Tom qab ze li ntawm 300 xyoo ntawm kev ua lag luam hauv txoj kev qub, lub tsev muag khoom muag tau rov sau nws phau ntawv ua si thaum muaj kev sib kis - thiab txuas ntxiv mus, mus ...
In Lub caij nplooj zeeg xyoo 2020, ib tug tub ntxhais hluas ua haujlwm hauv Sotheby's Contemporary Art department tau ua lub suab nrov los tshawb txog cov khoom vaj khoom tsev tshiab, vam tias yuav tau qhab nia nrog Charles Stewart, lub tuam txhab CEO tshiab. Stewart tsis tau hnov txog NFTs-nonfungible tokens, tam sim no nto moo rau yug Bored Apes thiab CryptoPunks-tab sis nws xav tsis thoob. Tej zaum muaj ib yam dab tsi nyob rau hauv nws rau lub venerable auction lub tsev nrhiav tau nyob rau hauv 1744.
Stewart, 12 xyoos hais tias "Kuv yeej tsis tau cia siab tias yuav muaj dab tsi tshwm sim nyob rau 52 lub hlis tom ntej,"
Tseeb tiag, ob peb tus tuaj yeem kwv yees tias tsis pub dhau ib xyoos NFTs yuav dhau los ua kev ntshaw zoo li Picasso lossis Porsche mus rau tiam tshiab ntawm cov tub ntxhais hluas, cov neeg sau crypto-obsessed. Sotheby tau muag ze li $ 100 lab ntawm NFT kos duab thiab lwm yam khoom siv digital hauv xyoo 2021 - lees paub ib feem me me ntawm $ 17.6 nphom tau yuav thoob ntiaj teb xyoo tas los - thiab tsawg dua li kwv yees li $ 140 lab muag los ntawm nws tus thawj sib tw, Christie's. (Txawm hais tias ib nrab ntawm qhov ntawd tuaj nyob rau hauv ib daim ntawv teev npe muag, $ 69.3 lab auction lub Peb Hlis kawg ntawm kev sib tsoo los ntawm tus kws kos duab hu ua Beeple.)
Sotheby's cia siab tias yuav nce nws cov feem ntawm lub lag luam xyoo no txawm xav txog NFTs 'hyper-volatility, tiv thaiv qhov nws tau hedged nrog kev muag khoom hauv lwm lub lag luam tshiab thiab nws cov tseem ceeb Kev muag khoom niaj hnub thiab niaj hnub kos duab. OpenSea, qhov chaw lag luam NFT loj tshaj plaws, muaj cov ntaub ntawv sau tseg Lub Ib Hlis, nrog $ 5 nphom hauv kev muag khoom. Thaum lub Peb Hlis lig, kev lag luam ntim tau poob ntau dua 20% los ntawm ib hlis ua ntej.
Ob lub zog tau thawb Sotheby's kom hloov kho tshiab: kev sib kis thiab kev ua tswv tshiab tshiab. Hauv 2019, Fabkis txoj xov tooj hu xov tooj loj Patrick Drahi (ntau npaum li $ 6.6 nphom) tau coj lub tsev ntiag tug hauv $ 3.7 billion deal. Qhov kev sib pauv tau xaus rau ob xyoo kaum xyoo uas Sotheby cov khoom lag luam poob ntau dua 40% txij thaum Lub Rau Hli 2018 txog rau Lub Rau Hli 2019 (thaum S&P 500 nyob twj ywm), cov nyiaj tau los poob 4% hauv nws lub xyoo kawg raws li cov tuam txhab pej xeem thiab cov nqi kho mob xa mus. nws tus thawj coj, Alfred Taubman, mus kaw hauv 2002.
QHOV TSEEB
Xyoo 1744, Sotheby's hammered down nws thawj qhov ntau ntawm kev sib tw thaum tus tsim Samuel Baker muag ntau pua phau ntawv tsis tshua muaj ntawm "Cov Ntawv Sau Zoo" rau £ 826 (kwv yees li $ 288,000 hnub no). Nov yog thawj cov khoom muag ntawm lwm lub tsev muag khoom auction.
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Stockholms Auctionsverk (tsim 1674): Qhov qub tshaj plaws nyob rau hauv lub ntiaj teb no, Stockholm Auction House thawj qhov kev muag khoom suav nrog phau Vajlugkub thiab lub eeb dub velvet (tus nqi $ 119 hnub no).
