Yuav Ua Li Cas Tiv Thaiv Koj Crypto Platform's USP los ntawm Kev Poob Hauv Kev Txhais Lus

How to Stop Your Crypto Platform's USP from Getting Lost in Translation

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Txawm hais tias tag nrho cov thev naus laus zis, kev tswj hwm, thiab cov teeb meem nyiaj txiag uas crypto platforms ntsib, ib qho ntawm cov teeb meem nyuaj tshaj plaws uas lawv yuav tsum tau kov yeej yog nrhiav txoj hauv kev los piav qhia lawv qhov tshwj xeeb muag (USP) rau lawv cov neeg tuaj saib.

Tom qab tag nrho, kev lag luam crypto tseem muaj kev nkag siab tsis zoo los ntawm feem pua ​​​​ntawm cov pej xeem, thiab cov xov xwm feem ntau perpetuate qhov kev nkag siab yuam kev.

Qhov tseeb yog, qhov nyuaj ntawm blockchain thev naus laus zis, uas cuam tshuam rau feem ntau cryptocurrencies, tuaj yeem nyuaj rau distil cia rau hauv cov neeg ua haujlwm cov ntsiab lus (tsawg kawg en masse).

Raws li qhov tshwm sim, ntau qhov tseem ceeb ntawm qhov kev pom zoo ntawm crypto/blockchain-based tej yaam num yog miscommunicated, ua rau nkim kev lag luam nyiaj txiag thiab, thaum kawg, poob ntawm cov neeg muaj peev xwm thiab cov neeg siv.

Txhawm rau muab qhov teeb meem no rau hauv qhov kev xav, kev tshawb fawb 2022 los ntawm Motley Fool's The Ascent pom tias 33% ntawm cov neeg uas tsis tau muaj crypto tsis nkag siab tias lawv ua haujlwm li cas. Txawm tias qhov txaus ntshai tshaj, 9% ntawm cov neeg uas tau yuav cryptocurrency tseem tsis paub tias lawv ua haujlwm li cas.

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Tau qhov twg los: Motley Fool

Nrog rau qib qis ntawm kev nkag siab, nws tsis xav tias crypto platforms feem ntau muaj lub sijhawm nyuaj los mus rau lub ntsiab, tshwj xeeb tshaj yog tias lawv cov khoom / kev pabcuam tshwj xeeb yog niche lossis complex.

Qhov no feem ntau exacerbated los ntawm qhov tseeb hais tias cov xov xwm tseem ceeb tshaj tawm yuav tsom mus rau ntau qhov kev tsis sib haum xeeb ntawm crypto, xws li tus nqi tswj hwm thiab kev dag ntxias, tsis yog lub peev xwm thev naus laus zis.

Tsis tas li ntawd, cov neeg sau xov xwm tseem ceeb feem ntau tsis muaj kev nkag siab tag nrho ntawm cov thev naus laus zis lawv tus kheej, thiab lawv feem ntau tsis txaus siab lossis txhawb nqa txaus los npog cov ntsiab lus tseem ceeb ntawm qhov project kom nthuav dav.

Nyob rau hauv lem, qhov no tuaj yeem ua rau cov yam ntxwv, cov txiaj ntsig, thiab qhov muaj txiaj ntsig ntawm crypto platforms tau faus rau hauv qab txhua lub suab nrov, lossis phem dua - tau ploj tag nrho hauv kev txhais lus.

Yog li, dab tsi tuaj yeem ua haujlwm crypto ua kom kov yeej qhov no? Cia peb saib ob peb lub tswv yim tseem ceeb:

Seg koj cov neeg tuaj saib kom zoo

Thaum tsim koj lub tswv yim kev lag luam thiab kev sib txuas lus, nws yog ib qho tseem ceeb kom ua tib zoo faib koj cov neeg tuaj saib thiab tsom koj cov lus kom haum.

Piv txwv li, yog tias koj tab tom tsom mus rau cov lag luam muag khoom lag luam, koj lub tswv yim yuav txawv ntau dua li yog tias koj tsom mus rau cov tuam txhab lag luam. Tsis tsuas yog ob pawg no muaj kev xav tau sib txawv, tab sis lawv kuj muaj ntau theem kev nkag siab thaum nws los txog rau crypto.

Nyob rau saum toj no, koj tseem yuav tau cuam tshuam nrog lawv ntawm ntau txoj hauv kev txij li cov neeg lag luam muag khoom lag luam feem ntau ua haujlwm hauv kev tshaj xov xwm, thaum cov tuam txhab lag luam nyiam ntau cov kev sib txuas lus xws li email thiab xov tooj.

