Blockchain, NFTs, Thiab Lub Neej Yav Tom Ntej Ntawm Cov Khoom Siv Hluav Taws Xob

Los ntawm Alex Swart

Puas muaj cov ntaub ntawv siv rau NFTs hauv peb cov khoom siv thoob ntiaj teb, lossis lawv puas dhau los nrog kev txwv tsis pub siv sab nraud ntawm lub ntiaj teb digital kos duab?

Raws li lub ntiaj teb perishable zaub mov lag luam loj hlob mus rau roughly $ 152.24 billion los ntawm qhov kawg ntawm 2022, thiab txuas ntxiv loj hlob ntawm qhov sib xyaw ua ke txhua xyoo kev loj hlob ntawm 9.5% hauv ib xyoos, cov thawj coj hauv cov khoom lag luam perishables yuav tsum tau ua kom haum raws li qhov kev loj hlob zoo tshaj plaws hauv txhua lub peev xwm. Nrog rau qhov kev nthuav dav zoo kawg no thoob plaws kev lag luam, ib qho teeb meem ntawm qhov teeb meem tshwm sim rau cov tuam txhab thev naus laus zis, cov chaw muab kev pabcuam, thiab cov neeg ua haujlwm hauv lawv cov haujlwm. Kev lag luam perishables paub tias yog qhov tsis txaus ntseeg qeeb los txais yuav cov kev daws teeb meem tshiab thiab feem ntau xaiv rau kev siv yooj yim uas tsis cuam tshuam nrog kev ua haujlwm txhua hnub. Nyob rau hauv lem, nws yuav nthuav kom pom uas nascent technologies no kev lag luam xaiv los txais yuav mus rau pem hauv ntej.

Nrog rau traceability ntawm cov khoom, freshness thiab zoo soj ntsuam, freight forwarding, shipping, thiab logistics tag nrho cov sab saum toj ntawm lub siab rau mov saw cov thawj coj, cov lus nug nyob rau hauv kev lag luam mus ntxiv. Peb yuav txo cov zaub mov pov tseg thaum ze li cas 40% ntawm Teb Chaws Asmeskas cov khoom noj yog nkim txhua xyoo? Cov neeg siv khoom puas tuaj yeem paub ntau ntxiv txog lawv cov khoom, thiab taug qab lawv cov zaub mov mus rau qhov chaw ntawm lub hauv paus chiv keeb thaum muaj mob tshwm sim? Peb yuav ua li cas txuas ntxiv txo cov khoom xa tuaj thiab cov sij hawm coj mus hla kev faib khoom? Los yog txawm tias, peb tuaj yeem ua dab tsi los txo qhov cuam tshuam ntawm cov khoom lag luam cuam tshuam xws li cov Suez Canal obstruction hauv 2021?

Kom meej meej muaj ntau yam uas yuav tsum tau xav txog vim tias cov neeg ua haujlwm raug yuam kom xaiv los ntawm ntau tus neeg muab kev pabcuam thev naus laus zis uas ua rau kev lag luam no. Yog li ntawd, cov neeg yuav khoom, cov chaw muag khoom, cov neeg cog qoob loo, thiab cov neeg xa khoom yuav tsum nkag siab tias cov cuab yeej siv tau tsim los kom kav ntev thiab tuaj yeem cuam tshuam rau lawv txoj kev lag luam, thiab dab tsi yog qhov dhau los lossis kev daws teeb meem uas tuaj yeem yog ib nrab ci thiab clouded los ntawm kev lag luam jargon lossis hype.

Kev tshawb fawb kev lag luam kwv yees lub Ntiaj Teb Perishable Food Market kom ncav cuag $ 218.89 billion los ntawm qhov kawg ntawm 2026. Qhov ntawd tsis txawm hais txog kev loj hlob ntawm cov khoom tsis raug puas tsuaj, cov khoom nyuaj, lossis CPG kev lag luam. Yuav ua li cas muab cov saw hlau ua kom muaj zog los ntawm cov thev naus laus zis tshiab los suav rau cov kev hloov pauv no?

Qee lub khw muag khoom siv thev naus laus zis ntau dua, cov chaw muag khoom, thiab cov neeg ua haujlwm tau ua haujlwm AI-raws li cov cuab yeej los pab txhawb qhov kev pom ntawm qhov kawg-rau-kawg hauv lawv lub network thiab pab nrog kev paub ntau ntxiv txog kev txiav txim siab tiag tiag. Kev siv AI tshuab kev kawm qauv ua ke nrog cov ntaub ntawv pom cov cuab yeej tuaj yeem siv los kwv yees thaum twg thiab qhov twg qhov tsis sib xws hauv cov saw hlau yuav tshwm sim, yuav ua li cas txhawm rau txhim kho txoj kev xa khoom, lossis txawm tias yuav ua li cas zoo dua rau kev sib tw ua lag luam, nrog rau lwm yam siv. Kev kawm tsis ntev los no los ntawm McKinsey qhia tau hais tias muaj pes tsawg tus AI-tsav kev cuam tshuam muaj nyob thoob plaws cov ntsug xws li kev lag luam, kev muag khoom, kev yuav khoom, kev npaj, kev xa khoom thiab kev xa tawm, thiab txawm tias tsim khoom.