Christie's (1766): James Christie qhov muag ntxov tshaj plaws tau nthuav tawm cov khoom hauv tsev nrog rau "cov ntaub pua plag zoo nkauj" rau 50 guineas ($ 13,000).
Heritage Auctions (1976): Ib lub npib kub $ 4 yog lub hnub qub ntau ntawm Dallas lub tsev qhov kev tshwm sim pib, muag rau $ 17,000 ($ 84,000).
eBay (1995): Thawj qhov kev hloov pauv ntawm lub xaib, paub thaum lub sijhawm AuctionWeb: tus taw tes laser tawg tau muag rau $ 14.83, lossis txog $ 28 hauv 2022 las.
Nifty Gateway (2018): Lub vev xaib tau pib muag NFTs hauv 2020. Thawj qhov "poob" suav nrog cov qauv digital ntawm LA tus kws kos duab Lyle Owerko cov duab ntawm vintage stereos, hu ua Boombox Project, rau ntau npaum li $ 2,500.
Daim duab rau Sotheby's yog qhov ci ntsa iab heev hnub no. Ntau qhov ntawd yog ua tsaug rau Stewart, tus qub tub lag luam peev uas tau tawm ntawm CFO txoj haujlwm ntawm Drahi's Netherlands-based telecom, Altice, koom nrog Sotheby's. Txij li thaum nws tuaj txog, lub tsev tau hloov qee qhov kev tsom mus rau NFTs thiab lwm yam kev lag luam nascent - khau ntaub khoom kim heev, teas tsis tshua muaj - thiab tau siv ntau dua ntawm cov ntaub ntawv loj los coj nws tswj kev muag khoom thiab cov neeg siv khoom.
Sotheby's nce $ 7.3 nphom hauv kev muag khoom xyoo tas los, nce ntau ntawm 2020 (nce 38%) thiab 2019 (22%). Stewart hais tias "Kev kis thoob qhov txhia chaw tau tso cai rau peb rov xav txog cov lus pom zoo ntawm kev ua lag luam kos duab, uas tau sib sib zog nqus," Stewart hais.
Otsis yog thawj yam uas Sotheby yuav tsum tau ua nyob rau hauv lub hnub nyoog ntawm Zoom yog hloov li cas nws ua nws auctions kom tsis txhob muaj kev phom sij ntawm lwm yam xwm txheej ntawm tus kheej. ("Zoo li kev ua yeeb yam," Stewart hais.) Thaum cov neeg twv xov tooj tau ntev los ua ib qho tseem ceeb ntawm kev muag khoom, qhov kev sib tw siab tshaj plaws tau pom ntau hauv internet li "kev xav tom qab," nws hais. "Nws yuav zoo li kev tsim khoom hauv tsev kawm theem siab nrog lub webcam."
Thaum Sotheby's auctions online thaum Lub Rau Hli 2020, lawv cov kwj dej tau zoo li hla ntawm Downton Abbey thiab lub zog CNN tshaj tawm. (Nrog Covid cov kev txwv yooj yim, cov neeg tuaj saib nyob tau rov qab los.) Sotheby tus thawj auctioneer, Olly Barker, tau haum nrog cov xov xwm lub mloog pob ntseg los xyuas kom meej lub rooj muag khoom tuaj yeem xa cov kev sib tw zaum kawg rau nws. Cov txheej txheem tau nthuav tawm rau 2 lub npov tiaj tiaj uas qhia cov chav hauv New York, Hong Kong thiab London kev sib tw twv hauv xov tooj, lub xov tooj cua hloov mus los ntawm Barker thiab chav xov tooj raws li xov xwm tshaj tawm yuav nrog cov neeg sau xov xwm hauv thaj teb. Sotheby qhov kev sib tw siab tshaj plaws tam sim no nyiam ze li 92 lab saib hauv online, nce los ntawm ob peb txhiab xyoo tsis ntev los no. Xyoo tas los, 2018% ntawm tag nrho cov kev sib tw tuaj ntawm lub vev xaib, kwv yees li peb npaug ntawm feem ntawm XNUMX.
