Kev sib pauv kuj tseem yuav dhau los ua pab pawg sib tw Fan Token Issuance Partner, txhawb nqa Red Bull Racing hauv kev faib nws "cov khoom muaj nqis digital loj hlob," nrog Oracle Red Bull Racing Team Tus Thawj Coj thiab CEO Christian Horner tau hais hauv nqe lus nrog kev tso tawm uas Bybit tau cog lus rau. "enlivening tus kiv cua kev paub hauv F1 los ntawm digital innovation."
Kev ua si nawv thiab crypto
Qhov no tsis yog Red Bull Racing thawj zaug rau hauv crypto; Hauv 2021 pab pawg tau tshaj tawm kev koom tes nrog Tezos los tsim cov cim tseem ceeb uas tsis yog-fungible (NFT cov).
Crypto sport sponsorship deals tau nce siab nyob rau lub hli tsis ntev los no; Lub lim tiam dhau los no, crypto pauv Crypto.com snapped li naming txoj cai rau hnub kawg ntawm F1 daim ntawv qhia hnub, lub Miami Grand Prix.
Crypto.com kuj tau txhawb nqa 2021 Coppa Italia, nrog rau them nyiaj tshaj tawm $ 700 lab rau cov cai naming rau Los Angeles Staples Center, tsev rau NBA's Lakers thiab Clippers nrog rau WNBA's Sparks thiab NHL's Kings. Rival pauv Binance, menawhile, tsis ntev los no tshaj tawm nws kev txhawb nqa ntawm African Cup of Nations kev sib tw ncaws pob.
Tab sis dwarfing lawv tag nrho yog crypto derivatives pauv FTX, uas tau inked sponsorship deals nrog lub Miami Heat, Major League Baseball, Golden State Warriors, thiab Washington Wizards thiab Capitals.
FTX CEO Sam Bankman-Fried qhia Decrypt's GM podcast uas, anecdotally tsawg kawg, nws cov kev ua si kev lag luam thawb yog them nyiaj faib. "Txhua tus peb tham nrog leej twg paub peb me ntsis, lossis ntau, lossis NW nyuam qhuav, lossis sib raug zoo, qhov no yog lub siab rau lawv," nws hais.
