L'Oréal's NYX Makeup Brand los Launch DAO, Ethereum NFTs rau 'Redefine Beauty'

NYX Professional Makeup tab tom nthuav tawm kev zoo nkauj online "incubator" hauv daim ntawv ntawm a DAO hu ua GORJS, lb li 1,000 Ethereum NFT cov hu ua "FKWME Pass," L'Oréal-muaj npe tshaj tawm hnub Thursday.

GORJS, hais tias "zoo nkauj," lub hom phiaj los tsim ib qho piv txwv rau "qhov kev zoo nkauj yuav nyob rau hauv metaverse, thiab coj kev sib tham kab lis kev cai raws li nws hais txog cov txiaj ntsig ntawm ntau haiv neeg, suav nrog, thiab kev siv tau," raws li DAO's cov ntawv nyeem, los yog kev piav qhia.

DAO tau tshaj tawm thawj zaug rau lub Rau Hli, tab sis thaum kawg nws tau pib ua ntej yav tom ntej nrog tib lub zeem muag tsis zoo. FKWME NFT hla yuav raug tso tawm rau pej xeem thaum Lub Ob Hlis 1, nrog tus nqi ntawm 0.19 ETH - txog $ 290 txhua tam sim no.

Hauv tsab ntawv tshaj tawm, NYX Global Brand Thawj Tswj Hwm Yann Joffredo tau hais tias GORJS tau tsim kom pom lub teeb ntawm "3D tus tsim" thiab muab "txoj hauv kev rau kev vam meej hauv Web3 ecosystem." 

Joffredo pom digital "makeup" designs raws li qhov sib txawv ntawm qhov ua tau nrog cov tshuaj pleev ib ce, vim tias cov neeg tsim khoom tuaj yeem mus rau saum toj thiab dhau mus nrog cov ntsiab lus surreal uas tawm tsam cov cai ntawm physics.

"Los ntawm cov iav extraterrestrial daim tawv nqaij mus rau morphing elemental lashes, pleev thiab cov kev xav digital yog entwined nyob rau hauv txoj kev xav, siv tau," Joffredo hais. Decrypt ntawm email. “Hauv ib qho piv txwv, cov plaub muag yuav raug muab tso rau hauv ntau qib kev zoo nkauj daim ntawv thov kev cai; nyob rau hauv Web3, lawv tuaj yeem ua rau cov nplaim taws zoo li lub neej uas ua rau tus saib ua npau suav. "

NYX's DAO, yog li ntawd, yog ib qho kev txav dhau ntawm lub cev cov tshuaj pleev ib ce muag ntawm cov khw muag tshuaj - kev tshawb fawb txog dab tsi pleev txhais tau tias hauv lub hnub nyoog digital. avatars thiab pseudonymity. 

Joffredo tau hais tias "Peb ntseeg tias tiam tshiab ntawm Web3 tus tsim yuav pab kho qhov zoo nkauj dua," Joffredo hais Decrypt.

Qhov Web3 thawb no kuj zoo nkaus li txav deb ntawm NYX cov kev noj haus ntawm kev zoo nkauj influencer cov ntsiab lus, uas feem ntau muaj cov duab hauv xov tooj ntawm cov neeg tsim khoom siv pleev duab qhia rau Web2 social media platforms xws li TikTok, Twitter, thiab YouTube.

Thaum nug txog yuav ua li cas NYX's DAO thiab NFTs ua raws li lub hom phiaj pej xeem, Joffredo tau hais tias NYX ib txwm yog "pioneer hauv qhov chaw digital thiab nyiam ua yeeb yam." Joffredo kuj tau hais tias NYX muaj keeb kwm ntawm kev txhawb nqa "cov neeg tsim pleev kom nce siab" thiab "cov neeg tsim hluas" hauv kev lag luam kev zoo nkauj. 

Txawm tias poob ntawm NFT kev ua lag luam ob peb lub hlis dhau los, Joffredo ntseeg hais tias GORJS tseem tuaj yeem ua rau nws lub zeem muag xav tau.

Ethereum DAO cov tswv cuab yuav siv GORJS tsis hloov pauv txoj cai tokens-capped ntawm tag nrho cov khoom ntawm 100 lab - raws li kev pov npav rau ntau yam DAO cov lus pom zoo thiab cov haujlwm. Ib lub koom haum DAO, los yog lub koom haum decentralized autonomous, yog ib pab pawg ntawm cov neeg nyiam crypto uas sim ua kev tswj hwm los ntawm cov peev txheej uas siv cov tokens rau kev pov npav hauv zej zog.

Hauv qhov zoo tshaj plaws DAO qauv, tsis muaj ib lub koom haum uas tuav tag nrho lub hwj chim, thiab lub zej zog muaj peev xwm ua tau raws li lub hom phiaj los yog lub luag haujlwm - txawm tias nws txhawb nqa ib txoj cai, khaws cov khoom muaj nqis, thiab lwm yam.-siv lub hwj chim ntau dua tsis yog ib qho saum-down.

DAO cov tswv cuab tuaj yeem khwv tau "sab ntsuj plig” GORJS tokens ntau txoj hauv kev, suav nrog kev yuav khoom FKWM Pass NFT (hais "fuck nrog kuv"). Yog tias tus token yog "soulbound," nws txhais tau hais tias nws tsis hloov pauv thiab tsis tuaj yeem txav los ntawm tus tuav lub hnab nyiaj. 

