Crypto Rebrand? Vim li cas cov lus crypto raug zam

Peb tau los rau qhov xwm txheej niaj hnub no thaum lub npe ntawm qee qhov kev cog lus thev naus laus zis feem ntau ua rau muaj kev qias tsis zoo thiab tsis ntseeg.

Yog li, niaj hnub no, yog tias koj tab tom nrhiav NFT cov ntawm Instagram lossis Reddit, koj yuav muaj kev vam meej ntau dua los ntawm kev nrhiav "cov khoom siv digital". Koj tuaj yeem nco qab lub sijhawm thaum tham txog "blockchain" yog qhov zoo siab - nws zoo li yog lub sijhawm luv luv.

Lub tuam txhab uas hu nws tus kheej Riot Platforms yog tib yam Bitcoin Lub tuam txhab mining yav tas los hu ua Riot Blockchain. Brynly Llyr, lub taub hau ntawm blockchain thiab cov cuab tam digital ntawm Lub Rooj Sib Tham Ntiaj Teb Kev Lag Luam, txawm tias pom zoo tias kev lag luam cryptocurrency ua tiav nws tus kheej nyob ib puag ncig "txoj kev ywj pheej."

Thiab NBA All-Star Baron Davis hais tias "ib ntus, peb yeej tsis xav hu lawv NFTs." Nws lub platform rau kev tswj hwm cov cai yees duab thiab yees duab, SLiC Duab, yog zam tsis txhob hais txog kev sib faib thev naus laus zis.

Niaj hnub no, lo lus "crypto" thiab tag nrho nws cov jargon yog tshuaj lom. Tam sim no, crypto, Web3, NFT, thiab lwm yam buzzwords uas ib zaug conjured li dluab ntawm lub siab tawv tshiab lub ntiaj teb no yog, paraphrase Charlie Munger, "rat tshuaj lom," qhov twg ib zaug tsuas ntxiv lo lus "blockchain" rau koj lub npe nce koj lub tuam txhab tus nqi. .

Hmoov tsis zoo, txawm tias "cotaverse”, ib lo lus uas txhais tau hais tias los txhais cov theem kawg ntawm lub web decentralized - raug coj mus rau (qee zaum yuav hais tias "raug nyiag") los ntawm Mark Zuckerberg thiab siv rau hauv nws txoj kev sim hloov Facebook txoj kev kawm, txawm tias tam sim no tsawg dua qhov tshwm sim stellar.

Txawm hais tias qhov tseeb tias "cov tub ntxhais hluas tseem ceeb ceev faj txog kev nqis peev uas tsis yog ib txwm ua" tseem xav txog cryptocurrency, Katie Baron, tus thawj coj ntawm khw muag khoom ntawm cov tuam txhab txawj ntse Stylus, tau sib cav tias kev lag luam xav tau "kev txiav txim siab rov hais dua."

Nws hais ntxiv tias:

Kuv xav tias cov ntsiab lus no tau dhau los ua cov tshuaj lom me ntsis - tshwj xeeb yog crypto thiab NFTs - ib feem vim tias qhov pib noj frenzy tau pitched raws li kev sib koom ua ke nrog lub siab tawv tshiab ultra-democratized ntiaj teb uas txhua tus tuaj yeem yeej loj los ntawm kev nqis peev hauv lossis ua cov cuab tam digital "

Cov ntsiab lus zoo li "crypto" thiab "Web3" tau dhau los ua tshuaj lom, hauv Dickon Laws lub tswv yim, tsis yog vim yog cov neeg ua phem phem ua haujlwm hauv qhov chaw tab sis kuj yog vim "cov khoom lag luam txaus ntshai-kev ua lag luam haum," tus thawj coj thoob ntiaj teb ntawm kev pabcuam tshiab ntawm lub koomhaum tshaj tawm Ogilvy.

Nws hais li ntawd

Tsis muaj leej twg tau ua Web3 cuam tshuam lossis muaj rau cov neeg coob coob, lossis siv sijhawm tiag tiag kom nkag siab tias nws daws qhov teeb meem ntawm kev lag luam li cas lossis txhim kho lub neej ntawm cov neeg siv khoom.