Stewart kuj tau siv lub tuam txhab cov ntaub ntawv dav dav ntawm cov neeg siv khoom - suav nrog nws cov FYEO (Rau Koj Lub Qhov Muag nkaus xwb), uas taug qab kev muag khoom ntiag tug - kom paub ntau ntxiv txog leej twg yuav thiab lwm yam uas lawv xav tau. Sotheby's tam sim no sim nrog kev kwv yees algorithms. uas ua haujlwm me ntsis zoo li Netflix cov lus pom zoo ua yeeb yaj kiab, taug qab cov neeg siv khoom txaus siab thiab muab cov lus qhia rau Sotheby cov neeg muag khoom. Stewart tseem xav pom lub tuam txhab cov kws tshaj lij kev lag luam kos duab tsim lawv tus kheej cov npe hauv online kom nyiam cov tub ntxhais hluas, tsom mus rau cov neeg yuav khoom: "Muaj ib qho chaw hauv kev tshaj xov xwm rau ib tus neeg los ua ib tus kws tshaj lij ntawm kev kos duab sab hnub tuaj Asia tam sim no."
Cov kws tshaj lij no muag dab tsi? Ib txhia ntawm nws yog heev tsoos. Xyoo tas los, Sotheby's tau qhab nia loj nrog $ 676 lab muag ntawm blue-chip 20th-xyoo pua kos duab (Rothko, Pollock, Twombly) los ntawm New York tus tswv tsev vaj tse Harry Macklowe thiab nws tus qub poj niam; Ib feem thib ob ntawm lawv cov khoom sau, suav nrog cov khoom los ntawm Andy Warhol thiab Gerhard Richter, yuav mus rau hauv lub rauj thaum lub Tsib Hlis thiab tuaj yeem rhuav tshem $ 832 lab cov ntaub ntawv rau ib leeg-tus tswv sau los ntawm David Rockefeller vaj tse hauv 2018.
Ntau ntawm Sotheby's revamped lag luam yog tsawg dua cov pa, txawm li cas los. Lub Kaum Hli Ntuj tas los, nws muag ib nkawm Michael Jordan-hnav Nikes rau $ 1.5 lab (cov ntaub ntawv rau khau ntaub). Ob lub hlis tom qab, nws tau tsiv ntau dua $ 1 lab tus nqi ntawm cov tshuaj yej tsis tshua muaj nyob hauv Hong Kong, nws thawj qhov kev sib tw thiab ib qho ntawm ntau qhov kev sib koom ua ke los pab txhawb rau Asia cov neeg tau nyiaj ntau dua.
NFTs, tau kawg, tseem yog ib feem tseem ceeb ntawm kev yeej dhau ntawm cov neeg sau ntawv tom ntej. Sotheby's tej zaum yuav plam tawm ntawm Beeple muag thaum Lub Peb Hlis 2021, tab sis nws tawm tsam ib hlis tom qab, muag $ 16.8 lab tus nqi ntawm kev ua haujlwm los ntawm tus kws kos duab tsis qhia npe Pak uas nyiam qee tus neeg yuav khoom 3,000. Tom qab ntawd tuaj cov ntaub ntawv teev cov nqi rau ob qho ntawm cov neeg nyiam tshaj plaws NFTs: $ 11.8 lab rau ib leeg CryptoPunk (ib qho tsis tshua muaj neeg txawv teb chaws) thaum Lub Rau Hli 2021 thiab $ 3.4 lab rau Bored Ape (tus tsiaj loj-fleced primate) thaum Lub Kaum Hli.
Michael Bouhanna, Sotheby's co-head of digital art hais tias, "tab sis qee zaum thaum kuv muag NFT, lawv nug, 'Kuv yuav ua li cas nrog nws?' ”
Tam sim no Sotheby's tab tom npaj qhov thib peb rov hais dua ntawm qhov nws hu nws Natively Digital muag, lub npe txhais tau tias kom rov qab nco txog kev lag luam kev lag luam, kev muag khoom yav tsaus ntuj ib nrab xyoo.