Kev nthuav dav ntawm qhov no, yog tias koj cov khoom lossis cov kev pabcuam tsim nyog rau ntau tus neeg siv (tab sis tseem yog qhov tseem ceeb rau cov tsis tau pib), ces nws yuav tsim nyog koj lub sijhawm los faib koj cov neeg tuaj saib tag nrho raws li lawv cov crypto-know-how.

Txoj kev ntawd, koj tuaj yeem hloov kho koj cov khoom lag luam thiab piav qhia koj li USP ntau txoj hauv kev nyob ntawm qib kev nkag siab ntawm tus neeg koj tab tom tsom es tsis yog cia siab rau ib qho loj-haum-tag nrho txoj hauv kev.

Tsom ntsoov rau crypto-friendly channels

Nyob rau hauv dav dav, crypto-phooj ywg channels muaj ib tug built-in neeg tuaj saib twb txaus siab rau crypto thiab / los yog blockchain technology. Cov no suav nrog (tab sis tsis txwv rau) social media platforms xws li:

  • Twitter - Ib qho ntawm thawj txoj hauv kev rau crypto xov xwm thiab kev sib tham, nrog rau ntau tus neeg muaj kev cuam tshuam loj hauv qhov chaw.
  • Reddit - Lub tsev rau ntau lub zej zog crypto loj, xws li / r / Cryptocurrency, / r / Bitcoin, thiab / r / Ethereum - nrog rau ntau lub zej zog me me tau mob siab rau cov haujlwm tshwj xeeb.
  • Telegram - Ib lub app nrov tshaj plaws nrog ntau pawg crypto loj. Lub platform no muab rau koj ncaj qha thiab tsis muaj kev nkag mus rau koj cov neeg tuaj saib.
  • Nruab Nrab - Ib qho blogging platform uas nrov nrog cov haujlwm crypto rau kev tshaj tawm xov xwm thiab hloov tshiab.
  • Discord - Kev sib tham app nrog ntau lub zej zog crypto loj, zoo ib yam li Telegram.

Cov platforms no yuav tsum yog ib feem tseem ceeb ntawm koj lub tswv yim kev sib txuas lus txij li thaum koj tuaj yeem coj mus rau hauv cov zej zog uas twb muaj lawm ntawm crypto enthusiasts thiab tau txais koj cov lus nyob rau hauv pem hauv ntej ntawm cov neeg tuaj saib uas yuav nkag siab zoo dua koj USP thiab qhov teeb meem koj qhov project yog aiming los daws.

Duab Source: Reddit

Siv cov kev pabcuam crypto-dedicated newswire

Tau txais kev pabcuam ntawm crypto-native media tuaj yeem nyuaj. Txawm li cas los xij, muaj ib qho kev ua haujlwm ncaj nraim - siv crypto xovxwm tso tawm kev pabcuam xws li Chainwire.

Chainwire muab kev pab them nqi rau qee lub ntiaj teb kev tshaj tawm crypto txiaj tshaj plaws, suav nrog ZyCrypto. Saib piv txwv hauv qab no ntawm kev tshaj tawm xov xwm, muab faib los ntawm Chainwire lub platform.

Duab Source: ZyCrypto

Qhov no ua kom ntseeg tau tias koj cov xov xwm hloov tshiab, tshaj tawm, thiab lwm yam kev lag luam cov ntsiab lus tau txais nyob rau pem hauv ntej ntawm cov neeg tuaj saib uas muaj feem yuav nkag siab koj USP.

Ua ke nrog cov yam ntxwv xws li kev faib thoob ntiaj teb rau qee qhov kev loj hlob sai tshaj plaws crypto-nation thiab pab pawg neeg kho uas nkag siab txog cov nuances ntawm kev sib txuas lus crypto, Web3-kev pabcuam xov xwm tshwj xeeb xws li Chainwire yog lub platform zoo tshaj plaws kom tau txais koj cov lus tawm mus rau lub ntiaj teb.

Duab Source: Chainwire

Tsim cov ntsiab lus kev kawm los rhuav tshem cov teeb meem

Yog tias koj tab tom tsom rau cov neeg tuaj saib tseem ceeb uas yog qhov tshiab rau crypto, ces nws yog qhov tseem ceeb los tsim cov ntsiab lus kev kawm los pab rhuav tshem cov teeb meem nkag mus. Ntau cov piv txwv ntawm cov tuam txhab blockchain ua qhov no zoo, xws li Coinbase thiab Binance.

