'Permacrisis' tau tshaj tawm cov lus ntawm 2022, yog li dab tsi yuav 2023 coj?
Muaj cov laj thawj rau kev ceev faj txog qhov zoo ntawm no hauv UK, tab sis thawj cov khw muag khoom yuav tsum tau buckle thiab tuav kom muaj kev kub ntxhov ntau dua.
Siv nyiaj ntau los yuav tsawg
Cia peb piav qhia luv luv ntawm lub khw muag khoom Golden Quarter. Christmas tsis yog qhov kev tshem tawm uas peb coob leej xav tau. Tom qab ob peb xyoos nrog Covid tshem tawm Christmas, cov neeg siv khoom tau txiav txim siab tsis pub muaj mob, kev kub ntxhov los yog kev lag luam cuam tshuam rau lawv cov kev ua koob tsheej.
Muaj qee qhov caveats ntawm no: mos sib piv (nco Omicron?); kev vam meej hauv tsev loj tuaj ntawm cov nqi ntawm kev tos txais qhua; thiab, tej zaum qhov tseem ceeb tshaj plaws, ntau qhov kev loj hlob uas peb pom tau txhawb los ntawm kev nce nqi. Nyob rau lub Kaum Ob Hlis, kev muag khoom muag tau loj hlob nyob rau hauv cov nqe lus ntawm tus nqi tab sis ntim txuas ntxiv poob. Hauv lwm lo lus, cov neeg siv khoom siv ntau dua los yuav tsawg dua.
Kev nce nqi yuav pib yooj yim, tab sis cov neeg siv khoom tseem nyob deb ntawm kev xav tau txiaj ntsig. Qhov kev siv hluav taws xob tsis tu ncua no ua rau qhov kev cia siab zoo nkauj: kev ntseeg siab ntawm cov neeg siv khoom tau poob rov qab rau lub Ib Hlis, rov qab mus rau ze li 50-xyoo qis. Saib ua ntej, qhov tsis zoo ntawm cov neeg siv khoom xav tau zoo li yuav nyob mus ib txhis hauv thawj ib nrab ntawm lub xyoo, tsawg kawg. Kev ceeb toom rau cov khw muag khoom hais tias tus nqi yuav nyob ruaj khov ntawm lub siab, kev yuav khoom tseem yuav raug txiav txim siab tsis txaus ntseeg, thiab kev txiav txim siab loj ntawm daim pib yuav ncua.
Trimming cov rog
Kev siv nyiaj hangover nyob ntawm no thiab thaum tsis muaj lub sijhawm zoo rau cov neeg siv khoom xav tau, nws yog qhov mob tshwj xeeb thaum cov khw muag khoom ib txhij nrog lawv tus kheej cov nqi nce ntxiv. Tsis muaj leej twg muaj kev tiv thaiv kab mob: qhov txaus ntshai ua ke ntawm kev thov muag muag thiab cov nqi nce ntxiv yog cuam tshuam txawm tias cov khw muag khoom tsis zoo tshaj plaws. Amazon
Lwm qhov kev sib tw tam sim rau cov khw muag khoom yuav hloov pauv cov khoom lag luam ntau dhau, qhov tshwm sim ntawm kev txiav txim ntau dhau thaum lub sij hawm cov khoom lag luam muaj teeb meem thiab ua rau cov neeg siv khoom tsis muaj zog tam sim no. Nrog rau cov khoom lag luam glut thiab sluggish xav tau, cov khw muag khoom sab laug nrog kev xaiv me me tab sis txo tus nqi. Tab sis tos, lawv tsis tau ua li ntawd rau plaub lub hlis dhau los? Ib cag ntawm qhov pom tseeb ntawm qhov cuam tshuam ntawm no, kuj tseem muaj kev pheej hmoo uas cov neeg yuav khoom tau dhau los ua qhov tsis txaus ntseeg raws li kev nce qib qaug zog tau teeb tsa hauv - lossis tseem phem dua, tias lawv tsis nco qab qhov nws nyiam yuav ntawm tus nqi tag nrho.
Bricks & Mortar Revival thiab Immersive Digital Experiences
Tsis muaj qab zib coating nws: 2023 yuav yog lwm xyoo ntawm kev tsis ruaj khov thiab tsis paub tseeb. Tab sis kev lag luam muag khoom lag luam tsis muaj dab tsi yog tias tsis muaj zog thiab kuv ntseeg tias muaj cov laj thawj rau qhov zoo. Cov khw muag khoom rov qab, rov ua dua, thiab zoo dua qub. Peb tau raug thawb mus rau yav tom ntej ua tsaug rau kev kis thoob qhov txhia chaw ntawm cov cib & mortar khw muag khoom, theem kev ua si thiab hloov kev lag luam kev xav. Cov khw muag khoom tau pib suav tias yog kev lav phib xaub hauv lub sijhawm digital no, tab sis txij li ntawd lawv tau ua pov thawj lawv tus nqi. Ib zaug reconfigured rau 21st xyoo pua kev yuav khoom, khw muag khoom ua khoom muaj nqis.
