Raws li menyuam yaus loj hlob hauv Chicago, qee qhov ntawm CAA Tus Thawj Saib Xyuas Metaverse Joanna Popper qhov kev paub ntxov tshaj plaws nrog lub ntiaj teb digital tau los ntawm kev ua si arcade classics xws li Pac-Man thiab Ms. Pac-Man. Tam sim no, tom qab ob peb xyoos ua haujlwm rau Wall Street, Hollywood thiab Silicon Valley cov neeg ua si, thiab ncig xyuas lub luag haujlwm ntawm cov kab hauv ntej ntawm kev muaj tiag virtual, nws yuav yog kev lom zem kev lag luam feem ntau ntsaws-hauv metaverse dealmaker.
Thaum pib ntawm lub xyoo no, Creative Artists Agency - tej zaum Hollywood tus neeg ua lag luam muaj zog tshaj plaws - tau rub Popper los ua tus thawj coj nws thawb rau txhua yam hauv web3 ntsig txog.
Raws li tus thawj coj ntawm CAA, Popper tau ua haujlwm los ua lub chaw ua haujlwm siab tshaj plaws, uas sawv cev rau cov hnub qub xws li Scarlett Johansson, Justin Bieber thiab Brad Pitt, "metaverse npaj txhij."
Popper tsis ntev los no tham tshwj xeeb nrog The Block, piav qhia tsis yog tsuas yog metaverse lub xeev ntawm lub koom haum, tab sis kuj nws lub zeem muag rau yav tom ntej thiab yog vim li cas qhov kev poob qis hauv crypto tam sim no tsuas yog ntxiv rau kev mob loj zuj zus rau cov haujlwm qee cov kws tshuaj ntsuam tau kwv yees tias yuav muaj nqis txog trillions. ntawm cov nyiaj yav tom ntej. Hauv qab no yog ib qho kev xam phaj edited:
Qhov Block: Saib ntawm qhov kev poob qis tam sim no hauv crypto - "crypto lub caij ntuj no" yog tias koj yuav - koj xav li cas txog nws qhov kev cuam tshuam ntev dua?
JP: Hloov yog tus qauv. Thaum muaj kev cuam tshuam, thaum muaj kev ntxhov siab me ntsis, muaj lub sijhawm loj. Yog tias koj rov qab mus rau xyoo 1990s, thaum ntxov 2000s, muaj cov lus piav qhia tias dotcom dhau lawm, dotcom ua dotbomb. Thiab yog tias koj coj cov lus piav qhia thiab txiav txim siab nqis peev raws li nws, thiab koj tau txiav txim siab 'Kuv tsis mus nqis peev [hauv cov tuam txhab hauv internet],' koj yuav tau plam qhov kev loj hlob loj tshaj plaws ntawm 2000s thaum ntxov.
Qhov Block: Yog li koj bullish lub lag luam yuav tig ib ncig?
JP: Tom qab ntawd thawj qhov kev sib tsoo yog thaum Facebook, YouTube, Google, Instagram, Snapchat, Uber, Lyft, tag nrho cov apps sib tham thiab cov khoom xa khoom noj - ntau yam peb xav tias yog cov lag luam tseem ceeb-rau-cov neeg siv khoom lag luam - tau tsim. Ntawm qhov heels ntawm qhov kev sib tsoo yog qhov twg qee qhov hype thiab cov txiaj ntsig siab tau ntws los ntawm kev ua lag luam thiab cov neeg tsim khoom zaum thiab tsom mus rau cov tswv yim ntev thiab lub tsev. Kuv ntseeg tias peb nyob rau lub sijhawm zoo li niaj hnub no.
Qhov Block: Yuav ua li cas cov tuam txhab lag luam yuav tsum tau mus txog lawv qhov web3 lub tswv yim?
JP: Ntau lub tuam txhab muaj kev sib tham nyob ib puag ncig tau tsom mus rau lub quarter tom ntej, tsom mus rau lub sijhawm luv dua piv rau saib cov tswv yim kev loj hlob mus ntev. Raws li cov tuam txhab xav kom caij ua tiav rau hauv nthwv dej tom ntej no lawv yuav tsum xav txog qhov peb mus rau qhov twg thiab lawv lub luag haujlwm yog dab tsi hauv nthwv dej tom ntej no thiab siv cov tswv yim uas yuav ua rau lawv ua tiav hauv nthwv dej tom ntej. Kuv xav kom cov tuam txhab tau tsom mus rau lawv tus kheej cov tswv yim metaverse thiab yuav ua li cas lawv yuav txuas nrog lawv cov zej zog thiab tsim lawv cov hom.
