Blockchain yog Paving txoj hauv kev los txhim kho cov neeg siv khoom sib raug zoo hauv 2023

Blockchain tab tom dhau los ntawm kev txais yuav los ntawm ntau qhov chaw, nrog rau kev tswj hwm cov neeg siv khoom sib raug zoo (CRM) tseem yog qhov tseem ceeb tshaj plaws rau ntau lub tuam txhab.

Blockchain tau ua pov thawj nws lub peev xwm hauv kev kho mob, kev sab laj, thiab kev ua si niaj hnub no. Nws tseem tau pab cov tuam txhab lag luam hauv rab nplawm kev lav ris. Cov lag luam no tau koom nrog qhov kev tsim kho tshiab vim nws txhawb kev ntseeg siab thiab pob tshab. 

Blockchain tau txais Traction

CRM tau nce zuj zus ib qho tseem ceeb, nrog cov tuam txhab siv zog los txhim kho cov neeg siv khoom thiab tsim kev sib raug zoo nrog lawv cov neeg siv khoom. Thiab blockchain CRM tuaj yeem muaj zog ntau cov txheej txheem lag luam nrog cov ntawv cog lus ntse.

CRM yog lub cuab yeej tseem ceeb hauv kev muab kev sib tw kom zoo dua hauv kev lag luam nrawm thiab hloov mus ib txhis. Nrog kev nce ntawm kev hloov pauv digital, cov tuam txhab nrhiav txoj hauv kev los sau cov kev nkag siab zoo rau cov neeg siv khoom tus cwj pwm, nyiam, thiab kev yuav khoom keeb kwm los tsim cov kev paub txog tus kheej thiab txhim kho cov neeg siv khoom txaus siab.

Tsis tas li ntawd, CRM pab cov tuam txhab txhim kho kev sib txuas lus thiab kev sib koom tes ntawm pab pawg, txhim kho kev muag khoom thiab kev lag luam, thiab nce nyiaj tau los.

CRM systems yuav ua lub luag haujlwm tseem ceeb hauv kev ua kom cov neeg siv khoom cov ntaub ntawv raug tiv thaiv thiab nyab xeeb. Qhov no yuav ua rau cov tuam txhab ntseeg siab thiab pab tsim kev sib raug zoo nrog cov neeg siv khoom mus sij hawm ntev.

Qhov cuam tshuam tiag tiag ntawm Blockchain ntawm CRM

Stephanie Buscemi, yav dhau los Tus Thawj Saib Xyuas Kev Lag Luam ntawm Salesforce, tau hais tias: "73% ntawm cov kws tshaj lij IT tau qhia peb tias lawv paub tseeb tias blockchain yuav tsim cov qauv lag luam tshiab thiab lub sijhawm rau lawv thiab lawv cov koom haum. Cov neeg xav paub thiab xav tias lawv cov ntaub ntawv, cov ntaub ntawv, thiab kev ceev ntiag tug raug tiv thaiv. "

Blockchain thev naus laus zis muaj tej zaum txhawm rau hloov pauv txoj kev uas cov neeg siv khoom sib raug zoo tswj hwm (CRM) ua haujlwm.

Ib qho ntawm cov yam ntxwv tseem ceeb ntawm blockchain yog nws qhov kev faib tawm thiab kev ntseeg siab. Qhov no ua rau nws yog ib qho zoo tshaj plaws technology rau kev tswj cov neeg siv khoom cov ntaub ntawv.

Cov neeg siv khoom cov ntaub ntawv khaws cia thoob plaws lub network ntawm nodes hauv blockchain-raws li CRM, tsis yog ntawm ib lub hauv paus server. Qhov no ua rau nws nyuaj dua rau cov ntaub ntawv yuav raug nyiag lossis hloov pauv.

Thiab nrog cov ntaub ntawv kev ceev ntiag tug ntau ntxiv, xws li European Union Txoj Cai Tiv Thaiv Cov Ntaub Ntawv General (GDPR), nws tau dhau los ua qhov tseem ceeb rau cov tuam txhab los tswj cov neeg siv khoom kom ruaj ntseg thiab raug.

