov ntaub ntawv ntau dhau, thiab 82% hais tias lawv yuav tawm yog tias cov txheej txheem sau npe yuav nyuaj heev.

Capers tau hais tias "hauv 2022, koj lub hom phiaj yuav tsum hloov pauv tus neeg siv khoom mus rau hauv cov neeg siv khoom sai li sai tau, txawm tias qhov ntawd txhais tau tias yuav tsum muaj peev xwm ua lag luam cov ntaub ntawv los ua kev muag khoom. Nws yog qhov zoo tshaj plaws los tso cai rau cov neeg siv khoom tshawb xyuas lawv cov ntsiab lus los ntawm kev suav nrog cov kev xaiv ntxiv xws li cov qhua tuaj noj mov thiab kev nkag mus hauv zej zog ".

Burner emails

Cov neeg siv khoom tsis xav qhia lawv cov email tseem ceeb - qhov tseem ceeb tshaj plaws ntawm cov neeg teb cov lus nug (75%) siv lub tshuab hluav taws xob email rau kev yuav khoom hauv online. Capers piav qhia: “Cov neeg siv khoom tiv thaiv lawv tus email tseem ceeb thaum yuav khoom hauv online. Rau Gen Z tshwj xeeb, tus lej dhia mus rau 84%, qhia txog tus qauv uas txhua tus neeg lag luam yuav tsum xav txog hauv lawv cov tswv yim lag luam email ".

Qhov tseem ceeb ntawm kev tshem tawm ntawm daim ntawv tshaj tawm yuav yog - mus tom ntej, tsis txhob cia siab rau kev sau npe tus account los tsim cov npe email. Hloov chaw, tsim kev ntseeg siab nrog cov neeg siv khoom los ntawm kev muab cov ntsiab lus tseem ceeb lossis kev txhawb siab los tsim cov npe ntawm cov neeg siv khoom koom nrog uas txaus siab muab lawv qhov chaw nyob email tiag tiag thiab zoo siab los cuam tshuam nrog lub tuam txhab.

Tsis tas li ntawd, lub luag haujlwm tseem ceeb uas cov lag luam yuav tsum tsom mus rau yog kom tau txais lawv cov neeg siv khoom los ntawm browser mus rau tus neeg yuav khoom sai tshaj plaws.