Vim tias nws tsis tau hais txog cov teeb meem uas "koj cov neeg zej zog, tsev neeg thiab cov phooj ywg, cov phooj ywg hauv gym, cov neeg koj ntsib ntawm kev taug kev dev tuaj yeem nkag siab thiab cuam tshuam nrog," Cov Cai tau lees tias qhov tsis ntev los no cryptocurrency "kub maj" ua tsis tiav nrog cov dav dav. pej xeem.

Hom thiab cov tuam txhab, raws li Txoj Cai, "tsis ua raws li lawv qhov kev mob siab rau ib txwm muaj thaum nqis peev," uas txhais tau hais tias lawv tsis tau tsim cov phiaj xwm ntev los txhawb lawv cov peev hauv blockchain thev naus laus zis, uas ua rau qhov xwm txheej tsis zoo. Yog li ntawd, txawm hais tias muaj ntau lub ntsiab lus rau "lub ntiaj teb ua ntej" raug tsim tawm, lawv tsis tuaj yeem piav qhia rau lawv cov neeg koom nrog yuav ua li cas thiab vim li cas lawv cov nyiaj tau siv, uas ua rau muaj kev loj hlob thiab kev nqis peev tsis tu ncua - nyiaj zoo tom qab phem - nyuaj heev. ua.

NFT cov, tshwj xeeb, thaum lawv tsis raug thuam raws li kev pheej hmoo ib puag ncig (tom qab kho nrog Ethereum qhov kev txav mus rau pov thawj ntawm ceg txheem ntseeg) tau cuam tshuam nrog ntau qhov tsis txaus siab tau-nplua nuj-ceev scams uas tau plagued crypto.

Thaum kev lag luam kev ua si tau tawm tsam nrog kev txhawb nqa tsis tu ncua los ntawm cov kiv cua, cov tshaj tawm ntawm kev ua si xws li Worms thiab STALKER 2 tau raug yuam kom rov qab los ntawm cov phiaj xwm los koom nrog NFTs rau hauv lawv cov kev ua si. National Geographic tau tso tseg nws cov phiaj xwm NFT hauv kev teb rau kev thuam thoob plaws hauv kev tshaj xov xwm.

Puas yog rebranding qhov kev daws teeb meem?

Ntau lab tus neeg siv Reddit tau yuav lawv "sau avatars," yog li nws zoo nkaus li tias kev hloov pauv ntawm NFTs li "digital collectible" tau ua tiav txog tam sim no.

Tus tsim ntawm NFT Paris lub rooj sib tham, Alexandre Tsydenkov, tau hais tias "cov khoom siv digital" yog qhov nrov. Puas yog nws muaj kev lag luam ntau dua li NFT? Kuv tsis muaj tswv yim.

Txhua rau lub hlis, cov lus tshiab raug tsim, hais tias Tsydenkov. "Lub metaverse tau hloov NFTs raws li kev siv thev naus laus zis. Tab sis tam sim no Facebook yog rebranding rau Meta, yog li peb yuav tsum tau hloov. "Nws tau hais tias qhov chaw crypto yuav tsum tuav tawm ntawm kev sim rov ua lag luam NFTs kom txog rau thaum "txhua yam tau txias lawm, thiab tej zaum NFTs tuaj yeem nyob hauv lub ntsiab yam tsis muaj neeg nkag siab tias NFTs yog dab tsi."

Yuav tsum tag nrho cov lag luam cryptocurrency yog li xav txog kev rov ua lag luam thiab zam cov npe uas muaj cov lus uas tuaj yeem ua rau tsis meej pem lossis, tsis zoo dua, uas txhawb kev tsis ntseeg?

Raws li Katie Baron, nws yog ib yam dab tsi xav txog. Nws hais tias,

Kuv yuav tawm tswv yim rau ob qho tib si contextualizing nws hauv [koj lub tuam txhab] lwm yam kev sib txuas lus, los yog tshem tawm nws. Saib ntawm Journee lossis AnamXR rau cov piv txwv ntawm cov tuam txhab uas tab tom tsim cov metaverses zoo tshaj plaws uas tsis suav nrog cov npe no. Tshwj xeeb tshaj yog nrog blockchain, naming ib lub lag luam raws li ib tug sib koom, unchanged ledger yog me ntsis unattractive!