Kev tshawb fawb txog kev lag luam kwv yees lub Ntiaj Teb Perishable Food Market kom ncav cuag $ 218.89 billion los ntawm qhov kawg ntawm 2026. Qhov ntawd tsis yog txawm hais txog kev loj hlob ntawm cov khoom tsis raug puas tsuaj, cov khoom nyuaj, lossis CPG kev lag luam.

Lwm txoj kev zoo rau yav tom ntej uas ntau tus tswv lag luam thiab cov thawj coj hauv kev lag luam tau xav txog yog blockchain. Hauv cov ntsiab lus tseem ceeb, blockchain yog cov ntaub ntawv digital lossis daim ntawv teev npe uas tau muab faib rau hauv cov nodes ntawm cov phooj ywg-rau-peer uas tau tsav lub network, tseem hu ua daim ntawv faib khoom. Lub network decentralized no tsim ib daim ntawv teev npe uas yog qhov zoo tshaj plaws rau kev sau cov kev lag luam los ntawm ntau qhov chaw hauv ib txoj hauv kev uas muaj ntawv pov thawj thiab hloov tsis tau tom qab nws nyob ntawm cov saw hlau. Cov neeg feem coob yuav nkag siab txog blockchain raws li cov thev naus laus zis hauv qab uas cryptocurrencies zoo li Bitcoin thiab Ethereum tau tsim.

Tsuas yog ob peb xyoos dhau los, blockchain yog ib lo lus buzz nyob rau hauv kev lag luam cov khoom lag luam raws li ntau tus neeg muab kev pabcuam tech slapped verbiage ntawm cov kev daws teeb meem tsis zoo, sim tsim qee yam ntawm thawj qhov txiaj ntsig zoo li tus mus-rau tus kws tsim vaj tsev rau cov cuab yeej blockchain. Tam sim no qhov ntau ntawm qhov pib hype tau ploj mus, kev lag luam tab tom pib pom qee qhov kev siv ntawm blockchain hauv cov khoom siv. Tech incumbents xws li IBM, Microsoft, thiab SAP, raws li zoo raws li lub tshiab startups twb tau pib siv cov peev txheej no rau hauv cov khoom tshiab blockchain. Kev lag luam nyiaj txiag- thiab cov khoom lag luam-raws li kev lag luam ntawm cov khw muag khoom, cov neeg muag khoom, thiab cov neeg xa khoom tuaj yeem raug kaw rau ntawm cov saw hlau, uas muaj qhov cuam tshuam loj rau kev ua kom pom tseeb thiab pom tseeb rau txhua tog. Kev xa khoom yuam kev tuaj yeem nkag mus rau hauv lub sijhawm tiag tiag yog li kev txheeb xyuas rov qab tuaj yeem ua tiav, thiab kev hloov pauv tsim nyog tuaj yeem ua rau mus tom ntej. Tsis tas li ntawd, traceability ntawm cov khoom ntawm RFID cim npe thiab scanners tuaj yeem pab cov neeg yuav khoom taug qab cov khoom noj uas muaj kab mob mus rau cov ntsiab lus ntawm cov hauv paus chiv keeb, nqes mus rau qhov tseeb pallet.

Thaum thawj zaug kev saws me nyuam ntawm blockchain thev naus laus zis thoob plaws ntau qhov kev lag luam tau qeeb thiab tawg, qhov tsis ntev los no uptake rau cov kev daws teeb meem thev naus laus zis uas suav nrog blockchain tau cog lus. Los ntawm 2029 kev lag luam blockchain tau kwv yees tias yuav muaj nqis txog $ 163.83 billion, nrog rau CAGR staggering ntawm 56.3%.

Kom meej meej muaj ntau yam kev siv rau blockchain hauv qhov chaw muab khoom siv, yog li cov lus nug tom qab ntawd dhau los, "Zoo, dab tsi txog NFTs?" Thaum neeg feem coob hnov ​​NFT lawv tej zaum xav txog ib JPEG ntawm ape lawv tau pom hauv Twitter, lossis qee qhov kev kos duab digital uas cov neeg txhawb siab hais tias yog kev nqis peev. Cov no tsuas yog siv thaum ntxov thiab paub zoo ntawm NFTs. Lub npe NFT stands rau non-fungible token, uas yog tus cim digital cim uas tsis tuaj yeem rov ua dua, hloov pauv, lossis hloov tau raws li nws tau sau tseg ntawm blockchain. Nws yog ib qho yooj yim los xav txog NFT raws li daim ntawv txais nyiaj digital uas tau siv los lees paub qhov tseeb thiab kev ua tswv cuab.