Txhawm rau txuas ntxiv lub tsev hais plaub cov neeg coob coob crypto, nyob rau lub Tsib Hlis 2021 Sotheby's pib lees txais kev them nyiaj hauv bitcoin thiab Ethereum, ob qhov nrov tshaj plaws cryptocurrencies. Lub Xya Hli dhau los, tus neeg sib tw tsis qhia npe tau them ntau dua $ 12 lab hauv crypto txiaj rau lub pob zeb zoo li pear, 101.4-carat pob zeb diamond. Thaum Lub Kaum Ib Hlis, lub tsev muag khoom tau txhawb nqa ConstitutionDAO, ib pab pawg peev tau sib sau ua ke hauv Twitter, los ntawm cov txheej txheem auction raws li nws tau sim (tsis ua tiav) los yuav ib daim qauv ntawm Teb Chaws Asmeskas Txoj Cai Lij Choj tom qab cov neeg coob coob tau txais ntau dua $ 40 lab hauv Ethereum. Cov ntaub ntawv thaum kawg tau muag rau billionaire Ken Griffin (saib zaj dab neeg, nplooj 122) rau $43.2 lab. Txhawm rau txo nws qhov cuam tshuam rau crypto cov tsiaj qus swings hauv tus nqi, Sotheby's muaj txoj cai hloov pauv mus rau fiat txiaj hauv lub lis piam ntawm kev muag khoom.
Thaum kawg, Sotheby's vam tias yuav hloov cov cryptopians no rau hauv cov khoom siv kos duab zoo nkauj, cawv thiab cov hniav nyiaj hniav kub, tsim kom muaj cov nyhuv flywheel. Rau qee qhov, lub tswv yim twb ua haujlwm lawm. Tom qab amassing ib tug loj NFT sau, Justin Sun, 31-xyoo-laus tus tsim ntawm Tron crypto platform, yuav ib tug $78.4 lab Giacometti duab puab hauv Macklowe muag. Nws hais tias "Kuv qhib rau txhua qhov kev kos duab kos duab," nws hais. “Sotheby's yeej sim ua peb tus phooj ywg zoo tshaj plaws. Lawv lub tswv yim yog, qhov tseem ceeb, tias lawv yuav ua txhua yam lawv ua tau los ua tus thawj coj. "
Thaum NFTs yog txoj hauv kev zoo rau Sotheby's kom ncav cuag cov tub ntxhais hluas thiab cov neeg nplua nuj tshiab, lawv kuj muaj kev pheej hmoo siab. Thaum Lub Ob Hlis, ntau tshaj tawm Sotheby qhov muag ntawm 104 CryptoPunks tau xav tias yuav tau txais ntau npaum li $ 30 lab. Tab sis yav tsaus ntuj xaus ua ntej nws puas tau pib tiag tiag - nrog tus neeg muag khoom tshem tawm qhov kev sib tw 30 feeb tom qab nws lub sijhawm pib, tej zaum yuav tshwm sim los ntawm 35% poob ntawm Ethereum tus nqi hauv peb lub hlis. Thaum lub tsev muag khoom tau tshaj tawm tias qhov kev muag khoom yuav tsis mus tom ntej, ntau tus neeg tuaj koom tau hnov qab. Sotheby's sim ua kom txaj muag nrog ntau lub tais ntawm champagne thiab rambunctious tom qab tog uas muaj DJ clad hauv CryptoPunk kaus mom hlau, Marshmello-style.
Tom qab ntawd muaj qhov teeb meem ntawm NFT kev kawm nkhaus rau qee tus tub ua lag luam. Michael Bouhanna, tus lwm thawj coj ntawm Sotheby thiab tus thawj coj ntawm digital art, "tab sis qee zaum thaum kuv muag NFT, lawv nug, 'Kuv yuav ua li cas? do nrog nws?' ” Qhov tseeb, NFTs feem ntau yog tso tawm raws li kev tshaj xov xwm profile pics ntawm lub computer lossis xov tooj, txawm hais tias qee qhov kev cia siab yuav siv cov kev yuav khoom no ua tus avatars nyob rau yav tom ntej digital realms, xws li Facebook qhov kev thov metaverse. “Nws tsis zoo li nrog ib daim duab. Qhov ntawd yog qhov tseeb heev. Koj dai nws."
Tau qhov twg los: https://www.forbes.com/sites/abrambrown/2022/04/09/how-sothebys-combined-nfts-and-a-netflix-attitude-in-a-wild-bid-to-be- crypto-txias /