Tus tshaj tawm ntawm Final Fantasy Square Enix tsis pom zoo txog nws txoj kev saws me nyuam ntawm blockchain thev naus laus zis, pib Symbiogenesis, NFT kev ua si tsim rau ntawm Polygon blockchain, thaum Lub Ob Hlis 2023. Txawm li cas los xij, qee lub npe nrov hauv kev lag luam kev ua si tsis quav ntsej lub thawb rov qab thiab mus tom ntej. . NFT game Blankos Block Party tsis ntev los no tau tshaj tawm ntawm Epic Games Store.

NFT Collectible Art Project
SYMBIOGENESIS
Untangle Zaj Dab Neeg
Caij nplooj ntoos hlav 2023#SYMBIOGENESIS #symgeNFT #NFT #NFTProjects ib pic.twitter.com/Kk1JvMdQx4

— SYMBIOGENESIS (@symbiogenesisPR) Kaum ib hlis 3, 2022

Ubisoft, lub tuam txhab tom qab Assassin's Creed video game, tab tom nqis peev ntau hauv blockchain thev naus laus zis ntau dua li yav dhau los. Hauv cotaverse game Lub Sandbox, Ubisoft tsuas yog lub lim tiam no qhia NFTs ntawm nws cov npe nrov Rabbids franchise. Didier Genevois, tus thawj coj ua haujlwm rau blockchain ntawm Ubisoft, hais rau Decrypt hauv 2021 kev sib tham,

Peb nkag siab qhov kev xav ntawm kev siv tshuab los ntawm qhov twg, thiab peb yuav tsum tau ua tib zoo saib xyuas txhua kauj ruam ntawm txoj kev.

Lub blockchain pib ntawm kev lag luam, raws li nws, yog ib qho kev sim "txhais tau tias yuav nkag siab li cas tus nqi tawm tswv yim ntawm decentralization tuaj yeem tau txais thiab txhawb nqa los ntawm peb cov players."

Mus rau pem hauv ntej

Martin Raymond, co-founder ntawm lub neej yav tom ntej kev pab tswv yim The Future Laboratory, asserted that in the long run, it will not matter what we call that the technology.

Feem ntau ntawm cov kev tshwm sim uas peb pom, hauv Raymond txoj kev xav, tsuas yog kev ntxub ntxaug tawm tsam qhov tshiab. "Kuv ntseeg tias qhov no tshwm sim nrog txhua lub voj voog tshiab lossis kev siv thev naus laus zis; Yog tias koj xav txog biotechnology, thawj zaug nws yog Frankenstein tus dab, lub sijhawm thib ob nws yog txoj kev cawm lub ntiaj teb. "

Raymond tau sib cav tias rebranding ntawm Web3 cov nqe lus tsis yog ib txwm tsim nyog. Lawv tsuas yog xav tau detoxification, nws hais. Qhov ntawd yog ib txoj haujlwm rau cov kws tshaj lij thev naus laus zis, cov kws sau ntawv uas sau txog nws hauv xov xwm, thiab cov nyiaj txiag thiab kev lag luam uas xav siv nws.

Dickon Laws pom zoo rau qhov ntawd thiab hais tias:

Web3 yog hais txog qhov cuam tshuam rau tus neeg nruab nrab raws li lo lus 'HTML'. Nws yog ib qho kev nce qib tseem ceeb, tab sis peb puas yuav tsum nkag siab tias Web3 txhais li cas, zoo li feem coob ntawm cov neeg yuav tsum nkag siab tias HTML txhais li cas?

Txawm hais tias lub cuab yeej yog ib qho app, dapp, Nft, daim ntawv cog lus ntse, lossis IoT system, cov neeg siv tsis quav ntsej txog nws. Qhov txiaj ntsig nws coj yog qhov tseem ceeb rau lawv, nws hais.

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