Txij li thaum ob lub platform tsom ob qho tib si crypto pib thiab cov neeg siv paub ntau dua, lawv tau tsim cov ntsiab lus kev kawm tsim nyog rau ob qho tib si cov neeg tuaj saib.

Piv txwv li, Coinbase muaj cov kev kawm dav dav, Coinbase Kawm, uas npog txhua yam los ntawm cov hauv paus ntawm crypto hnab nyiaj mus rau cov ntsiab lus siab dua xws li cov ntawv cog lus ntse, muab cov lus qhia rau cov pib tshiab, kev lag luam, thiab cov tsim tawm.

Duab Source: Coinbase

Lub caij no, Binance muab cov neeg siv kev kawm cov ntsiab lus los ntawm Binance Academy, uas muaj cov khoom, yeeb yaj kiab, thiab cov lus nug ntawm cov ncauj lus xws li los ntawm cov hauv paus ntawm Bitcoin mus rau ntau lub tswv yim zoo xws li DeFi thiab staking.

Duab Source: Binance

Binance txawm muab cov neeg siv crypto pub dawb rau kev ua tiav cov chav kawm ntawm Binance Academy, ntxiv dag zog rau cov neeg siv los koom nrog lub platform cov ntsiab lus kev kawm, yog li muab lub tuam txhab muaj sijhawm txaus los qhia nws USP.

Ua haujlwm ntawm kev yooj yim rau koj USP

Thaum kawg, yog tias koj pom tias koj lub USP tseem nyuaj heev rau koj cov neeg tuaj saib, ces nws yog lub sijhawm rov qab mus rau lub rooj tsavxwm kos duab thiab ua kom yooj yim. 

Tam sim no, qhov no tsis tau txhais hais tias koj yuav tsum rov xav txog koj tus qauv ua lag luam tag nrho. Feem ntau, nws tsuas yog ib qho teeb meem ntawm kev rov hais dua lossis rov hais dua koj tus USP hauv txoj hauv kev uas muaj feem cuam tshuam thiab nkag siab yooj yim dua.

Puas yog koj siv jargon uas koj cov neeg tuaj saib yuav tsis nkag siab? Puas yog koj sim muag lawv ntawm ntau yam nta ib zaug? Koj puas yog technically? Cov no yog txhua yam uas koj yuav tsum xav txog thaum ua kom yooj yim rau koj USP.

Thaum koj tau txheeb xyuas koj qhov project qhov txiaj ntsig tseem ceeb, xyuas kom meej tias qhov no tau sib txuas lus kom meej thiab meej li sai tau hauv txhua yam ntawm koj cov khoom lag luam. Yog tias tsim nyog, tau txais ib tus neeg thib peb los tshuaj xyuas koj li USP thiab muab cov lus qhia txog seb nws tuaj yeem txhim kho li cas.

Simplifying koj USP yuav tsis tsuas yog ua rau nws digestible rau koj cov neeg tuaj saib, tab sis nws kuj yuav ua rau nws yooj yim dua rau koj mus sib txuas lus koj tus nqi lus pom zoo nyob rau hauv tag nrho cov raws, los ntawm social media mus rau them tshaj tawm.

Ntawm kab hauv qab

Tsim kom muaj kev yeej USP yog qhov tseem ceeb rau txhua lub tuam txhab blockchain uas xav kom sawv tawm hauv kev lag luam coob. Txawm li cas los xij, nrhiav txoj hauv kev sib txuas lus zoo nws feem ntau hais tau yooj yim dua li ua tiav, tshwj xeeb tshaj yog muab qhov nyuaj thiab kev ua haujlwm ntawm blockchain thev naus laus zis.

Qhov tseem ceeb yog tsom rau kev tsim cov ntsiab lus zoo uas yuav qhia koj cov neeg tuaj saib thiab pab lawv nkag siab koj qhov project zoo dua. 

Koj tuaj yeem sim ua kom zoo rau koj cov neeg tuaj saib lub hom phiaj los ntawm kev tsom mus rau kev tau txais koj cov lus tshaj tawm hauv crypto-native media, qhov twg yuav tsis muaj qhov kev kawm tob tob ua ntej tib neeg tuav koj qhov project tus nqi.

Qhov tseem ceeb tshaj plaws, tsis txhob ntshai sim nrog ntau txoj hauv kev sib txuas lus nrog koj USP kom txog thaum koj pom cov qauv uas ua haujlwm zoo tshaj rau koj thiab koj cov neeg tuaj saib.

Tau qhov twg los: https://zycrypto.com/how-to-stop-your-crypto-platforms-usp-from-getting-lost-in-translation/