Bakkt Holdings Inc. tshaj tawm hnub Monday tias nws tsuas yog tsom mus rau kev lag luam-rau-kev lag luam thev naus laus zis daws teeb meem thiab txiav nws cov neeg siv khoom thov. Lub tuam txhab tau hais tias lub app yuav raug txiav tawm thaum Lub Peb Hlis 16, 2023, thiab cov neeg siv app tseem yuav nkag mus rau tag nrho lawv cov cuab tam.
Bakkt Consumer App rau Sunset, Loyalty Points tseem nkag tau los ntawm lwm cov channel
Tom qab Bakkt tseem tos nrhiav ntawm Apex Crypto los ntawm Apex Fintech Solutions, lub tuam txhab tau tshaj tawm tias nws tau txiav nws cov neeg siv khoom lag luam venture. Bakkt tus neeg siv khoom platform yuav hloov nws lub hom phiaj los muab kev lag luam nrog crypto thiab kev ntseeg siab rau lawv cov neeg siv khoom los ntawm software-as-a-service thiab daim ntawv thov programming interface daws teeb meem ntawm lub platform ruaj ntseg thiab ua raws. Lub tuam txhab crypto hais txog qhov kev tsom xam raws li nws "kev lag luam-rau-kev lag luam-rau-tus neeg siv khoom" tswv yim.
"Raws li peb txuas ntxiv nce traction nrog peb B2B2C lub tswv yim, peb tau tsom rau kev muab peb cov neeg koom tes thiab cov neeg siv khoom nrog cov kev daws teeb meem uas ua haujlwm zoo tshaj plaws rau lawv cov kev xav tau," Gavin Michael, tus thawj tswj hwm thiab CEO ntawm Bakkt tau hais hauv ib tsab ntawv. daim ntawv qhia. "Kev txiav tawm ntawm lub app ua kom peb txhawb kev sib raug zoo peb cov neeg koom tes thiab cov neeg siv khoom muaj nrog lawv cov neeg siv khoom. Nrog rau qhov kev txav no, peb tab tom tsom peb cov peev txheej ntawm peb cov kev daws teeb meem tseem ceeb uas muaj cov khoom lag luam haum thiab tau muab tso rau kom ntsuas nrawm. "
Bakkt tau hais rau hnub Monday tias qhov tseem tab tom nrhiav Apex Crypto tau ua raws li nws txoj kev lag luam-rau-kev lag luam-rau-tus neeg siv khoom tsom. Lub tuam txhab tau hais txog nws txoj kev cog lus rau "muab cov khoom lag luam crypto rau ntau qhov kev lag luam ntawm cov neeg siv khoom." Nws tau hais ntxiv tias cov neeg siv khoom siv app "yuav nkag tau sai sai rau lawv cov nyiaj ntsuab thiab crypto txiaj los ntawm ib qho khoom siv, ob qho tib si hauv tsev thiab thaum mus." Bakkt's Visa-branded debit cards kuj tseem yuav raug kaw thaum Lub Peb Hlis 16, 2023.
Bakkt's app ntaub ntawv piav qhia tias lub vev xaib tshiab yuav muaj ntau qhov sib txawv ntawm cov neeg siv khoom thov. Cov ntsiab lus Loyalty yuav tsis pom lawm, tab sis lawv tsis ploj li Bakkt paub tseeb tias qhov khoom plig muaj siab ntseeg tuaj yeem "tseem tau los ntawm kev mus xyuas qhov tshwj xeeb loyalty program's app lossis lub vev xaib." Bakkt kuj tau sau tseg tias yuav muaj kev hloov tshiab ntxiv rau yav tom ntej rau cov neeg siv khoom siv app tam sim no.
Koj xav li cas ntawm Bakkt txoj kev hloov mus rau kev lag luam-rau-kev lag luam-rau-tus neeg siv khoom tsom thiab kev txiav tawm ntawm nws cov neeg siv khoom app? Qhia koj cov kev xav hauv cov lus hauv qab no.
Duab Credit: Shutterstock, Pixabay, Wiki Cov Lus Qhia
Disclaimer: Kab lus no tsuas yog rau kev ua ntaub ntawv xwb. Nws tsis yog qhov ncaj qha lossis kev thov rau qhov kev yuav lossis muag, lossis kev pom zoo lossis kev pom zoo ntawm ib yam khoom, kev pabcuam, lossis tuam txhab. Bitcoin.com tsis muab peev, peev nyiaj, cai lij choj, lossis tswv yim nyiaj txiag. Tsis yog cov tuam txhab lossis cov neeg sau ntawv ua lub luag haujlwm, ncaj qha lossis tsis ncaj rau, rau ib qho kev puas tsuaj lossis poob lossis ua rau raug iab liam los ntawm lossis kev sib txuas nrog kev siv lossis kev cia siab rau qee cov ntsiab lus, khoom muag lossis kev pabcuam tau hais hauv tsab xov xwm no.
Tau qhov twg los: https://news.bitcoin.com/bakkt-shifts-focus-to-b2b-technology-solutions-plans-to-discontinue-consumer-app/