Qhov Block: Twitter thiab Instagram ntxiv embracing NFTs, yav tom ntej tee los ntawm paub franchises zoo li Game of Thrones, qhov twg yog Hollywood nyob rau hauv cov nqe lus ntawm kev npaj rau yav tom ntej ntawm NFTs?
JP: Kuv pom lawv li cov cuab tam digital thiab cov cuab tam digital yuav muaj lub luag haujlwm tseem ceeb hauv metaverse, hauv web3. Kuv kwv yees yog peb tej zaum yuav hu lawv lwm yam yav tom ntej. [Tab sis] peb nyuam qhuav pib khawb qhov chaw ntawm qhov lawv yuav yog. Peb tau pom lawv tau siv los tsim cov cuab yeej txawj ntse thiab tom qab ntawd IP mus dhau los ua qhov pib ntawm kev tsim kho ntiaj teb, lossis nws tau hloov mus ua suab paj nruag, podcast; nws tau hloov mus rau hauv phau ntawv thiab lub ntiaj teb virtual puv puv lossis kev ua si. Peb tau pom qhov ntawd tshwm sim, NFTs tau dhau los ua lub tshuab hluav taws xob tshiab ntawm IP, uas Hollywood ib txwm tau zoo siab txog, tsis siv qhov chaw.
Qhov Block: Sab nraud ntawm NFT cov haujlwm, CAA cov neeg siv khoom txaus siab npaum li cas thaum nws los txog rau kev sim lossis nqis peev hauv cov phiaj xwm metaverse?
JP: cov MTV Video Music Awards nyuam qhuav tau txais lawv thawj qhov kev ua yeeb yam metaverse ntawm lub xyoo khoom plig, yog li nws yeej ntaus lub ntsiab. Muaj rau tus neeg raug xaiv tsa thiab plaub tus neeg CAA tau raug xaiv tsa rau kev ua yeeb yam uas lawv tau ua thoob plaws Roblox, Fortnite thiab Wave.
Peb cov neeg siv khoom Justin Bieber, Ariana Grande, Charli XCX thiab Nees nkaum Ib Pilots tau raug xaiv tsa rau qhov khoom plig ntawd. Nyob ntawd lawv tau dhia mus rau hauv thiab muaj peev xwm tsim kev ua yeeb yam metaverse nrog cov kiv cua hauv txoj kev nthuav dav, zoo siab, saib yav tom ntej. Cov kiv cua muaj peev xwm sib cuam tshuam thiab tuaj koom cov concerts nyob rau hauv ib txoj kev uas lawv yuav tsis tau [lwm yam]; nyob ntawm seb lawv nyob qhov twg hauv ntiaj teb no.
Thiab tom qab ntawd kuj tseem muaj cov khoom lag luam digital uas cov kiv cua tuaj yeem nqa ib qho ntawm qhov kev hais kwv txhiaj no mus rau lawv txoj kev tshawb nrhiav txuas ntxiv ntawm Roblox lossis Fortnite. Ntau tus neeg siv khoom, tshwj xeeb tshaj yog nyob rau hauv cov suab paj nruag, muaj kev txaus siab rau kev sib txuas nrog cov kiv cua siv cov platforms no, suav nrog ob lub peev xwm thiab cov tuam txhab tsim khoom uas peb ua haujlwm nrog.
Peb kuj ua hauj lwm nrog cov platforms ntau npaum li peb xav [TV] tes hauj lwm. Peb tau ua haujlwm nrog Gamefam thiab Gamefam tau tsim qee lub ntiaj teb Roblox siab tshaj plaws.
Qhov Block: Koj xav li cas txog kev sib koom tes thiab tej zaum yuav yog yav tom ntej uas platforms zoo li Roblox, Fortnite thiab Minecraft feature cov cuab tam digital uas cov neeg siv tuaj yeem tau txais ntawm ib lub platform tab sis tom qab ntawd tuaj yeem siv rau lwm qhov?
JP: Rau kuv kev sib koom tes yog ib qho tseem ceeb ntawm qhov ua rau web3, web3, yog li kuv cia siab tias qhov ntawd yog qhov kev taw qhia uas peb tab tom mus. Kuv qhov kev cia siab yog peb yuav xaus rau hauv qhov chaw uas muaj qee qhov kaw ecosystems thiab ntau qhov qhib ecosystems, thiab peb yuav muaj kev sib koom tes ntawm cov ecosystems qhib. Kev qhib ecosystems yuav dhau los ua qhov tseem ceeb dua.