Blockchain thev naus laus zis ua rau cov neeg siv khoom tswj hwm lawv cov ntaub ntawv thiab tso cai rau lawv tso cai lossis tshem tawm kev nkag mus rau nws raws li lawv pom zoo. Qhov no tuaj yeem pab cov tuam txhab ua tau raws li lawv cov ntaub ntawv ntiag tug.

Siv Txoj Kev Txiav Txim Siab

Nws tseem ua rau cov tuam txhab tsim cov ntaub ntawv txheeb xyuas cov neeg siv khoom sib cuam tshuam, suav nrog kev muag khoom, kev lag luam, thiab kev txhawb nqa cov neeg siv khoom. Cov ntaub ntawv pov thawj thiab cov ntaub ntawv pov thawj no tuaj yeem pab cov tuam txhab tsim kev ntseeg siab nrog lawv cov neeg siv khoom thiab muab kev nkag siab zoo rau cov neeg siv khoom tus cwj pwm thiab nyiam.

Lwm qhov xwm txheej siv tau hauv CRM yog kev tswj hwm cov neeg siv khoom cog lus. Kev npaj tau txiav txim siab ua raws li cov xwm txheej ua ntej tsis muaj kev cuam tshuam los ntawm kev siv blockchain. Qhov no tuaj yeem pab txhim kho cov txheej txheem tswj kev cog lus thiab txo qhov kev pheej hmoo ntawm kev ua yuam kev.

Blockchain thev naus laus zis tuaj yeem tsim kom muaj tus kheej thiab koom nrog cov neeg siv khoom. Piv txwv li, los ntawm kev sib txuas cov ntaub ntawv blockchain-raws li cov neeg siv khoom nrog kev txawj ntse (AI) thiab tshuab kev kawm algorithms, tuam txhab uas muag tuaj yeem tsim cov phiaj xwm kev lag luam zoo heev thiab muab cov lus pom zoo rau cov neeg siv khoom.

Nov yog qee qhov kev sib tw uas yuav tsum muaj tham Txawm hais tias muaj txiaj ntsig zoo ntawm blockchain rau CRM.

Cons Txuas rau Kev Siv Technology

Blockchain thev naus laus zis tuaj yeem ua haujlwm nyuaj, ua rau nws nyuaj rau cov tuam txhab siv thiab siv. Qhov no tuaj yeem ua rau muaj kev cuam tshuam rau kev saws me nyuam, tshwj xeeb tshaj yog rau cov tuam txhab me uas muaj peev txheej tsawg. Hauv qab no yog scalability.

Tam sim no, ntau lub blockchain platforms yuav tsum tau tsim los tswj cov ntaub ntawv ntau thiab kev lag luam, uas tuaj yeem txwv lawv lub peev xwm los txhawb cov txheej txheem loj CRM.

Cov blockchain sib txawv siv cov qauv siv tshuab sib txawv thiab cov txheej txheem, uas tuaj yeem ua rau lawv nyuaj rau kev ua haujlwm ua ke. Qhov no tuaj yeem twv cov tuam txhab uas xav tau kev sib koom ua ke blockchain-based CRM systems nrog cov tshuab thiab cov thev naus laus zis uas twb muaj lawm.

Yog li txawm hais tias kev tswj hwm thaj chaw rau blockchain thev naus laus zis tseem tab tom tsim, ua rau nws nyuaj rau cov tuam txhab kom paub ua raws li cov cai thiab cov cai.

Tab sis txawm hais tias cov kev cov nyom no, cov txiaj ntsig zoo ntawm blockchain rau CRM ua rau nws tsim nyog tshawb nrhiav cov tuam txhab nrhiav kev txhim kho lawv cov neeg siv khoom sib raug zoo.

Nrog nws cov kev faib tawm, kev nyab xeeb, thiab pob tshab, blockchain muaj peev xwm muab cov tuam txhab nrog cov cuab yeej muaj zog rau kev tswj hwm cov neeg siv khoom cov ntaub ntawv thiab tsim kom muaj tus kheej thiab koom nrog cov neeg siv khoom.