Txawm hais tias feem ntau ntawm kev siv NFTs tam sim no tseem nrov nyob rau hauv cov duab kos duab thiab cov cuab yeej cuab tam hauv ntiaj teb, ntau qhov kev lag luam tech-forward twb tau txais kev siv NFT. Cov Kev lag luam kev ua si siv NFT thev naus laus zis los pab txhawb kev hloov pauv thiab ua tswv cuab ntawm cov khoom hauv-kev ua si. Kev kho mob tau txais kev siv NFT los pab nrog kev saib xyuas cov ntaub ntawv tus neeg mob. Txawm tias IP thiab patent toj roob hauv pes tau hloov pauv los ntawm NFTs los ntawm kev qhia tias cov cim lag luam twg yog qhov tsim nyog rau ib lub koom haum muab, txhua tus txhawb nqa los ntawm daim ntawv cog lus ntse lossis daim ntawv txais nyiaj khaws cia ntawm blockchain.

Thaum thawj zaug kev saws me nyuam ntawm blockchain thev naus laus zis thoob plaws ntau qhov kev lag luam tau qeeb thiab tawg, qhov tsis ntev los no uptake rau cov kev daws teeb meem thev naus laus zis uas suav nrog blockchain tau cog lus. Los ntawm 2029 kev lag luam blockchain tau kwv yees tias yuav muaj nqis txog $ 163.83 billion, nrog rau CAGR staggering ntawm 56.3%.

Tom qab ntawd cov lus nug ib txwm dhau los, "Puas muaj cov ntawv thov NFT tiag tiag rau cov saw hlau khoom puas tsuaj?" Jason Varni, Senior Director of Solutions ntawm iTradeNetwork, tus thawj coj thoob ntiaj teb hauv qhov chaw muab khoom siv thev naus laus zis, yeej xav tias yog li ntawd - tab sis nyob deb li deb raws li lawv tuaj koom nrog cov kev daws teeb meem blockchain uas twb muaj lawm. "Vim lub sij hawm rhiab heev ntawm kev lag luam thiab kev lag luam kev lag luam hauv cov khoom lag luam poob qis, thiab xav tau kev ntseeg siab, blockchain tau txais kev cog lus ntse pab cov lag luam automate lawv cov hauj lwm," hais Varni. "Tau tsim los ntawm cov ntaub ntawv hloov pauv tsis tau ntawm blockchain khaws cov ntaub ntawv digital txhim khu kev qha ntawm cov txheej txheem ntawd thiab tom qab ntawd tuaj yeem tshawb xyuas hauv txoj hauv kev ntseeg tau," nws hais ntxiv. Qhov no kuj yog qhov uas nws thiab kuv tau pom zoo tias kev siv hluav taws xob ntawm NFTs tuaj yeem tshwm sim thaum kawg.

Txawm hais tias cov pej xeem hype nyob ib ncig ntawm NFTs tau ploj mus, NFT kev saws me nyuam tuaj yeem ntsib kev nce siab thoob plaws kev lag luam hauv kev sib tw nrog kev siv blockchain. Txhawm rau npaj rau qhov kev hloov pauv no, muaj ntau cov kauj ruam cov tuam txhab tuaj yeem coj mus nce NFT kev saws me nyuam.

Yog li peb nyob deb npaum li cas los ntawm kev siv NFT thev naus laus zis hauv peb cov khoom siv? Lub sij hawm yog qhov nyuaj rau ntsuas raws li qhov chaw feem ntau tsis kam lees txais cov kev daws teeb meem zoo li qhov no uas tsis tau raug kuaj xyuas kom meej, muab txhua yam uas muaj feem cuam tshuam rau hauv cov saw hlau optimization. Tib neeg txoj kev ua neej nyob thiab txawm tias lub neej tuaj yeem muaj kev pheej hmoo nrog kev hloov kho thev naus laus zis hauv kev lag luam no. Txawm li cas los xij, ntawm cov tuam txhab uas tuav cov thev naus laus zis yav tom ntej, Jason muaj qhov no ntxiv: "Ntau thiab ntau dua ntawm cov txheej txheem kev lag luam tau txais kev txhawb nqa los ntawm cov ntawv cog lus ntse thiab cov tuam txhab uas siv cov thev naus laus zis tuaj yeem pom tus nqi tiag tiag suav nrog kev poob qis, sijhawm sai dua rau kev them nyiaj. thiab txhim khu kev qha traceability. " Nrog rau kev lees txais ntawm cov lus cog tseg no, kev txhawb nqa NFT ntau dua tuaj yeem nyob ze dua li peb xav.

Alex Swart ('23) yog tus neeg sib tw MBA ntawm Columbia Business School. Alex txaus siab rau kev cuam tshuam thiab kev siv thev naus laus zis tshiab thiab lawv cov kev siv tswv yim thoob plaws ntsug xws li kev tswj cov saw hlau. Yav dhau los nws tau ua haujlwm ntawm iTradeNetwork, tus thawj coj thev naus laus zis hauv kev lag luam khoom lag luam poob qis, thiab ntawm Coupa Software, B2B SaaS platform rau kev tswj hwm kev lag luam.