Qhov Block: Tsis nco qab leej twg muab - lossis thaum kawg yuav muab - qhov zoo tshaj plaws virtual reality headset, yog VR ze rau tig lub ces kaum thiab dhau los ua ntau dua?
JP: Headset muag rau hnub tim yog nyob rau theem ntawm Xbox kev muag khoom yog li nws yog qhov tseem ceeb ntawm lub sijhawm no, tab sis muaj ntau chav ntxiv kom loj hlob ua ntej tag nrho ntawm kev saws loj. Muaj cov tuam txhab tsom mus rau kev tsim lub mloog pob ntseg uas yuav tsav qhov kev coj ua loj raws li kev ua haujlwm thiab kev siv yooj yim. [VR cov khoom siv] thaum kawg yuav zoo ib yam li cov iav uas peb hnav tsis tu ncua tab sis muaj ntau yam haujlwm ntxiv. Qhov ntawd tseem yog xyoo dhau los tab sis raws txoj kev ntawd peb yuav pom ntau thiab ntau tus neeg pom cov ntaub ntawv siv.
Qhov Block: Koj tau ua haujlwm hauv VR tau ntev, hom kev siv tam sim no sawv tawm?
JP: Kuv ua haujlwm txhua hnub hauv VR thiab kuv niam kuv txiv ua ib yam. Koj tseem yuav pom kev siv cov xwm txheej zoo li qhov uas kos rau hauv cov neeg tuaj saib dav dua li cov headsets txav ntau dua los ntawm cov khoom kim heev mus rau qhov tsim nyog.
Qhov Block: Koj ua li cas workouts hauv VR?
JP: Kuv ua Supernatural. Nws nyob hauv Oculus. Nws yog tsim los ntawm Chris Milk uas yog tus thawj coj suab paj nruag-video thiab qhov kev lom zem ntawm nws yog koj mus rau hauv lub mloog pob ntseg, thiab koj muaj tus kws qhia nyob ntawd uas coj koj los ntawm kev ua haujlwm; nyob ib ncig ntawm koj nws yog ib qho chaw sib txawv. Thaum lub sij hawm ib zaj nkauj koj yuav nyob rau ntawm Great Wall ntawm Tuam Tshoj, thaum lub sij hawm lwm nyob rau hauv Iguazu Falls, nyob rau hauv lwm lub Maldives; yog li ntawd, koj muaj qhov kev paub no, thiab koj yeej xav zoo li koj nyob rau lwm qhov, uas yog kev lom zem. Thiab cov suab paj nruag yog suab paj nruag koj paub, thiab koj tuaj yeem hu nkauj nrog; thiab lawv muaj txhua yam sib txawv. Koj txav koj lub cev nce thiab nqis, koj txav koj txhais tes thiab koj ob txhais ceg.
Qhov Block: Yog li puas yog VR workouts txoj hauv kev rau kev saws me nyuam loj?
JP: Rau kuv, hauv VR koj yuav tsum yog ib qho ntawm peb yam ua kom tsim nyog: Koj yuav tsum muaj kev sib raug zoo, koj yuav tsum muaj kev sib tham, lossis koj yuav tsum tau embodied; thiab embodied txhais tau tias koj yuav tsum tau siv koj lub cev thiab nws yuav tsum muaj teeb meem tias koj lub cev nyob ntawd, txawv rau kev saib TV lossis yeeb yaj kiab. [Supernatural] tau paub txog kev sib raug zoo thiab kev sib raug zoo, thiab nws muaj qib kev sib raug zoo nrog rau cov thawj coj uas koj tau txais kev sib tw nrog lwm tus neeg. Rau kuv, lawv khob nws tawm ntawm lub tiaj ua si.
Qhov Block: Koj puas muaj chav nyab xeeb uas koj ua cov haujlwm no?
JP: (Luag) Tsis yog, Kuv tsuas yog ua nws hauv kuv chav nyob. Nws tsis siv li ntawd ntau chav.
© 2022 The Block Crypto, Inc. Tag Nrho Cov Cai. Kab lus no tsuas yog muab ua kev qhia nkaus xwb. Nws tsis yog muab los yog npaj rau siv raws li kev cai lij choj, se, peev, nyiaj txiag, lossis lwm yam kev qhia.
Tau qhov twg los: https://www.theblock.co/post/188955/whats-next-for-metaverse-post-crypto-winter-qa-with-caas-joanna-popper?utm_source=rss&utm_medium=rss