Crypto.com Recruits Eminem Rau NBA Playoff Game Commercial

Crypto.com tau tsim kev lag luam tshiab nrog tus naas ej rapper Eminem uas yog vim muaj kev nthuav tawm thaum NBA playoffs lub asthiv no.

Kev tshaj tawm ua raws li kev lag luam hauv TV zoo sib xws los ntawm Coinbase, qhia tias cov kis las ncaws pob loj tuaj yeem ua rau rov qab zoo rau kev lag luam crypto.

Crypto.com's New Sport Ad Campaign

Raws li qhia rau tus naas ej rapper Twitter nplooj Hnub Friday, kev tshaj tawm pib nrog tus noog qhov muag pom ntawm Crypto.com Arena - ntau lub hom phiaj kev ua si hauv plawv nroog Los Angeles yav tas los hu ua Staples Center.

Lub chaw ua yeeb yam tau teem sijhawm los tuav kev sib tw ntaus pob thaum lub caij ntuj sov 2028 Olympics, nrog rau Los Angeles Lakers piv rau Denver Nuggets playoff game rau hnub Saturday, qhov twg nws tshaj tawm yuav thawj zaug.

"Lawv tsis quav ntsej koj lub peev xwm, tshaj tawm koj qhov kev ua tiav, thuam koj lub siab nyiam ... tab sis nws tsis yog tus neeg thuam uas suav, thiab koj paub tias," Eminem hais tias yog tus piav qhia.

Kev lag luam qhia tau hais tias MMA fighter nyob rau hauv kev cob qhia ua ntej taug kev mus rau nws UFC sib ntaus hnav lub tsho crypto.com - lwm lub koom haum kis las txhawb nqa los ntawm crypto pauv.

Raws li kev tshaj tawm xov xwm, qhov kev tshaj tawm kuj tseem yuav nthuav tawm thaum lub sijhawm Los Angeles Kings game hauv NHL Playoffs, Formula 1 Crypto.com Miami Grand Prix lub hlis tom ntej, thiab tom ntej UFC Fight Night thiab them-per-view cov xwm txheej.

"Koj paub tias nws ib txwm ua li cas: kev zam tsis tau," kev tshaj tawm xaus. "Fortune nyiam cov neeg siab tawv."

Rival pauv Coinbase tau luam tawm ntau tshaj tawm nyob rau hauv lub asthiv tsis ntev los no showcasing crypto lub superiority raws li cov nyiaj siv ntau yam pizza hais txog analogies.

Crypto Advertising: Matt Damon thiab Eminem

Kev lag luam qhov kawg catchphrase tau dhau los ua ib qho online meme thaum siv hauv 2021 Crypto.com kev lag luam ua yeeb yam ua yeeb yam Matt Damon, uas tau txais kev cuam tshuam loj thaum lub sijhawm piv rau crypto nqis peev rau arctic tshawb nrhiav thiab tsaws ntawm lub hli.

Lub sijhawm ntawm nws qhov kev tso tawm roughly timed Bitcoin lub xyoo saum toj kawg nkaus, thiab sab laug lub hnub qub movie nrog piav qhia ua tom qab lub cuab tam tus nqi tanked 75% kaum ob lub hlis tom qab.

Qee cov neeg taug qab tau sib npaug sib npaug ntawm Eminem qhov kev tshaj tawm tshiab, nrog qee tus neeg tawm tsam rapper rau "muag," thiab lwm tus xav tias nws qhov kev tshaj tawm txhais tau tias lub khw sab saum toj yog nyob rau hauv.

"Crypto.com yog lub hauv paus pauv app & nws txawv kiag li ntawm NFT yam nws tau ua nrog snoop," sau ib tug commenter. "Crypto.com yog tswv ntawm Lakers arena thiab ntau dua ntawm lwm yam khoom. Qhov no tsis yog kev tshaj tawm rau crypto xwb. "

Eminem yav dhau los tau tshaj tawm nws tus kheej NFT sau thiab yuav qhov nrov "Ntxhais Ape Yacht Club" (BAYC) NFT hauv 2021 rau $ 462,000.