Cov tuam txhab Crypto tab tom siv qhov nce ntawm kev loj hlob thoob ntiaj teb kev ua si kiv cua koom nrog. Raws li Nielsen 2022 thoob ntiaj teb kev lag luam kev lag luam qhia, tus naj npawb ntawm inked deals rau crypto-txog kev ua si sponsorships loj hlob los ntawm 1100% ntawm 2019 thiab 2021. Blockchain tuam txhab uas muag nqis peev nyob rau hauv kev ua si sponsorship yog npaj kom ncav cuag US $ 5 billion los ntawm 2026.
Qhov poob ntawm tus nqi ntawm lub ntiaj teb crypto kev lag luam hauv 2022 zoo li tsis zoo li tau txwv cov tuam txhab blockchain los ntawm kev nthuav dav rau cov kiv cua kis las los ntawm kev txhawb nqa kis las. Sorare, blockchain-based kev ua si lom zem platform, tau tshaj tawm kev txhawb nqa nrog cov koom haum Askiv Football League (EFL) ntawm Burnley, Coventry City, Millwall, Norwich City thiab Watford.
Qhov no tsis yog thawj qhov kev sib koom ua kis las rau Sorare. Sorare tau kos npe nrog Major League Baseball (MLB), National Basketball Association (NBA) thiab Spanish football thib ob (LaLiga 2).
Raws li Nielsen 2022 thoob ntiaj teb kev lag luam kev lag luam tshaj tawm, kev txhawb nqa kev siv nyiaj thaum ntxov 2021 tau nce 107% piv rau tib lub sijhawm thaum ntxov 2020, thiab cov peev nyiaj tshaj tawm txuas ntxiv mus rau lub xyoo. Thaum kawg ntawm 2021, Crypto.com tau tshaj tawm tias tau them $ 700 lab kom tau txais cov npe npe tshaj 20 xyoo rau lub cim Los Angeles Staples Center. Lub Chaw Staples tau hloov npe hu ua Crypto.com Arena.
Hauv lwm qhov kev lag luam crypto-kev sib tw, cov tuam txhab crypto xws li Coinbase thiab eToro tau koom nrog kev lag luam so thaum Lub Ob Hlis 2022, thaum Super Bowl LVI, uas 30-thib ob qhov chaw raug nqi txog US $ 7 lab.
Daim ntawv tshaj tawm tau hais tias kev txhawb nqa yog nce crypto kev paub thiab kev txaus siab ntawm cov kiv cua kis las. "Qhov tseem ceeb, 52% ntawm cov kiv cua esports thiab 39% ntawm cov kiv cua kis las hais tias lawv paub txog crypto tokens, ntau dua li cov pej xeem. Tsis deb tom qab, 24% ntawm cov kiv cua kis las kuj qhia txog kev txaus siab rau NFTs (nonfungible tokens) ", tsab ntawv ceeb toom tau pom.
Daim ntawv tshaj tawm tau hais tias yav tom ntej ntawm kev txhawb nqa crypto yuav nyob ntawm ob yam tseem ceeb: kev raug cai thiab kev koom nrog kiv cua. Daim ntawv tshaj tawm tau taw qhia qhov tseem ceeb ntawm kev txhawb nqa hom lag luam hauv kev sib tw kis las. Ib xyoo 2021 Nielsen "Trust in Advertising" Txoj Kev Tshawb Fawb pom tias 81% ntawm cov neeg teb thoob ntiaj teb tag nrho lossis qee qhov kev ntseeg siab rau kev txhawb nqa ntawm cov kis las.
Lub hom phiaj ntawm kev paub txog hom khoom lag luam yog kom tau txais kev siv khoom. "Rau cov khoom lag luam tab tom nrhiav kev ua kis las rau kev txhawb nqa raws li txoj hauv kev los koom nrog cov neeg tuaj saib tshiab, kev vam meej mus sij hawm ntev yuav cuam tshuam rau kev sib kis ntawm kev paub thiab kev hloov pauv," tsab ntawv ceeb toom tau hais.
Sorare lub hom phiaj kos npe rau kev koom tes nrog ntau lub koom haum EFL hauv lub hlis tom ntej thiab npaj rau kev sib tw thib ob uas suav nrog cov koom haum Askiv, Fabkis, German thiab Spanish.
Tau qhov twg los: https://zycrypto.com/sorare-leverages-sports-fan-engagement-in-crypto-sponsorship-deals/