3 Txoj Kev Kub Kub Hauv Caw Thiab Champagne Lub Caij Nyoog no, suav nrog kev ua koob tsheej xyoo puag ncig

Ob peb lub sij hawm ib xyoos ib pab neeg pom kev pom ntawm LVMH, lub tuam txhab cov khoom lag luam khoom kim heev nyob hauv Fabkis, ua kev tshawb fawb kev lag luam ntawm cov ncauj lus, lub sijhawm, tus cwj pwm thiab kev siv nyiaj ntawm cov neeg yuav khoom. Lub taub hau los ntawm Emma de Szoeke, SVP of Moët-Hennessy Consumer Insights, Analytics & Kev Lag Luam Loj hlob, lawv taug qab cov qauv loj thiab me me kom nyob ua ntej ntawm cov neeg siv khoom xav tau thaum lub sijhawm tseem ceeb thoob plaws hauv lub xyoo. Lub caij no lawv tau txheeb xyuas 3 qhov sib txawv uas cuam tshuam rau cov neeg siv khoom yuav khoom rau cawv thiab champagne.

"Lub caij so haujlwm yog lub sijhawm uas tib neeg siv nyiaj ntau rau kev ua koob tsheej," hais De Szoeke, hauv kev xam phaj online. "Txawm li cas los xij peb tau pom qhov nce ntxiv hauv lub sijhawm ua koob tsheej thoob plaws xyoo - tshwj xeeb tshaj yog nyob rau lub sijhawm tom qab kis thoob qhov txhia chaw. Ib qho tseem ceeb ntawm kev sib kis kis thoob qhov txhia chaw yog tib neeg nyiam kev ua koob tsheej thiab kev paub hauv tsev. "

Yog li dab tsi yog peb tus neeg siv khoom kub kub uas pab pawg tau txheeb xyuas qhov cuam tshuam rau cawv thiab champagne? De Szoeke piav qhia txhua tus ntawm lawv hauv qab no, nrog cov piv txwv ntawm cov khoom lag luam tshiab uas lawv tau tsim kom haum rau cov qauv.

Trend #1: Personalization in Gifting

De Szoeke tau hais tias "Ib qho ntawm cov qauv tseem ceeb ntawm lub caij no tau ua tus kheej." "Tib neeg txuas ntxiv mus nrhiav khoom plig uas xav tias tsim nyog thiab kho kom haum, thiab qhia kev xav ntau ntxiv, kev xav thiab kev ua tau zoo."

Ib qho piv txwv ntawm qhov khoom plig tus kheej yog lub peev xwm rau cov neeg siv khoom kom suav nrog cov lus ntawm tus kheej ntawm cov khoom, lossis ib yam dab tsi uas tau kos rau ua kev nco txog lub sijhawm. Nws kuj tseem tuaj yeem yog ib pob tshwj xeeb nrog tus kheej tsim, xim, logo lossis lwm yam kev xaiv los sib txuas lus ntawm kev saib xyuas thiab kev xav uas tau mus rau hauv kev xaiv khoom plig.

Ntawm Moet-Hennessy, lawv tau tsim qhov chaw tshwj xeeb e-lag luam, Peb Cellar, uas tso cai rau cov neeg siv khoom xaiv thiab kho tus kheej cov kev xaiv cawv thiab champagne. De Szoeke muab qee qhov piv txwv ntawm cov khoom uas lawv tau tsim kom haum rau tus kheej nyiam.