Joffredo hais Decrypt FKWME lub npe tau raug xaiv vim nws yog "ib kab lus siv thaum koj xav kom lwm tus qhia tib lub zeem muag nrog koj: koom nrog koj, txuas nrog koj, thiab vibe nrog koj ntawm kev sib raug zoo."

NFT cia li tso cai rau tus tuav ib hnub tawm ntawm GORJS tokens, thiab tseem tso cai rau tus tuav rau yav tom ntej NFT airdrops thiab tshwj xeeb rau kev muag khoom yav tom ntej. DAO tseem yuav muab cov cuab yeej NFT minting, tso cai rau cov tswv cuab los mint lawv cov duab los ntawm nws qhov chaw. 

GORJS nrhiav cov tswv cuab suav nrog NYX's Joffredo, NYX Ntiaj Teb VP ntawm Digital thiab Ecommerce Matthieu Guerin, thiab peb lwm tus thawj coj NYX. Txhua tus thawj coj NYX yuav tuav 2% ntawm tag nrho cov khoom siv token thaum tso tawm. 

Lub DAO tseem muaj ntau tus neeg ua haujlwm tsom mus rau Web3 ntawm nws pab neeg tawm tswv yim, suav nrog Sandbox co-founder Sebastien Borget, Ready Player Me tus tsim Timmu Toke, Polygon Labs Metaverse Lead Brian Trunzo, thiab Amber Ward, CEO ntawm lub koom haum muaj tswv yim Invisible North.

Borget hais tias "Kuv tau txiav txim siab los koom ua tus kws pab tswv yim vim tias lawv yog lub hom phiaj tiag tiag," Borget hais Decrypt hauv lus. "Kuv ntseeg tias lawv tau tsim DAO system uas muaj txiaj ntsig zoo rau cov txuj ci digital, cov neeg tsim khoom, thiab cov kws ua yeeb yam."

Ward hais Decrypt tas NYX't yuav tsum tau sim tsom nws cov khw muag khoom cov neeg siv khoom nrog nws cov kev siv zog Web3.

"Thawj cov pej xeem rau GORJS yog cov tsim thiab cov kws kos duab digital uas yog neeg nyob hauv Web3," Ward tau hais hauv cov lus. "Qhov no yog ib tug niche, mus sij hawm ntev ua si."

DAO's litepaper qhia tias nws tuaj yeem ua rau hnyav hnyav rau "kev xa mus rau tus kws kos duab" kom loj hlob hauv zej zog, muab nqi zog rau cov neeg uas ua tiav lawv cov phooj ywg muaj tswv yim rau hauv DAO nrog GORJS tokens. 

Thaum qhov no tuaj yeem txhais tau tias yog hom kev lag luam ntau qib (MLM), qhov pom tau tias tsis yog qhov no vim GORJS tokens tsis tuaj yeem hloov mus rau cov nyiaj tiag. Kev xa mus ntxiv yuav tsis muab nyiaj rau cov tswv cuab ncaj qha, tab sis nws tuaj yeem ua rau ntau tus neeg lub zog hauv DAO.

cov cov ntawv nyeem kuj tau hais meej meej tias GORJS tokens tsis yog "kev nqis peev" thiab "tsis muaj qhov xwm txheej twg yog cov tokens tuaj yeem hloov pauv rau L'Oreal cov peev txheej, kev nyab xeeb, lossis txiaj."

Borget hais Decrypt tias lub siab lub ntsws ntawm GORJS token daws qhov kev txwv tsis pub tuaj yeem ua rau kev tswj hwm token speculation, uas crypto founders zoo li Ethereum's Vitalik Buterin muaj. poob siab hauv lub hlis tsis ntev los no.

"Kev tswj hwm yog txhais tau tias yog lub cav pom zoo los ntawm kev tso siab rau [soulbound tokens] uas tsis tuaj yeem muag, thiab yog li tsis muaj kev pheej hmoo los ua ib qho cuab yeej nyiaj txiag," Borget tau hais.

NYX txoj kev dhia dej rau hauv Web3 ua ke nrog cov tuam txhab niam txiv L'Oréal qhov kev txaus siab nrog crypto. L'Oréal twb tau koom nrog hauv metaverse thiab digital community-building space, tau nqis peev hauv metaverse startup Digital Village los ntawm nws VC caj npab, Bold. Nws kuj tsis xav tsis thoob tias NYX tau nkag mus rau Web3, xav txog L'Oréal's 17 daim ntawv thov kev lag luam tau foob xyoo tas los rau NFTs thiab blockchain siv rau nws cov hom xws li NYX, Kiehl's, thiab Urban Decay.

Raws li NYX txav mus tom ntej nrog nws cov phiaj xwm Web3, nws tseem tsis tau paub meej tias qhov nruab nrab NYX cov neeg siv khoom puas txaus siab rau crypto-lossis seb NYX's Web3 ntiaj teb yuav khaws cov pej xeem tshiab ntawm cov neeg siv tag nrho.

Editor's note: Cov kab lus no tau hloov kho tom qab luam tawm los kho cov npe ntawm cov kws pab tswv yim ua haujlwm tom qab hloov pauv lub sijhawm kawg rau cov ntaub ntawv tshaj tawm.