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- Npias hom Budweiser tau qhia txog kev lag luam thiab kev txhawb nqa nrog Zed Run, Ethereum-based NFT nees sib tw game.
- Budweiser's Clydesdale mascots yuav tshwm sim hauv qhov kev ua si, ntxiv rau cov tuam txhab yuav muab kev sib tw hauv kev ua si, cov khoom tshwj xeeb, thiab ntau dua.
Budweiser tau teeb tsa txoj hauv kev tshwj xeeb los ntawm Nft qhov chaw-los ntawm muas lub npe beer.eth ENS rau tso nws tus kheej collections thiab muaj Bud Light koom nrog DAO thiab muab NFT duab rau hauv Super Bowl ad. Tam sim no lub npias hom tau tawm mus rau kev sib tw los ntawm kev lag luam nrog kev ua si tseem ceeb crypto.
Lub lim tiam no, Budweiser tshaj tawm cov phiaj xwm los muab cov npe nrov Clydesdale nees los ntawm kev tshaj tawm yav dhau los rau hauv Ethereum-based NFT nees sib tw nees Zed Khiav. Qhov kev ua si yav dhau los inked ib tug alliance nrog npias hom Stella Artois, uas zoo li Budweiser yog tus tswv los ntawm Anheuser-Busch InBev.
Los ntawm cov nyuam qhuav nthuav tawm deal, Budweiser yuav tso tawm hauv-kev ua si nees tawv (lossis tsim) raws li nws cov Clydesdale mascots paub, nrog rau Budweiser-themed haiv neeg khiav hauv qhov kev ua si. Cov hom lag luam tseem yuav koom tes nrog kev sib tw hauv-kev ua si, nrog $ 185,000 hauv tag nrho cov nqi zog tau cog lus, nrog rau cov khoom lag luam tshwj xeeb.
Chris Laurant, CEO thiab co-founder ntawm Zed Run creator Virtually Human Studios tau hais tias "Ua haujlwm muaj tswv yim nrog Budweiser, lub cim tseem ceeb uas ua rau Asmeskas npau suav, qhib ntau lub sijhawm rau peb cov zej zog Zed Run," said Chris Laurant, CEO thiab co-founder ntawm Zed Run creator Virtually Human Studios, hauv kev tso tawm.
Zed Run xav kom cov neeg siv muaj tus NFT racehorse ua si. NFT ua haujlwm zoo li kev ua tswv cuab rau ib yam khoom, xws li artworks, collections, los yog sib tham sib video game khoom. Lawv tuaj yeem ua tus tswv cuab dhau mus rau hauv zej zog, daim pib mus rau qhov kev tshwm sim nyob lossis virtual, lossis ib txoj hauv kev los pab txhawb kev sib koom ua lag luam zoo li no.
Zed Run yuav muag Budweiser Pass NFT thaum Lub Rau Hli 9, nrog 2,500 NFTs muaj rau kev yuav khoom ntawm tus nqi ntawm $ 225 ib qho ntxiv rau Ethereum tus nqi sib pauv nyiaj. Cov neeg sau khoom uas muaj ib qho uas twb muaj lawm Budweiser cuab yeej cuab tam tuaj yeem NFT thiab Zed Run Chiv Keeb NFT racehorse lossis a Zed Khiav NASCAR pass tuaj yeem tau txais kev muag khoom thaum ntxov ua ntej kev tshaj tawm pej xeem.
Budweiser Pass NFT cov tuav yuav tom qab ntawd tau tso tawm daim tawv nqaij Budweiser Clydesdale thaum Lub Xya Hli, nrog rau lub tsho virtual uas tuaj yeem hnav los ntawm avatars hauv Ethereum cotaverse kev ua si, Decentraland.
Lub npe npias tseem yuav txhawb nqa ob qho kev sib tw hauv kev sib tw hauv Lub Xya Hli thiab Lub Yim Hli nrog $ 45,000 khoom plig rau txhua tus, ntxiv rau lub Kaum Ob Hlis kev sib tw uas yuav muab $ 95,000 hauv cov nqi zog thiab pub dawb rau ib xyoo ntawm npias rau tus yeej. Lub caij no, cov khoom tshwj xeeb yuav raug tso tawm rau cov tuav NFT thaum lub Kaum Ib Hlis.
Thaum qhov kev sib tw ua tiav thaum ntxov 2023 thiab tag nrho cov khoom siv tau cog lus ua tiav, Budweiser thiab Zed Run yuav muab qhov kev txhawb siab "hlawv-rau-nyiaj tau" - kev xaiv ntawm cov khoom plig uas tseem tsis tau nthuav tawm rau "hluav taws" lossis ua kom puas tsuaj mus tas li Budweiser Pass NFT .
Budweiser tau ua ntau qhov kev txav mus los hauv NFT qhov chaw txij li lub caij nplooj zeeg dhau los, pib nrog kev yuav beer.eth Ethereum Lub Npe Pab lub npe, uas zoo ib yam li lub vev xaib sau npe uas tuaj yeem raug xa mus rau crypto hnab nyiaj.
Lub hom phiaj tseem ceeb tau siv NFT los ntawm Tom Sachs: Rocket Factory project raws li nws cov duab profile hauv Twitter thaum lub sijhawm. Tsis ntev tom qab ntawd, Budweiser tau tso nws cov cuab yeej cuab tam tuaj yeem NFTs, uas tau them nqi raws li ib tug "tus yuam sij rau Budverse" nrog ntau yam kev txhawb siab thiab perks.
Bud Light ua raws li nws tus kheej NFT hla, thiab tom qab ntawd koom tes nrog Ethereum NFT project Nouns mus koom nws decentralized collective. Raws li ib feem ntawm qhov kev pom zoo, uas tau pov npav los ntawm Nouns NFT cov tswv thiab ua rau Budweiser tau txais Noun dawb-tus nqi ntawm $ 394,000 tus nqi ETH thaum lub sijhawm-Bud Light muab "Nouns tsom iav" nyob rau hauv nws Super Bowl kev lag luam nyob rau lub Ob Hlis.
Zed Run tau tsim ntau dua $ 300 lab tus nqi ntawm kev lag luam theem nrab NFT kev lag luam ntim rau hnub tim, raws li cov ntaub ntawv los ntawm CryptoSlam. Lub Xya Hli dhau los, Virtually Human Studios tau nce $ 20 lab nyiaj hauv Series A cov nyiaj los ntawm Andreessen Horowitz thiab lwm tus mus txuas ntxiv kev txhim kho.
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Tau qhov twg los: https://decrypt.co/102256/budweiser-ethereum-nft-racing-game-zed-run