Thaum nws los txog rau cov neeg siv khoom, kuv ntseeg tias 'tech-enabled human touch' yuav yog qhov kev sib ntaus sib tua tom ntej, raws li cov khw muag khoom paub txog ntau lub cib fim uas tuaj nrog muab koj cov neeg ua haujlwm nrog cov cuab yeej digital. Kev paub ntawm cov neeg siv khoom nruab nrab tau dhau los ua ib qho dhau los. Xyoo 2023, cov khw muag khoom yuav tsum tau nthuav tawm cov ntaub pua plag liab rau lawv cov neeg siv khoom raws li kev ywj pheej ntawm kev pabcuam dawb-hnab looj tes txuas ntxiv mus. Lub caij no, automation yuav nce siab dua cov txheej txheem raws li cov khw muag khoom saib kom ua tiav kev ua haujlwm tau zoo, txawm tias qhov pib pib, thaum tib lub sijhawm hais txog kev ua haujlwm tsis txaus. Hauv xyoo 2023, peb yuav pom ntau qhov kev sim ntawm cov tsheb uas muaj tus kheej xa peb cov khoom thiab cov neeg hlau ua haujlwm nrog tib neeg hauv cov tsev khaws khoom.
Cov neeg yuav khoom txuas ntxiv tso tseg kev lag luam e-lag luam hauv kev tsav tsheb tam sim no uas peb ua ib haiv neeg tau rov qab mus rau qee qhov zoo li qub. Qee pawg xws li zaub mov, zam thiab rooj tog zaum yuav tsis hloov pauv hauv online zoo li lwm cov khw muag khoom muaj, tab sis nws yog qhov tseeb tias raws li kev lag luam peb tau txav mus rau lub ntiaj teb digital ntau dua. Thiab nyob rau kaum xyoo tom ntej no, tshiab, immersive digital kev paub yuav redefine peb kev nkag siab ntawm e-lag luam - qhov no yuav yog qhov loj tshaj plaws tom ntej hauv khw muag khoom. Kuv yuav lees tias kuv tseem yog ib tus neeg tsis ntseeg siab (peb ntawm peb tiag tiag muaj VR lub mloog pob ntseg ncaws pob nyob hauv tsev?) tab sis nws yog qhov tseeb tias kev lag luam e-lag luam tau npaj los hloov zuj zus. Tseeb, tag nrho cov kev sib txhuam tau raug nqus tawm thiab niaj hnub no qhov kev paub yog slick, siv zog, thiab wildly nkag tau. Tab sis puas muaj kev lom zem? Tsis yog tiag. Nws tseem nyob deb dhau kev lag luam, dhau ib-dimensional. Qhov no yuav hloov.
Cov theem tom ntej ntawm kev lag luam e-lag luam yog txhua yam hais txog immersion, discovery, curation, hyper-personalization thiab escapism. Thiab nws twb tau tshwm sim nrog augmented kev muaj tiag, virtual showrooms, nyob kav khw, kev lag luam, 3D khoom views/virtual sim-ons, video kev sib tham yuav khoom, thiab lwm yam. Nyob rau yav tom ntej, peb yuav tsis paub qhov twg lub ntiaj teb lub cev xaus thiab lub digital pib.
Peb txoj kev ua neej nyob hauv hybrid nyob ntawm no kom nyob thiab txawm tias cov lag luam tseem yuav ua rau muaj kev cuam tshuam rau qhov kev hloov pauv ntawm cov qauv xav tau, lub sijhawm ntev dua qhov no yuav nthuav tawm cov sijhawm tshiab thiab zoo siab rau cov neeg siv khoom koom nrog. Txawm hais tias muaj kev siv nyiaj nruj, kev nqis peev hauv kev ruaj ntseg yuav nyob twj ywm hauv cov txheej txheem hauv 2023, thaum lub sijhawm los daws cov kev xav tsis zoo tom qab kev yuav khoom thiab tshawb nrhiav cov nyiaj tau los tshiab xws li cov xov xwm muag khoom, kev lag luam thib peb, thiab cov kev pab cuam muag khoom / xauj tsev yuav nrawm dua. . Nyob rau hauv cov ntsiab lus, lub sij hawm luv luv volatility yuav nyob twj ywm thaum cov neeg siv batten down lub hatches, tab sis raws li ib txwm lub neej yav tom ntej ntawm khw muag khoom yog ci rau cov neeg uas txaus siab rau evolve.
Tau qhov twg los: https://www.forbes.com/sites/natalieberg/2023/01/27/2023-predictions-a-uk-retail-rollercoaster/