"Lub Moët Imperial Brut "Zoo siab txais tos koj" Gift Box, uas tseem muaj nyob rau hauv rosé, (muaj) lus zoo li "Rau koj lub neej yav tom ntej”, ”nws piav qhia. “Qhov Moët & Chandon Imperial Brut Customizable Gift Box tso cai rau koj sau koj tus kheej cov lus nrog tus cwj mem kub uas nrog rau lub txiaj ntsim. Tsis tas li ntawd, qee qhov ntawm peb lub fwj muaj koob npe zoo li cov Krug Cuvée 170th Edition tso cai rau customized engraving ntawm lub thawv khoom plig. "

Txoj Kev #2: Kev ntim khoom ruaj khov rau Wine thiab Champagne

Txawm hais tias ntau lub thawv thiab cov ntim zoo nkauj uas nyiam cov cawv txiv hmab, champagne, ntsuj plig thiab naj hoom fwj yog qhov txaus nyiam heev, cov neeg siv khoom tau hnov ​​​​txog pov tseg rau hauv. cov khib nyiab pov tseg. Yog li kev ntim khoom ruaj khov yog ib qho kev loj hlob.

"Sustainability tseem yog qhov tseem ceeb ntawm cov neeg siv khoom," ceeb toom De Szoeke. "Lawv tab tom nrhiav cov hom lag luam uas muab cov khoom lag luam hauv eco-phooj ywg lossis ntim khoom. Peb qhov qub tshaj plaws champagne tsev, Ruinart, muab qhov zoo nkauj zoo nkauj "ob daim tawv nqaij” ntim uas tiv thaiv lub raj mis sleek nrog ib tug niaj hnub, eco-friendly lwm txoj rau lub tsoos khoom plig lub thawv. Qhov "thib ob ntawm daim tawv nqaij" rooj plaub no khaws cia qhov zoo ntawm cov cawv thaum txo nws cov pa roj carbon hneev taw los ntawm 60%.

Lwm lub npe LVMH uas muaj cov khoom ntim ruaj khov yog qhov Veuve Clquot Yellow Label, uas los nrog ib tug tshiab tsim 100% ice tsho ua los ntawm recycled knitted fibers. Raws li De Szoeke, lub cim tseem ceeb no ua rau 46% ntawm champagne muag thaum lub caij so - tshwj xeeb tshaj yog rau Xyoo Tshiab.

Ntau xyoo dhau los, ntau lub wineries tau tsom mus rau kev tsim cov cawv txiv hmab kom ruaj khov, tab sis tsis yog ntau tus tau daws qhov teeb meem tseem ceeb ntawm kev ntim khoom ruaj khov.

Txoj Kev #3: Kev xaiv tshwj xeeb thiab tshwj xeeb

Qhov thib peb sib yuav tau ua nrog cov neeg siv khoom xav tau rau cov khoom lag luam tshwj xeeb thiab tshwj xeeb. Qhov no tuaj yeem yog ntim tshwj xeeb hnub so, lub thawv khoom plig tsawg, lossis tsuas yog yuav lub raj mis kim cawv lossis champagne uas paub zoo rau kev ua cov lus nplua nuj.

De Szoeke piav qhia tias "Ib lub raj mis lossis ntim khoom uas ua rau muaj kev xyiv fab thiab kev xyiv fab," piav qhia De Szoeke, yog ib qho piv txwv ntawm cov qauv no. "Nws tuaj yeem yog lub raj mis tshwj xeeb lossis lub thawv khoom plig tshwj xeeb."

Moet-Hennessy phim cov qauv no los ntawm kev muab ntau lub thawv khoom plig xaiv, suav nrog cov uas tuaj yeem hloov kho tau suav nrog hauv ntu kev hloov tus kheej saum toj no. Los ntawm lawv Chandon winery hauv Napa, California, lawv tau tsim ntau lub thawv khoom plig. Ib qho uas coj mus rau hauv tus cwj pwm tom qab kis thoob qhov txhia chaw ntawm kev ua koob tsheej txhua xyoo yog qhov Chandon Spontaneous Set, uas nta 3 magnums ntawm sparkling caw thiab 6 iav loj.

Lus Cim: Nws zoo li yog tias ntau lub tsev Champagne tau nkag mus rau hauv qhov kev xaiv khoom plig tshwj xeeb, raws li muaj nyob hauv qhov no Forbes tsab xov xwm.